A group of employees looked at each other and suddenly became nervous and looked at Mr. Qing.

Qingxiang smiled, "They just want to attract your attention."

A group of employees breathed a sigh of relief and nodded.

"Success makes me sick." Chen Ying said.

The opposite side lowered their heads again.

Qin Kong looked at them, "You should have watched all the films of the cloud flower in all seasons. There are breakthroughs in each season. But the overall tone and style will not change. Ange is called the ever-changing elf, but it must be within the acceptable range of the audience."

Everyone raised their heads again, Teacher Qin was still gentle! They all listened seriously.

"Everyone is familiar with a style, and you suddenly change it completely differently, it will make the audience disgusted. It is indeed not surprise but shock.

In terms of advertising, you are professional. But in terms of my experience in styling, it is not about addition, but about subtraction."

Everyone looked at him.

"Because we are popular in different seasons, many people will add various external trend elements to them. But this is not suitable for everyone. We should create our own style."

"Many people don't understand their own style, and outsiders don't understand them. But in fact, they are just subtraction. Remove those external factors and radiate their own uniqueness and inner temperament."

Liang Ange looked at Teacher Kong with a smile, and his eyes were full of admiration.

It’s really great to meet a stylist like Mr. Kong!

"If you find the right style, you will change it based on this style. For example, An Ge, she is not suitable for overly exaggerated styles, which will conceal her inner temperament.

Ange means that the simpler the aura, the stronger the aura, the lighter the temperament. So every season she shows the corresponding theme, just like the changes of the four seasons, there is a transition and it is comfortable.

And it is always on Blue Star. It is not a change from humans to aliens to cross planets and races! Sharp ears are definitely not possible.”

Everyone laughed.

"Now, fashion and advertising, in order to highlight a feeling, I like to add external objects that represent that feeling. This is actually very stiff and abrupt. It is also a very lazy approach.

For example, when it comes to tradition, you can pull out the things from our ancestors and cosplay them. When it comes to primitiveness, you can pick leaves and wrap them on your body. When it comes to the future, you can wear mechas. This is not the case.”

The young men lowered their heads and felt a little ashamed.

"These are too shallow. Yes, very direct. The advertisements have always said that they should be very direct and everyone can understand it. Yes, everyone can understand it. You have pointed ears and you are an elf. So, will the audience feel beautiful? Will they remember it?"

No one talks.

"Ange is an elf. It's not about making up an elf, but about feeling! I never said that Ange looks like an elf, right?"

Qin Kong looked at them, and everyone looked at each other for a while, and nodded.

"Then everyone said Ange is an elf, mainly because of her temperament! Everyone has great expectations for our ads every season, but they definitely don't want us to change completely. They expect it because they like the current style."

"The shape is ever-changing, and the style lasts forever. How can we satisfy the audience without major changes? In fact, you highlight one point every time! But don't deviate from the overall tone!

For example, the hazy and fresh spring, the warm and unrestrained summer, the quiet atmosphere of autumn, the return and hope of winter. It is all unified in a four-season change."

Everyone nodded and gradually realized it.

"Let's talk about autumn films, which include dancing under the moon and sunrise on the top of the mountain. Autumn films are also the season that has caused the greatest response! It brings An Ge's temperament and aura to the extreme! It integrates with the surrounding scenery to the extreme!

It will make people feel moved and worshipped. Ange is called Chang'e, the goddess! If you follow your ideas, would Chang'e have to wear ancient costumes? The goddess must wear a crown and hold a staff?"

The young men lowered their heads and smiled.

"But if that happens, the audience will understand that what we want to show is Chang'e, a goddess. But do they admit it? No! An Ge just plays Chang'e and the goddess. The audience may not necessarily buy it!

Only with natural shapes, she is herself! We have never promoted An Ge as the moon god or the mountain god! It is the audience who feels so!

Nowadays, advertisers, fashion people, always feel that the audience has no aesthetic taste. In fact, they are just not as good as you, but the public will definitely perceive what is truly beautiful!”

These fresh advertisers nodded.

"You always ask you because you are still young, although you can't see it."

"Hahaha..." This time, they laughed and covered their faces.

It really looks much older than the other side!

well!

"It should be because you have not been poisoned and bound by the brand and too much experience, and have not been lazy to make the advertising achieve a simple and crude indoctrination effect."

Qingxiang nodded.

"So you must abandon inertial thinking. No matter how other advertisements are done, in Yunhua, if you have your boss who lets you freely perform, you must let go of your thinking.

We are not hitting the audience, but letting the audience approach us and interpret us actively. This is the vast fantasy space left by Yunhua for everyone. This is the romantic place of Yunhua."

Qing Xiangqing couldn't help but applaud. A group of new people also applauded. Liang Ange held his chin and looked at Teacher Kong with his eyes shining.

Chen Ying also smiled. It is rare to see Teacher Chen listen to others so obediently.

The advertisers looked at Teacher Qin with respect, but Teacher Qin could speak! They could understand it in an instant! They really had a shallow understanding of the brand!

"The autumn film Ange is the moon god and the mountain god. The winter film returns to the snowy mountains and leaves a green back and blends into the forest. It connects with the spring film from her from the tender green forest. It forms a cycle of reincarnation. The whole is not separated from the concept of the elves traveling around the world."

Everyone nodded.

"The cloud flowers lead the elves down the mountain, and the elves make the cloud flowers more beautiful. The cloud flowers and the elves have become one. You can't break this, this is something we finally built."

The younger generation nodded embarrassedly.

"But everyone really has greater expectations for An Ge than others, and is very concerned about her every activity style. Because..."

"Because Teacher Qin has such a strong styling skills! Everyone always wants to see new ones!" A female employee said enviously. Looking at everyone, she added: "I'm talking about it."

"Hahaha..." Everyone laughed.

Qin Kong smiled and said, "In fact, every time Ange participates in different activities, she shows her side. The flower fairy at the Yunhua press conference and the lively tour guide at the travel promotion conference. This is the ever-changing elf! It's not like another species!"

"Hahaha……"

Liang Ange glared at him, and Qin Kong stretched out his arm, but she didn't pinch it and hugged it.

Everyone looked at them.

Liang Ange was stunned for a moment, touched his sleeve again, and quickly let go.

Everyone laughed. Liang Ange supported his face and turned to the other side.

A group of young people who cannot be seen are sweet and sad, and I really want to cry...

Teacher Qin’s heart-wrenching lies not in his sarcastic tongue!

A group of advertisers looked at each other and said, "We did get out of the original tone and have a wrong direction, so we didn't show other works to make the two teachers disgusted."

"Then what do Teacher Qin and Teacher Chen have?" Qingxiang looked at them.

Chen Ying looked at Qin Kong. It was indeed difficult to let Teacher Chen speak to a group of people. Unless he was extremely angry, he would be unable to bear it.

Qin Kong had no choice but to speak: "This time it's a print advertisement, right?"

"Um."

"Actually, all the classic shots in the screenshots of the advertisements are OK. But..." Qin Kong looked at Qingxiang, "It is because the advertisements always bring new ideas, and they are also cloud flower elfs, so Mr. Qing wants to shoot again, right?"

"Yeah." Qingxiang nodded, "It turns out that I have indeed thought about screening the commercial. But the public does have great expectations for An Ge, so they want to shoot a new advertisement.

But I am also worried that the commercials are too successful, and it is difficult for print advertisements to surpass one of the shots. I am also afraid that the audience will say that it is better to take screenshots. The ones they do…”

Qing Xiang pointed at her subordinates, "Nothing is lit up, it's all weird."

The subordinates bowed their heads together. It turned out that Mr. Chang asked them to do so much, but they never commented just to make them look ugly today!

"Are print advertising only used on packaging?" Qin Kong asked.

"There are also subway passages and exterior wall advertisements for entering the mall."

“Is this a large scope?”

"Um."

"That's a big headshot?"

"Look at you!" Qingxiang thought for a while, "The big head photo has a high requirement for the entire facial condition. Most essential oil packaging is a small round bottle. Will the face be more distorted?

The advertisements placed on the walls and subway passages are too huge! If there is no background to set off, will Ange lose his lightness? Instead, it makes people feel more stressful!"

The young men nodded.

Qin Kong looked at Liang Ange, "Ange's face, as Teacher Chen said, is a screen face. She can withstand close-ups."

Chen Ying nodded.

"Because she has a small head and a small face, her face is tight and her bones are beautiful. Therefore, there will be no problems with subway banner advertisements, shopping mall vertical screen advertisements or round bottle advertisements. Instead, it will highlight her inner atmosphere."

Qin Kong reached out to gesture next to Liang Ange's face. Liang Ange raised his face and was serious about being a tool.

Everyone observed the models and couldn't understand!

"It's like a lake, the breeze is light, but the waves that blow away and stir up are atmospheric."

A few young people nodded and could finally imagine it!

"Ange is like the spring and summer breeze, which makes people feel light and relaxed. She is extremely infectious, especially her smile. So I think her dimples can be used."

Everyone was looking at Liang Ange's dimples, where was it?

Liang Ange couldn't help laughing, and the dimples rippled. Everyone laughed, it was really very contagious and was affected!

So touching! So beautiful!
Chapter completed!