Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 516: The Chief Editor's Lesson

"Editor Dai said he was taking pictures in the flower fields."

"No!" Chen Ying shook his head.

Everyone nodded.

Liang Ange touched her neck again, and Qin Kong got up to untied her necklace and took off all the accessories.

"You can wear this way when you get married in the future, but as a cloud flower elf, at least not at this stage." Chen Ying said.

Qin Kong took off his earrings and said, "I can't afford such jewelry even if we get married!"

"No need to buy it! It has a good relationship with the brand, and the brand will sponsor it."

Qin Kong stopped, "But aren't we not wearing these?"

"Yes, so we are destined to refute the face of these luxury brands!" Chen Ying took a sip of tea and said.

Qingxiang said: "Then wait until the editor-in-chief Dai comes tomorrow, and we will come over again, and we will maintain the image of Ange National Elf."

"Yeah." Everyone nodded.

After seeing off Qingxiang and Chen Ying, Qin Kong turned around and closed the door to take off Liang Ange's wedding dress.

Liang Ange looked down at the long hem of the floor-moving skirt, as if he was a little reluctant. Qin Kong smiled, "I'll buy it for you in the future."

Liang Ange also smiled.

After hanging the wedding dress, Qin Kong picked up Qin Chong, Liang Ange picked up the box and went upstairs.

Qin Chong looked around and looked at them again. Qin Kong said, "Qin Chong, you sleep upstairs at night. If these things are broken, you can't afford to sell you."

I checked the door again and locked it before I cleaned up and went to bed.

When I hugged Liang Ange, I couldn't help but think of my father-in-law's words. Isn't this just being hunted by luxury brands? Qin Kong sighed.

Liang Ange turned over and touched his chest, looked up at him, "What did my dad tell you that night?"

Qin Kong glanced at her, "No, just go to bed."

"I don't believe it!"

"Then you go and ask your dad!"

Liang Ange took a bite and could only forget it.

After breakfast the next day, Qin Kong moved the jewelry from the coffee table to the bar, put his bag under the clothes display rack, and freed up the coffee table and sofa.

Chen Yingqingxiang came in, and Dai Jia came after a while.

Everyone was polite, and Dai Jia happily walked to the display stand, "Have you tried it? Which set you choose?" He turned to look at Qin Kong and Liang Ange, "Have Teacher Qin and Ange tried it? Do you want to change it?"

The four of them looked at Dai Jia, and Qin Kong reached out and asked her to sit on the sofa. The four of them also sat down around the coffee table.

Qin Kong poured tea for everyone.

Dai Jia looked at them excitedly, "I am so happy to be able to cooperate with you four! You are the youngest, most talented, most beautiful and most popular team!"

The four of them smiled modestly.

"Star Time is the most authoritative and influential fashion magazine. When you first appeared in a magazine, of course it must be "Star Time". So last year I have been looking for opportunities to contact Mr. Qing."

Qingxiang nodded with a smile.

"This is also the first cover of An Ge and Teacher Qin." Dai Jia looked at them, "When foreign celebrities get married, many brides will wear designer wedding dresses to the cover of "Star Time".

Our Yanguo version has not had a wedding dress yet. It is great to be able to hand the cover of the wedding to An Ge and Teacher Qin this time! It is also the first in China!”

Qin Kong looked at Liang Ange, "We are not ready to get married yet!"

Dai Jia was stunned for a moment, "Didn't your parents meet? They are both on the hot search and they are saying that you are going to get married!"

Qin Kong and Liang Ange were speechless.

"It doesn't matter if you don't get married now." Dai Jia said again, "Give the public a beautiful vision. It just satisfies everyone's expectations. When you get married in the future, "Star Time" will give you a cover!

We will make an issue for you and participate in the entire report. Hotels, auditoriums, wedding cars, dresses, jewelry, and "Star Time" can be provided. The advertisers of "Star Time" come from luxury brands all over the world, and they are eager to sponsor your wedding."

Qin Kong and Liang Ange looked at each other, and Teacher Chen was right last night!

"Editor Dai." Qing Xiang said first, "Thank you really, you bring so many things here. I originally thought that the magazine shooting was decided by our brand, stylist and photographer."

"Yes! Yes!" Dai Jia nodded, "It was you who decided to take pictures! I just used as a platform to give you the best resources."

Dai Jia looked at them and smiled, "It is also your own value and influence. If you change to others, you won't borrow the brand."

Qingxiang looked at Qin Kong and Chen Ying, "We decided to shoot according to An Ge's usual style. These things are very precious." Qingxiang looked at the display stand behind, "but it does not match the image of An Ge and Yunhua."

Dai Jia was stunned.

Qingxiang continued: "Look, the official media just called Ange the national elf and Yunhua the oriental essential oil. We can't just turn around and leave the public and wear a Western luxury brand, right?"

"This is not contradictory!" Dai Jia's upper body was slightly inclined towards Qingxiang, "We took photos in the Yunhua Flower Field, conveying the beautiful scenery of the Yunhua and the beautiful women in the east. Such a beautiful wedding dress and such beautiful jewelry are worthy of it because of the national elf!

Are the citizens, including the upper class groups? We want them to see the beauty of Ange and accept Yunhua! Isn’t this the effect that Yunhua wants to achieve on "Star Time"?"

Qingxiang is silent and advertises in fashion magazines. Her purpose naturally cannot escape the eyes of the editor-in-chief.

"Even if some people say Ange and Yunhua are like this, is their opinions important? The customer group we are facing is the upper class. Whether they can accept it is what you should consider."

"But Yunhua is a national brand. Ange is a national elf." Qingxiang said.

"Mr. Qing, each product has its own target customer group. You can't say that you can include every group. No product or brand can do this.

Yunhua is a national brand and has achieved its initial goal. Qing mentioned that Yunhua is going overseas several times and is advertising in fashion magazines. Isn’t it to enhance Yunhua’s style?”

Dai Jia looked at the clothes and jewelry, "As your spokesperson, Yunhua Elf, wearing these international brands is a sign of going overseas!

These big brands are willing to lend clothes and jewelry to Ange, which is also an improvement to Yunhua’s brand! Prove that Yunhua is standing on the same line as these big brands. Only in this way can people who use luxury goods as daily necessities!”

All four of them were silent.

"Mr. Qing, the brand is constantly improving. If you have strength, you must do bigger things. The fine quality and high price of the product are important symbols that demonstrate identity, wealth and achievements.

Luxury goods are already very expensive, but they are still increasing their prices. Why? Customer income has increased, and you still don’t raise prices, so who do you look down on?”

Qin Kong couldn't help laughing.

Dai Jia also smiled, "This is very realistic. If Yunhua wants to enter this market, the first thing is to raise prices. You are afraid that the people will rebound. In fact, there are really few people who use essential oils among the people. It is also a miracle that Yunhua can do this!

If you care about the evaluation of these people, you can first develop some high-end series, high-end packaging and price, and face high-end people. However, true high-end people will definitely not recognize products that cover high-end and low-end products.

There are many products now, both belonging to the same group, and have made sub-brands in high-end offline markets, targeting the mid- and low-end markets. But it has definitely changed its name. Many people will not know that these products come from the same company. This is also a compromise.

Yunhua is a national brand, so if you develop a high-end series, you cannot be called Yunhua. You can also call it Yunhua, but you must constantly improve your style and customer base. Only in this way can you become a real big brand.”

All four of them looked at her quietly.

"Just let's talk about the six blue blood brands, one of them has completely given up on the high-end market. Because they don't have a good layout and want to catch everything, customers are destined to not buy it.

Ordinary people will keep trying new things. If you raise the price a little, they will seek other alternatives. However, high-end people recognize a brand with high loyalty and do not care about your price increase at all.

But if you blindly expand the market, lower the level, and please ordinary people, high-end customers will definitely abandon you. Because high-end customers really care about their identity!

You think he is so rich, and seeing people all over the streets are like him, what's the point? He will definitely seek a higher-end brand! Brand that can demonstrate his identity!"

The four people listened to her without blinking.

"Mr. Qing, you are very awesome!" Dai Jia looked at Qingxiang, "Build a local specialty into a national brand. But after I have been advertising for so many years, the advertisers of our magazines have basically remained the same, and they are still those international brands with a long history.

There are also some popular brands that disappeared after one or two advertisements.

A brand must be clearly positioned. Why are luxury goods still old brands now? Because they don’t do low-end products, and even cut off their low-end product lines and focus on high-end.

Its image in the consumer psychology has been fixed, and the customer group that belongs to it will naturally buy it. On the contrary, if all your groups want to hold it in your hands, it will inevitably lead to chaos in the brand image.

Only those who are not rich have difficulty choosing. Rich people do not like to make choices. They feel that they don’t understand and don’t even have the desire to understand.

Picking and choosing to buy things is definitely not the way rich people consume. They like a brand, bringing all the new models home, or sending them to their house.

But brands must make a choice, should they want the people or high-end? Those who use essential oils are originally high-end people. Do you want to slowly press and enjoy it in those one or two hours? Who has that time and money for ordinary workers?"

The three of them looked at Qingxiang, which was similar to what Qingxiang said.

"Occasionally once or twice, it's like those girls who give up bonuses and save money and buy a big-name bag to reward themselves. In the eyes of big-name brands, this is not a customer at all! Queueing, purchasing restrictions, and a bunch of people queuing up in stores with money, all for ordinary people!

For real customers, you can directly close the mall and let you choose whatever you want, or move the warehouse to your house! This is the customer that big brands value!

Other products are used as national brands to win by quantity. But as essential oils, high-end people use a lot of quantity! You should improve the style of Yunhua and make it accepted by high-end customers.

The people need you to constantly stimulate their consumption, but if they stabilize the high-end customer base, they don’t need to be stimulated. They will be used to it for a lifetime. You just need to raise the price from time to time, develop a new product, change the packaging, and cooperate with their identity."
Chapter completed!
Prev Index    Favorite Next