Qingxiang was on a business trip outside, so she handed over the rest to her subordinates, and rushed back to Yunzhou that night.

The next day, Qin Kong was asked to come to the company.

Qin Kong walked into the conference room and saw a group of people surrounding the long conference table! Chairman Yunhua was also there!

Everyone looked at him with a smile.

Qingxiang quickly stood up and introduced: "This is Vice President Han who is in charge of production, this is Professor Zheng from the Product R&D Department, and this is Director Pan from the Daily Chemical Line..."

Usually, he mainly deals with General Qing and senior marketing executives, but Qin Kong has never seen these people before.

Everyone is very big! Shake hands with them one by one.

After the introduction, Qing Xiang sat down, "Now, Teacher Qin, you can tell me your thoughts in detail."

Qin Kong looked at her and followed Mr. Qing and relied on temporary performance?

He didn't tell him to hold a meeting so formally and seriously, facing a group of professors and professionals with doctoral titles!

However, Qin Kong was not weak when washing and caring his hair.

He smiled, looked at them, and said seriously: "Actually, I have washed so many heads and had to change the products constantly during the washing of my hair. I didn't use a product that I didn't need to change. Just so happened that I was pulled on the blacklist by Alice."

"Ah?" Everyone looked at him with a look of surprise. Didn't Teacher Qin always put other people's blacklists? Is there any Latin hair salon master who sells shampoo on the blacklist?

"Zhuerfan hopes that I can cooperate with Alice, so I can't buy Alice. Maybe I hope I will take the initiative to ask him."

Everyone laughed, magical operation!

Qin Kong also smiled, "Daily chemicals and personal care, in the Yanguo market, almost all foreign brands. Some domestic skin care products are still firm in supermarkets.

But hair care includes the common hair care products, including the more high-end ones, such as Biao Rou and Hafes. The more high-end ones, Chishen Tang, Ouliya, and the more high-end ones, Meisi. From low to high, all are foreign brands, mainly from Europe, America, Japan and South Korea."

Everyone nodded.

"In the past, people spent more than ten or twenty to buy a bottle of shampoo. But in recent years, the price of shampoo has increased rapidly, and it has sold well for fifty or sixty or hundreds. For example, last year, Meishi, a subsidiary of Ouliya, won the sales championship in the washing and care market."

"Before Alice entered, Meisi was the most expensive. They often called themselves a noble brand from France. Five hundred milliliters cost 500 and 600 yuan, and have maintained sales of tens of thousands for a long time."

Everyone looked at each other. They are now studying skin care products and have not studied the hair care market much.

"Now women are investing more and more in cosmetics. Ordinary people can buy hundreds or thousands of big-name products. Everyone likes to mess with their hair, and there are more and more problems with hair. So, when it comes to hair washing and care, everyone can also accept high-priced products."

Everyone nodded.

"I have read a data that the size of my country's hair care market has reached 50 billion and is still growing. Yanguo is the world's largest hair care market."

Everyone's eyes were shining.

Qingxiang looked at him, "No wonder Alice is willing to give you 100 million yuan in two years and still have equity!"

Everyone looked at her in surprise and then at Qin Kong.

Qin Kong nodded with a smile, "Zhuo Erfan came to me a few days ago and said he would give me equity now."

Everyone was even more surprised. Can you refuse this? It was like money falling from the sky! Sitting at home, you won’t have to worry about eating and drinking.

"Alice is very ambitious. She not only wants to acquire high-end customers, but also wants to make money from ordinary people. They want to use my influence among the people.

In recent years, low-end market products have been saturated, and mid-to-high-end demand has become higher and higher. Alice has entered the market with a clear vision and a clear goal, which is to be high-end.

But for ordinary people, thousands of shampoos are still too expensive! They will consider it unless they are in urgent need and have very good effects. They mainly want me to say that Alice is very effective."

Qing Xiang nodded, "The market of 50 billion will account for 5 billion in the first year! But it depends on you, you may exceed the task."

Qin Kong smiled, "Many high-end hair care products are mainly fragrances, just like perfume. They not only pursue long-lasting fragrance, but also emphasize the top, middle and back. Alice's positioning is very clear.

The anti-detachment series is just used, so I used it to create popularity first. Now, they have adjusted their strategies in time, and the main one is the fragrance series, and the selling point is the fragrance of the lady."

Qingxiang quickly picked up her phone and clicked in, then nodded, "It's really amazing! The advertisement was very good!"

Qin Kong smiled, "I also said yes. Magazine made a young man into a flower girl just a topic. In the end, it was only Wu Yukun who influenced him.

The formal advertisement is concise and accurate, completely grasping people's yearning for high quality and quality. Alice has completed a gorgeous transformation and has become a popular brand of ladies!"

Everyone in the production department doesn’t understand marketing either! They just looked at him admiringly. Why did Teacher Qin know so well about the market? The chairman is like looking at a baby!

"In addition to the main fragrance of high-end products, the most commonly used promotional method is to add high-end ingredients - essential oils."

Everyone's eyes lit up.

"I remember, when shooting advertisements in the rain forest, always said that Yilan had top notes, middle notes, and back notes like perfume."

Qingxiang nodded.

"And many essential oils can be used for aromatherapy. We have the selling points of high-end products - fragrance, essential oils, right?"

Everyone's eyes were shining and the chairman smiled.

"Alice has scalp essential oil, and I think it is their main product. Before Alice entered, the most expensive brand, Meishi, had the highest sales volume, which was their hair care essential oil. One hundred milliliters cost hundreds of dollars, and the sales volume was as high as hundreds of thousands."

Everyone laughed, these cloud flowers are ready-made!

Qin Kong continued: "These high-end shampoo bottles are designed with exquisite packaging and rich gifts. They often have three layers inside and three layers outside. There is a sense of ritual when customers unpack the packaging. But personally, I don't like over-packaging."

Everyone nodded. Over-packaging is really a destruction of the environment!

"We can differentiate and return to the essence of packaging. We use more environmentally friendly materials, which is also consistent with the pure nature of Yunhua. But the packaging bottle must look very good."

Everyone laughed, and the chairman kept holding his face and listening to Qin Kong's words, and suddenly rubbed his face, "Why... why did he talk about packaging?" He thought he had missed something.

Everyone laughed.

"Yeah." Qin Kong also smiled, "President Qing didn't tell me that he was going to have a meeting, and I didn't make a draft. The span is a bit big, and I jumped to the end."

"Hahaha..." Everyone looked at Qin Kong, who said that the meeting was boring? It was obviously very interesting!

Qin Kong looked at Qingxiang again, "Dai Jia once said that the products we see every day may come from the same group. It is indeed! Now, daily chemical and personal protection is basically monopolized by Baojie, Lihua, Ou Liya, and Zishengtang.

For example, Lanke, who once wanted to cooperate with Ange, is owned by Ouliya. Its entire group includes top brands, first- and second-tier brands, pharmaceutical cosmetics, oral beauty, hair salons, and professional lines specifically for beauty salons and hair salons.

It can be said that it covers all aspects. In fact, personal care products are similar. Since you want to make cosmetics, it is better to make the cleaning products together."

Everyone laughed. The chairman laughed and said, "Yunhua is just a local specialty essential oil. Qingxiang proposed to do cosmetics. Now you have proposed to do it together with hair washing and care. You should ask the two of you to be the chairman!"

"Hahaha..." Everyone burst into laughter.

Qin Kong also smiled and said, "A company produces products in all aspects of daily chemicals, which improves the entire brand. It looks more professional. If you do one aspect alone, the number of things you can hold on is limited. Basically, it is eroded and acquired by large companies, and it is difficult to survive."

Everyone nodded and looked at Qingxiang. Mr. Qing was really forward-looking and overall, and had already laid out the cosmetics line early.

Essential oils, a product that is rarely used in normal times, can really support them under the pressure of capital.

If cosmetics and care products are included, it will not only promote the sales of essential oils, but also support these daily consumer products, the situation will be different.

"For example, hair salons are now subdivided into professional hair washing and care stores, single cuts, perming, dyeing, bleaching, and hair extensions. Indeed, focusing on one aspect is good, but it can only survive and not be easy to grow.

If a chain comprehensive store wants your store, you can smash it away with money. If you don’t grow bigger, you will have no power to fight back when facing big capital.”

Everyone looked at him with a smile, but they really didn't realize that Teacher Qin was such an ambitious person!

Since capital is terrible, then become capital!

If I don’t use your shampoo, I will produce my own shampoo!

The chairman especially appreciates it!

"No wonder Teacher Qin washed, cut, blow, and dyed a dragon!" said Vice President Han.

Qin Kong smiled and said, "Yes! Every aspect is very professional and strong, which is also very beneficial to the improvement of the overall brand value. One customer does not bother with the second owner, and customers can buy all of them at once, and they don't want to go to several more places.

If customers believe in a brand, it is easy for all products to choose the same brand. As Mr. Qing said, cosmetics must recommend the use of their own products. Customers are used to using a brand and will not change it easily."

Qingxiang nodded.

"Now, our reputation for essential oils has been made. If we put on cosmetics and hair care at the same time, it is easy for customers to try it. We just need to do the quality well." Qin Kong looked at everyone.

"As for quality, I believe it can be guaranteed by all professors and experts."

"No, Teacher Qin, your hair care is still your major, tell me." Professor Zheng from the Product Research and Development Department said.

Qin Kong did not refuse, "I have washed thousands of hairs from the age of fifteen to now."

Everyone looked at him respectfully.

“I have used various shampoos on the market.”

Everyone's eyes began to shine.

"If you develop a product, you should go to someone to experience and test it. But customers can at most tell that there is more foam, less foam, this one is dry after washing, and that one is smooth after washing."

Everyone smiled and looked at him seriously.

"In fact, customers cannot accurately express the effect of shampoo. As a manufacturer, various effects are marked on the bottle, but each customer is different. What is a shampoo like? The customer is confused, and the manufacturer is also confused."

Everyone nodded.

"But I've washed so many heads after sitting behind each head, and I can basically understand the shampoos that apply to various scalp and hair types."

Everyone's eyes were bright! Teacher Qin's hair washing skills needless to say!

"The ingredients in hair care products are similar, but the differences are just the content of ingredients and the production process. I basically know what the content of shampoo and ingredient can produce for various scalp and hair."

Everyone is like looking at gods.

“Actually, many hair care products are created by barbers.”
Chapter completed!