Chapter 570 Wolf in a Cashmere Sweater (Part 2)
Qin Kong was also very interested. Several people took a bottle of wine and sat in the reception room of Chen Ying's suite, drinking and listening to stories.
"Donkey is actually very funny. When I acquired the textile group before, Ade and Donkey..."
Chen Ying didn't finish speaking, and the few people started to laugh again.
"Du is the last opponent with Ade for the Textile Group. She lost to Ade at that time. Maybe Donkey didn't expect that he would be targeted by Ade in the end."
"Hahaha……"
"Before, the two major wineries, Chen Chen and Xuan Nice merged, but internal power seized and disputes continued. The French government and the clique introduced the famous leather bag company Du and established the Yideng Group. The dispute between the two countries turned into a three-country battle for hegemony."
The three of them laughed.
"As soon as the bag company came in, the two lively wineries were like Shu and Wu, and they joined forces to fight Wei."
"Hahaha……"
"The bag company can't beat it, and at this time the donkey thought of Ade. Although he was an opponent of Ade three years ago, he still didn't know each other without fighting. The current head of the company is good friends with Ade.
Ade was so capable that he sold a textile group with a debt of 3 billion yuan at four times the price. The donkey admired Ade very much, so he brought him in. He didn't know that Ade was not de, Ade was a wolf, and this was to lead the wolf into the house!"
Several people smiled and touched the cup.
"As soon as Ade came in, he proposed to acquire the Di'ao perfume line."
"Hasn't it been acquired?" Liang Ange's eyes widened. It was late at night, and the few people who had drunk the wine were getting more and more sober.
"He bought Di'ao leather goods and fashion line, and the perfume line happened to be at the Donkey House. Otherwise, why did he join so happily? He still aimed at Di'ao!"
"Then the boss of the donkey said: I'm fighting now. If you don't fight for me, why should Di Ao be taken away? I directly refused. But Ade couldn't let go of Di Ao!
At this time, the two brewery owners saw that the boss of Donkey attracted Ade's help, and they were afraid that they could not defeat him, so they also attracted the help of another brewery owner."
Several people laughed, "It's so lively!"
"Ade saw that, okay! They were all here to help fight, but the two of them decided to go together and they didn't fight, so they got better."
"Hahaha..." The few people bent over with laughter.
"With three fighting on their backs, they set up a joint venture outside. They pretended to help the donkey fight for power in the company, which was deeply trusted by the donkey boss. They always stared at the three bosses outside and waited for them to lie down on their own."
"The time came very quickly. At the end of the year when Yideng was founded, Wall Street collapsed, and French stock markets also plummeted with the US stock market.
The joint venture company waiting for an opportunity to purchase a large number of Yideng shares at a low price and become the largest shareholder. The wolf Ade stood at the top of the management of Yideng Group."
Liang Ange and Qin Kong both looked at Chen Ying excitedly.
"There are no friends in the mall. As soon as Ade took office, he kicked out his good friend, Boss Donkey. Boss Donkey realized that he attracted a wolf, sued and even alarmed the French president.
But no birds are used, Ade and his winery boss repeatedly lowered the equity of the donkey family and took his father to be the emperor. Yi Deng, the donkey brand and the winery family, became the Ade family's enterprise!"
Liang Ange and Qin Kong listened with relish. There are really no eternal friends and enemies, only eternal interests!
"Ade is indeed capable. After he wiped out the management, he acquired Ji Fanxi the next year. He integrated Di Ao, Ji Fanxi and Jiaolan into a perfume line.
It also acquired another champagne manufacturer, Gao Ge, and integrated the Moe, Xuan Nice, Gao Ge into a drink line. It organized the Yideng Group, which was formed into a ball.
In the next thirty years, he never stopped acquiring the most expensive wine, the most expensive bags, the most expensive jewelry, the most expensive clothing, and the luxury brands that bloomed all joined his private large flower garden.
Since acquiring Di Ao in his twenties, he has completed 64 acquisitions in 40 years! He has not founded any luxury brand, but he has created Yideng, the largest luxury goods group on Blue Star, and he has also become the richest man in Blue Star."
Several people nodded with emotion, and Qingxiang said: "The Three Kingdoms are competing for hegemony, the winner of Sima!"
"Hahaha……"
"Yes! The Du family has worked hard for several generations and is still working for Ade. This is pretty good. The Guqi family has nothing to do with Guqi," said Chen Ying.
"The donkey family also said it was a dispute with the three families of Moechen and Xuan Niss. Guqi completely seized power within the family, reported and assassinated, and the family destroyed the family. Only the Amashi family united and resisted Ade's swallowing. He couldn't swallow it, so Ade had to vomit it out in the end."
"Is it spitting out?" Liang Ange said curiously, "And there is such a greedy snake that cannot be swallowed?"
Qingxiang laughed and said, "Well, it was only possible to fail when acquiring Gucci and Emmas. These were two failures for Adewei Er."
Liang Ange turned around and looked at Qingxiang.
"The acquisition of Guqi is also a big fight. Ade received more than 30% of its shares. Guqi said that since you want to buy it, you will buy it all. Ade didn't do it, and he felt that more than 30% was enough to take power.
Then Guqi sold more than 40% of its shares to another major luxury goods group Bitianji. Ade shares were diluted, furious, sued, and lost. Now Guqi and Lupai are the two largest competing bag companies, and they are also thorns in Ade's side.
Guqi also saw Ade's power. This wolf really ate people and didn't vomit bones. Although the Guqi family fought bloody battles, he didn't want the mark of the founder of the family to be erased."
Qin Kong nodded, "Just like Ji Fanxi, the founder's genes were completely erased. Only an empty brand was left!"
"Although the Guqi family is no longer in Guqi, their mark has indeed been continued. It can be regarded as a little thought."
Qingxiang said: "And the Amesh family is even more awesome! Ade secretly bought Amesh stocks in exchange. He knew that Amesh was united, not Guqi, and it was impossible to do so.
Emmas also quickly discovered Ade's invasion. All the small shareholders of the family jointly established a fund, and controlled more than 50% of the shares and absolutely controlled them.
Compared to money, Ade actually prefers absolute power. He is not willing to make suggestions and prefer decisions. Seeing that there is nothing to play with in Amash, he had to give up and later abandoned Amash shares."
Liang Ange doesn’t pay attention to business. He heard these strange stories for the first time, and his eyes were so novel that he shone with newness!
"Although I have suffered a lot of criticism, I am not cruel and I am unstable in standing. Ade is not humane and acts very different from his appearance.
In a country like France with romantic plots, he was a gentle and ruthless Frenchman who was really caught off guard by his compatriots.
So before these old families could react, private gardens had already become the Ade family. France has the most luxury brands, and these luxury brands are basically Ade."
"What about Shanli?" Liang Ange asked worriedly. Although he did not act as Shanli's spokesperson, he still liked the old man very much.
"Chariel is an independent company. After Ms. Chanel almost declined after her death, she was rescued by Emperor Caesar and continued the little fragrant wind. But Emperor Caesar is almost eighty years old! Who knows if Chanel will be eaten by this greedy snake in the future?"
Chen Ying said: "The other brand designed by Emperor Caesar is already one of the luxury brands under Yideng Group that is as famous as Dupai, Diao and Jifanxi.
No founder or genius designer can't play with the business genius in the end! So Caesar once said: I'm just a worker too!"
Liang Ange and Qin Kong looked at Qingxiang.
"What do I do?"
"Because the three of us are all working people! Sister Qingxiang has such potential!"
Qingxiang smiled, "No need! You are the boss's wife!"
"Hahaha..." Liang Ange held Qin Kong's arm and bent over with a smile, almost forgot his identity!
Chen Ying said helplessly: "Then I have the lowest status!"
"You are the president's husband! Not too low!" Liang Ange said.
Chen Ying smiled, "But I am only interested in photography. I didn't even want to get married before, but I didn't want to get a child. After planning to earn enough money, I just travel to photography. Even if Ade gave me Yideng Group, I don't want it."
"Hahaha……"
"I didn't want to get married and have children before, what about you now?" Liang Ange asked.
Chen Ying looked at Qingxiang, and Qingxiang felt a little embarrassed.
He said: "Ade once said the secret to master this huge luxury empire."
"Hmm?" Several people looked at Qing Xiang curiously.
“He said: It is much more difficult to establish luxury brands than other businesses, and it requires creating a consumption demand that does not exist at all.”
Several people nodded with a smile, and even the king of this luxury empire said that this was a consumption demand that did not exist at all!
"So he said that shaping fashion luxury brands must follow a formula: by exploring brand history and interpreting it with appropriate designers, thus defining brand identity, strictly controlling brand quality and sales, cleverly creating momentum and attracting attention."
Several people nodded, "So the donkey you think is not the donkey anymore, but he doesn't mind telling you the story of this donkey. Selling history, culture, sentiment, designers, and in the end, all turned into money and flowed into Ade's pocket."
Qin Kong said: "Yes! Ji Fanxi is still selling the stories of Ji Fanxi and Hepburn, but Ji Fanxi is no longer Ji Fanxi of Ji Fanxi and Hepburn!"
The few people were confused when they heard this, and they recited it silently before they could sort it out, and couldn't help but sigh.
Qing Xiang said: "Mergers and acquisitions are the road to business development. Capital tycoons always want to eat more and more fatter, so this has also killed many people's initial dreams and final hopes.
I can't become such a person, maybe a little naive. Even if I don't understand the art you pursue, I envy those with artistic talent and always want to protect your dreams and hopes."
Several people laughed and touched the glass.
"Ade-suggested a group of geniuses to weave dreams for ordinary people. It's just a matter of selling them. A contractor contracted the entire luxury fashion industry!" Chen Ying said.
Several people shook their heads with a smile.
Chapter completed!