Looking at them, Qin Kong said: "When dyeing hair, generally a barber is to dye whatever color the customer wants. But a barber with aesthetic vision should make suggestions on hair color based on the customer's image and temperament."

"Because color is a very intuitive visual presentation, but it is actually related to psychology. Generally speaking, cold colors are used as background colors, and warm colors are used as highlights.

Cold color is composed of blue and its surrounding colors, which can bring back the audience's sight and is generally used as the background.

Warm colors are red and its surrounding colors, which are the effects of moving towards the audience, actively approaching the audience, and highlighting from the picture.

Nowadays, most advertisements use outstanding features and backgrounds, which is very eye-catching.

Like the cloud flower advertisement, it is a large area of ​​green as the background color, which makes people feel relaxed and immersed. It first uses large pieces of green to keep people.

Then the drop of essential oil concentrated all the light and turned golden yellow, and highlighted from the entire green background. The display was completed."

Everyone nodded.

"Then follow the drop of essential oil and fall into Ange's dimples, and the audience will smile and feel happy. This will resonate with the people in the painting. From the background to the product to the feelings, a complete communication is made."

"Yes." Everyone nodded in admiration.

"When the picture was released, I was repeatedly adjusted under the encouragement of Teacher Chen, and everyone felt comfortable in the end, but I didn't know that there was such a design." A young man said.

"I don't know why the designs are like this! I admire you too!" Qin Kong looked at them.

A group of young people covered their faces. Qingxiang looked at them, and the few of them immediately became serious and looked at Qin Kong seriously.

"One person and one thing make people comfortable. The audience doesn't understand why it is comfortable, but we must understand why. Whether it is clothing matching, hair dyeing or advertising design, they must complement each other and not be annoying."

Everyone nodded.

"For advertisements, it is best to attract the audience, rather than rush to the audience. But now most advertisements are rushing to rush to the audience, which is very offensive."

Everyone nodded.

"Including why the Peony Pavilion was criticized is that it rushed towards you like a ghost. And Ange's colorful black and Qing Zong's colorful white are also colorful, and the colors are very rich, so why don't people disgust?

Because one is with black as the background and the other is with white as the background. Everyone is immersed in the first place. You have attracted the audience, so you can show it to the fullest. This is called an immersive experience! When advertising, the background is more important than your product!"

The young people nodded suddenly. The school and advertising companies taught everyone how to catch their attention, but did not teach everyone how to keep the audience.

"In this era of information explosion, it is indeed difficult to leave the audience, so everyone simply and roughly threw themselves into the audience's eyes and ears. As for whether the audience likes this method, it is impossible to control it."

The experts from the R&D department also listened very seriously.

"Yunhua advertising has always been to attract the audience. It is basically a large area of ​​background colors that make people feel peaceful and comfortable, and a small area of ​​highlighting warm tones, just like a large piece of lavender and a yellow shirt in a summer film.

There are cold and warm, there are retreat and highlights, this advertisement appears to be connotation and rich in layers.

Even if the ginkgo maple fragrance in autumn films is warm, it has a blue sky as the background and involves more complex light sources, hue, saturation, brightness, etc. in color science, and warm colors can reflect desolation and bleakness.

So the color tones of cold and warm are a relative concept. For example, the peach blossoms and pear blossoms in spring are bright and come to you actively. Some of the gorgeous colors of autumn have a sense of retreat, and they are cold and bright."

Everyone looked at him without blinking.

Qin Kong looked at their longing eyes, "Perming, you must learn color. But perming is only part of the shape, from hair color to skin color to clothing matching, it involves color science and visual art. This is something that can't be finished in three days and three nights.

Teacher Chen should be more researching on this area. His photos are always comfortable in color. They are basically not eye-catching, but attract you to immerse themselves in it. Light and shadow have a great impact on color. You should learn more from Teacher Chen in the future."

"Teacher Chen is so fierce!"

Qin Kong smiled, "Then read more books and observe more. Let's talk about hair. I perm and dye it based on people's temperament. Like Mr. Qing, she has sea blue hair, a typical cool tone, which attracts you to get closer.

Like Huang Chushuang, I made warm colors of her hair. Because her personality is lively and friendly, her hair will highlight her personality more. She is proactive.

Qing is always passive and passive, and is also divided into passive attraction and passive rejection."

Qingxiang looked at him, and everyone looked at him seriously. Teacher Qin is really knowledgeable!

"Like Mr. Qing, it turns out, is a passive rejection type. She has a temperament that can keep people from thousands of miles away. She also likes to wear blue, but she is too unified and rigid, so she refuses people to get close to her.

And although it is passive now, it is like the sea and quiet, but it is fluctuating. She attracts you to take the initiative to approach and understand."

Everyone looked at Qingxiang, "Really!"

Qingxiang also smiled. She really felt that her subordinates would hide from her and dare not look at her. Now the distance seems to be closer. Everyone seems to like her more.

"Mr. Qing, let your hair go down." Qin Kong stood up, "It's just a waste of time to make your hair for you."

Qing Xiang glanced at him, but she still let down her hair, and a sea blue wave spread out. Everyone was staring at it.

Qin Kong walked to her, "Why do I say that the perming and dyeing style I made creates a sense of atmosphere and strengthens a person's aura? Because I designed it based on people.

Like Mr. Qing, I dyed her sea blue hair, and the hair is quiet indoors."

Qin Kong pulled her to the window, "But under the sun, his hair was like the sun shining in the sea."

"Yes." Everyone looked at Mr. Qing, like watching magic.

"If she turned out to be a pool of stagnant water sealed by cement boards."

Qingxiang looked at him with blank eyes. Everyone was reluctant to laugh.

"Now it's broken down this cement board and radiate her inner richness and aura."

Everyone nodded and looked at Qingxiang. He was really as gentle and powerful as the sea!

"Depending on the light, the hair dye I make will show different colors. This also contains warmth in the cool tone, making the whole person richer. This is also the reason why people want to get active approaching and want to understand."

Everyone looked at Qingxiang. Qingxiang turned her head slightly and looked out the window. The model was a little embarrassed.

"A good perm and dyeing style should be alive. Nowadays, many perm and dyeing hairstyles are dead! The curl is dead! It's like being beaten to death by sticks, putting on makeup!"

"Hahaha……"

"Teacher Qin! It's too much!" Several perm-dyed hair covered their heads.

"That's why it's said that healthy hair is the most beautiful!"

"Yeah." Everyone nodded.

"It's really uncomfortable to perm your hair to death. No matter how bright the hair is, it's lifeless! There's no beauty!"

A female employee silently brought her dead yellow hair behind her back, wanting to cry and want Teacher Qin to resurrect her hair, but it is too expensive!

Qin Kong walked back and sat down, "After the hair dye stayed on the hair for a while, the barber would test the effect. Generally speaking, the best effect is to be one degree lower than the hair rod.

If the chromaticity of the hair root to the end of the hair is unified, it is theoretically the same color, but the actual effect is that the hair end is dark and the hair root explodes."

"What is a top-up?" asked a designer curiously.

"You can understand it as exposure! Because the root of the hair is the piece on the top of the head, the hair is concentrated and under the light source, the brightness of the color will be higher. The brightness of the end of the hair will be lower. Visually, it will show different colors.

Therefore, during the hair dyeing process, the dosage and method of each section of the hair are different. Sometimes the medicine needs to be re-adjusted. For example, if the hair is dyed in multiple colors, several medicines need to be prepared.”

"The perming and dyeing operation should be fast. The damage should be clean and neat. One more minute is a sin!"

Everyone laughed.

"Like many barbers teach apprentices and brush and curl them slowly. Your hair is almost injured and your hairstyle will die. Or you may deceive you for a caregiver and a little luster will be formed on the surface, giving you a taste of perseverance."

"Hahaha……"

"When a barber uses a product, it will basically master the effect it will act on different hairs, and it will be faster to make it. If you change a product, you can only find someone to be a test product.

Many customers don’t understand this. The barber will do it for you first. The final result is not the effect you want. If you argue with the barber, the barber will also defend you with the difference between the picture and the actual effect.

It’s okay if you can accept it. If you insist on quitting, the barber will deal with it again. Then the damage to the hair will be added twice!

Therefore, a responsible barber must be sure of the target effect and color, so that he can apply medicine to customers. If he cannot achieve the expected results, as a professional barber, he will definitely feel sadder than the customer."

"It's like a question has different solutions, but it has standard answers. If the answer is not standard, you can only fool the customer. The obstacles in your heart cannot be overcome."

Everyone looks at Teacher Qin, and I’m afraid there are not many barbers who strive for standard answers like Teacher Qin! That must be a barber who really loves hairdressing and is really responsible to customers!

"Because each manufacturer's products have different ingredients and hair dye pigment concentrations are different, the usage and dosage are also different. Manufacturers will conduct perming and dyeing training.
Chapter completed!