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Chapter 597 The Secret of Cosmetics

Qingxiang's face turned red, "I... our parents don't know yet!"

All three of them looked at him, and Liang Ange said in surprise: "Sister Qingxiang! Your children's names have been chosen! Parents still don't know you are dating?"

Qingxiang blushed, "Didn't you choose the name? Didn't you choose it yet? Have you chosen two more!"

Qin Fangyun turned his head happily to look at Liang Ange, "Is that so? What's the name?" He looked up and down at Liang Ange, especially on his lower abdomen, "Can you eat spicy food now? Why don't you change to a non-spicy dish?"

Liang Ange's face turned red, "What's the hot pot if it's not spicy? Today, I have ordered a double pot for Teacher Kong."

Qin Kong hurriedly said, "Mom! No! No! You are joking."

"Oh." Qin Fangyun was a little disappointed.

Liang Ange had already made a light dipping sauce for Qin Kong, and Qingxiang had made the dipping sauce by herself. Qin Kong asked, "What are you going to tell me? Isn't it just that I want to have a meal with me?"

Qing Xiang glanced at him, "You are a brand building person now! Are you concerned about this meal?"

Qin Kong smiled, "It's better for you to build it, I can help you with advice."

Liang Ange and Qin Fangyun looked at them in confusion, "What brand building person?"

Qin Kong introduced: "This is the real President Qing now! The president of Yunhua Group, just took office today!"

"Ah?" Liang Ange widened his eyes and hugged Qingxiang happily, "Sister Qingxiang, congratulations!"

"Annual salary of tens of millions!"

"Wow!" Liang Ange let go of her and looked up at her, "The annual salary is 10 million! Sister Qingxiang, you are so awesome!"

"Isn't your endorsement fee ten million?" Qingxiang looked at her.

"Yes." Liang Ange nodded.

Qingxiang smiled and said, "Then let me introduce Teacher Qin, Deputy Director Yunhua, who is responsible for brand building, with an annual salary of 6 million."

"Wow!" Liang Ange and Qin Fangyun both widened their eyes.

Qin Kong said: "I didn't want it, but they insisted on giving it to it."

As he said that, Qin Kong laughed himself, feeling a little owed a beating. The few people laughed too.

"The main reason is that I lack money for new products now." Qin Kong said seriously, "I hope I will really make a profit when I get an annual salary."

Liang Ange looked at them, "Yunhua is so short of money, should I return the endorsement fee to you?"

Qingxiang poked her head, "You are really cute!"

Liang Ange asked again: "Sister Qingxiang, how many times did you do when you were the vice president?"

"When I started to join the company, I agreed to have an annual salary of 2 million yuan, and I added a bonus last year, six million yuan."

"Oh." Liang Ange nodded, "It's so fast!"

Qin Fangyun looked at them with a smile, scalding vegetables. Although he was used to the fact that his son and his girlfriend were famous all over the world and had a high income, sometimes he still felt like a dream.

"Now ten million isn't it saved for advertising expenses from "Star Time"?" Qing Xiang looked at Qin Kong, "Teacher Qin said he would give it to me."

"Hahaha……"

"Besides, this is all before tax!"

Qin Fangyun fetched them vegetables.

"Why do Yunhua still give you such a high annual salary now?" Liang Ange said curiously again.

"Today's meeting, the government, the chairman and other shareholders all want to go public."

"ah?"

"Then General Qing threatened to resign and stopped him."

"Ah?" Liang Ange looked at them, "Isn't it good to go public? Isn't it really amazing to go public?"

Qingxiang told her about the interests.

"Oh." Liang Ange nodded, "If Yunhua or Qin Si will be targeted, I'd better not do it."

Qin Kong asked Qingxiang again, "It is not listed now, and the funds are supported by the government. What do you want to discuss with me? Trademark?"

"No." Qing Xiang shook her head, "When the Marketing Department set up national channels last year, the Production Department was preparing a cosmetics production line.

The current situation is that the cosmetics production plant has been built and Yunhua can produce cosmetics independently. We showed a small part of it at the Yunhua press conference signed with Ange.

However, since you only proposed the hair salon in September, it will take time to rebuild the workshop.”

"oh."

"So, I also mentioned to Mr. Yang that we plan to entrust a cosmetics factory to process hair salon products, so we have to discuss it with you."

"Office factory?" Qin Kong looked at her. Although he knew the product ingredients, he didn't know much about the production process.

"Well, Yanguo is one of the largest OEM factories in the world. It used to be a clothing OEM, but now electronic products and cosmetics are OEM. Lanke and Ouliya are all produced in Huacheng. There are also Xianglier and Ai Meili Makeup all produced in Huacheng."

Several people looked at her. Qin Fangyun now uses big-name cosmetics, so she also knows these brands.

No one expected that big-name cosmetics were actually produced in our country.

"Now, OEM has formed an industry in Huacheng. We have established cooperation with cosmetics at home and abroad. Because we have invested in production, the investment is too large. Modern cosmetics OEM factories have advanced equipment and processes."

"For example, cosmetics require a sterile workshop of 300,000 yuan, and you also have to buy or rent land and apply for various documents. You can not only have trouble doing it yourself, but also require huge manpower and material resources."

"So in order to reduce costs, many cosmetics are OEM. When Yunhua Production Department built a factory, it also went to Huacheng to inspect it. There are many OEM factories of all sizes. Some first-line brands are produced on the same production line as supermarket products."

"ah?"

"Especially cosmetics that take the e-commerce route basically do not have their own factory. Just apply for a business license and a trademark and you can hand it over to the OEM factory."

"Don't you need research and development?" Liang Ange asked in surprise.

"No, the threshold for cosmetics is very low now. With so many products produced, these OEM factories have many mature formulas. They will come up with a variety of formulas for you to choose from."

"Ah!" Everyone was shocked.

"The leading OEM factories also have their own R&D centers. Some very popular cosmetics are developed by OEM factories. Of course, big brands usually develop themselves and commission them to produce them."

"If it is an e-commerce brand, it is basically OEM."

"ah!"

"These popular cosmetics have mature formulas in circulation on the market. Even if some new products are just launched, find a bottle to study the label and the ingredients ratio, and the OEM can imitate 80% or 90%."

"Cosmetics are also imitated?" Liang Ange said in surprise.

"What can't be imitated?" Qing Xiang smiled, "That's why there are so many similar products. Different packaging, different selling points, and different selling prices. In fact, it has the same content."

"Ah!" Several people were a little disappointed, thinking that cosmetics should be an industry with technological content, but they didn't expect it to be like this.

"After choosing the formula, they can quickly produce samples for you, and when you are satisfied, they will produce energy."

"So anyone can make cosmetics. As long as you have money and ideas, you can get from formula to packaging and get the OEM to do it in one step."

"This is a mutual benefit for the brand and the producer. For example, a well-known domestic brand of 50 grams of moisturizing cream, with the outer box and the bottle, and the processing fee, the cost is 5 yuan in total."

"Ah!" Several people looked at each other, the cost was too low!

"It's fifty or even hundreds of people in the hands of consumers, mainly depending on marketing and your positioning."

"ah!"

Qin Kong sighed, "So I said they all sell concepts. All the money is spent on marketing, who cares about R&D and materials?"

"Indeed." Qingxiang nodded, "Cosmetics are getting more and more expensive, and the money is spent on marketing. And they can even provide you with selling points and product concepts."

Several people stared at each other.

"The packaging and cosmetics registration certificates can be done for you in the final stage. The only thing you have to do is go on sale.

As long as you do a good job in marketing and capture some of the people, you will make a lot of money. Micro-businesses and Internet celebrity brands are basically OEMs. As Teacher Qin said, consumers are very stupid."

Qin Kong sighed, "I'm stupid, too."

"You are stupid!" Qin Fangyun said, "Why are you back when you go abroad to carry a lot of cosmetics? Why are you going to Huacheng to buy it!"

"Hahaha..." Everyone laughed.

"That won't work!" Qing Xiang said, "Office production will be returned to the brand after it is finished, and the brand will sell it back to Yanguo. It will not be sold to you on the spot."

Several people covered their faces.

"You can sell it for a high price when you go out and take a walk!" Qin Fangyun said.

Everyone laughed again.

"Big brands generally have their own R&D centers that provide formulas, but they are only domestic OEMs." Qing Xiang said, "As we understand, the terminal price of unknown brands is generally ten times the ex-factory price, and the price of famous brands is generally one hundred times the ex-factory price."

"Oh my God!" Liang Ange's eyes widened.

Qin Fangyun took a bite of the dish, "I will never need expensive cosmetics again! Why not eat more good ones!"

"The cost of research and development and raw materials for large brands accounts for 3% and marketing and promotion accounts for 30%.

The two women covered their foreheads and felt deeply hurt.

Qingxiang smiled and said, "In this era, consumers are paying for advertisements. Packaging is more expensive than materials, which is common."

Liang Ange let go of his hand, "Then I will supply all the bottles I used up from now on. It turns out that the bottles I bought are more expensive than the cream inside."

Qingxiang laughed.

"Fortunately, we already have an advantage in marketing, and we don't have to account for as much as 30%. So we can tilt this part of the cost to raw materials and research and development to create truly effective products."

Everyone nodded.

"Yunhua has always maintained its quality, which is why I fell in love with it after using it abroad and decided to come back and carry it forward. Customers need real good products, not all kinds of gimmicks and advertisements."

"Yeah." Everyone became happy again.

"As long as we develop formulas and go to OEM factories, it will reduce our costs and speed up the launch. It can be done as fast as a week or as slow as a month."

"So fast!" Several people looked at her in shock.
Chapter completed!
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