Chapter 600 Teacher Qin thinks it's too cheap
We have also made very good private brand shampoos, but the circulation cost is too high, and the profit you get is not as good as OEM for others in the end! If you do this, your gross profit margin is less than 50%, and you can't live at all!
But you are different! Yunhua is well-known all over the world! You have such a great advantage in doing this!"
"Then do you have your own R&D center? Can you visit it?" Qing Xiang asked.
Manager Xu shook his head, "We used to have R&D centers, and now we have one, but I can only say that our current profits cannot support R&D. We are using mature formulas now.
It is really expensive to do new product research and development. If you have to study and test it repeatedly, do you need a lot of experts? We really can't afford these experts! And if the research and development is done, you have to sell it."
"Then what are your R&D centers doing?"
"Oh, just a few experienced formulators, make some different ratios according to customer requirements!"
"Just adjust the proportion?"
"Yes! This is not a high-tech! Raw materials are these raw materials. Those brands will release new products every once in a while. How can there be so many new products?
It’s still the same raw materials. Mix them for you in different proportions and change the packaging. Isn’t this a new product?”
Several people were dumbfounded.
"It is normal to launch several series a year because consumers are fond of the old. If you talk about new technologies, new effects, and new ingredients, consumers are willing to buy them and try them. This also seems that you have invested in R&D costs.
But if you really go to develop new products honestly, how long will it take to come out? From research to testing, the market is updated very quickly, and it is impossible to give you this time.
For example, if people don’t have silicone oil, you have to catch this train, right? The market will be occupied by people if it’s too late.”
"Some daily chemical groups, several brands of shampoos are actually the same shampoo. If you change to different packaging and stick different brands, you will become different shampoos.
Of course, it will usually be adjusted according to the ingredients and proportions to make the shampoo look a little different. This is the psychological feeling of consumers. The actual effect is not discussed in detail."
Several people laughed.
It is also because they are both in the cosmetics industry that they also brought experts. Besides, seeing that Qingxiang and Qin Kong are coming, Yunhua may really want to get shampoo, so the two managers are also telling the truth in front of real people, without fooling each other.
Qingxiang put down the teacup and said, "Thank you very much. We will go back and discuss it and visit other factories. If you have any needs, we will contact you."
"You're welcome. You can visit other factories. However, some factories only accept international brands, and the quotations for domestic brands will be higher.
Some domestic e-commerce brands, such as raw materials and equipment, can also take a look. If you need it, we can provide help at any time."
"Okay, thank you." Everyone stood up.
"Go to have some meal?" said Manager Cai.
Zheng Yacheng, professor of the R&D department, said: "We also have to visit a friend."
"I'll send you there?"
"No need, someone will come to pick you up." Han Dong said.
After shaking hands, Manager Xu and Manager Cai sent them to the gate.
Several people left the factory and a special car drove over and stopped.
Seeing several merchandise entering in a row, the front and rear seats were full. The driver was stunned, looked at the rearview mirror, and looked back at Qin Kong, "I won't recognize the wrong person, right?"
Qin Kong smiled and said, "Just think you admit your mistake."
Everyone laughed, and the driver laughed, and the back of his head looked at Qin Kong like a round mirror, "Teacher Qin, do you think I can save you?"
"Anyway, you can't see it yourself, and it's someone else who feels uncomfortable when others see it."
"Hahaha……"
The driver laughed and started the car. Teacher Qin really knows how to guide people! Suddenly he saw it!
Fortunately, we went to Maggie Company directly from the airport. Fortunately, we were on a short-term business trip and we were carrying small suitcases, so we only went to the hotel now.
After taking the room card, going upstairs, Qin Kong looked at Qingxiang, "I thought you couldn't move without a secretary."
Qingxiang was speechless, Han Dong said, "Isn't this still me? I am now the secretary of General Qing!"
"As for me as useless as you said! Didn't I go to Paris alone?"
Qin Kong smiled. After all, Mr. Qing also studied abroad alone, so he would not have no basic living ability. It was mainly because he was exaggerated by Teacher Chen before!
After resting for a while, I found a restaurant for dinner, and Qin Kong said, "Do you still see other factories?"
"I won't read it anymore." Qingxiang looked at Han Dong, "Mr. Han has seen it before. At present, it seems that this one is better."
"Yes." Han Dong nodded.
"As he said, mid-range shampoo only costs a few thousand yuan per ton! The manufacturer still needs to make money, so how much is the real value!"
Han Dong smiled, "Does Teacher Qin think it's cheap?"
"If you don't take charge of your family, you won't know how expensive it is!" Qing Xiang glanced at him.
"Their output of 300 tons a day, you can calculate it, a lot! Although the profit is thin, it is stable. For brands, there are also many people who lose money."
Zheng Yacheng smiled and said, "Chemical raw materials are not expensive. The most profitable cosmetics are essence creams and eye creams. A ton of eye creams is only a few thousand!
But eye cream is the most expensive thing, right? It’s packed into a small piece, more than ten milliliters, and sold for hundreds or thousands of dollars!”
Han Dong nodded.
"Besides being used on the face and head, cosmetics are more about paying for social and psychological needs." Qing Xiang said, "Otherwise, why should you recommend a lady's face cream? What about a lady's shampoo?"
"Yes." Han Dong nodded, "High-priced cosmetics, lipsticks, and bags are also convenient for men. I'll buy a bottle of fairy water to give to my girlfriend so that she's so happy and considerate! If you buy a bottle of Dabao for her, don't you break up?"
"Hahaha……"
"Oh!" Qin Kong sighed, "but their cost is still so low that I can't accept it!"
Qingxiang glared at him, "Teacher Qin! You are the consumer psychology, right? If you are low, you won't do it! You have to be expensive, right?"
Han Dong took a bite of the dish and said with a smile: "It's true now! What are the precious raw materials you say come from, but check it. Women's favorite hyaluronic acid is given a few thousand yuan for a few thousand yuan, and imported tens of thousands, but a kilogram of raw liquid costs five yuan! They are all sold by ton."
Qingxiang covered her face.
Zheng Yacheng smiled and said, "You can't calculate that way. You have to go through various processes in the sterile workshop to produce it. It can be used on the face. The good one is thousands of yuan per kilogram."
"But one injection of hyaluronic acid is 0.5 ml, 1 ml."
Everyone laughed.
Qingxiang said: "But they are right! The gross profit margin is not 50%, so you can't survive! This is the case for any product! Cosmetics are even more so."
Chapter completed!