The three of them looked at her. Qin Kong looked at Chen Ying, but they didn't expect this.

"Then don't let it go wrong." Qin Kong said.

"Simply put it! Products are uncontrollable. No matter how big the product is, negative news has been exposed." Qing Xiang said, "You are too naive! And even if we do quality control well, our opponents will not be bad for you?

Do you need time to deal with it? If it is a single brand, we can solve the problem for this brand and do a good job of public relations, and we can also stop losses in time.

If the brands under this country are related to each other, consumers will lose confidence in the entire product line and will doubt it when they see this logo.

In the Internet era, news spreads very quickly. How much time do you have to do a good job in public relations for the entire brand? Even if it is done well, the losses caused can't be recovered.

For example, if the problem of Yulan Oil is exposed, will it affect your use of Sassoon? It will not affect at all! In this way, you will have enough time to deal with it. Even if it is irrescueable, you can delist Yulan Oil and use Yilai to replace it.

But if there is a problem with Hua Xiangrong, according to your ideas, it will inevitably affect Qin Si. How much energy we have started to build connections. If there is a problem, we have to use more energy to separate the relationship."

Qingxiang looked at Qin Kong, "Teacher Qin and Dr. Du joined and each launched their own brands, but I think you still maintain their independence.

For example, Fangzhou occupys the low-end market. If there is a problem with Fangzhou, it will not affect the high-end Qinsi. Our brand must be independent to be able to fight. A few legs tied together will only make you fall."

Qin Kong doesn't speak, but in terms of business, of course Qingxiang is more professional.

"I even suggest that Ange endorse Yunhua Essential Oil and Qinsi. Or Ange only serves as Yunhua Elf, the highest-level spokesperson. But our brands also need different spokespersons.

Like all group companies, you should not be obsessed with a spokesperson meeting all its brands. Too much pursuit of brand unity will hinder us.”

Liang Ange bit his lip.

Chen Ying's face is getting heavier and heavier, "Why do you fear influence if a person who really wants to make a brand bigger and stronger? The influence is positive and negative, and the product is strong. This sign is enough to build consumers' confidence in the brand.

Ange's dimples are just a matter of yearning for people to feel relieved! What's wrong with her endorsing the entire product line? Don't always think about changing other brands to avoid problems and fool consumers!

Now that the information is so developed, consumers basically know that they are shrouded in several major groups. They just don’t have the right to choose. It’s time for Yunhua to stand up and build consumer confidence, so why wear a few masks?”

"It is precisely because I want to make the brand bigger and stronger that I have to consider the future! I have to take into account the overall situation!" Qing Xiang said, "I am responsible for brand building. In this era, brands are more important than products!

These daily chemical groups, cosmetics groups, and brand updates are too common, and have no impact on the group's brand image and other brands. The independence of each brand is the brand marketing strategy of all group companies.

Establishing a brand matrix is ​​like building blocks. You can’t remove a block, and the whole house collapses! Instead, you have to change blocks and consumers won’t find out, do you understand?”

Chen Ying turned his head, "I don't understand!"

Qingxiang sighed, "Do you know that Mai Nest is Ouliya's second largest shareholder?"

"have no idea."

Qin Kong and Liang Ange also looked at her in surprise.

"You think Que Chao is used to make milk powder and coffee, but it is the second largest shareholder of Ouliya, the largest cosmetics group. Xu Fuji, Tai Tai Le, Yinlu, and Yunzhou Mineral Water in our country are all holdings."

Liang Ange widened his eyes and looked at Qin Kong, "What we drink in our home and the store is Yunzhou mineral water!"

"The group companies make a lot of money quietly and will not integrate all brands into a unified image. As a result, it is too energy-consuming and thankless to work.

What is the purpose of mergers and acquisitions? It is to hold a brand's market and channels in your hands. If you change your strategy, you may not be able to adapt to the local environment.

Many products that look very down-to-earth, you think are domestic, but are actually foreign capital. They still play the card of being friendly and patriotism and will not advertise their surnames as foreign, because they will also make money from the Chinese.

The second is to make the independence between brands. One more brand in the group company is just an extra channel to make money. If you don’t make money, just cut it off just because you don’t make money, not to have an extra burden.

If one brand is tied together, if it is not done well, it will drag down the entire group. Do you say that it will be cut off and will not be paralyzed? Tie all brands together is a taboo for the group company to establish a brand matrix!”

Qingxiang looked at Qin Kong, "So why did the company want you to take the hair salon line out and work alone? It's because Qin Si can be an independent brand. There is no need to emphasize its relationship with Yunhua."

Qin Kongmoran, he does not have the ability to manage a company! Therefore, brand building and development planning still depends on Mr. Qing.

Chen Ying frowned, "If there is any problem with jade blue oil, it will not affect your use of hayfia. Olay is easy to use and will not prompt you to use hayfia. But if you use Qin Si, you will want to try Hua Xiangrong because they are all Yunhua products.

The unified brand identity has enhanced the image and cohesion of Yunhua brand, and has established consumers' confidence in a brand, and the sales of its products will not be bad.

There is no connection between the various products of the Daily Chemical Group, but Yunhua is to connect them together to form strong competitiveness. Once the road is opened, the road will only get easier and easier in the future.

Ange's dimples have touched the whole world. What else do you have to hide? This is not generous at all, and you don't have a cloud flower!"

"What is cloud flower?"

"We created Yunhua's brand image!" Chen Ying looked at her, "What do you think? The beauty of the oriental! Atmospheric and implicit! Trustworthy and dare to take responsibility!

You have not established a brand matrix yet, but you are already thinking of ways to escape! You are like those capitalists! You just want to pursue the greatest interests with the least responsibility!"

"What makes a group grow and grow and maintain operations is the interests, not dreams. You have created a brand image, and I am scattering money behind it.

Brands should be valuable and tell stories, but we should not be too addicted to stories ourselves." Qingxiang looked at him, "Teacher Chen."

Liang Ange looked at Chen Ying, touched Qingxiang's legs gently, smiled, and quickly scooped them a bowl of soup, "The vegetables are cold, after you finish eating, you go home early."

Qingxiang lowered her head and drank the soup, and Chen Ying turned to look at Jingxin Lake.

Qin Kong nodded, "I'll find some time to draw it first, let's discuss it." He picked up the drink and touched Chen Ying's cup. Chen Ying picked up the cup.

Of course, more importantly, you give them the soil to play freely! This way you will work harder, and everyone knows it is easier to follow the patterns of their predecessors.

But they are not so naive either. We all know that you are the basis of all this! We all respect you and admire you! We will not let you bear it alone.

I think Teacher Chen should be more attached to you because you turned his unrealistic ideas into reality. He didn't say it, but he has been supporting your career."

Qingxiang stopped and looked at her deeply, "An Ge." hugged her again, "I always feel that you are more mature than me in thought! I may be the childest one!"

Liang Ange laughed, "Never reason with Virgos! It is easier to show off your shameless spirit!"

Qingxiang laughed, and the two of them walked outside the balcony with their hands.

Qin Kong looked at the hands they held together.

"Teacher Kong! Do you think why women can go to the bathroom hand in hand? Men can't do it?"

"Hahaha..." Qin Kong laughed. Qingxiang looked at Chen Ying who was turning his head again.

Liang Ange picked up the bottle and added three cups, "Come on, don't waste it! Kill it and go home."

Chen Ying finally turned around, picked up the wine glass, and Qin Kong picked up the drink.

After drinking, the four of them came out, Qin Kong and Liang Ange sat on Xiaohei. Qingxiang took the initiative to hold the cold Teacher Chen's arm and leaned shamelessly on his shoulder.

Xiao Hei drove past them, Liang Ange blinked at Qingxiang, made an OK gesture, and drove onto the road to the lake.

Qin Kong looked at her expression and small movements, "What are you plotting again? But you women are really! Will it take so long to go to the bathroom?"

Liang Ange turned around and looked at him with a smile, "I just told Sister Qingxiang not to talk to Teacher Chen about work when she went home, and not to reason with Teacher Chen."

Qin Kong smiled and said, "You are almost an emotional expert! Are you born?"

“No, practical.”

Qin Kong almost ran up the roadbed, and Liang Ange laughed.

Qin Kong was speechless and quickly drove the car back to the right path.

Liang Ange turned around and looked out the window.

When Qin Kong saw that she was asleep, her face was red with wine.

I couldn't help but leaned over and kissed her, got out of the car and walked around to the passenger seat, opened the car door, and gently picked her up.

Liang Ange raised his hand and put his head on his chest.

When I got home, I knocked on the door lightly.

The door opened, Qin Chong jumped up, "Meow—"

"Shh--"

Qin Chong immediately shut up and followed him.

Qin Fangyun came out of the master bedroom and closed the door, "Qin Chong knew to open the door but didn't know to close the door!" He looked at Qin Kong's arms again, "Are you drunk?"

Qin Kong smiled and carried her in. The little expert who was active in the atmosphere drank a lot of wine with him!

I put it on the bed and wiped her face with a wet towel.

Liang Ange raised his hand and put it on his neck, "Teacher Kong..."

"Hmm?" Qin Kong said gently.

Liang Ange opened his eyes slightly and stared at him.

"I'm like this, are you really annoyed?"

"I don't know, I just want to kiss you." Liang Ange hugged his neck and kissed him.

Qin Kongxin jumped around!

Looking at the open door, he quickly pressed her hot red face to her chest, turned around and shouted, "Qin Chong, close the door."

Qin Chong ran in, closed the door, and sat in front of the bed and looked at them.

Qin Kong was speechless, "You go out."

Qin Chong turned around and opened the door, but the door was still wide open.

"Silly cat!"

Qin Kong let go of Liang Ange, strode over and locked the door, and ran back to lean against her.

Liang Ange hugged his waist and looked for his lips to lean up.

I can't refuse my girlfriend who still has a faint smell of red wine in her mouth!

I was lying flat, thinking about whether I would be found drunk driving when I went out like this now, and I was dizzy...

Liang Ange slowly unbuttoned his three shirts, and touched his little hand and it was smooth. Finally, the buttons were not sucked by the face, and he lay on his chest with satisfaction.

Just as he was waiting to rush into the sky, there was no movement for a long time. Qin Kong looked down and lying on his chest and slept so sweetly!

I was speechless immediately!
Chapter completed!