"I'll think about it again." After a while, Jodia said.

Qing Xiang smiled and said, "The North American market is also very important. After the Yanguo Market is taken, you can determine the pace of opening a store based on Yunshang's local sales. Of course, you know the best."

"Yeah." Jodia nodded.

Several people started to negotiate the contract again. After the negotiations, Jodia said goodbye first. The assistant to the president came to pick him up.

After seeing them off, Qin Kong turned to look at Qing Xiang, "Will it hit him too much? Both suggestions were rejected."

Qingxiang smiled, "I didn't know. The North American market is indeed important, but the first thing we need to win is the Yanguo market. We have natural advantages in this.

Opening a store is very expensive. The rents for bustling roads in international cities are sky-high, and you also have to hire a clerk. The labor wages abroad are also very high. We need to adapt to the foreign market, and we really need him.

However, after the Yan country's market is successful, it will not be difficult to expand outward. After all, we are the ones who pay for it! We are expanding too fast abroad at once. First, management cannot keep up, and second, capital turnover will be tight.

A company has the most terrible capital chain breakage. Therefore, a pool must have water inflow to irrigate the vaster fields."

"It turns out that the math problem of water entering and exiting a pond at the same time was produced by a liberal arts student!" Qin Kong said.

"Hahaha..." Qingxiang laughed and said seriously, "Economics is a mathematics! Do you think liberal arts students have poor mathematics?"

"This is what my musician is like, I think it's all like this."

Qingxiang laughed and said seriously: "It's a lot of 10 billion, but it's a drizzle when it sprinkles around the world. Therefore, it expands in an orderly manner and you won't be fat in one bite."

Qin Kong nodded, "Thank you for your teachings."

Qingxiang smiled and said, "Aren't you good at saving money? You just saved hundreds of millions of endorsement fees!"

"Hahaha……"

"Indeed, the endorsement fee for celebrities is too high now! But how much is the influence that celebrities can create and how much sales they really bring? There has never been an accurate number.

Even if there is, it is often a temporary sought after by fans. This is also a way for international brands to destock in Yanguo. They sponsor some traffic stars and invite celebrities to participate in the event.

There is no name or photo of the star on the official website and the details page. A bunch of small fans rushed up to thank the brand for choosing a certain brother and then buying.

In fact, my brother didn’t get a penny. But my brother’s fan purchasing power and my brother’s commercial value came out, so domestic brands came to be suckers and paid in real money, and they could often rush tens of millions.

As a result, their fans quit! They think that their brothers and sisters have lowered their level of endorsement of domestic brands!

Foreign celebrities and fans do not have the habit of helping celebrities increase sales, so so many celebrities create their own brands will never die.”

Chen Ying nodded, "On the contrary, the stars of Yan Kingdom often wear big brands on their bodies, or frequently show some big brands at the airport street shooting, but they are not the spokespersons of these big brands.

However, it can attract other Yanguo brands to take the bait, spend a lot of money to shoot advertisements and hang them on their official website, and then celebrities will actively endorse others in their daily activities. This is a scam!"

Qing Xiang said: "The brand is not big, and even if you hire a big star, you can't suppress it. If the brand is big enough, the stars will come to make friends with you. Whether it is both Chinese and foreign, it will be like this."

"Some domestic brands gritted their teeth and invited foreign celebrities to endorse the speech, thinking that they had become international, but in fact the effect was very poor. A lot of money was spent without a single splash. Marketing is not just about taking money to famous people."

Qin Kong said: "Anyway, I am used to not spending money or spending very little money to advertise. When I am a spokesperson, it feels great to have money. But when I am a merchant, it hurts to give so much money to the spokesperson."

Chen Ying and Qingxiang looked at him and laughed.

"We are advertising to you on Star Time, don't you give you money?" The two said in a tacit understanding.

"This is really a family!" Qin Kong praised, "But you should settle the advertising fee for Yunhua first by An Ge and me."

"You are the second shareholder of Yunhua, okay?" Qingxiang smiled, "It's so shameless!"

"So Chen Ying is Yunshang's director, why do you need money?"

Chen Ying glanced at him and said, "Okay, Yunshang, I don't charge money, but the Silk Road Show, can you settle the account?"

"The Silk Road Show is Yun Shang's first show. You can find a company to get a business."

"You said you were responsible for the Silk Road Show, why did you become a company again?"

"My money has been invested in the company!"

"Okay, you'll tell your secretary tomorrow!"

"Okay." Qin Kong nodded.

"You two are so shameless!" Qing Xiang laughed, "When the time comes, Zhou Qin will have to think about why she met two directors who wanted money!"

The two of them laughed too.

Qin Kong smiled and said, "Investment is investment. Since it is a joint-stock company, it must be calculated clearly. The public and private accounts must be separated. Just as you said, we can do nothing for the company to do things, but we can't pay for money."

Qingxiang nodded.

"What did you think of you rejecting Jodia's expansion plan?" Qin Kong looked at Qing Xiang seriously.

"He is a bit radical. This is also the style of fast-moving consumer goods brands, which is to distribute goods on a large scale. Like Baojie sells it to every township. But if there are stores all over the streets, it will also create a very ordinary feeling."

"Atelde also took this into consideration by inviting him to the donkey brand. In fact, Atelde will regret it. He has the largest luxury empire, but the highest-end, the so-called top luxury brand, does not belong to him.

Arterde's success lies in rapid expansion and youthfulness. For example, you can see donkey cards carrying bags all over the streets. You can't tell the difference between real and fake. Donkey cards are also the one with the most fakes.

This will naturally make the donkey brand more well-known, more well-known, and gain some potential customers. However, consumers who pursue quality are unwilling to buy fake products.

Because you buy it, you have to prove that it is not fake, which makes consumers very confused. So whether to crack down on fakes or not, whether to maintain the style has its good side and bad side.

Like Emma, ​​it is difficult to buy, and it is also hyped up as a top ladies bag. People pursue luxury goods because of their rarity. When it becomes a rarity, it is no longer a luxury goods.

So people often say that Atelde turns many noble and cool luxury goods into assembly line production. Ji Fanxi, you know very well that a classical brand has been ruined.

Atelde wanted to return to the altar again. But after he walked down and pleased the public with his dog head, it was difficult for the public to respect it as Jifansi and Hepburn.

Ordinary people are indeed the majority in the world. With the development of the economy, buying clothes and bags worth tens of thousands of yuan and cosmetics worth thousands of yuan is no longer a problem. While these high-end products and luxury goods make a fortune, they also lose their original mysterious halo.”

Qin Kong nodded.

"We are not luxury goods, but we are aimed at the vast majority of middle class. But she also represents the quality of value for money. Brands from the East, coupled with the halo given by our team, should maintain a certain style and mystery."

"Of course, expansion needs to be expanded. But appropriate. Because people, not only Yan people, actually most people have this kind of mentality. Rare means expensive."

"Many big brands are limited to the quantity, just to cater to this mentality. Later, in order to reduce inventory, they would invite a large number of internet celebrities to endorse the products. This is also true in the United States.

Brands under Yideng Group frequently cooperate with street fashion, and the cooperation between Ji Fanxi and Gaga stylist is to cooperate with Internet celebrities!

Internet celebrities can quickly generate brand awareness and sales, but they will quickly consume brand value and be replaced by other products.

Jodia said that mature consumers will not rely on brands to gain identities, but most mature consumers are also very loyal to a brand.

He is used to using it and there are no serious problems. For example, the brand quality has dropped significantly and the brand style suddenly changes, so he will not change the brand."

Qin Kong nodded, "You are right. I remember when I went to Ningcheng to inspect the factory, Qi Yuan said that people have a dependence and sense of security in clothes."

"Well, in fact, we use any product like this. We like to eat at the same store, shop at the same supermarket, and buy clothes at the same store because you are already familiar with it and have a sense of security.

You know where to place what type of product is. You know its style and pattern. When you go there, you won’t feel unfamiliar and laborious, but relax.

After you get used to one brand and one store, even if other stores are next to you, the advertisements are loud and new products are released, you will still choose the original store.

It is also possible that you try it, but you won’t become a regular customer. Unless it has something that attracts you, you will still return to the original store.”

Qin Kong smiled. He had the most say in this! Apart from accompanying An Ge to visit the shop, he basically only had one or two foods.

"So based on this point, we first opened the North American market, and Jodia was right. Because people in this market like the new and old, they are not loyal to the brand, and we can quickly seize customers.

But Europe is very nostalgic. They are used to a brand and it is difficult to change. Of course, we don’t have to hurry and slowly penetrate. The strategy of entering Europe is different from the strategy of entering North America.

Europe, especially the UK, has many rules and is very conservative. This market is the most difficult to enter. Everyone must be in a wait-and-see state at the beginning.”

"Yes." Qin Kong nodded.

"So you have to control it well. Fangzhou can distribute goods to towns, which itself is a popular product. But Qinsi cannot enter towns.

This is also the reason why Baojie lost the mid-to-high-end market. Everyone always yearns for high-end products. If you can buy them everywhere, the product will lose its mystery."

"Although all products need to be marketed, they also need to maintain a sense of mystery. For example, Ange, she is very kind, but she also has the mystery of an elf."

"We are not going to be arrogant, but maintaining the style is a must. Just like Hepburn's Roman princess, the reason why people like it is because the princess is so kind and cute!"

Qin Kong smiled.

"We must be close to the people, but we must keep a distance. People will only praise the noble and beautiful princess for being kind, and will not praise the kindness of the elder sister next door."

Qin Kong looked at her with a smile.

"Yun Shang wants to give people this feeling. Even Atelde didn't handle this. We can only explore slowly and not be radical. Geodia must report to you once a week, and you must finally approve the expansion of the store."

"good."
Chapter completed!