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Chapter 332 Advertising Online and Early Spring Travel

Although Zhou Heng participated in an interview for one day, he only showed his face in just over a dozen seconds and explained the situation of breeding on the mountain in more than ten seconds.

But even if it is only these, it is exciting enough. These are all real information and are very credible.

Moreover, among these netizens, there are many fans of Zhou Heng, who are of course extremely enthusiastic and respectful of his appearance this time.

They followed Zhou Heng’s first video since he was released and witnessed him step by step from his first fan to his 50,000 fans, 100,000 fans, and 200,000 fans.

Countless people have bought local chickens and hares from him.

For many fans, they had long expected that today would be the case, because good things will not be covered up, and they will inevitably go further.

I just thought that I had ordered a hotel restaurant like Japan, which was a bit beyond their imagination and made them excited and excited.

The native chickens who stride abroad turned out to be the blogger they have been following!

This is where more topics are discussed after hot searches.

Zhou Heng himself is not a low-key person. Even though he is introverted, he has more than 2 million fans on the video. No matter how low-key he is, he has gained a certain popularity, which brings a topic.

As the identity of a breeder who exported local chickens was exposed, there were more related topics, such as he was only circulated on the Internet not long ago.

It was the WeChat storm of Wang Caijun a few years ago, which brought out the healing effect of the sheep farm and attracted people's attention. Later, it continued to attract people who wanted to treat it.

Once you get in touch, there are more topics. Last year's cold rice is now used to stir-fry it. It can be said that you can find out what Zhou Heng did online.

In an instant, his fans began to rise. After people knew that he was an internet celebrity, people who didn't know followed him to see who this was.

And a little bit related to him, the butterfly wave last year was also exposed, and now more people know about it - it turned out to be him!

More people began to support him and praised him for his exports to Japan this time. They said that after tasting local chickens and hares here last year, they expected that today, his products would definitely have their own reputation.

Zhou Heng has always been famous. Except for some trolls who have no practical significance, he has basically received positive comments.

This time he was exposed, his reputation became even more prominent.

There is no doubt that the online store business has begun to explode a lot because people who know his online store will look at the reviews, and the reviews from half a year ago to the present have been positive and positive reviews.

Such high-quality exported local chicken products that "promote our country's power" and so many praises, it is of course worth supporting. People say so well, why not try it?

As for the price is a bit high, I know it. The word "expensive" can be seen everywhere else.

This is reasonable. You can enter high-end hotels and restaurants when you export to Japan. Can it be cheap? It is not credible if you are cheap!

Those who have the ability to spend money will directly place an order to support it.

Even those who do not have the ability to consume will pay attention silently and are determined to work hard. When they have money, they will come and taste it. Japanese people can eat it, so why can't they eat it?

A fan asked Zhou Heng in the comment section that his native chicken was exported to Japan. After being discovered, it became a hot search and asked him how he was feeling.

Of course Zhou Heng was in a good mood, so what else is it?

However, he felt that people's focus seemed to be on "export". They seemed to think that his native chicken was exported a few days ago and then became a hot search?

Zhou Heng replied to the fans in a video with a smile: "You guys think too much. My exit was something I did earlier. This time, the customer participated in the competition and specially invited me to participate in the event. It's not now! It's just that you only know now."

"In addition, I export more than Japan, and I also have a super big customer in the United States. This was all about last year! Others are the general agents of the United States."

He said these words in an understatement, which seemed calm and not a big deal at all. Such a behavior has caused the fans to laugh.

This blogger is too pretentious!

Others are saying that his breeding products are excellent and can be exported, but he came to "has been exported long ago, and there is more than one country."

Speaking of such a shameful thing, why did you wait until it was on the hot search before you were found out?

How unwanted you want to be popular!

This is simply a joke.

For a time, the topic of Zhou Heng's "pretending to be invisible" also became popular.

At this moment, the relatively cheaper third-generation chicken was on the market, and the price was 30% off for the second-generation chicken. Although the taste and nutritional elements were worse than that of the second-generation chicken, it was also better than ordinary native chickens, and the price was quite acceptable, so it didn't matter if you tasted it.

It’s not bad if others eat the top version and try the low version by yourself.

In fact, the current consumption level has really improved greatly. Many people are worried about not being able to buy real high-quality local chickens, and don’t care about spending more than one hundred yuan - the expensive ones may be fakes, but the cheapest ones will definitely not be good ones.

Before the Third Generation Chicken officially started advertising, many people have already started to try it.

The management, customer service, after-sales service, express delivery and other personnel in the online store have already received a notice from management and are waiting for it a few days in advance. At this time, they are all busy in an orderly manner and not in a mess.

At this moment, an advertisement about "Zhou's Breeding" slowly pushed it away.

There was a burst of laughter on the Internet, thinking that Zhou Heng really would seize the opportunity. He happened to be on the hot search in the past two days, so he took advantage of this momentum to start advertising.

It’s not a big mistake for him to succeed in this kind of “sense” approach.

Maybe there was some voice saying that his advertisement must have been premeditated, but most people don’t care about this matter. Anyway, their products have reached a certain scale, so it is just a normal process to advertise.

Besides, the third generation chickens have just grown up and are about to go on sale. Is this a premeditated way? This is not a fast breeding process. It takes half a year to grow so big!

Some people still saw videos of raising chickens in Zhou Heng’s videos. How long has it been!

After the hot searches slowly faded, the advertisements officially began in full swing.

Advertising companies have a wide range of channels, and some online places can take advantage of the situation, including a few seconds, a dozen seconds, a few words, a video, and a variety of them.

The production level of large advertising companies is still credible.

This overwhelming advertising model has learned from successors. The most significant ones are "Baibeijia", "BB Gaodian Reader", "8848 Mobile Phone", "Xiaoguan Tea" and other products.

This person's advertising model probably focuses on starting with "selling concepts". As long as the concept is deeply rooted in people's hearts, it is not very important whether the product is really that powerful.

For example, Xiaoguan Tea has a sales of 1.5 billion yuan a year and a half. 40 grams is more than 500 yuan, and a pound is worth several thousand yuan, but it is not the case when it really tastes.

Some people say that the taste is OK, but it is definitely not worth the money. Some people say that the taste is average.

Some tea industry operators say that hearing such advertising methods makes their industry players feel ashamed and feel that they are embarrassed.

Small pot tea sells concepts, and its concept is to pursue "master-made", but does the master make dozens of tons of tea a year?

The simple truth is self-defeating, but it doesn’t matter. Performance has really emerged, and it has truly achieved an industry benchmark at once.

Now buyers all know the price, so almost all Xiaoguan tea has taken the "gift route". No one drinks it by himself. People who give gifts and receive gifts know what they think, representing value, that's all.

Zhou Heng is different from this. His quality is real, selling quality, nutrition and taste, original, pure green breeding, natural free-range, and anyone can see it.

So even if it is overwhelmingly promoted, he is not afraid.

He will not use the third generation chicken as a second generation chicken, nor will he use the second generation chicken as a special generation chicken. Whatever it should be, as long as he launches his brand of "Zhou's Breeding" will be done.

The advertising that was brewing a year ago has finally been put into the market and has quickly gained its effect.

The third generation chicken is the cheapest and the most affordable price, so from the beginning of sales, it directly beat the second generation chicken, which really reached what Zhou Heng expected:

High-end prices are commodity positioning and represent the value of the brand; affordable commodities are commodity volume-driven and are commodities that truly bring profits.

Although Zhou Heng made less money in terms of unit price, the total amount directly outperformed the other online products.

He expected this from the beginning, so he had a smooth journey.

After a lot of busyness, February came, peach blossoms bloomed, and the willow branches began to turn green. This was the earliest group of Chinese envoys.

Taking advantage of the previous publicity, people who have time to go out have gradually started this year's spring outing, and come out to breathe and see the spring scenery.

The spring breeze is warm and cold, but the tourism in Longxi Village is not expensive, and the tickets are only twenty yuan. It is the right time to relax, go out for a walk, and taste the farmhouse. If you have spare money and have leisure time, you can taste the product of "Zhou's Breeding" which is also good.

The tourism project in the neighboring village is under construction, but one of them is a peach forest, which has begun to open one after another. Because the forest is large, it forms a pink cloud, which is very spectacular and ornamental.

Zhou Heng promoted it online to see if anyone was interested.

Since the TV series "Three Lives Three Worlds Ten Miles of Peach Blossoms" became popular in the past few years, many places have focused on attractions with "peach blossoms" as a gimmick, and the results have been very impressive.

Of course, even cherry blossoms in April can have a special ornamental season. Why can’t they have a pink and tender peach blossom forest?

In order to create the gimmick of "four-season peach blossoms", some places even make a large area of ​​fake peach blossom forests. From a distance, they are peach blossoms made of fabrics. Don't they operate the same way?

After all, this place is a real peach blossom, the kind that is chased by bees. When you get closer, you can smell the intoxicating fragrance of peach blossoms, which must be more ornamental.

That area is also included in the scope of joint tourism, but its scenic spot has not been renovated yet and all the equipment has not been kept up, so there is no charge for going there, and it is free to watch it - but it is necessary to be civilized. Taolin belongs to farmers, and the whole family still counts on that.

All cameras there are built and personnel will be arranged to manage them. The damage caused can be compensated.

The promotional video was taken by Jiang Xiaoxuan, which is comparable to the large production of professional photographers. It emphasizes both macro close-up and atmospheric aerial photography, which greatly increases people's interest in viewing.

Fans expressed their opinions:

[What's there to say about this? Can't I go? (Manual dog head)]

[If you want to go, you must go! It's so beautiful, can you go on weekends? Lao Zhou is waiting for me!]

[It's so beautiful, the fairyland on earth, I really can't imagine it to be viewed for free, I have to go and see it even if I take a leave!]

[I like peach blossoms the most. I see a cloud from a distance and get intoxicating fragrance! It seems that it is still very close to me, so I will go on weekends.]

Of course, Zhou Heng warmly welcomed him. Everyone who comes here must have a meal when they are hungry, right? If you have fun, what if you want to stay in a one-night B&B? This is all consumption!

And his third generation chicken can be launched as a food staple. If you want to taste it, you can start directly and develop offline.

Moreover, there is a river embankment next to that village, and there is a relatively wide river on the other side. You can also promote cruises and other projects.

In short, Zhou Heng caught the early spring tourism project.

Last year, the village opened a sightseeing car, which was jointly contracted by villagers. It was quite busy before the New Year. After the New Year, it was still deserted and almost became a scooter to pick up and drop off the villagers.
Chapter completed!
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