Four hundred and sixty seventh chapter technology is king
"What?"
"8 million per unit, 16 million two units?"
“So expensive?”
Director Wu of the Dental Department of Gusu Children's Hospital frowned and looked at a attending doctor in his department, saying dissatisfied: "This price is too expensive. Two units cost more than 10 million yuan, and they can only cultivate twelve teeth. If you buy this, you will not be able to pay back in less than two or three years!"
"Director, Professor Wang from Ruikang said that this is just a preliminary pricing, and the price at the end of the sale is still uncertain, but at least it will not be lower than this price."
"In other words, it may be more expensive?" The director's expression became even more serious.
Is medical equipment worth 8 million per unit expensive?
expensive!
But it's not completely expensive!
Because among medical equipment, this price is not the most expensive, such as the MRI of the Imaging Department, that is, the magnetic resonance imaging equipment, costs about 15 million yuan per set.
Not to mention tens of millions of sets of PET-CT, PET-MR, radiation therapy equipment, and hundreds of millions of surgical robots, which even require hundreds of millions of sets of proton heavy ion accelerator equipment across the country, it is even more out of reach.
The two equipment used for tooth regeneration combined are probably similar to one nuclear magnetic resonance device.
This price is expensive, but when I think about it, this thing is used to regenerate teeth and cultivate teeth, it feels not expensive...
At this time, the director of the Dental Department of Gusu Children's Hospital was so conflicted...
At least 16 million yuan, but a considerable expenditure. On the one hand, he felt that it would not be considered as much money to carry out an additional tooth regeneration project. On the other hand, he felt that 16 million yuan was too expensive, and the hospital probably wouldn't be willing to approve it.
However, if our hospital does not buy this equipment, after it is launched, if several other wealthy Grade A hospitals in Gusu City are bought, our hospital's dentistry will lose a market.
He thought it was known with his toes that in the next five to ten years, tooth regeneration will definitely replace various dental implants and become the only choice for all patients to fill their teeth.
Now if you buy equipment early, you can at least take advantage of new technologies. When new technologies appear, the treatment costs are relatively expensive, and you can make a quicker return on your money.
If you wait a few years before purchasing and the Price Bureau has issued regulations, the profit will not be considerable and it will take a lot longer to recover the cost.
Therefore, Director Wu decided that he must do the ideological work of Vice President Tongzheng at this week's hospital meeting, and apply for a purchase fund, and cannot fall behind!
From his perspective, Ruikang's dental regeneration equipment will have a very large market in the future!
................
On the other hand, Chen Changan, who is at the headquarters, is also considering the selling price of teeth regeneration equipment.
A few days ago, Wang Jia sent the clinical trial records to Chen Changan to read. Since the trial went well, the issue of the equipment's launch will become a problem on the table.
The combined R&D cost of the two stem cell culture equipment and 3D culture equipment developed by Ruikang itself cost about 6 billion yuan, and a bunch of patent pools were applied for!
The cost of equipment also reaches a price of more than 2 million yuan per unit.
This price is not too expensive, at least compared to its performance, this price is already very valuable.
As for the price, Wang Jia submitted the report, the recommended retail price is RMB 8 million per unit and RMB 16 million per unit.
The reason why it has quadrupled is mainly because this time I invested a lot in R&D.
More than 6 billion yuan of R&D funds are the first time that Wang Jia has used so much R&D funds in several projects handled by him.
Most of the money is used to develop these two cultivation equipment, so it is understandable that it is a little expensive.
Moreover, Wang Jia did a data calculation. At present, there are only 5,000 or 6,000 hospitals in China that can afford this set of dental regeneration equipment.
By purchasing one set at least for each company, the domestic market is only about five or six thousand. If each set is sold for 16 million, it will only have a market of 80 billion.
After all, he spent more than 6 billion yuan in R&D funds and only made more than ten times the profit. This is already a very conscientious businessman in the field of medical equipment.
Of course, Wang Jia deliberately ignored the foreign market. In fact, Ruikang's sales are the main force. After all, compared to China, Europeans and Americans pay more attention to teeth management and maintenance. Teeth regeneration technology is definitely a very attractive technology for European and American society.
In the future, there will be at least one sales potential of tens of thousands of units in the global market waiting for Ruikang to discover.
Therefore, Wang Jia thinks that the price of 16 million per set is a relatively reasonable price. It is not particularly expensive, but it is not cheap. It also conforms to the product positioning and can quickly open up the market.
For a large Grade A hospital, it is okay to grit your teeth if you spend 16 million yuan to purchase a new equipment for the dentistry department.
Even some hospitals that are rich in dentistry, do not require the hospital to pay money, and their own departments can spend 16 million to purchase new equipment.
As for those private hospitals, especially large private dental hospitals, they are even richer. Their medical fees are expensive, and the services are also some people who are either rich or noble, who like to pursue new technologies.
Therefore, for large private hospitals, a set of dental regeneration equipment worth 16 million yuan is definitely a must-buy for sale.
For example, major private hospitals that do international medical care in Thailand now send people to stay in China to pay attention to the new developments and new technologies of Ruikang Group at any time.
As soon as there was any news about new medical products, they were like sharks smelling blood. They immediately came to book the products, for fear that they would be slower and ordered by other peers first.
For luxury private hospitals in Southeast Asia, their selling point is to integrate the world's most advanced medical equipment and doctors to provide the best and most suitable medical services to the rich!
Whether their core competitiveness is strong depends only on whether the most cutting-edge medical technology of their hospitals is used quickly and is it more advanced than other hospitals!
After all, well-known doctors have soft power in this area. Everyone can invite well-known doctors to the hospital to fly. As long as the patients can afford the money, everything will be fine.
However, medical equipment can only compare with hard power, and it is a very important part of hard power.
In their eyes, Ruikang Group is undoubtedly the big brother who provides new technologies upstream!
Now, Gusu City has gathered many representatives from luxury hospitals in Southeast Asia all year round.
Originally, it was the medical representatives who were in the hospital every day to sell their products.
However, I never expected that in Ruikang, the locations of both parties were completely changed. Instead, those advanced hospitals were wandering around Ruikang every day so that they could get advanced medical equipment as soon as possible...
I have to say that this is indeed an era where technology is king. People with skills are the uncles...
Chapter completed!