Gusu City, Binhai Building.

In Ruikang Biological's headquarters company, Guan Kou knocked on the door of the general manager's office with a document in his arms.

"Enter."

Guan Kou pushed open the door and walked in, standing in front of Chen Chang'an's desk, and reported with a smile: "Mr. Chen, the response of more than 100 sets of smart staplers we sent out was very good. More than 40 hospitals have requested repurchase. Now the product has been successfully registered, and both production and sales qualifications have been obtained."

“It’s time to start production.”

Chen Changan took his eyes away from the profound academic journal in his hand, looked up at Guan Kou and asked: "Repurchase? How many orders are there at present? What is the specific situation?"

Guan Kou opened the documents and information in his hand, organized some language and continued to report: "This free trial product activity has sent 132 new smart staplers from companies to 62 Grade A hospitals in the province."

"Among them, 43 hospitals submitted additional purchase orders to the company within one week after the trial, with a total of 142 orders, and there should be some additional orders in the future. The first batch of free trials was mainly for emergency departments and general surgery departments, and the main source of orders was also these two departments."

Straight cutting staplers are generally suitable for five departments: general surgery, thoracic surgery, urology, gynecology and emergency department. Ruikang mainly sent some trial products to the general surgery and emergency department of each Grade A hospital, and other departments have not given any indication yet.

The second batch of trial gift plans will also give a set of trials to the thoracic, urology and gynecology of Grade A hospitals, and the tertiary B hospitals have also begun to cover them, and one set is also given to the most powerful departments of each Grade B hospital.

As for first- and second-level hospitals, there are too many. Ruikang is not so rich. Moreover, most secondary hospitals may have a set of smart staplers to meet daily use. They cannot be given free gifts at all, and they will not increase orders even if they are given.

Chen Changan touched his chin and thought for a while. The result of 142 sets is already pretty good. The market for staplers is not big. A hospital probably only purchased about ten sets and spread them into the department, with only two sets per department.

And we also need to consider that the ordinary staplers that were originally found in the department cannot be replaced immediately if the equipment is not broken.

Therefore, the emergency department and general surgery department of 43 hospitals can place orders of 142 sets, which is already a good sales volume. He originally estimated that the first batch of 100 sets could be sold, and now there are more than 40 sets more than he expected!

"Have the hospitals asked for the price? Do you have any opinions on the price?"

Because the production has not yet started officially, although a batch of trial products have been made, Chen Changan has not yet officially priced, and has only given a general price range.

When promoting the company's sales department only said that the price was one-third cheaper than the imported smart stapler, but the specific price was not stated.

Without announcing the specific selling price, there are more than 100 sets of intended orders, and it seems that the market prospects of this stapler are still OK.

Guan Kou shook his head and said, "It seems that he has no objection to the price. After all, there is no comparison of similar products in China for this smart stapler. The two models of Johnson & Johnson and Medtronic are currently only popular in Grade A hospitals in a few super first-tier cities, and are still relatively rare in our Jiangnan Province."

"So the hospitals have no idea about the price, and the sales have roughly mentioned that the price will not exceed 20,000 yuan, and they all accepted this statement."

"Then it seems that the price is set at 18,000." Chu Qiu nodded and directly set the price for the company's new smart stapler.

The smart stapler from Johnson and Johnson is sold for 25,000 yuan in China, while the Medtronic is sold for 26,000 yuan. The prices of the two are about the same.

Ruikang's smart stapler is much better than their two models in terms of user experience, and it is easier and easier to operate.

The manufacturing cost has also been calculated. With the transportation cost, sales cost, various taxes, and production cost, the total cost of each set is about 9,962 yuan per one hundred sets produced.

If sold at a price of 18,000 sets, Ruikang can obtain a net profit of 8,000 yuan for every set sold, which is the net profit after tax.

In this way, if all the first batch of 142 sets of orders are implemented, it will generate a profit of 1.13 million for the company!

When the sales chain is rolled out, Ruikang will promote this smart stapler at all levels in the country under new talks.

The annual sales volume is expected to be 30,000 or 40,000 units, which can increase the net profit by 30 million in a year. Even if some of it is distributed to dealers at all levels, Ruikang will eventually be able to leave more than 20 million!

This is not a small amount of money. Although the current market share of smart staplers is not large, it is also an emerging market. It is in a growth period and can maintain a growth rate of about 10% every year!

There will be more and more demands for smart staplers in hospitals at all levels!

With a long flow of water, in a few years, the net income of Ruikang smart stapler may exceed that of collagen suture!

After all, single products have high profits, and you can earn 8,000 by selling one set! Moreover, the use cycle of smart staplers is not long, and you have to replace them in about four years.

After weighing the pros and cons, Chen Changan ordered Guan Kou: "Okay, call Yang Hui. The production workers at the factory should have almost been trained. Let him start production."

"At the beginning, the production line doesn't have to be fully operational. Just invest half of the production capacity. Just maintain a monthly production of 500 sets of smart staplers, half sold, and half made in stock."

"Then you ask the sales department to discuss distribution promotion with our distributors and pharmaceutical agent companies that have just expanded in various provinces and cities across the country this year, their commissions are based on the industry average level, and there is no need to be specialized. Anyway, our products are not competitive at present, so we don't have to worry about selling them."

Ruikang's sales model is that two sets of solutions are in parallel. Jiangnan Province is Ruikang's base camp, and sales within the province are under the responsibility of Ruikang's own sales team.

At the beginning of the year, the pharmaceutical agency that Chen Changan acquired and merged it into the company's sales department, the company's sales channels in Jiangnan Province were basically opened, and sales personnel were dispatched in hospitals at all levels in the province.

After leaving Jiangnan Province, Ruikang is currently unable to lay a sales network on a large scale nationwide, and the cost is not cost-effective. After all, establishing a sales network is not just about training a few salesmen.

Behind the scenes, the corresponding transportation chain, production base, warehousing, supply chain, and most important after-sales service are also needed!

At present, it is already very difficult for Ruikang to establish these corresponding supporting industries and after-sales services in Jiangnan Province, and it is even more impossible to leave the province.

To establish a sales network directly belonging to Ruikang nationwide, it is more difficult than establishing a logistics company. It is impossible to complete without a few billion yuan.

Therefore, Ruikang mainly handed over the sales outside Jiangnan Province to other distributors and pharmaceutical agency companies. After all, they are professional salesmen, and they have huge networks of relationships in various provinces and cities. They are all local tyrants in various provinces and are very easy to do.

Chen Changan next only plans to build an after-sales channel across the country, and Ruikang still needs to take charge of the after-sales service!

Especially in the future, if high-end products are produced, there will be no engineers for pharmaceutical agents and distributors to provide after-sales service, so Ruikang can only do it by himself.

However, everything is just beginning, and the establishment of after-sales channels also requires taking it slowly.

The first goal now is to make money, and you don’t have any money to talk about everything!

After Chen Changan made the order, the employees of Ruikang Company began to get busy, especially the sales department, which set a goal of selling 3,000 sets in the first month. Then the sales staff began to rush to major hospitals and prepared to fight against several major sales departments of smart staplers.

The production factories in the industrial park have also begun to be fully put into production. In the fastest ten days, the first batch of 150 sets of smart staplers can be put off the line for sale!
Chapter completed!