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Chapter 74 Your product is good but I just don't buy it,

Before December arrived, Ruikang's invasive ventilator finally entered the market and sales stage smoothly.

When it was launched, Chen Changan's first big move was to start a free trial just like when the smart stapler was launched.

However, this free trial cannot be used to provide two or three products to every hospital, and the manufacturing cost of invasive ventilators is not low.

Chen Changan cannot deliver medical equipment worth tens of millions of dollars at a grand occasion. This is no longer a boast, but a stupidity!

The cost price of a Kirin invasive ventilator is almost 150,000 yuan, and a Tianying model costs 80,000 to 90,000 yuan. Even the lowest-end Tianhe model requires 50,000 to 60,000 yuan!

And trial products naturally need to choose the strongest Kirin high-end model to promote it. It is impossible to use the two mid- and low-end models, Tianhe and Tianying.

The Kirin-style Chen Changan has only reserved 80 units in total, which is already the limit that Ruikang can achieve. If it weren't for promotion, he wouldn't have planned to prepare so many in advance.

This kind of high-end invasive ventilator is usually in demand in hospitals and is only produced by factories. It is not like buying a mobile phone, which can be found in stock.

However, in order to quickly gain popularity, Chen Changan gritted his teeth and produced eighty units first, preparing to use these eighty products as trial products and take them to the trial center on the Dingxiangyuan website to publish the trial activity!

Moreover, this trial is not free, the trial period is only one month, and the hospital needs to return the product after one month!

No company in the industry can give away a device that sells for 200,000 or 300,000 yuan. Such a good thing is impossible at all!

In addition, he also prepared 200 Sky Eagle models and 500 Sky Crane models!

These basic invasive ventilators still need to be stocked. If you really sell them, these two products are the main force in sales. Hospitals cannot wait to produce them slowly, so they need to get spot stock.

Now Ruikang's warehouse has accumulated ventilator products worth more than 60 million, and it is waiting for sales.

If this batch of products cannot be sold, Ruikang will suffer a lot!

Just two days after Chen Changan announced the application channels for probation qualifications on the Dingxiangyuan website, Guan Kou came to him with a happy face and reported:

"Mr. Chen, our product trial in Dingxiangyuan has received trial applications from nearly 200 hospitals, and this number is still increasing. We need to screen out the appropriate list of trial hospitals as soon as possible!"

Chen Changan, who has been under great pressure these two days, finally breathed a little relieved and said excitedly: "Search out more influential and medically capable hospitals from the application hospital as soon as possible, and give priority to Grade A hospitals and top-level hospitals in the region!"

"Okay Mr. Chen!"

Guan Kou and his secretary team immediately began to carefully select 80 more outstanding hospitals from more than 200 hospitals applied for.

Among these applied hospitals, more than 150 are Grade 3 hospitals, and the top 30 are still large comprehensive hospitals at the provincial top level, and there are even several of them that are the top professional hospitals in the country.

For example, West China Hospital, Tongji Hospital, Zhongshan First Hospital, Zhongshan Third Hospital, Ruijin Hospital and many other hospitals that are among the top-level in certain specialties have all sent trial applications like Ruikang.

The application for this top Chinese hospital was naturally easily approved. In addition to them, the top hospitals in the province such as the Provincial First Hospital in Jiangnan Province, the People's Hospital in South China, the First Affiliated Hospital of the University of Medical Sciences in Fujian Province, etc. were also included in the list of the application.

In the final list released by Guan Kou, all eighty hospitals were Grade 3 hospitals, and the worst hospital was the top level in the same province in terms of respiratory departments!

Chen Changan looked at the list and said in surprise: "There are so many top-level hospitals sending trial applications to our Ruikang. It seems that a free trial high-end invasive ventilator is still very attractive to domestic hospitals."

"Just follow this list, send notifications to these hospitals, and then send the products to them. I hope that this hospital with a wide range of radiation atmosphere can give some positive comments after using our products."

"Okay, Mr. Chen!"

Guan Kou nodded and was about to leave the office and go to the sales department to start connecting with the hospitals on the list. Chen Changan called her to compensate and said, "By the way, when delivering products to these hospitals, remember to tell them that if you think the products are good after the probation period, you can make up for 250,000 yuan and buy them directly, and you don't need to return them."

"Remember to emphasize that our price is 100,000 yuan less than imported goods!"

"I understand!" Guan Kou turned around and nodded, then opened the door and walked out of Chen Changan's office and began to implement the trial promotion.

On the other hand, Ke Hui, Siemens, Delger and other ventilator giant groups are also connecting many Grade A hospitals in China without Chen Changan’s knowledge, preparing to give Chen Changan a wave of "surprise"!

.........

Half a month later, Ruikang's Kirin Invasive Ventilator was in full swing. According to the feedback from major hospitals, everything was running normally during the trial period and no accidents occurred. Moreover, it is said that Ruikang's ventilator is very easy to use, and you will definitely choose to buy it after the trial period is over.

This made Chen Chang'an happy, it was a great start!

However, after he was happy for a few days, until the probation period entered the later stage, Ruikang did not receive any purchase application from a trial hospital!

It was only then that he gradually began to feel something was wrong.

"Director Zhao, there is no problem with using the Qilin invasive ventilator in our company, right?"

In Chen Changan's office, he was on the phone with the President of Ruijin Hospital.

The voice of President Zhao was heard from the other end of the microphone: "Oh, Mr. Chen, your products are very useful, there is no problem. The doctors in our respiratory department all praised them!"

"That's good!" Chen Changan nodded with a smile, and then tentatively said: "Since our products are very useful and are not inferior to those imported machines at all, does Director Lin plan to purchase a few for your hospital?"

"Our high-end Kirin model only costs 250,000 yuan per unit, Tianying mid-end model only costs 150,000 yuan, and Tianhe turbine model only costs 100,000 yuan. This price is nearly one-third cheaper than imported machines!"

"And our subsequent after-sales channels are also very complete, providing a two-year warranty and lifelong maintenance warranty service, you can buy it with confidence!"

Chen Changan was just a slap in a sales pitch, and he didn't give Dean Zhao a chance to speak!

It was not until Chen Changan finished his Amway words that President Zhao smiled and said in Tai Chi: "Oh, Mr. Chen, your company's products are indeed very outstanding, but a device worth 200,000 or 300,000 yuan is not something I can buy just by saying I can buy it."

"Our hospital will have to hold some meetings and some approval procedures, which will definitely not be decided so quickly. I will have to wait until the hospital discusses and passes the purchase resolution before I can give you a reply."

Chen Changan sighed in his heart and thought to himself, when would a top regional hospital need to hold a meeting to discuss it again and again if a few ventilators worth about 200,000 yuan were bought?

I'm afraid that the second-level hospitals are not so financially expensive now, right?

But he could only exchange greetings and said, "Okay, I'll bother Dean Zhao, then I'll wait for your news."

"Okay, then I'll die first, Mr. Chen, and there's still something to deal with in the yard."

After a beep, Chen Changan put down his cell phone and reached out to rub his temples, causing a headache!

This is not the first call he made. In the past two days, Chen Changan called the leaders of more than ten trial hospitals to follow up. Whenever he mentioned Ruikang's ventilator, every hospital praised him. However, as long as Chen Changan asked if he had purchased a hospital, he was talking to him haha!

No hospital promises to buy Ruikang’s invasive ventilator!

This made him confused. What's going on?

Just when he was having a headache and was helpless about this, Guan Kou suddenly pushed open the office door with an anxious look on his face.

"Mr. Chen, there are many news that are very unfavorable to our company's products on major medical websites now!"

"What??"
Chapter completed!
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