Chapter 605 Real Hunger Marketing
Listening to Li Siwen's words, Chang Hai chuckled and asked, "Brother Wen, how will we sell next?"
"Hunger marketing." After Li Siwen simply spit out four words, in the office, Zhao Zilong, Guo Guo, and Lu Shuhang looked at him at the same time, because everyone had never heard of this concept.
"Brother Wen, what does hunger marketing mean?" Chang Hai asked in confusion.
"To put it simply, it is to use a small amount of high-quality products to arouse consumers' desire to buy, because there is an eternal truth that the harder it is to get something, the more people want it." Li Siwen explained calmly: "
Although color TVs are not a scarce item nowadays, we have unique advantages. Coupled with the recent hype, we can use the hunger marketing strategy to continue to expand the influence of Datang color TVs.
You must know that the market we want to target is not just Pengcheng, but the entire eastern Guangdong, the entire south, and the entire China.
Therefore, starting from today, Pengcheng will only sell 500 color TV sets every day. As a result, the news will be published in the official newspapers tomorrow. My brother also helped to contact several national newspapers and periodicals, because it is difficult to install one Datang color TV set.
Seek to build momentum.
In this way, we can not only open up the national market in a short time, but also use hunger marketing to relieve our early production pressure."
Everyone nodded after hearing this, and Chang Hai also praised: "This is a good idea."
"Zilong, we have withdrawn more than 7 million in cash today. You can go to the dock immediately to pick up the parts tomorrow. Production cannot stop for a moment."
"Don't worry, leave this to me."
"By the way, how many units were recycled today as trade-ins?"
"A total of four hundred and ninety-seven."
"It's less than 50%." Li Siwen frowned, looked at Chang Hai and said, "Tomorrow you will bring two salesmen who are more talkative and go door to door for me. You must get the first batch of our sales."
Get the color TV back."
"Okay, what if the other party insists on not changing?" Chang Hai said.
"Give gifts, give discounts, even if you cheat, you have to trick those color TVs back, but remember, don't show off your flaws, and don't embarrass consumers." Li Siwen looked at Chang Hai and added: "It really doesn't work, you have to trick Zhao
Call Jian, that guy is smart."
"Zhao Jian is busy building a factory over at the construction site. I can handle this little thing myself." Chang Hai promised, patting his chest.
Li Siwen nodded, and then muttered: "Now we have a factory and a technical team, but we still feel that something is missing."
"What's wrong?" Several people asked curiously.
"Legal affairs." Li Siwen explained: "As the company gets bigger, it will face many problems in the future. Our legal department must find a professional team to take charge. What's more, Panasonic doesn't know when it will take action. We must
You have to be prepared."
"It's easy to find a lawyer, but it's not easy to find a good lawyer," Zhao Zilong said.
"Have you heard of Huashang Law Firm?" Li Siwen looked at Zhao Zilong and asked.
"Of course I have. It is a very famous law firm in Pengcheng. It is said that several of the apprentices brought out by the founder, Mr. Yan, are all top barristers in Pengcheng." After Zhao Zilong finished speaking, he asked: "Brother Wen
, you don’t want to hire a lawyer from a Chinese businessman, do you? It is said that it is particularly difficult to hire a lawyer there.”
"I do know someone." After Li Siwen said that, he picked up the phone and dialed a paging number. A few minutes later, the phone rang, but when he saw the number, it was Han Jiaren calling.
"Hey, what's the matter?" Li Siwen answered the phone and asked.
"Can't I call you if I have nothing to do?" A woman's voice came from the other end of the phone, but the voice did not belong to Han Jiaren.
"You are?" Li Siwen thought of something: "Lawyer Xu?"
"You're not stupid, now it's my turn to ask you, right? Is there anything wrong?" Xu Weiwei replied in Li Siwen's impatient tone just now.
"Can we meet?" Li Siwen said.
"If we want to talk about business, I don't have time now. If you want to date me, I might consider meeting you." Xu Weiwei's seductive voice came over.
Li Siwen frowned. When he first met Xu Weiwei, he felt that she looked like a good girl. She was dressed formally even for a birthday party, but when she spoke, she was more explicit than Han Jiaren.
"Lawyer Xu, please stop joking. Didn't Han Jiaren tell you about my situation? I have a wife." Li Siwen admitted directly.
"Humph, you still know that you have a wife, so why are you provoking a beautiful woman?" Xu Weiwei said coldly.
"Why did I provoke her?" Li Siwen was now more wronged than Dou E.
"Come to the Queen's Cabaret and see for yourself." Xu Weiwei said.
"Sorry, I don't have time. Let's wait until you are free." Li Siwen replied directly.
"No time? Okay, then I'll never be free." Xu Weiwei hung up the phone immediately after saying that.
Li Siwen was confused and had no idea what kind of medicine the other party was selling in his gourd. He looked at the time and realized that it was almost late at night. He said helplessly: "If I had known it was this time, I wouldn't have called her."
"Brother Wen, does the other party have any special requirements?" Zhao Zilong was a little curious.
"Nothing, just let me go to the Queen's Cabaret." Li Siwen stood up and put on some clothes, then looked at Lu Shuhang and said: "Brother, I can't accompany you today. I have already made arrangements for the hotel.
Let Chang Hai drive you there."
"Okay, you go and do your work first." Lu Shuhang said.
Li Siwen nodded, and just after taking two steps, Zhao Zilong said: "Brother Wen, let me go with you. The queen's place is very chaotic."
"Forget it, you have to go to the dock tomorrow morning to pick up the goods and have a good rest. Besides, there are still overtime workers in the factory, so you can stay and watch."
"Brother Wen, let me go with you."
The result stood up and said.
"No, please help me get rid of the media issues as soon as possible. I will appear in the newspaper tomorrow. As for this little thing, I can just do it myself."
After Li Siwen made arrangements, he went downstairs and drove away. The Crown car drove straight to the Queen's Cabaret. About half an hour later, the car stopped at the entrance of the cabaret.
The Queen's Cabaret is divided into two floors. The first floor is for dancing, and the second floor is for singing. After Li Siwen asked about the location, he went directly to the box on the second floor. As soon as he entered the room, he saw Xu Weiwei and Han Jiaren sitting on the sofa.
On the coffee table in front of me were a dozen bottles of beer, all of them empty.
"Drink so much?" Li Siwen frowned.
"I didn't drink it, she drank it alone. I was just accompanying her." Xu Weiwei shrugged her shoulders: "Didn't you see that she was almost drunk?"
Chapter completed!