If Du Heng is a soldier, then Dong Jiacheng is a handsome man, even more terrifying than handsome.

Every step of Dong Jiacheng's operation is confusing. Even Du Dong next to him sometimes can't understand it.

But Du Dong knew that with Dong Jiacheng's intervention, there was something wrong with his son's tone.

"Chairman, after the news is released, the media will definitely come to visit. Now that you want to hold back Sun Quanyou, will the matter of refuting the rumors be delayed?" Du Dong reminded.

"Don't worry, it is necessary to refute the rumors, but we will wait until the general office refutes the rumors before we refute them. Under the double public opinion, the land price will definitely fall sharply. We just need to ensure that Sun Quanyou's cannery will die in our hands before the sharp fall.

Yes." Dong Jiacheng said.

"So after the big drop, how are we going to win the cannery? According to what my dad said before, we can't continue to fight with Li Siwen, right?" Du Heng asked curiously.

"How to take over the cannery, I won't tell you for now, I just remind you one thing." Dong Jiacheng lowered his voice: "This time I help you because of your father's face, and this is the only time, after the problem is solved,

Wipe your butt for me, otherwise you won’t be able to work in the company.”

"I know." Du Heng nodded quickly.

"Okay, that's it for today." Dong Jiacheng said and left without looking back.

The next day at Datang Electronics Factory, Li Siwen received good news from Chang Hai early in the morning: "Brother Wen, your hunger marketing really works. The factory hasn't even opened in the past two days, and there's already a long queue outside.

, some people even came to line up with small benches in the early morning. And after media reports, our reputation is getting bigger and bigger.

I have received several calls from shopping malls, all of whom want to buy color TVs from us, and some shopping mall owners directly offered to treat you to dinner, but I have put them off. "

After Chang Hai finished speaking, Zhao Zilong also spoke: "Don't say that the shopping mall owners are anxious, even the second-rate dealers I know have come to my door and asked me if I have any other options. I smoke this cigarette a lot."

As Zhao Zilong spoke, he noticed that Li Siwen raised his head and glanced at him. He realized the problem and said hurriedly: "Brother Wen, I'm not doing it for personal gain. Your old-for-new plan is so awesome. I told them directly that reselling our color TVs is impossible."

It’s useless because consumers are worried about buying refurbished products from outsiders.

But these second-rate dealers are smart enough. If they can't get a color TV, they queue up outside and sell the seats to consumers. They can make a hundred and eighty bucks here and there."

"I asked why there are always people jumping in line and substituting people outside. It turns out that's what happened." Chang Hai said and looked at Li Siwen and said: "Brother Wen, you have to take care of this matter, otherwise consumers will definitely be dissatisfied."

"If we just help people queue up, this problem is really difficult to deal with. The only thing we can do is to continue to speed up production and strive to get rid of the hunger marketing model within a month." Li Siwen said.

"This model is good, why do you want to get rid of it?" Chang Hai scratched his head.

“The biggest benefit brought by hunger marketing is the advertising effect, but long-term hunger marketing will cause rebellious psychology in consumers. For example, those who have been unable to buy products will lose confidence in our brand over time. This cycle can last for at most one

Month." Li Siwen said, crossing his legs and saying, "So in this month, you two have to do a lot of things."

"Brother Wen, just give me your orders."

The two said in unison.

"Our current production capacity is less than 600 units per day. Although we can achieve the target of 30,000 units this year, according to this sales method, our market cannot be spread. This direct sales model is only temporary. In the end, we still have to let color TV

It can only flow to the market. So, I decided to add two more production lines. Chang Hai conveyed this task to the production department and equipment department. If there are not enough workers, let the human resources department recruit people. We strive to have a production capacity of 1,000 units a day."

Li Siwen said.

"Okay, leave this matter to me." Chang Hai agreed.

"In addition, Zilong took Xie Zhengyu, the sales director, to be responsible for market arrangements. We must supply our excess color TVs to major shopping malls. While signing the authorization letter, we must also make reasonable distribution and make good use of the color TVs in stock.

Market layout.

And the impact of this advertising is not only on our Pengcheng, but also major cities in the south will definitely be interested in our products. If a foreign boss comes to pick up the goods, they will more or less have to let them take away some."

When Li Siwen mentioned this, Zhao Zilong interrupted: "But what if the 500 units we sell directly are not enough?"

"You are stupid, first guarantee the number of units we sell directly, and then distribute them to outsiders!" Chang Hai said directly.

"Come on, Chang Hai, don't come up with random ideas." Li Siwen smiled bitterly and said: "The purpose of our hunger marketing is to spread the market with our products. Now that the market has given feedback, we can completely reduce

The number of direct sales units will allow color TVs to enter the market directly."

"But our previous advertisement was to sell 500 units every day." Chang Hai scratched his head.

"In your mind, five hundred units is just a gimmick, and selling it in a mall is not a sale? Consumers can't buy it here, so tell them to go to the mall to buy it. We are an electronics factory, not a store. And once the goods are in the market

Spread out, only we know how many units are sold every day."

Chang Hai couldn't help but widen his eyes when he heard this: "Brother Wen, you are so smart. Increasing sales in secret will not only maintain consumers' enthusiasm for the product, but also make major shopping malls pay attention to our products. It's amazing."

."

"Hey, my mind finally turned around this time." Li Siwen said with a smile: "But this method can only last for one month. After one month, we will continue to add production lines and increase the production capacity to two thousand units per day, and then through the media

We apologize to consumers and engage in a wave of emotional marketing so that our products can fully gain a foothold in the market."

"First, hunger marketing, and then apology to win back the consumers lost due to hunger marketing. During this period, not only the production capacity problem was solved, but also the capital chain was revitalized through back and forth operations. Brother Wen, what did you do in your last life? Meet

Before you, I always thought I was a smart person, but now I find that my mind seems to be full of mush."

Zhao Zilong also followed suit.

"Nonsense, Brother Wen has cracked open the ham sausage market in two years. Who can do it? Otherwise, how could a smart person like me follow him wholeheartedly?"

Chang Hai patted his chest and said.

"Are you smart? Brother Hai, can we have some face?"

Zhao Zilong laughed.

"You brat."
Chapter completed!