Nearly five years have passed since the failure of the previous Hulk. Perhaps the audience still has more or less the memory of the failure of Ang Lee's version, but the Marvel Avengers program has been launched. Relativity Entertainment can only face the difficulties. Through publicity announcements and the appearance of Iron Man, it has created a great momentum for "Hulk Hulk" and has become one of the most popular films in this summer.

During the promotion, Embassy Films played the trump card of Iron Man early, claiming that Tony Stark would appear in the Hulk and that the film would involve Captain America.

Now, only one movie "Iron Man" has been released, and Marvel is far from being formed, so we can only find ways to increase the influence of "Hulk Hulk".

In the comics, Hulk's popularity instantly defeats Tony Stark, and is placed on the movie market, the two are exactly the opposite.

Embassy Films is trying to find a way to get the popularity of Iron Man.

In general, the promotional and marketing effect of Embassy Films was very good. After the trailer of "Hulk Hulk", comic fans were excited. Netizens had a high evaluation of Hulk, who was more "green" and "angry", and the explosion scenes and exciting fights also won their favor.

The mainstream rhetoric on the Internet is very representative: "No one knows his superhero better than Marvel. They bring a brand new Hulk this time, at least the trailer gives me hope."

But one thing that cannot be ignored is that the failure of Ang Lee's version of "The Hulk" still exists.

The media and film critics are basically not optimistic about "The Hulk".

Todd McCarthy of "The Hollywood Reporter" wrote in the column after watching the trailer - this green monster is a bit ugly and disgusting, and it won't be popular this summer.

There are also film market analysts who are not optimistic about the prospects of "The Hulk": "I don't think people will like it much, and the box office is hard to say."

The Hulk once made Ang Lee love and hate him, but after the filming, he even had the idea of ​​quitting the movie due to overwork and failure.

This "Hulk Hulk" is not a continuation of Ang Lee's version, but a Marvel Entertainment starts from scratch.

Jos Whedon is not Ang Lee either. He is a very pure commercial director. The filming is completely based on the plans formulated by Ronan and Kevin Feige. The film completely abandons Ang Lee's humanistic style and places more resources on action scenes.

This is a pure popcorn movie, what kind of humanism is needed!

Having said that, most superhero movies focus on humanism and social philosophy, and there is only one dead end.

It is enough to do a good job in entertainment in popcorn movies.

In the other side of the Pacific, what other bicycles do you need?

Before the third weekend in May, Embassy Films held a huge premiere for The Hulk in New York, and many Marvel actors gathered together.

New York, this city that has been harmed by earthlings, aliens and various monsters, will become the main battlefield of Hulk this time.

Ronan also made a special trip from Los Angeles to attend the premiere, supporting the Marvel Avengers series.

This series is the future key core project of Relativity Entertainment. The profits that can be brought to the online and offline markets in the future are highly likely to be calculated in tens of billions of dollars.

For this purpose, Luo Nan also accepted interviews with media reporters.

The reporter focused on the matter that media and market forecasting agencies are not optimistic about the prospects of "Hulk".

"This is a superhero movie masterpiece." Ronan would not feel embarrassed to tout his own film: "The Hulk will regain its strength on the screen."

Joaquin Phoenix next to him was also interviewed. Compared to Edward Norton, the personality actor cooperated with the crew's publicity more: "I have been a huge fan of the Hulk comic since I was a child. I wanted to play this role on the screen for a long time, and I felt it must be very satisfying. Now, playing the role of Hulk has fulfilled my childhood dream."

This kind of childhood dream is also a must-have slogan for Hollywood stars.

It looks fake, but it is actually very useful, and fans of celebrities often buy it.

Ronan was very satisfied with Joaquin Phoenix's performance inside and outside the film. When he left the media interview area, he even chatted with him for a few words.

This person is more suitable for commercial movies than Edward Norton.

The Invincible Hulk can be said to be one of the most undesirable movies in the Marvel series. For Edward Norton, Universal Pictures and Marvel Comics gave him too much power, so since Edward Norton joined the crew, he kept making various requests.

For example, modifying scripts, adjusting scenes, interfering with scene design, and even manipulating editing.

Edward Norton's power in "Invincible Hulk" was completely above the director, and he had fierce disputes with Avi Arard several times, demanding that Marvel and Universal Studios shoot and produce according to his opinions.

Because he could not stand the interference, the screenwriter angrily withdrew from the crew, and Edward Norton served as the screenwriter.

Marvel comics lacked confidence at that time and put too many chips in the film on a celebrity actor.

Edward Norton also enjoys considerable editing decisions, because the final battle scene had a huge difference with Marvel. He asked to be able to explore the inner world of the Hulk and Bruce Banner, as well as the division between two different personalities of the same body, but Marvel wanted a gorgeous epic showdown...

Due to contract restrictions, Marvel and Universal Studios must respect Edward Norton's opinions in many ways.

What style is Edward Norton? I believe that those who have watched several of his representative works are very clear. Such a person has the power to interfere in film production, which is simply a disaster for a popcorn commercial film.

Marvel and Universal Pictures withstood Edward Norton to a certain extent, otherwise no one would know what the Invincible Hulk would look like.

The result is that Edward Norton or Marvel will be annoying.

In the eyes of Edward Norton's fans, it was Edward Norton who quit the performance and took the initiative to get rid of Marvel.

In fact, from Marvel Comics to Universal Studios, when the film was completed, it decided to kick Edward Norton out.

This is also a wrong choice to stop the loss in time.

Taking a photo with the crew's main creators, Ronan walked with director Jos Whedon when he walked into the theater.

"Kevin Feige talked to me," Jos Whedon said directly: "He said you intend to use me to direct "Avengers."

Ronan nodded slightly: "Yes, it's not easy to merge six different-style characters into one movie. Jos, you have experience."

Jos Whedon knew that Ronan was talking about the frustrating "Fireflies", touched his bare forehead and said, "It was a failed experience."

Ronan patted his shoulder lightly: "You know better than other directors to avoid traps that may lead to failure, aren't you?"

Jos Whden smiled bitterly: "It is true. The failure of "Firefly" has taught me a lot of experience and lessons."

Ronan reminded: "Know these six superheroes more and go to their sets to see them often. Kevin Feige and I will hand over "Avengers" to you."

Of course this is a beautiful scene, and Joss Whedon will not have too much power.

Jos Whedon felt a lot of attention and swore: "From next month, I will fully move into the preparations for "Avengers"."

He knew the weight of "Avengers" and also imagined the success that this plan could achieve when it was pushed to "Avengers".

Entering the VIP room of the theater, Ronan and Ang Lee chatted for a few words.

The Hulk is definitely Ang Lee's inner demon. In order to completely get rid of the nightmare, the director from the East specially rushed back from India to attend the premiere.

Ang Lee said directly: "I made a lot of mistakes at the beginning, and some of them were good, but they were not suitable for superhero movies."

Ronan agrees: "Li, your ideas and style should be chosen to choose the right subject matter to carry."

It can be said that Ang Lee's idea was good at that time, but it did not meet the needs of the Hulk movie, nor did it meet the audience's expectations for this superhero movie.

What the audience wants is a bucket of popcorn, but the result is absinthe that needs to be savored. It would be strange if the result is good.

The two of them were not entangled on this topic, and Ronan turned to ask, "How are you doing in India?"

Ang Lee told the truth: "I have read it many times. The more I read it, the more I feel that I have not accumulated enough and have too little knowledge of Indian culture. How can I talk about making the adaptation Hollywood? I am collecting some Indian classics and humanities and social materials. I estimate that it may take more than a year or even longer to prepare for "The Fantasy Drift of the Young Pi."

Ronan said: "Don't worry, when will you prepare for this project be fully prepared and when will you start preparing for it?"

Ang Lee solemnly said: "I understand that I will make the efforts of Relativity Entertainment reward as I deserve."

Someone came over at this time, Ang Lee took a look and said goodbye in a low voice.

Scarlett Johnson came to Ronan in a short red dress: "Long time no see."

Ronan smiled and nodded: "Good evening, Scarlett."

"You have changed so much that I can't believe it." Scarlett Johnson looked at Ronan: "I heard you have a girlfriend?"

Ronan had no need to deny it: "Yes, you know, Jessica Felton."

Scarlett Johnson said, "I remember, a very beautiful woman." She frowned slightly: "Why is it her? If it were Anne Hathaway, I wouldn't be surprised."

Ronan did not answer, but said: "Don't worry, Black Widow is the core of the female character of the Avengers Project. My personal affairs will not affect the cooperation between Relativity Entertainment and you."

In recent years, Scarlett Johnson has not paid a lot. Although Ronan also gave corresponding returns, he finally said: "Scarlett, you are free."

"Well..." Scarlett Johnson pursed his lips and was silent for a while, and suddenly said, "Thank you."
Chapter completed!