On the premise of ensuring the North American market, the content of the video was slightly tilted towards the east.

The male protagonist followed his mother who was transferred to the East to work and entered a bilingual international school. Campus violence is a common phenomenon all over the world, especially for newcomers who have just transferred to school, they are often troubled.

The male protagonist Drew, played by Jaden Smith, faces this situation. A group of Thai boys led by Chachai often oppress local students and even fight with their training in Muay Thai martial arts gyms and their identity as foreigners.

The identity of foreign friends has caused many concerns among schools and even law enforcement agencies, and further fueled the arrogance of these people.

Inevitably, Drew and the campus violence gang led by Chachai had a conflict and were kosted.

The latter is the routine used in Oriental Kung Fu movies. A plumber with unique skills becomes Drew's kung fu teacher, teaching Drew to learn kung fu and fight against evil forces on campus.

The brave and fierce Thais have sex with the Americans who think they can save the entire universe.

Of course, the East has a great image, such as the East’s students have been helping new classmate Drew integrate into the campus and the new environment.

For example, Drew treated his mother with a rough attitude, but was eventually moved by the warmth of the Eastern style, and the mother-son relationship became harmonious.

For example, a display of a harmonious oriental society.

The Oriental metropolis, as the background, is an absolutely modern city with high-rise buildings, as well as the traditional courtyard house and the Forbidden City.

In the movie, the real scene of the Oriental metropolis is truly reflected, an international metropolis that is no less prosperous than New York and Los Angeles.

There are also some oriental elements that are adapted for overseas markets, especially some iconic buildings and backgrounds.

For example, before the final competition, the plumber took Drew's vacation to travel and train and experience the true meaning of Kung Fu.

The Forbidden City, the Great Wall, the Bamboo Forest, Wudang Mountain, etc. have all become the background of Drew's martial arts practice.

These piles of oriental elements are superficial and have no effect on the plot progress. They are to cater to the Western audience's curiosity of exotic scenery.

"Kung Fu Dream" is a standard Hollywood assembly line product. The first half of the time is well grasped, and the second half begins to learn martial arts and go to the Great Wall to climb Wudang. It is bound to be boring in the eyes of Eastern audiences.

But in North American and international markets, this is a very important selling point.

Moreover, this film was filmed in Oriental, and the Oriental Branch of Relativity Entertainment also respects the opinions of the film department there. In the words of the middleman of China Film, the leaders attach great importance to these things because it represents cultural output.

Such a clichéd story and such a cooperation model, what can I do to output?

It is impossible to count on Hollywood to shoot a movie that reflects the core of Eastern culture, even if the director is Ang Lee.

Hollywood directors and production teams are ultimately serving Hollywood companies.

In short, if you want to make real oriental films widely circulated around the world, don’t pin your hopes on Western screenwriters and Western directors.

Even if Ronan and Relativity Entertainment, even if they make so many favorable settings to the East within a range that meets the North American market audience, the ultimate goal is to make commercial gains.

The film industry in the East has a long way to go if it wants to export culture.

This cannot be solved by the film industry alone.

Although there have been many changes, after the premiere, Ronan still feels that the whole film is very elegant.

Because it is necessary to consider the market and business, "Kung Fu Dream" is fine when it is in a metropolis. At least it is a bit like a real oriental life, rather than an oriental story imagined by Americans sitting in the office. However, when the hero travels and practices martial arts, it becomes a castle in the air that satisfies curiosity.

Anyone who runs to the Badaling Great Wall to practice martial arts all day long, even if you are an international friend, you still have to buy tickets. The ticket expenses alone are scary.

Also, the scenic spots in the east are always hidden and hidden. On the top of the mountain like a tourist destination, there will always be some monks who do nothing but practice martial arts.

This is even more nonsense. There are monks, but they are not practicing martial arts, but making money.

Anyway, Westerners don’t understand this, and they may attract a large number of foreign tourists after they are released.

Some scenic spots do not charge any fees for the crew, but instead provide advertising sponsorship to the crew, which is quite visionary in making money.

To a certain extent, this is also an oriental tourism advertisement.

I'll give you a few days of ticket fees, and waive the crew's ticket fees and venue fees, which is not much. This crew is led by Will Smith! There are also superstars like Jack Chen! What if they become popular all over the world?

Will Smith doesn't know, but Jack Chen is a household name.

Jack Chen has made a scenic spot where movies have been filmed!

It is difficult not to attract this publicity stunt. How can it increase the number of tourists a few points? Even if it can't be pulled, can't we take this opportunity to raise the price?

Looking at the neighbors, it turned out that the tickets for 10 yuan were paid to hire a bunch of fake monks. What kind of event was that, and it rose to fifty in one wave.

Then, I continued to do it the next year, and the tickets were 150!

According to this trend, the ticket will be 200 in a few years.

The competition in scenic spots is also very fierce now. Michael Bei's "Transformers 2" crew is said to be interested in going to the East to film, and in an instant, more than a dozen cities and more than twenty scenic spots took the initiative to contact the Oriental Branch of the Relativity Entertainment.

As for advertisers, there are countless.

In order to make her computer the only computer in the movie, Candice Swanepool, the famous Trade and Industry Technology offered a $10 million advertising sponsorship fee when he first came into contact with the Oriental Branch of Relativity Entertainment.

And even more crazy, if Optimus Prime is willing to drink milk, a milk manufacturer is willing to provide the crew with $6 million.

It is said that Michael Bay is already seriously considering the relevant advertising sponsorship based on the principle of being responsible for the crew and making more money for the producers. Fortunately, after Ronan received the news, he temporarily called for a stop.

Computers are not a problem, and milk is not a problem, but for Candice Swaneper to drink milk, you must not let Optimus Prime drink it.

Advertising cannot be hard-implanted!

"Kung Fu Dream" earned a total of US$3.6 million in advertising sponsorship from Oriental, including scenic spots and multiple manufacturers and brands. After all, this is a story that took place in the background of Oriental's modern metropolis.

This is also a considerable income for "Kung Fu Dream", which ultimately costs $25 million in total production costs.

At the end of the film, American children received training and guidance from teachers in the East, defeated the barbaric Thais and became the champion of the martial arts competition.

This is a often used inspirational story in Hollywood movie mode. The protagonist must be able to reach the peak of his work tasks through hard work. "When Happiness Comes Knocking the Door" filmed and produced by Relativity Entertainment a few years ago, which also allowed Will Smith's character to go through hardships and eventually succeed.

This father and son are also in line with each other.

Will Smith has invested countless efforts in "Kung Fu Dream", and the internal preview evaluation of Relativity Entertainment is quite good, and Embassy Pictures has invested enough publicity and distribution resources.

Although there was a large-scale painting of "Black Breakfast in the Decisive Battle" released by Sony Columbia Pictures on the same weekend, Embassy Pictures still won nearly 4,000 theaters to open paintings for "Kung Fu Dream".

This week's competitor, "The Decisive Battle Blackjack", also has certain strength, claiming to be adapted from real events at the Las Vegas Casino, and has created considerable momentum in the promotion before the screening.

But this cannot stop Kung Fu Dream from reaching the North American box office rankings this week.

North America has been painting for three days on weekends, and "Kung Fu Dream" lives up to the expectations of Will Smith, the heartwarming father, and won the box office championship with US$58.96 million.

"Black Bandits" with a higher investment also ranked second in the box office list with a forecast of $24.1 million that Sony Columbia Pictures has exceeded its expected $24.1 million.

Both of these films are full of gimmicks and far exceeding their own strength.

To be honest, Will Smith made an indelible contribution to the fact that "Kung Fu Dream" was able to sell well.

In this era, there seems to be no movies that can be directly connected to Will Smith, which have poor commercial performance.

This black actor with a pair of wind-catching ears seems to be really magical in the movie market.

After the film was released, Will Smith tried his best to wave flags and shout for his son.

"When we chose Jack Chen to play Drew's master, an exciting idea flashed into our minds East!" Will Smith dragged his son Jaden Smith to interview the media one after another: "We know we are asking for trouble, but it turns out that this arrangement not only makes the theme of the film more prominent, but even makes it an epic. I am very proud that we completed the film shooting in the East. When you see Jaden and Jack Chen training together on the Great Wall, you will be shocked - that is a scene that we would never have taken in Los Angeles."

He has always been a smart person, praising the film's location: "The power contained in such a place cannot be copied by anyone. Its magic brings the film a more realistic texture. Working together in such a place is a very important experience for me and my family."

The United States and Oriental were released simultaneously, and "Kung Fu Dream" also achieved remarkable results in Oriental. Nearly 35 million rmb was earned in the first three days of the first week, and the final box office of Oriental is very likely to reach 150 million.

After all, this is not a top-notch production like Transformers with a strong fan base. It is already very good to have such a box office in this era.

In North America, despite its very average reputation, the trend of "Kung Fu Dream" is quite stable. After US$29.87 million on the weekend, the box office accumulated as high as US$111.13 million in ten days of release.

The films have also been released in the international market one after another, with overseas box offices quickly exceeding US$40 million. The screening scale will soon spread to more than 80 countries and regions in the following weeks.

Through this movie, Relativity Entertainment can be said to have made a lot of money.
Chapter completed!