In December, an extremely important period for awards season. Films that want to win an Oscar ticket must be released before the end of this month.

Relatively speaking, among the well-known films released this month, there are more award-winning movies.

This type of film, whether in terms of theme or screening scale, cannot pose a threat to "Beauty and the Beast".

However, on the weekend of the release of "Beauty and the Beast" in North America, a large-scale film was released.

"The Strange Things of Benjamin Button" was jointly invested by Warner Bros. and Paramount Pictures.

The film is starring Brad Pitt and Cate Blanchett, two Hollywood stars. It was originally intended to invite David Finch to direct it, but David Finch was filming and producing "House of Cards" for Relativity Entertainment at the time. The schedule was not suitable. Warner Bros. finally invited Arisandro Gonzalez Inarido, one of Mexico's three heroes, to direct it.

"The Strange Things of Benjamin Button" has a good reputation, but this just proves that Brad Pitt's box office appeal is limited, and even far less than Angelina Jolie.

Because of the premiere weekend, this large-scale first-line production was only less than $25 million in North America. Even if it can gain something on the Oscars, the cost of production alone is as high as $150 million, which makes it more difficult for investors to recover their costs.

The first-tier production starring Brad Pitt has a poor box office. This famous male star is hard to withstand first-tier commercial movies.

"The Strange Things of Benjamin Button" has poor performance in its paintings, and has been somewhat influenced by "Beauty and the Beast".

This live-action fairy tale movie easily won two consecutive championships in the North American box office list the following weekend, with a box office drop of only 48% the next weekend, and another $88.33 million was received in the North American market.

In the international market, "Beauty and the Beast" further expanded the screening market, and earned another $121.2 million on the weekend.

Ten days after its global release, the film's box office in North America was 319.03 million US dollars, and the global box office has steadily moved towards US$700 million, and the box office exceeds one billion US dollars is just around the corner!

I can only say that selling feelings in the global film market is really great.

It is no exaggeration to say that "Beauty and the Beast" is selling well around the world.

However, the response on the other side of the Pacific Ocean was mediocre, and the box office was less than 150 million soft girl coins after ten days of release.

The fairy tale of "Beauty and the Beast" has a certain range of circulating, but it is far less than that of Cinderella, Little Red Riding Hood and Snow White. This animated feature film was not introduced to the theater there at that time, and later it was not broadcasted on TV stations for a long time, so naturally there is no emotional effect.

Another more critical point is that one of the biggest selling points of the live-action movie "Beauty and the Beast" is singing and dancing, and singing and dancing films have always lacked audiences in the oriental film market.

Most of the people who really go to the theater to watch are attracted by 3D movies.

In fact, the Oriental Branch of Relativity Entertainment has also done a lot of articles in its promotion here. During the early promotion of "Beauty and the Beast", it deliberately avoided the definition of a song and dance film, and did not "spoiler" classic song and dance segments in any trailer.

The promotion focuses on the film using gorgeous casts, dazzling special effects and luxurious scenes to create the "show" of traditional magic love blockbusters.

Even so, coupled with the 3D movie craze triggered by "Avatar" and "Alice in Wonderland", the box office of "Beauty and the Beast" in the Oriental film market will shrink by more than half.

In the Oriental Film market, it is particularly important to make full use of the "additional" attributes outside of the song and dance films.

Not to mention now, even in ten years, musical and dance films are still a small category in the Oriental film market that cannot be smaller.

In most cases, the sales of peripheral products are proportional to the box office.

Relativity Entertainment began to distribute goods in the global market one month before the release of the movie. The sufficient preparations also made various peripheral products of the girl-hearted girl-like products usher in almost crazy hot sales after the movie was released.

In ten days, millions of Bell's skirts were sold in various versions, including a large number of limited editions with gold foil inlaid and Swarovski crystals, which are infinitely close to the original version of the movie.

Skirts alone, Relativity Entertainment has earned nearly $150 million worldwide, and this data has continued to increase over time.

In addition, the original soundtrack of the video was also sold well, reaching the top of the Billboard record sales chart!

Relativity Entertainment has made targeted expectations based on various data currently reported by the market. "Beauty and the Beast" can achieve a net profit of US$400 million to US$500 million in terms of global box office share, global home entertainment DVD and video tape rental and sales, and global TV broadcast copyright.

The Hollywood film industry, traditional statistics on the pure profit of a film refer to these three aspects.

Products and other authorizations like surrounding them are generally not included in the film's net profit statistics.

In some ways, this is also a measure to deal with directors or celebrity actors asking for post-production. The peripheral products and licensing revenue of many movies are more terrifying and have a longer timeliness.

For example, in "Beauty and the Beast", no matter how much Bell's skirt sells, it will not be included in the film's net profit, but will be calculated separately.

As Christmas gets closer, traditional North American movie holidays are about to reach their peak. On the weekend before Christmas, several large-scale films were released in large numbers.

Among them are Dragon Ball by Twentieth Century Fox, Walt Disney's Bedtime Story, Warner Bros.'s "Mr. Good" and Captain America by Relativity Entertainment.

These four movies are the largest among the Christmas films, both in investment and in the scale of painting.

Especially Dragon Ball and Captain America, the production costs all exceeded $100 million.

"Bedtime Story" and "Mr. Good" also have production costs of $80 million and $70 million respectively.

Before Christmas, just like before the Independence Day holiday, it is the best time in the North American film market, and commercial movies are often released in large numbers.

Influenced by four consecutive Marvel superhero movies in Iron Man, Hulk, Thor and Iron Man 2, with the help of the joint effects of the Avengers cinematic universe, Captain America is the most popular movie of the same period.

The title of this film is Captain America: Avengers!

Moreover, the title of this movie contains "America" ​​and is destined to have extraordinary significance.

Relativity Entertainment also made a big deal about this in its promotion.

Not every superhero has the title of "America". Captain America was born in a special period of time.

Among the many superhero comics in the United States, "Captain America" ​​is undoubtedly a strong icon: from his blue outfit and blue-red shield, as well as the dazzling five-pointed star, coupled with the obvious regional hero name "Captain America" ​​has become the most American representative in the superhero comics.

Although America's reputation around the world has long been inauspicious and is synonymous with the mastermind and war dealers, Captain America's traits are quite disseminated and widely accepted.

What fascinates the character of Captain America is his power, his beliefs, his justice, his persistence, his loyalty, and the events he has experienced.

Oh, and his Bucky...

This character once accompanied the Americans through the most difficult period after the war and the war.

At present, America is also in a very difficult period.

"Captain America" ​​is back!

"Although we have had the hardest moment, America is in urgent need of heroes now."

"Our movies cannot be commercial for business only. America is in a difficult period. The people also need spiritual encouragement. We need a hero on the big screen that conforms to this era and represents the American spirit."

"Captain America, born in a time of national crisis, is the best candidate, and Relativity Entertainment and Marvel have made the smartest choice."

"We have reason to look forward to Captain America, which will re-energize the greatest American spirit of that era and help us overcome difficulties again..."

Under the mobilization of Relativity Entertainment, various propaganda and promotional articles on the media and the Internet are emerging in an endless stream of publicity and promotional articles combined with the current social situation.

Steve Rogers was completely thawed from the ice and returned to American society like a plot in the comics.

Especially in the promotion of TV and online videos, Embassy Films specially asked Shahai Entertainment to produce some documentary-style black and white clips for playing on the media.

For example, Steve Rogers held the Chicago typewriter and led the Allies to charge fiercely towards the Germans. It looked like a documentary image no matter how you look at it.

It seems that in the past history, Captain America really appeared in America, leading the Allies to win one victory after another, beating Adolf Hitler to a bruised and swelling face and dying.

For American society, Steve Rogers is not just a superhero, but also a time and a spiritual belief.

The most "main theme" superhero in American comics has also been popular among theaters. How powerful is the market appeal of the Avengers movie universe? Several superhero movies in the past have long proved that whether this movie will be popular with the audience. As the business group closest to ordinary audiences, they have their own judgment.

The response on the Internet was strong, and there were also a winter warrior fighting with humans...

Even the premiere of the movie, Relativity Entertainment has carefully planned.

The premiere of "Captain America" ​​was selected in Brooklyn, New York, where Steve Rogers was born in this comic.
Chapter completed!