From the initial release of news in front of the audience to the current drop-off from all North American theaters, "Blair the Witch" has caused a violent shock among the audience. From the initial curiosity, to the enthusiasm in the middle, to the final accusations and even insults, this film has become famous to some extent.

But what makes many media and industry insiders feel strange is that even after the main creators were exposed by media interviews, a large number of viewers still entered the theater amid criticism, watching this movie that was not even considered a movie, and then watching it while scolding.

This also creates an illusion that the popularity brought by the scolding can continue to the sequel.

When "Blair the Witch" finally left the theater, the box office in North America stopped at $156.52 million.

$156.52 million also puts "The Witch" temporarily ranked eighth on the 1999 North American box office rankings.

All of the first seven videos are famous.

The first place this year is "Star Wars Prequel: The Ghost Threat", followed by "The Sixth Sense of the Supernatural", followed by "Toy Story 2" and "The Matrix" and so on...

Being able to be on par with these famous films, "Blair the Witch" was also awarded by the media a title that may be recorded in the history of the film.

As the behind-the-scenes operator, Ronan is unknown.

This is also the effect he wants.

Anyone who is willing to steal this limelight will just snatch it, anyway, Ronan will not stand up stupidly.

Not everyone can see it as clearly as Ronan, for example, the director of the film, Daniel McLeak.

The director, who was pushed to the front desk by Ronan, appeared on the cover of the new issue of Time Magazine, almost stealing all the limelight brought by Blair the Witch.

Then, Daniel McLeaker appeared on the Oprah talk show again.

The director took all his credit.

For a moment, Daniel Melic was incredible.

If Daniel McLean is selected as the "Hollywood Person of the Year" in 1999, Daniel McLean will definitely be shortlisted.

DreamWorks Films also took this momentum to convene a press conference and announced the start of preparation for the sequel to "Blair the Witch".

The media realized that the filming rights of "Blair the Witch" had been transferred to DreamWorks.

For a time, a lot of media commented that the decision-making level of Relative Entertainment was flooded with water and was a group of idiots.

Some media reporters even wanted to come to interview, but Relativity Entertainment adhered to Ronan's strategy, kept silent and counted money in obscurity.

Develop vulgarly, don't be slutty.

If you have to be rude in this situation, you may be drowned by spitting stars.

With the release of "Blair the Witch", the North American box office scores were soon received. This film does not involve foreign investment, does not require special accounting, and the profits are only circulating between Relativity Entertainment and Embassy Films.

In the conference room of Embassy Films, Garcia looked at the report and said: "Yesterday afternoon, all the North American box office share was paid, and we received a total of $79.5 million in North America."

As soon as the words were finished, there was applause in the conference room.

Thomas, director of theater distribution, Terry, director of offline distribution, Robert, vice president, David Villa, director of publicity department, and Fiana, the financial director who had just been transferred from Mary, everyone applauded warmly and looked at Ronan at the same time.

The outside world has no reputation, but no one knows better than them. This is a victory belonging to Ronan Anderson!

This team leader with excellent ability, vision, mind and execution is so important to a company!

Ronan could feel the cohesion that the management of the embassy film industry was forming, and he also applauded and waited for the applause to stop and said: "The success of this film is the result of the company's collective efforts. I am asking someone to develop a reward plan based on the revenue of "The Witch Blair".

The applause rang again, and it became even more enthusiastic.

As a leader of a company, there may even be a larger team in the future. If you want the team to exert more powerful energy and truly achieve 1+1 greater than 2, in addition to the leader's own abilities and personal charm, whether it can bring benefits and actual benefits to followers is also a very critical factor.

After experiencing the great success of "The Witch Blair", Garcia has to admit that the new boss's ability is unquestionable, and this $79.5 million is the best proof.

In the past decade, all the revenue of Embassy Pictures has not been $79.5 million!

This is just one movie, and there are two movies: "Ace Agent" and "The God of Death are Coming".

Garcia has worked in this company for many years, and her slow-paced work and the conservative operational strategy of her former boss have almost wiped out her ambitions.

At this moment, he felt that he could do more and go to a higher place to see the better scenery.

"Tell me about the financial treatment." Ronan said.

Financial Director Fiana's voice was a little hoarse: "During the operation of "Blair Witch", Embassy Films invested $12 million in publicity funds, $7 million in distribution funds, $1 million in video purchase costs and other expenses, $2 million in the upcoming video tapes and discs, and a total expenditure of $22 million in publicity and distribution."

No one else, including Ronan, spoke.

Anyone with a little brain knows that this small production, which costs only US$80,000, was a success in spending huge amounts of money on the market.

Usually, the promotion and distribution costs of Hollywood movies are half of the cost of film production, and some can remain the same.

And what about this video? Garcia knew how much money she spent, but when she heard the figure of $22 million, she still felt it was too crazy.

Looking back, one reason was that the initial market test response was enthusiastic, and another reason was that the copyright of the video was completely in hand.

The total expenditure of $22 million in publicity and distribution was not beyond Ronan's estimate. The amount of money spent was $79.5 million in the box office revenue in North America alone, and there were video tapes and video discs, TV copyrights, and various overseas copyrights.

No matter how you calculate it, it's very worth it.

This is the advantage of having issuing companies and the advantage of standing upstream of the industrial chain.

The $22 million, even if the $25 million spent on purchasing Embassy Pictures, is worth it alone to release a movie called "Blair the Witch".

Robert was not interested in these costs and followed Ronan one after another, making him believe that as long as Ronan spends money, he will definitely bring more income.

He went to another place: "Why are you looking forward to the plan in Ronan's hands so much? Are you looking forward to your future trip to India?"

Fiana said at this time: "The $22 million is all borrowed from Relativity Entertainment. The loan and interest will be returned within this week. The principal is $22 million, the interest rate is fixed fifteen%, and the total repayment is $25.3 million."

"In addition, Relativity Entertainment transferred the five-year offline copyright of "The Witch Blair" to Embassy Pictures for a total price of $18 million."

All of them are insiders in Hollywood, and they are not unfamiliar with the operation of funds with the left hand and the right hand.

"The remaining part," Fiana continued: "For the time being, as reserves and liquidity, stay on the Embassy Films' account."

Ronan responded: "This part of the funds will be used first to embassy films to develop overseas distribution channels. Our next step is to extend the distribution tentacles overseas!"

It is much more difficult to establish overseas issuance channels than North America. Now, in Hollywood, except for the six major companies, there are only a few companies that have overseas issuance capabilities, and even the ambitious DreamWorks are not able to do overseas issuance for the time being.

But if you don’t try to establish overseas distribution channels, it is likely that you will not have overseas distribution capabilities until the end.

Think about it, Lionsgate Pictures did not have the ability to publish overseas at the beginning, and the overseas distribution channels were truly expanded only by acquisition and its own construction.

Not to mention anything else, if you want to remain independent like Lionsgate, instead of being swallowed up by large groups like those medium-sized film companies in Hollywood history, you must not only be able to release movies in North America, but also be able to release movies around the world.

Afterwards, everyone discussed the establishment of overseas issuance channels.

This work requires a dedicated person. Embassy Film currently has no suitable candidates, so Ronan plans to find an opportunity to poach people with his peers.

It's best to be able to poach a team.

There are also the release of "Ace Agent" and "The God of Death" which are also the topics of this conference.

Luo Nan once again emphasized that the promotion and issuance funds for these two films must be resolved from relativity entertainment loans.

Relativity Entertainment will immediately have US$43.3 million in accounting. There is no need to consider the bank's repayment of loans for the time being. You can lend it to the Embassy Film Company for the operation of new films.

There is also the sequel copyright that Relativity Theory has taken to DreamWorks, and the transfer fee will be paid soon.

At that time, we can take away a lot of interest from the income of the two films "Ace Agent" and "Reaper is Coming".

This is the legal income of relativity entertainment.

"Garcia, the previous business of Embassy Pictures can continue." Ronan suggested: "Go overseas to acquire independent small productions, release or release discs and videotapes in North America. You have been doing well in the past, so don't give up on this business."

Embassy Pictures used to live on this business, which shows that it has a certain profit margin.

Since you can make a profit, of course you cannot give up.

Some overseas videos are sold in North America, and packaging them can’t make good profits in the disc video tape market.

If you have time in the future, you should go to the film festival more often.

Two days before Halloween, the discs and videotapes of "Blair the Witch" were officially launched, and Embassy Pictures has distribution channels. The conspicuous locations of chain stores such as Walmart and Pepsika were placed on this film and related posters.

Sometimes it is really hard to guess the audience's psychology. "Blair Witch" has become so famous that some people are still willing to pay for it. It was released in just three days in the first week, and its revenue was nearly 7 million US dollars in sales and rentals.

The video's TV premiere copyright has also entered the negotiation stage.

After Halloween, Ronan was preparing to hold a celebration party. He did not invite people from the media. In addition to the insiders of the two companies, he also invited some people who have worked with, such as directors, actors and important candidates in other positions who have worked with or are working with.
Chapter completed!