An original storage room of Embassy Films was renovated and transformed into an office. It seemed a little crowded due to the placement of more than 20 workstations and corresponding work computers.

This is the online publicity department that has been established recently.

"In our market research, even art films with very small audiences are counted." Ronan and David Villa entered the office and whispered: "One-third of all moviegoers are teenagers under 20 years old, more than one-third are young people in their twenties, and less than one-third of the audience over thirty years old."

David Villa continued: "The audience of "The Death is Coming" is a group of audiences under the age of 30."

Ronan said again: "As long as we can win the favor of some viewers under 30, "The God of Death is Coming" will succeed." He looked at the busy employees in front of the computer screen: "The Internet has become popular in North America, and young people account for the majority of users. We have no advantage in traditional media, but on the Internet, the gap between us and large companies is smaller."

"In fact, after the success of "Blair the Witch," David Villa was very confident: "Our Internet publicity has already been at the forefront of the industry."

Ronan smiled and said, "The God of Death is here to be released. Let us pretend to be movie enthusiasts and go to various movie websites and popular forums to arouse more people's interest."

As for those over 30 years old, Ronan did not make targeted arrangements. These people are mature in their minds and have relatively formed their preferences in movie selection. They are not the type of movie they like, so it is difficult to impress them.

It is not realistic to let teenagers influence their parents and then watch horror movies together.

The whole family went to watch horror movies together, and it was terrifying to think about it.

The word-of-mouth marketing methods used by FamilyMart movies and Horror movies are completely different.

Following David Villa to the back of a young man, Ronan glanced at his computer screen, a post full of letters and accompanied by several web stills of "The God of Death is Coming", which just posted.

The young man turned around and stood up: "Director, Chairman..."

David Villa introduced to Ronan: "Chairman, this is Bill Mertens of the Internet Propaganda Department."

After a moment of looking, Ronan found that this man looked very ordinary and belonged to the most inconspicuous person who threw him into the crowd. He was not old and was probably not twenty-five years old.

"Hello." Ronan shook hands with him.

David Villa introduced: "Bill joined the company during the promotion of "Blair Witch". He had an online studio before. After working with us, he led the team to join Embassy Films, "Blair Witch" website and the promotion of the initial stages were all completed by Bill and his team."

Ronan said with satisfaction: "It's done well."

Bill Mertens seemed not very good at dealing with people, and scratched his head and smiled.

"React to David in time when encountering difficulties." Ronan attached great importance to the Internet Propaganda Department and reminded him: "Pay attention to legal issues."

Bill Mertens promised: "What we do is legal and compliant, and there is freedom of speech on the Internet."

Luo Nan shook hands with him again: "You guys are busy, I won't disturb you."

In fact, this online publicity department is now closer to the online navy in his previous life. For example, those regular Internet advertisements have to be purchased and will not be left to them.

Ronan left this office, and Bill Mertens asked his subordinates to suspend their work, summarized the current situation of "The God of Death" on the Internet. After reassigning the tasks, he fell into a busy life again.

In just one morning, he and his men changed their accounts continuously, and quickly scored the imdb audience score of "The God of Death" from 7.2 to 7.8 points.

In this era, the imdb scoring mechanism is not perfect, and there are too many things that can be used.

The comment column directly displayed on the web page is even more popular.

"The plot of "The God of Death is Coming" is very compact, the perspective of the film is also unique, the subject matter is novel, the characters are full, the plot is impeccable, and it is natural and appropriate to follow step by step. The biggest shock to the film is two psychological hints, one is that every visible daily necessity around you may put you to death; the other is that if you escape a disaster, you should be even more desperate, because the next one is you."

Not only imdb, but also major forums are full of posts from the navy department.

There were already movie fans and enthusiasts who had watched the video spreading news about "The God of Death" everywhere. The navy department promoted variously on the Internet, further expanding the spread of movie fans and enthusiasts.

Moreover, some movie fans and enthusiasts are really worthy of the name of the enthusiast. They have just watched the midnight show once and have already analyzed the relatively secret links of the film in a very clear way.

A movie blogger named Jerry commented on his blog, saying that there are a lot of suggestive clips in the plot and footage of "Death is Coming".

"This video makes hints about all subsequent plots at the beginning."

"The images reflected in the window, which seemed to sway in the rain, indicate the subsequent plane accident; the shadow of the hanging doll on the ground is like a hanging person, indicating the death of Todd; the pictures in the magazine show the guillotine of the French Revolution, indicating the death of Billy; the pictures in the magazine show a woman lying in a pool of blood and a person inserted into the chest by a knife, indicating the death of Teacher Liu Dun; the cover of the book "Death of the Salesman" is a pattern with a big sign behind a person, indicating the cause of Carter's death; Alex's mother tear off the label on the box while packing her luggage, meaning that the switch of the catastrophe was turned on..."

"The God of Death is Coming" seems to have left an extremely deep impression on this fanatical fan. Not only the opening, he also analyzed various shots of everyone before his death, and wrote a large page on the hint.

This article was quickly discovered and then forwarded to major movie forums, attracting the attention of many movie fans.

Then, Bill Mertens's online navy also paid attention to this article, which made it the hottest movie post this weekend.

There are thousands of replies to Jerry’s blog alone.

"I've seen this movie, the plot is terrifying and intertwined!"

"We may die at any time, but we don't know why, when, where, and how we die. The success of the film is that it convinces us of this through strong psychological hints."

" "The God of Death is Coming"? I'll go to watch it when I get off work in the evening."

"Is there any Bostonian one? Together, I like watching horror movies, but I'm a little timid..."

The quality of the film is guaranteed, the promotion and marketing are in place, and the appropriate innovation based on traditional popular horror films, "The God of Death" overwhelmed all the films being screened in the theater on the day of the painting, and won the title of single-day box office champion with a single-day box office of $9.3 million, from "Toy Story 2" released during the Thanksgiving period.

The latter earned $6.5 million on the same day, ranking second.

On Saturday, cinema Sore released the latest statistics, and the audience score of "The God of Death" theaters was "b", and the box office in North America is expected to fall below $60 million.

In addition, after the first day of the painting, the imdb audience of "The God of Death" scored 7.5 points, and the media scored 64 points.

For an R-level horror movie, this is a very good reputation.

But there is one thing Ronan did not expect, even beyond the expectations of all Shahai Entertainment and Embassy Films.

Rotten Tomato website, which uses the collection of reviews of film critics as the basis for scoring, has also lifted the ban on Rotten Tomato’s reputation after collecting 50 reviews from across the United States.

These 50 reviews, 15 fresh and 35 rotten, are only 30% fresh, and the film critics have a comprehensive rating of 4.7 points.

Ronan was very surprised that the film critics actually disliked "The God of Death"?

Think about this summer, the freshness of Rotten Tomatoes after the premiere of "Blair the Witch" is as high as 90%, while "The God of Death is Coming" is only 30%.

This gap is like the quality of two films.

The difference is the opposite.

If you find a hundred people to watch "The Witch Blair" and "The God of Death" one after another, at least 80 people think that the latter is much higher than the former, and even 99 people hold the same view is possible.

But "The Witch" is a film that is bad to a certain level from the perspective of film quality and has been recognized by film critics, while "The God of Death" is obviously much better in quality, but film critics have given low scores...

If explained from the perspective of film art, it doesn't make sense at all.

I can only say that this is a group that cannot be speculated by common sense.

Perhaps, their taste is really unique.

Ronan will not ignore another reason. Now is awards season, and it is the moment when film critics are chasing each other. A horror film with a strong commercial atmosphere like "The God of Death" appears in this period and probably won't be very popular with them.

This did not affect the publicity and promotion of the Embassy Film Industry too much.

With the Internet and traditional media industries as the core, the promotional and marketing of "The God of Death" has always been on an increased scale.

As of the premiere day, Embassy Pictures has invested nearly ten million US dollars in the promotion and distribution of the film.

The effect is also obvious.

On Saturday, the single-day box office of "The Death is Coming" was not affected by Rotten Tomatoes and negative reviews from film critics. The box office rose by a further increase from Friday, earning $12.95 million in a single day.

"Toy Story 2", which continued to surpass the $12.7 million in the same day, and sat at the top of the single-day box office list.

In just two days, the North American box office of "The God of Death" exceeded US$20 million!

On Sunday, "The God of Death" has remained popular, and the screening rate has risen to the first place in all films screened at the same time.
Chapter completed!