"Sir, please pay attention."

Walking on the streets of Burbank, someone wearing volunteer costumes handed Ronan a missing person notice: "Five college students have disappeared. If you have any relevant clues, please call the above and we will have a lot of money to repay."

Ronan took the missing person notice and walked to the supermarket and browsed it roughly.

The missing person notice is very similar to the one issued during the promotional period of "Blair Witch" last year. Five college students had the idea of ​​"Blair Witch" again and then disappeared into the jungle of Montenegro.

When I came to the supermarket audio-visual product area, I posted the missing person notices with the avatars printed on them in the most conspicuous location. However, these missing person notices are different from those used by the Embassy Film Company last year, and people can tell that they are movie posters at a glance.

DreamWorks is not stupid either. This sequel is called "Blair the Witch 2: Book of Shadows". Anyone who has learned about "Blair the Witch" will not regard it as a real videotape.

Because he sold the copyright of the sequel to DreamWorks for a high price of $12 million, Ronan looked at each poster specifically, and stayed in the audio-visual product area for a long time.

This is a supermarket with people coming and going, and it is not just Ronan who is following the poster.

"Is the sequel of "The Witch Blair" going to be released?" Someone was talking.

The companion snorted and said, "Super bad movies, the last time you cheated is enough. Are you going to have the second time?"

The man quickly shook his head: "Are you crazy watching the sequel with such poor quality?"

The two of them left the audio-visual product area while cursing how bad "The Witch Blair" is.

Ronan came to the hanging TV screen and waited for a while. A trailer for "Blair Witch 2" appeared. The commercial for dozens of seconds felt exactly the same as "Blair Witch".

The first angle of view is handheld, the frequent shaking of the lens, the messy scene...

I can only say that DreamWorks is a Hollywood film company, and the sequel completely follows the success model of the first movie.

This is how most successful sequels in Hollywood are done, and this is the most reliable way to shoot sequels.

But "Blair the Witch" is not a typical Hollywood movie after all.

Ronan bought some daily necessities and food, and left the supermarket to go home. As soon as he arrived at the main entrance of the supermarket, he saw the volunteer who had issued a missing person notice being blocked. The four or five people who blocked him were calling the so-called volunteer a liar.

The volunteer looked innocent and a little confused: Last year he accepted the employment. When he issued the missing person notice, he only felt enthusiastic people everywhere, and many people would take the initiative to help. Why did he become a liar this year?

This reversal is too fast, right?

Ronan glanced a few times, got in the car, and soon returned to his apartment in North Hollywood.

After frying a steak himself, he went to the study to check out the laws and other regulations of the foundations. There was a thick stack of information on the desk, all of which were related cases and analysis.

At present, movie investment funds have appeared in Hollywood, but they are not popular yet.

The computer is also turned on, and Luo Nan can search for relevant information on the Internet at any time.

Although the Nasdaq index has plummeted and Internet stocks have suffered heavy losses, it cannot change the fact that Internet penetration and practicality are becoming increasingly high.

Of course, things on the Internet, no matter where they are, are true or false.

After reading the relevant information, Ronan opened his email to check the newly arrived emails. One of them was sent by Random Bookstore. "Twilight: Twilight" has passed the review and is ready to communicate and modify it with the author. You can enter the book market as early as September.

Ronan forwarded the email to Lindsay Bill through the company's internal office software.

Novels should also be promoted, and publishing and distribution will be mainly professional companies like Random Bookstore.

In this era, commercial novels rely heavily on promotion. For example, the Harry Potter series, which had been published long ago, but before Warner Bros. bought the copyright, the sales were very average, and Joanna Rowling even had to live with relief funds.

But since the filming two or three years before the filming, Warner Bros. invested huge resources to promote this series, and the situation changed immediately.

Ronan read the latest draft of "The Hunger Games" sent by Lindsay Bill. There is no good advice on this. He just reminded Lindsay Bill to appropriately add elements that teenage readers like in his subsequent writing.

After finishing all this, Ronan logged into several movie forums to watch. As expected, as during the promotional period of "Blair Witch", stories about five college students and the Blair Witch were filled with the forum.

The various sequels of the various slogans, except for not emphasizing that this is a real event, are exactly the same as the first one.

The business model operation of Hollywood film companies is fully demonstrated.

Unfortunately, the most prominent thing on the website is not these naval posts used for publicity, but the various calls to insult the crew of "The Witch Blair" as a liar.

It is very obvious that the reputation of "Blair the Witch" has long been stinking.

Many people even remember director Daniel McLeak, and the tendency of insults to change from films to personal attacks.

Ronan specifically checked that the public production cost of "Blair Witch 2" is $18 million. According to Hollywood production rules, DreamWorks must have included the $12 million purchase of the sequel copyright.

This is actually a production expense.

Looking at the scale of publicity, Ronan is now a professional. After roughly calculating that with such publicity, it is estimated that even if DreamWorks spends less than $10 million, the difference will not be too big.

I don’t know the scale of the distribution, and it is estimated that 2,000 cinemas will not have much problem.

At this time, news from msn came, and the person who sent the message was Jessica Felton.

"The Witch Blair 2 is coming this weekend. Are you going to watch it?"

Ronan did not answer and asked back, "Are you going?"

The news over there was very fast reply: "I'm going to check it out. I heard that DreamWorks found a master to edit the sequel."

Ronan thought for a while and sent a message: "I'll go and see you too, let's go together? I'll pick you up at your apartment after get off work on Friday night?"

"No." Jessica Felton's sending speed was still fast: "Let's meet in the theaters at Santa Monica Commercial Plaza."

Ronan has no objection: "Okay."

He guessed that Jessica Felton's house must be very messy and too lazy to clean up, so he simply refused to let him go.

After a while of rest, Ronan found a case specially collected and started to study it carefully.

Friday was coming soon. After get off work in the afternoon, Ronan rushed to Santa Monica Commercial Plaza and met Jessica Felton in the theater that had been agreed.

It was a while since Jessica Felton seemed to have lost weight.

"I took another job in March." Jessica Felton still had dark circles on her face: "I was busy for more than three months and I finished it a few days ago."

Ronan suggested: "Please take a vacation for yourself."

Jessica Felton said: "It's holiday, I've been eating and sleeping these days." She rubbed her breasts, as if her underwear was not very comfortable, and said: "It will be adjusted soon and I will join your crew at the end of the month."

Ronan came to the entrance and lined up and said, "The film "Human Purge 2" is about to be finished. The editing of this film is relatively simple and not so tiring."

"It's better to work with you." Jessica Felton was deeply touched: "There are too many inexplicable producers, and they don't give me any room to play. I'm just the scissors in their hands."

The editor was originally the scissors in the hands of the producer. Ronan knew this very well, but he didn't say that: "So, Jesse, if you want to have a certain degree of editing freedom, you must have corresponding power and responsibility. The position of the post-production producer is very suitable for your next development."

Jessica Felton smiled: "I will seize the opportunity you provide me."

The two entered the theater together. Ronan habitually chose the last row, which was conducive to observing the situation of the entire theater. They came in late, but there were not many people in the theater.

Even when the film starts to be screened, there are only seven or eight people in the cinema that can accommodate more than 100 viewers.

Ronan had a careful observation before. In addition to him and Jessica Felton, there was also a film critic with some popularity among the remaining audiences.

With the tacit understanding between the Film Critics Association and the Film Company, most professional film critics can watch the movie for free as long as they present relevant documents, and the specific costs will be borne by the Film Company.

That is to say, in most cases, film critics will not contribute to the box office.

There are only four or five real audiences.

Ronan also learned about it before that the premiere of this film is as high as more than 3,300 cinemas, which means that DreamWorks will also prepare at least 3,500 copies.

This is a distribution scale that only A-level large productions have.

If the average attendance rate in the United States is this, the film will not only fail, but also suffer huge losses.

"The editing is good." Jessica Felton suddenly whispered: "It's a pity that the camera was as bad as the first one, and this director's ability has not improved at all."

Ronan lowered his voice: "It's probably not the director's business, it should be DreamWorks specifically seeking the effect of the first part."

Follow the successful model.

Jessica Felton nodded slightly, Ronan stopped talking and focused on the movie.

Strictly speaking, this movie has much better storyline than the first one, and it has a bit of a youth horror movie. It would be good to polish the true and false plot, but it is still the same problem. In order to pursue the first movie mode, the camera shot is too rough.

Ronan couldn't help but remember the post he saw on the website a few nights ago about insulting "The Witch Blair 2".

"The first part is to give the audience a snack that tastes bad but is still fresh. The second part tells everyone that it is actually made of shit..."

Whether this kind of film is successful or not depends on the production cost, but on the promotion and distribution.

If you want to succeed, you can only follow the path of large-scale publicity and promotion.
Chapter completed!