?This "Human Purge 2" is the first time that Embassy Pictures has released a video in overseas markets, and it has extraordinary significance.

Although Embassy Films poached the distribution department of the former Polykin Films and planned to establish overseas distribution channels, only by successfully publishing films overseas can it prove that it has a truly overseas distribution network.

Allen Albert returned to the UK in early October and personally led the issuance work of the entire Western European market.

"Ent, this Halloween schedule is not available for the heavyweight horror thriller except for "Human Purge 2".

In an office, Allen Albert told the head of the operation department of Europe's largest theater company: "Halloween is a traditional festival. Watching horror and thriller movies during Halloween is also a tradition for movie fans!"

The head of Ent said: "So, we have decided to launch your company's Human Purge 2 one weekend before Halloween."

Allen Albert was not completely satisfied with this and said, "But your company can invest more resources!" He emphasized: "This is the Halloween period. Those traditional commercial movies, science fiction movies, romance movies and commercial movies should all stand aside in the face of horror movies! To increase the investment in resources in horror movies, it is in line with the needs of movie fans and the market!"

Ent understood what Allen Albert meant, but didn't speak.

"The Human Purge 2 is not only a horror thriller," Allen Albert continued: "It's still a sequel movie. Don't forget that the first movie was a huge success! What about the second movie? It will only be more successful! Your company invests more screens in this movie and will definitely get more rewards!"

This is very reasonable. Although he is a European, Ent is engaged in the most commercial work in the film industry and will naturally consider issues from the market.

Allen Albert said: "The risk of a successful sequel is the least! It is also the most attractive viewer!"

"Okay." Ent said: "You convinced me and tell me what you think."

Allen Albert said directly: "4,000 screens! Your company's theaters are all over Western European countries. It's not difficult to give out 4,000 screens to "Human Clearance Plan 2"?"

Sydney, Australia.

Danny Donald came to Australia after establishing the Embassy Film office in an indescribable city.

Although Australia is extremely far from the West, it has always been divided into traditional Western markets by Hollywood. Embassy Films' Sydney offices manage all Oceania markets including Australia and New Zealand.

In the conference room, Danny Donald is listening to a summary of work in all aspects.

"1,200 copies have been printed." said the person in charge of the relevant work: "The delivery work is underway. Before the 25th, all copies will be shipped to theaters in Australia and New Zealand. Allianz Insurance provides insurance services for this copy printing and transportation."

He thought for a while and said, "I have confirmed all the theaters and will be screened on time the weekend before Halloween."

Danny Donald turned to a middle-aged woman and asked: "Margaret, has the third-party supervision confirmed?"

The somewhat fat woman said: "We have signed a contract with PwC Australia branch, and they will supervise the flow of capital such as box office and account transactions throughout the process."

"Don't be careless." Danny Donald was very cautious: "We are outsiders, so we should prevent local companies from tampering with their accounts."

"Yes." The middle-aged woman responded.

Danny Donald said to the black-haired man next to him: "Starting from the first day of the film's release, a week-long market survey was launched to collect various first-hand data, analyze market feedback, and promptly transmit it back to the parent company."

The brunette man said: "The staff is fully prepared, and we contacted a professional market research company and just waited for the video to be released."

Danny Donald nodded first, and then reminded: "After the film schedule is over, we will collect the audience's reputation in local newspapers, theater special issues, advertisements for external publicity, business situations between peers during the same period, the proportion of audience components, and the reactions of public opinion to the film, etc. to the company regularly."

After the meeting, Danny Donald and the head of the Sydney office had preliminary contact with Australian home imaging companies, Sydney Cable One, Australian Radio and Television Station, etc. in less than a week. After "Human Cleanup Plan 2" was released in Australian theaters, they will enter these offline channels to continue to make profits.

In addition, Danny Donald also had discussions with representatives from Australian Airlines, Sydney Hospital, Australian Prison Management Association, Hilton Hotel Australia Branch and other institutions.

These are all non-dramatic offline operation channels for the film, such as on planes, hotels, hospitals, schools, universities, prisons, libraries, etc.

Aircraft account for the largest proportion, and there are generally many movies on most flights.

These channels generally charge a fixed fee or a fee based on the number of views. Although it is a small source of profit, it is also a considerable income after accumulating multiple channels over the long term.

In terms of derivatives market, the Sydney branch has also made corresponding preparations. Horror film derivatives are not easy to make, and "Human Clearance Plan 2" does not have much room for derivatives operation. What those derivatives operating companies can watch is the masks that were piloted in the film.

Halloween is coming, this is the most active season for the monsters and monsters of the year.

If you want to become a demon, you must need corresponding props.

The traditional first-tier market of Hollywood movies focuses on copyright protection of cultural products, which is also the basis for movies to make profits offline.

Otherwise, before the movie comes out of the theater, pirated copies will fly all over the sky, and offline income will naturally be impossible to talk about.

Before "Purge of Humanity 2" was released, Ronan went to Europe again to check out various preparations for overseas releases.

Europe is the former base camp of Polygon Film. The work preparations here are quite well prepared. The distribution network covers every online and offline channel. Although it is far inferior to the six major companies, it is no worse than the second-tier issuing labels.

Since the 1990s, Hollywood has been dominating the world's film industry, continuously exporting movies to markets around the world. In most countries and regions, local films cannot beat Hollywood movies' local influence.

With excellent film content that takes into account the tastes of audiences around the world as the foundation, Hollywood's distribution networks all over the world are enough to serve as another pillar for promoting movies to overseas markets.

At the earliest, Hollywood film companies chose to cooperate with local agents, but the increased middle-level expenses would undoubtedly reduce Hollywood companies' revenue.

In recent years, as Ronan asked Embassy Film to do, in the main overseas markets of Hollywood movies, major companies have set up branches or overseas offices, no longer relying on the middleman-agent model, but have begun to release movies overseas by setting up branches and hiring employees to run their own operations.

The formation of this vertically integrated distribution network has also made Hollywood's overseas distribution capabilities increasingly stronger, and offices in various places have played a hub role between Hollywood's parent companies and various markets.

The local global distribution network can not only help Hollywood movies lose to overseas markets, but also feed back to Hollywood with its understanding of overseas markets and audiences. The supervisors of overseas markets will make suggestions on how to promote overseas sales and choose scripts, cast members, and final editing.

For example, some Hollywood movies always darken some countries, but after the markets in these countries grow, Hollywood must make changes. Local branches can provide specific data and examples to avoid making some serious mistakes.

The two markets like Russia and the East are the most typical.

In order to please audiences in some important markets, Hollywood will even provide special editions based on the opinions of overseas distribution and marketing departments.

As late October begins, the Halloween schedule begins. Compared with previous years, I don’t know if it is impacted by the economic crisis. The competition for this year’s Halloween schedule is very small. Some horror movies produced by small companies have not been completed for various reasons and can only change the schedule.

On the weekend of October 20, after the two horror films were withdrawn, it became the dominant situation of "Stolen, Snatch, Killing," released by Columbia Pictures.

The new film released by Guy Ritchie after "Two Big Blows", even though the film critics praised it, the media was well received, and Brad Pitt joined, it still could not change the situation that was not very adaptable to the North American market.

"Theft, Killing and Killing" is a good movie, but a good movie may not be accepted by the public. The release of Sony Colombia has not really changed this situation. "Theft, Killing and Killing" has only had a box office of 8 million US dollars in the first week.

However, the film has a great reputation among some viewers and will undoubtedly make long-term profits in the offline market, but it will take much longer than the theater screening.

There were almost no strong competitors during the same period, and there were two horror films withdrawn. "Theft, Snatch, Killing," still had a normal box office, which also means that it cannot bring much trouble to subsequent movies released.

"Human Purge 2" will be released on the next weekend, and Halloween will be released after this weekend. In previous years, many horror movies will be released on this weekend.

But the situation this year is quite strange. There are many horror films released in small productions and small areas. The only one in the 2,000 cinemas is "Human Purge 2".

This does not mean that there are no other large-scale releases of videos during the same period.

"Return to Glory" produced by DreamWorks and released by Twentieth Century Fox, starring Matt Damon, Will Smith and Charlize Theron also started painting this weekend.

Charlize Theron is negligible now, with Matt Damon and Will Smith having considerable box office appeal.

Fortunately, the audience of this film does not overlap widely with "Human Purge 2".

In addition, "Malena", which was bought by Miramax, also premiered this weekend. The Chinese name of the film is "The Beautiful Legend of Sicily".
Chapter completed!