In the reception room of the Embassy Film Industry, Ang Lee and Xu Ligong met and waited patiently for Luo Nan to appear.

"Analysis based on your past experience, how big is the popularity of "Crouching Tiger, Hidden Dragon"?" Xu Ligong asked.

Ang Lee thought about it and said, "The preview results are very good. In just 30 theaters, I got $1.58 million in three days on weekends, and the box office of a single museum exceeded $50,000. This is the first time in my directorial career."

Xu Ligong frowned slightly and said, "Why not expand the screening?"

Ang Lee knew that he didn't know much about the screening strategy of Hollywood awards awards season awards, and said: "Limiting the screening range can eliminate audiences who don't like this type of person to enter the theater as much as possible, ensuring the reputation of the film. Reputation is very important for awards."

Xu Ligong nodded and asked, "We can get $1.58 million in 30 theaters in three days. Are we selling it cheaper?"

This feeling emerged uncontrollably from the time he saw the box office data.

"It's very likely." Ang Lee smiled bitterly: "I would have known we signed a share contract."

Xu Ligong is also a producer and film company owner. From this perspective, he said: "If you sign a share contract, will the Embassy Film Company invest so much resources in North America's publicity and distribution?"

Ang Lee stopped talking, it seemed unlikely.

"Fortunately, we still have a market outside North America." Xu Ligong was glad.

Ang Lee sighed: "Ronan Anderson is very smart. He seems to understand the audience of "Crouching Tiger, Hidden Dragon" better than us. The promotion and distribution are very targeted. Let's talk about this preview weekend. If the theaters were not arranged in the Chinese gathering area, the box office of a single museum would not be so high."

With such a high box office in a single-stage studio, the average attendance rate of previews must have exceeded 80%.

Xu Ligong squeezed out a smile and said, "We finally found the wrong person, but fortunately we didn't sell it to Harvey Weinstein. As long as the film can bring a certain momentum in North America, there will be popularity overseas."

Ang Lee said: "Now it depends on the effect after the expansion release."

The door of the reception room opened, and Luo Nan walked in and greeted Ang Lee and Xu Ligong.

Ronan said to the two men: "From this weekend, "Crouching Tiger, Hidden Dragon" will gradually expand the screening scale, first expanding to 100 stores, and after the New Year, 300 stores will be included. If the film can gain something at the Golden Globes, we will expand the screening to 1,500 theaters or even more after the Golden Globes. If the Golden Globes are not won, we will wait for the Oscar nomination to be announced before completely expanding the screening scale."

He stressed: "We will go on a long-term screening."

Long-term screenings are not very beneficial to the distribution company. The longer the screening time is, the more the overall share of the theater will be. Even if the screenings are released in twenty weeks, the theaters can extract 80 to 90% of the box office.

Ronan has made a budget, and the film screening has been delayed for more than 20 weeks, and the overall share of the Embassy Film Industry may be only 45%.

Of course, long-term screenings are not entirely bad. They can expand the popularity and audience of the film, and are beneficial to the subsequent offline distribution.

"We are laymen in the distribution matters." Xu Ligong was very modest: "We must rely more on Mr. Anderson and Embassy Films in this regard."

Luo Nan smiled and said, "Mr. Xu is so polite. We are now a community of interests. The preview of "Crouching Tiger, Hidden Dragon" has performed well, and has proved its ability to explode the market. Embassy Film will invest all resources that can be invested, so don't worry."

Ang Lee and Xu Ligong also laughed. Ronan's previous performance of complying with his promises made them feel particularly at ease with Ronan's words.

Xu Ligong politely continued: "If there is a place where we need us, Mr. Anderson doesn't have to be polite."

After saying this, Ronan certainly would not be polite and said: "Both, the promotion and distribution of "Crouching Tiger, Hidden Dragon" is in the awards season and the Oscars. Christmas is coming soon, and it is very close to the nomination votes from the Academy. Our publicity and public relations work must be strengthened. Embassy Film is a new company participating in the Oscar competition. It is definitely lacking in experience and ability. If possible, I hope the two of you will do more work."

What does this mean? Xu Ligong, as a businessman, immediately heard it and wanted to give himself a mouth. Why do you say more polite words?

Ang Lee didn't think so much and said directly: "I will fully cooperate with Embassy Pictures and Mr. Anderson."

Luo Nan nodded with a smile, then looked at Xu Ligong, as if waiting for him to express his opinion.

Xu Ligong said: "I have contacted several media outlets and are preparing to advertise "Crouching Tiger, Hidden Dragon" after the New Year."

"It's better to contact more." Ronan would be embarrassed to say that when he should be thick-skinned, his heart would definitely not be rude: "Mr. Xu, if we can gather the strength of our two companies and work together, we will have greater confidence in the Golden Globes and the Oscars."

The power of the two companies? Xu Ligong did not refute, but couldn't help but mutter in his heart: The North American distributor of "Crouching Tiger, Hidden Dragon" is Embassy Films, right? We sell the copyright to you. We will pay less than a dollar for the North American income. Do you have the nerve to let us work harder?

Seeing that Ang Lee and Xu Ligong were not talking, Ronan knew what they were thinking without guessing. He said with a smile: "Although many people say that the value of the Oscars is not as valuable as that of the three major European film festivals, the Oscars have a greater influence in business. I remember correctly that "Crouching Tiger, Hidden Dragon" has not been released in Europe, Australia and Latin America. If you can win a Best Foreign Language Film Award or even nomination, the box office and offline revenue of this film can increase by at least 50%.

Xu Ligong looked at Ang Lee, who nodded slightly.

The Oscars have a great role in promoting it.

Ronan said calmly: "One Oscar can make the reputation of "Crouching Tiger, Hidden Dragon" resound throughout the world."

Xu Ligong gritted his teeth and said, "Mr. Anderson, after the New Year, Zongheng International will receive another $1 million for the advertising of "Crouching Tiger, Hidden Dragon"."

Ronan said confidently: "We will have a greater grasp of this. Maybe Director Lee can win the best director nomination."

Ang Lee was humble all the time, but he unconsciously showed a smile on his face.

Luo Nan sent these two people away and basically achieved his goal. With the progress of public relations and publicity work, his confidence in "Crouching Tiger, Hidden Dragon" has increased.

Not only is it nominated for Best Foreign Language Film, but it is also nominated for Best Director and Best Picture.

Several popular awards season, such as "Never Compromise" and "Gladiator", are typical Hollywood movies, and some direct opponents of "Crouching Tiger, Hidden Dragon" nominated for Best Picture, are simply Oscar's propositional essays.

This kind of film has advantages and disadvantages. The type of "Crouching Tiger, Hidden Dragon" may bring freshness to the judges.

After all, even the most conservative old man may get bored if he reads some topic essays every year.

For example, a film like "Never Compromise" is simply an Oscar-election essay.

Moreover, this type of film has become increasingly common since the mid-to-late 1990s.

The biggest feature of these movies is to target the appetite and preferences of the Oscar-elderly white judges. The subject matter and the protagonist will always be controversial. The seemingly extraordinary posture will eventually return to a framework that is acceptable to the public, maintain mainstream values, give actors enough room to play, and emphasize quality performances. If nothing unexpected happens, the actors' performance methods must be trained by methods.

It must be a serious drama, not funny.

The most representative of this is undoubtedly biographical movies. The popularity of biographical movies is due to very realistic security considerations among Hollywood filmmakers, because most judges want to see familiar faces and play familiar roles.

Except for a few of these Oscar-based films with strong personal styles, if carefully analyzed, they are not fundamentally different from the visual blockbusters in the summer. They are industrial assembly line products that specialize in taking care of some people's appetites.

When commercial productions and teenage films are increasingly moving towards clichés such as comic adaptations and heroes saving the world, the films that were originally participating in the awards season competition were a kind of resistance to clichés, but with the years of efforts of the Oscar judges, this resistance eventually became another cliché.

After the start of the new week, heavy snowfall in the northeastern United States is common, and New York is no exception.

The cold weather and flying snowflakes have caused a sharp reduction in people going out, but it is extremely lively in front of a large independent theater near Chinatown in New York.

"Crouching Tiger, Hidden Dragon" has gradually become a name in the Chinese circles across the United States.

Even though New York is in December, with heavy snow flying from time to time, there are long queues at the entrance of the theater where "Crouching Tiger, Hidden Dragon" is released. A poster of the American version of "Crouching Tiger, Hidden Dragon" is erected in the wind, attracting the crowds of people passing by.

Perhaps influenced by the Americans, the Chinese in New York responded very directly to this film in the theater. They would applaud and applaud after the chasing of Yu Jiaolong and Yu Xiulian, exclaim and exclaim when they were fighting at the escort agency, and laugh happily in the desert chase between Yu Jiaolong and Luo Xiaohu as if they were not watching a movie, but a stage play performed live.

"When the grand pattern, both entertaining and artistic "Crouching Tiger, Hidden Dragon" appeared, it immediately attracted the audience's popularity, and the critics unanimously praised it. Some Americans specially took a plane to Hong Kong just to fully experience the atmosphere of martial arts movies, and some critics wrote "Crouching Tiger, Hidden Dragon" to regain your long-lost passion for the movie."

Of course this is not the real situation, but the promotion of the Embassy Film Industry.

But one thing cannot be denied is that Ang Lee did not disappoint Chinese audiences in North America. The reputation of "Crouching Tiger, Hidden Dragon" has gradually expanded into more groups through fermentation in Chinese audiences and newspaper media.

When Christmas came, "Crouching Tiger, Hidden Dragon" expanded 100 cinemas, earning $4.15 million on Christmas weekend, with a single-stage box office of up to $41,500, continuing to run at a high level.

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