Disney is not in good condition. Today, the best performing company in Hollywood is Warner Bros., and Disney will be even worse in the next few years. It was not until Michael Eisner left office and the smiling Mickey Mouse came to power that it really brought about changes.

It’s not that Michael Eisner is not capable, but that after nearly twenty years in office, Michael Eisner’s tough behavior has made the internal strife at Disney executives even more intense.

In any company, endless internal friction is the most terrifying thing.

Robert Eiger's coming to power changed this situation and also opened up the era of Di Baby.

By the way, "Pearl Harbor" seems to be a collaboration between Disney and Jerry Brookheimer. This movie should not meet expectations, right?

Thinking of this, Ronan had a headache. The negotiations for the heroine of "Legend of the Night" have been progressing smoothly. Charlize Theron took over Sony Colombia's "In Desperate" and turned down the invitation from Shahai Entertainment.

Angelina Jolie is not easy to fool, and her salary has been high.

The $7 million salary of "Legend of the Night" is in line with Angelina Jolie's value. The problem is that Ronan wants to make a series, and the first film pay is so high. When it comes to filming the sequel, wouldn't Angelina Jolie want to go to heaven?

This series must control costs, because the Dark Gothic style is a typical niche series, and even the famous genius Tim Burton cannot change this.

As for Kate Beckinsale, he is still holding on to the identity of the leading actress in the first-line production.

Ronan decided to wait and talk about it. After all, this series has just started to operate and there is still a long time before shooting on the computer.

For the rest of January, the screening scale of "Crouching Tiger, Hidden Dragon" once expanded to nearly 2,500 theaters, but the box office began to decline on the weekend, with the second weekend winning US$10.46 million and the third weekend earning US$8.68 million.

The North American box office of this film exceeded the $100 million mark in one fell swoop!

"Crouching Tiger, Hidden Dragon" is also the first Chinese-language film in history to have a box office of over 100 million yuan in North America.

This also made "Crouching Tiger, Hidden Dragon" the first foreign-language film in American film history to have a box office of more than $100 million. The previous record was maintained by Robert Bernini's "Beautiful Life", and its final box office was $57.6 million.

The weakness of foreign films in the North American market can be seen.

At the same time, "Crouching Tiger, Hidden Dragon" is released in Latin America, Australia and Europe. As for the box office, you can guess it by looking at Ang Lee and Xu Ligong's happy appearance every day.

Films with excellent box office in North America are too likely to trigger chain effects in other markets.

This is the largest film market in the world after all.

At the same time, the British Film Academy Awards, commonly known as the British Oscar, announced the nomination list, and "Crouching Tiger, Hidden Dragon" won eight nominations.

As we all know, many members of the British Film Academy are also members of the American Academy of Film Arts and Sciences, and the British Film Academy Awards are also of great value.

But there is no bad news. The producers’ union and directors’ union have successively announced the list of winners.

Since the producers' league did not set up the award for Best Foreign Language Film, "Crouching Tiger, Hidden Dragon" can only compete for the best movie. Foreign language films are not competitive enough, and the winner is "Gladiator".

Steven Soderberg won the Best Director Award at the Directors Union.

These two major Oscars have overlapped with the Producers League and the Directors Union over the years. Those who can win the Union Award can basically guarantee that they will win the Oscar Little Golden Man.

After all, most of the Oscar judges are members of major trade unions.

Correspondingly, all the energy of the Embassy Film Company is focused on the public relations of the best foreign language films. Even Ang Lee and Xu Ligong dispelled the unrealistic fantasies hidden in their hearts.

The best foreign language films are the ones with the least competition and the most likely to get them.

North American box office score of $110.6 million. If it were previous Oscars, Ronan had to consider the side effects of box office. Sometimes high box office would become a burden on the Oscars, because high box office means popular movies and cannot show unique artistic tastes.

But this year, Ronan feels that high box office is a good thing, and even if it cannot be a support, it will not drag down the film to win the award.

"The Gladiator", released at the beginning of last year, had a box office of 187.7 million US dollars in North America; "Never Compromise" starring Julia Roberts, with a box office of 125.59 million US dollars in North America; "Drug Network" directed by Steven Soderbergh, has a box office of over 100 million US dollars in North America.

These three films are all the big winners of this Oscar in Ronan's memory.

Therefore, the box office should be a boost.

To a certain extent, the Oscar review standards are similar to those of a large scissor in the East. Except for the premise of political correctness, other standards are erratic.

Ronan also did one thing, asking people from the Oriental Office to contact the media there to properly promote "Crouching Tiger, Hidden Dragon", and focus on the Relativity Entertainment and Embassy Films.

There is no need to spend much money, first get familiar with each other. After the film market expanded, the fans there discussed Oscars. Someone asked how Chinese-language movies won Oscars. First of all, we must think of Embassy Film and Relativity Entertainment.

The brand effect of the movie is very effective, and the later Marvel ** and Dibao brands were quite successful.

Of course, the movie is too bad, and the promotion is not good, so no brand can be saved.

However, the quality of the movie is basically guaranteed, and the brand effect will further drive market revenue.

Even if a dispute arises, it is a good thing.

Ronan still remembers that Marvel's casting on "Captain Marvel" in his previous life caused a lot of controversy on the Internet across the Pacific. The name of a square-faced menstrual aunt resounded in the comment section of every related news, but there was never a shortage of people standing up to defend the casting between Disney and Marvel.

I'm afraid the officials are happy to see this situation, and it is also a kind of hot before it is reflected.

Later, Ronan also had a series of plans, even hiring local critics to publish news that promotes relativity entertainment.

Given the sensitive relationship between the two sides of the ocean, he would certainly pay great attention.

In early February, the 73rd Oscar nomination lunch was held at the Regent Hotel in Beverly Hills. Ronan did not attend because the overall situation was decided.

The nominee lunch was still in progress, and news came to Ronan.

"Crouching Tiger, Hidden Dragon" became one of the big winners of the luncheon, winning Best Foreign Language Film, Best Art Director, Best Original Soundtrack, Best Photography, Best Picture, Best Original Song, Best Editing, Best Costume Design, Best Director, Best Adapted Screenplay and Best Sound Cut, with a total of eleven Oscar nominations.

Ronan and Embassy Films won a big victory in the Oscar plan.

With the announcement of the Oscar nomination list, all the public relations work of the Embassy Film Company was transferred to secretly, and those who were easily noticed stopped directly.

The Film Academy has clear regulations that no public relations with judges shall be allowed after the Oscar nomination is announced.

Ronan's strategy is very clear, and he can guarantee that he can win the best foreign language film. He can get other awards if he can, and it doesn't matter if he can't.

Those technical awards have little effect on the film.

Eleven Oscar nominations once again made "Crouching Tiger, Hidden Dragon" the focus of media and public attention.

Even the New York Times published a prominent commentary: "Crouching Tiger, Hidden Dragon" is an oriental film that created history. It wrote the names of oriental people on the Oscar nomination list eleven times. The infatuated beauty and dazzling fighting have allowed Americans to see the charm of oriental martial arts!

Even Time magazine contacted Ang Lee, and after the film won the best foreign language film, Ang Lee was on the cover of Time magazine.

Naturally, the box office of "Crouching Tiger, Hidden Dragon" with eleven Oscar nominations broke out again, and the box office returned to more than $10 million on the weekend, and nearly $8 million was still recorded the next weekend.

The North American box office of "Crouching Tiger, Hidden Dragon" is slowly approaching $140 million, and it seems that it will achieve a $150 million North American box office before the Oscars ceremony at the end of next month.

The Embassy Film Industry was cheering, and the films released by the company sold well at the box office, which meant a large bonus.

And everyone felt convinced of Ronan.

After buying a foreign language film from the Cannes Film Festival, it can sell it for hundreds of millions of dollars in North America. What if I choose a film seriously?

Ronan received a newspaper from the Embassy Film Oriental Office.

"Working in Los Angeles has an advantage. You can meet friends from all over the world and exchange cultures with each other. After finally, the Eastern martial arts film "Crouching Tiger, Hidden Dragon" won eleven Oscar nominations with the efforts of the publisher Relativity Entertainment Group, and was released in American theaters. How could I miss it?"

This news soft text was written in the first person, and in Ronan's eyes, it is quite contemporary.

"It's better to experience it yourself instead of talking about it on paper. Otherwise, if a foreigner asks you another day, isn't that embarrassing? So I got up very early on weekends to catch the first movie. Because according to a friend in Los Angeles, I went to queue up to buy tickets at noon, and after a long time, I only bought tickets for the evening."

"Sure enough, early birds eat insects and buy tickets without any effort. But I murmured to myself: My friends really love bragging. There are obviously few people, and I can't get up early on weekends."

"But the audience came in one after another. Before the screening, the cinema was already full of guests. When the movie began, the four words "Crouching Tiger, Hidden Dragon" were shown on the screen, and they were all pronounced in Mandarin, and I felt an inexplicable touch in my heart."

"When the camera shows the light skills of flying eaves and walking on the walls and dragonflies, I suddenly hear the foreigner next to me making a marvelous sound. I looked at him secretly and was probably stunned! Then the beautiful swordsmanship, unique bamboo forest chase, and clean and neat editing are all amazing. Director Ang Lee presented it to the audience all over the world with his art of martial arts and chivalrous tenderness. At the end of the movie, the audience immediately burst into warm applause, which is really the glory of the Chinese."

"After watching the movie, I came outside the theater. The crowds of people lined up around the other end of the sidewalk, so many that they couldn't see the end. Finally, I believe that what my friend said was true, and even the foreigners were crazy."
Chapter completed!