When he arrived in Burbank, Reed Hastings went straight to Embassy Pictures. Due to his previous contact, he easily met Garcia Rodriguez, the executive president of Embassy Pictures.

This is also considered a peer reception.

"Welcome to Embassy Pictures." Garcia Rodriguez said politely.

Reed Hastings responded with a smile, after shook hands with Garcia, he quickly looked at the reception room and was instantly attracted by the frame poster hanging on the wall.

"Blair the Witch", "Human Purge Plan", "Death is Coming", "Crouching Tiger, Hidden Dragon", "Deadly Bends", "Spy Shadows"...

Are these popular movies that have become famous in North America?

It seems that Netflix does not have the Internet rental and sales rights for these videos DVDs.

Reed Hastings sighed in his heart. Without the copyright of new popular movies, it is too difficult to attract users on a large scale without the copyright of new popular movies.

The largest audience group on the Internet is the younger generation of young people. These people follow the trend and focus on movies and entertainment. What most people are most interested in is the newly released popular movies.

It’s not that no one likes old movies, but the audience is much smaller.

Netflix has reached a critical stage. If the current situation cannot be changed, it will be possible to find someone to sell it.

"Spy Shadows" is the hottest film on the rental market at present, and he did not hesitate to take action personally for this.

Netflix has also contacted Embassy Pictures before and wanted to have the online copyright of some videos released by Embassy Pictures, but for some reason, they were all rejected.

Reed Hastings' head had many thoughts flashed through his head, and his expression remained unchanged, and he said with a smile: "Mr. Rodriguez, don't you know you've heard of Netflix?"

Of course, Garcia has heard of Netflix. At the Relativity Entertainment Conference these days, I read a lot of information about Netflix and said: "In fact, I have rented discs and several old movies on Netflix's website."

"Netflix's main business is Netflix," Reed Hastings said directly: "I came here this time to discuss the Internet licensing matters of "Spy Shadows" with your company."

He looked around the reception room: "Of course, if you can, the authorization of these videos can also be added."

Garcia nodded: "Internet DVD rental seems to be a new peripheral channel."

Reed Hastings took the opportunity to say: "Netflix is ​​the number one company in the United States for this business. If you cooperate with Netflix, you can open up a brand new peripheral sales channel."

Garcia is the number one company in the United States? It is very clear in her heart that it is because there are no competitors for the time being.

Information asymmetry causes differences in the perception of each other.

Reed Hastings asked at this time: "Netflix does not need exclusive copyright, it only needs to obtain your authorization."

Garcia didn't answer the conversation, seemed to be thinking.

Reed Hastings frowned: "Is the Internet copyright of "Spy Shadows" and other videos no longer in your hands?"

"No." Garcia smiled: "These videos are still available."

Reed Hastings breathed a little relieved: "The specific authorized price..."

Since he planned to come to the Embassy Film Company in person, he has been prepared to take out a high authorization fee.

Only by attracting more registered users can you gain recognition from investment institutions. Even if there is no investment institution and the increase in the number of users can make Netflix sell at a better price.

As a businessman, Reed Hastings considered the pros and cons before coming over.

But Garcia said: "Authorization is not a problem."

This is the first time Reed Hastings has seen such a happy film company. The companies I have talked about before not only have serious doubts about their model, but also offer sky-high prices that are unbearable. For example, the rental fee that can be paid for half the commission for renting a CD, and does Netflix have room for profit?

But before he could ask, Garcia next to him said, "Mr. Hastings, I think our two companies can cooperate more deeply."

More in-depth cooperation? This surprised Reed Hastings. He has suffered various blows in the past year. Whether it is a copyright company or an investment company, he has treated Netflix very poorly, as if Netflix has gone bankrupt.

If it weren't for his personal experience, he would have some resources and had Netflix would have been unable to support him.

Now there is a Hollywood company that takes the initiative to cooperate with Netflix? Reed Hastings feels unrealistic.

However, Reed Hastings knew better that every opportunity was very rare for Netflix.

"Cooperate?" Reed Hastings's face remained unchanged and asked calmly: "Your company wants to cooperate with Netflix?"

Garcia seemed very sincere: "My personal thoughts."

Reed Hastings deliberately looked surprised: "Why? It seems like this is my first time dealing with your company?"

But Garcia said, "I'm not unfamiliar with Netflix." He briefly explained: "In fact, I became a Netflix user a few months ago. This way of choosing movie discs without leaving home and delivering them overnight is really convenient. I don't have to go to the chain store of Pepsika or Hollywood Video and wait in line for the long and cumbersome rental procedures."

Hearing the other party praised Netflix in such a way, Reed Hastings remained calm, but he felt a little joy after being recognized.

Thinking about the cold eyes he suffered at PepsiCo, Garcia Rodriguez is obviously more eye-catching.

Reed Hastings said lightly: "But most people can't see this is the future."

Garcia smiled: "Accurate eyes will always belong to a few people."

For example, the man named Ronan Anderson.

At the meetings these days, Garcia has expressed objection to a website that has suffered heavy losses and has unverified business model, but Mary, George Clint, Robert Lee and others who participated in the meeting all agreed, as if the decision made by Ronan would definitely be successful.

Think about it carefully, from "Blair the Witch", to the overseas channels of Polygon Pictures, to the recent "Spy Shadows", which has been popular online and offline, Ronan's decision has really been successful.

Perhaps, Ronan really saw something he couldn't see at all on this company or website.

Garcia is very relaxed and has good management skills, but her eyes are average when it comes to making decisions in major aspects.

Reed Hastings asked: "How do you want to cooperate?"

Garcia put down this little thought and said: "Netflix's model may be the future of the film rental industry or one of the futures of sales channels around the film industry. I personally think it is of great investment value."

Reed Hastings looked unmoved and asked, "Visiting?"

Garcia did not answer directly, but said: "If you have interest in cooperation, we can find some special time to discuss it." He smiled and said: "This is just a preliminary idea. Embassy and Film Industry need time to learn about your company."

Reed Hastings was not surprised by Garcia's caution, after all, this is not something that can be decided casually.

Garcia further said: "I just said that this is my personal idea at present, and it is also what I thought of after seeing Mr. Hastings. It will take some time to turn it into a company decision."

Reed Hastings didn't speak and considered the feasibility of this matter.

Garcia continued: "If Mr. Hastings intends to cooperate, I will push the company to conduct an early inspection of Netflix."

Reed Hastings remained silent: "I need to think about it and I need to know more about your company."

Garcia said, "Yes, no problem." He seemed generous: "If you need my cooperation, please contact me."

Reed Hastings asked the key question again: "How do you want to work with Netflix?"

Garcia said lightly: "The cooperation method must be decided after the Embassy Film Company has some understanding of your company, so that we can be responsible for both of us."

This sudden unexpected situation also changed the purpose of Reed Hastings' trip. The negotiations on the authorization of film copyright had to be interrupted, and Garcia was obviously only interested in the so-called cooperation.

Reed Hastings did not respond or reject it. This was an opportunity for him and Netflix.

Anyway, I had made the worst plan before, so I would sell Netflix if it really didn't work.

As long as the price is right, it is no difference to selling it to PepsiCo to Embassy Films.

The only difference is probably that PepsiCo is not interested in Netflix at all.

On the day Reed Hastings left Embassy Pictures, he launched a network of personal connections to find out various information and information about Embassy Pictures. The content he learned surprised him. The company was a small distribution company with annual revenue of millions of dollars two years ago, but after being acquired by Relativity Entertainment Group, it achieved amazing results in just two years.

It is said that the revenue of just releasing the film "Crouching Tiger, Hidden Dragon" exceeded US$100 million.

Later, films such as "House of Death", "Shrek", "Spy Shadows" and "Deadly Bevels" were released, with the lowest revenue of "House of Death" also exceeding tens of millions of dollars.

There is no doubt that this issuing company has strong cash flow and is fully capable of investing in Netflix.

Moreover, Embassy Pictures does have the possibility of cooperating with Netflix. For a film distribution company, it is necessary to have an independent Internet distribution channel in the future.

Reed Hastings also noticed the Relativity Entertainment Group behind Embassy Pictures, a company that has been established for only two years to produce and distribute videos as its main business.

The company's boss is Ronan Anderson, a name that sounds familiar.

But Reed Hastings couldn't remember where he had heard it.
Chapter completed!