Since Robert Eiger had signed an agreement with Relativity Entertainment, Ronan also discussed with him some of the current situation and future of Relativity Entertainment. The two talked from morning to noon, and had lunch together in the business club. After eating, they continued to discuss future plans.

Ronan knows the general trend of the future and has an absolute advantage in judging film and television projects, while Robert Eiger is good at his relatively weak company operations and management.

Robert Eiger's words convey the business traits of professional managers: "Ronan, whether it is a film library or other entertainment and media businesses, should not evaluate any single research report. I can only say that before measuring any business, we must fully consider its profitability!"

Ronan nodded slightly, fully agreeing with Robert Eiger's point of view.

Robert Eiger said: "There has always been a lot of competition in the film market, and today's competition is even more intense. We need to focus on brand building."

"It seems you have a lot of ideas?" Ronan asked with concern.

Robert Eiger was cautious and said, "After reading the information you provided, some very simple preliminary ideas are not necessarily suitable for the company. I still don't know enough about relativistic entertainment."

Ronan said directly: "It doesn't matter, this is our private communication."

Robert Eiger thought for a while and said, "Ronan, according to your plan, I can understand this way. We define ourselves as an entertainment and media company with diverse characteristics. Our future business will cover all areas, including movies, TV, consumer products and the Internet industry."

He glanced at Ronan: "I want to say that in today's world, having brands that consumers like has huge competitive advantages and strategic value. As a company, if we want to achieve more, we must establish a closer and more direct relationship with consumers."

Ronan said: "Actually, I have been asking Relativity Entertainment to collect intellectual property rights and wait for the right time to make them powerful film and television brands."

Robert Eiger instantly became very interested: "Did you get a lot? When I was at Disney, I made suggestions to senior executives, but I didn't respond at all."

Ronan said calmly: "The copyrights that have been obtained include films and television and peripheral copyrights of more than 30 superheroes of Marvel Comics; related copyrights of Hasbro's two sets of toys; and many other types of comics..."

"Superhero movie?" Robert Iger reacted quickly: "Do you think superhero movies will explode in the future?"

Ronan said: "Sony Columbia Pictures' Spider-Man will be released next summer, and the specific situation will be revealed at a glance."

Robert Iger discovered that Ronan was really ahead of Hollywood in many things.

"What superhero copyrights have you obtained from Marvel Comics?" he asked.

Ronan thought about it and said in a general way: "In addition to the copyrights such as "Hulk", "X-Men" and "Spider-Man" sold by Marvel in his early years, most of the copyrights of the Avengers are now in the hands of Shahai Entertainment."

Robert Eiger was a little surprised: "So much."

If superhero movies really become popular, these copyrights will be of great value in the future.

Robert Eiger understood that it is really not a lucky thing to develop Relativity Entertainment in just a few years. Ronan's vision is probably very forward-looking.

With such a decision maker, perhaps relativistic entertainment really has a lot to do.

The two chatted until mid-afternoon, because Ronan made an appointment with Robert Lee, he took the initiative to leave. Robert Egg also wanted to go back to make preparations, and he would officially submit his resignation report to Walt Disney tomorrow.

Ronan got on Bentley Elegant, and on the way back to the Sand Sea Entertainment, he was still considering what Robert Egger said.

Perhaps Robert Eiger is not as good as the smiling Mickey Mouse in his previous life, but his 20-year career experience has allowed him to accumulate rich experience and train his outstanding abilities, and what he lacks is the right platform and position.

Just like in his previous life, before Robert Iger stepped into Disney's top management, who would have thought that such an inconspicuous guy, even a person whose personality and style were only suitable for the chaotic Disney overdoing it, would become the helmsman of the pioneering era of Di Baby.

Perhaps there are really not many people in this world who are capable and talented but have no chance.

Robert Eiger needs time to go through the resignation procedures, and it will take some time before he can take office at Relativity Entertainment.

Back at Shahai Entertainment, Ronan just entered the office and Robert Lee came over.

Ronan pointed to the sofa: "Sit as you like."

Robert Lee first put an agreement on Ronan's desk, then sat down and said, "Good news, my negotiations with George Martin have ended, and I successfully won the film and television adaptation rights of "Game of Thrones", "The Disputes of Kings" and "The Storm of Ice Rain", as well as George Martin's creation of "The Feast of Crows". The copyright of the adaptation was bought out for 30 years at one time, and the total cost was $8 million."

He briefly explained: "George Martin is a Hollywood screenwriter and his agency is also a medium-sized company in the industry. He knows very well about the model in the Hollywood circle. They initially asked for $15 million, but when it comes to $8 million, they have already reached their psychological bottom line."

Ronan encouraged appropriately: "Robert, you did a great job. $8 million, lower than I expected."

Robert also said: "The main thing is to add the right to buy later and the right to expand the adaptation copyright, and it is difficult to lower the price."

Ronan asked, "Are these copyrights taken down?"

"Yes." Robert Lee confirmed: "The priority copyright of subsequent works and the expanded copyright in existing works are all in the hands of Shahai Entertainment."

Ronan nodded and said at one of the rarest: "Very good!"

In this way, not only did he get the copyright of film and television when the "Song of Ice and Fire" series has low attention, but he also gained the initiative later.

Just like Warner Bros. and Joanna Rowling, they will definitely share some of the profits with the original author in the future, but after the signing of this agreement, it means that the initiative is already in the hands of the production company.

Even if George Martin has not written it, the production company can give priority to filming film and television works, and even expand the existing stories and worldviews based on the original work, and develop related derivative series.

Ronan agrees very much about the brand strategy that Robert Iger mentioned. "Game of Thrones" is a considerable series of brands. In the words of his previous life after 2010, this is a super large IP.

The so-called ip, which means intellectual. property, means "intellectual property".

Disney is undoubtedly one of the originators of this kind of operations. Relying on its popular image such as Mickey Mouse, which has become popular all over the world, it has spawned more than 200 different varieties, including theme parks, plush toys, clothing, bags, mobile phone accessories, home decoration accessories, etc., which is far more meaningful than the film itself.

As we all know, the reason why Disney cartoon anime images have lasted forever is not only because they are recognized by the whole world, but also because Disney uses its own way to transform them into scenes and stories, and successfully build them into irreplaceable, indelible, and timeless famous symbols.

According to information Ronan received from Robert Iger, more than 50% of Disney's revenue now comes from secondary consumption of classic IP image derivatives.

This is also the direct reason why Robert Eiger emphasizes the film library.

As the company's overall condition is not good, Disney's huge film library copyrights support half of the company's revenue.

Ronan collected the copy of the contract sent by Robert Lee and said: "Relativity Entertainment will set up a new copyright and legal department next year, and you will be responsible."

Robert Lee smiled and said, "No problem."

Ronan thought for a while and said, "While taking into account the negotiations, you have people collect more information about animation films and related technical talents, such as Pixar Studios, DreamWorks Animation Studios, Warner Bros. Animation Department and Twentieth Century Fox Animation Department, all of which should be focused on it."

Robert Lee was one of the first people to follow Ronan and immediately guessed Ronan’s intention: “The company is going to develop in animation production?”

"It's just an intention for the time being." Ronan is very clear about the current strength and resources of Relativity Entertainment: "This is one of the future plans."

Animated movies are different from live-action movies. They require more than creativity, but also technology.

Today's computer animation feature films are undoubtedly Pixar Studios' best in terms of technology, and the rest are different.

Robert Lee asked concernedly: "Would we set up an animation production company ourselves, or should we acquire it?"

Ronan said with a smile: "If there is a suitable opportunity, acquisition is a good choice. But if you can find relevant talents, you can also form an animation department first." He looked at Robert Lee: "You have always been well-informed, so pay more attention to this aspect."

"Okay." Robert Lee responded, "I will submit a related report to you every week."

Ronan nodded. Currently, Hollywood has two major animation studios, Pixar and DreamWorks.

The former has been listed and has a long-term issuance agreement with Disney. The company's market value is billions of dollars, and Steve Jobs personally holds more than 50% of the shares, and has absolute power.

The latter is now part of DreamWorks. Even if it is independent, with Jerefer Carsonberg's personality, it is estimated that it will only choose to cooperate with Relativity Entertainment in the distribution.

Next is Blue Sky Studio, but Ronan has a bigger goal, and Blue Sky is not a good choice.

Moreover, 20th Century Fox has been talking to Blue Sky Studio about the acquisition, and it is said that it may dissolve its animation creation department for this reason.

Luo Nan shook his head slightly and put down these thoughts for the time being.
Chapter completed!