Another negotiation with Hollywood Video Company ended. Stewart Coleman returned to Reo's office and looked extremely ugly. Hollywood Video Company killed the bid of $80 million and refused to pay another dollar!

This is not the worst.

Just when I was just starting work today, a staff member of Relativity Entertainment called and informed him that Netflix had given up its acquisition plan for Reo.

In this way, Reo has only left Hollywood Video as a potential acquirer.

Without competitors, how can you ask for a price for Hollywood videos?

Ruio can not sell it, but if it doesn’t sell it…

Stewart Coleman is very clear about Reo's situation. If he stays in his hands for one more day, he will lose more.

Not to mention that other shareholders of the company have been urging him, he, the largest shareholder, could not bear it.

It was really a serious mistake to take the step of Internet video rental. The investment is like a bottomless pit, but the output is like a baby peeing. Not only is it small, I don’t know when it will be...

Netflix is ​​also in this industry. Is there any essential difference between DVD and video? They will be done sooner or later, right?

This call to withdraw Stewart Coleman was very hurt and disrupted the plan that he thought would make more profits. He could not help but complain.

Stewart Coleman thought for a while and called Ronan Anderson.

"Hello, I'll look for Mr. Anderson." He heard a woman answering the phone: "I'm Stewart Coleman of Reo."

Before we could wait for a long time, a familiar man's voice came from the phone: "Hello, this is Ronan Anderson."

Stewart Coleman said: "Hello, Mr. Anderson. When I first started working this morning, I received a notice from you saying that you would interrupt the negotiations with Reo?"

"Yes." The sound in the earpiece was dull: "This is my decision."

Hearing this, Stewart Coleman couldn't help but mutter in his heart: You are the one who takes the initiative to come and say that you are going to acquire Reo, and you are the one who interrupts the acquisition of Reo. Can you have some credit in life? Can you have a beginning and an end? Can you give up halfway like this? Can you achieve a big career? Sooner or later, will you go bankrupt!

Stewart Coleman said with a hearty laugh: "Mr. Anderson, as far as I know, Netflix needs the copyright of film and television rental and sale, right?"

As the acquired party, he learned about the other party in detail: "I spent twenty years to establish the film library of Ruio. In the entire North American video tape industry, the number of rental and sale copyrights ranks at the forefront. You cannot find a company that is more suitable for Netflix than Ruio..."

He suddenly interrupted his words: "Mr. Coleman, I can only say sorry for disturbing your company."

This is very polite, but it feels uncomfortable to hear Stewart Coleman's ears: "Mr. Coleman, I have found a more suitable way to obtain copyrights. Netflix has reached a first copyright licensing agreement with film companies led by six major Hollywood companies, and the second negotiation will begin next. In addition, Netflix has also negotiated with many film companies in South Korea, Japan and India, and will successively obtain film authorization from multiple overseas countries."

Stewart Coleman's face became even more ugly. If Ronan Anderson said everything was true, Netflix really didn't need to acquire Reo.

"I still have work to deal with, so let's do it for the time being." The words from the receiver are still very polite and polite: "I hope we will have a chance to cooperate in the future. Goodbye, Mr. Coleman."

"Goodbye." Stewart Coleman hung up.

Then he stood up, walked back and forth in the office for a few steps, turned around and came to the window, standing there with his hips on his hips, feeling an indescribable depression.

Ronan Anderson and Relativity Entertainment really don’t have any credit!

Can't you hold on for a while? It suddenly jumped out and then jumped away, giving people hope and then giving people disappointment. It's too unpretentious!

Stewart Coleman suddenly frowned, returned to his desk, picked up the phone and started to wait patiently.

By noon, he received a definite reply, Robert Lee of Relativity Entertainment had been in contact with Hollywood Films and had reached licensing agreements with several film companies. It is said that the contact had never stopped.

Netflix just reached an agreement with film companies in the island country and South Korea some time ago and obtained relevant authorization...

Stewart Coleman thought of one thing in an instant: I'm going to be passive now.

It seems that only Hollywood Video Company is the potential acquirer.

Recognizing the reality, Stewart Coleman carefully planned it. As a businessman, even if the situation and the concept have changed drastically, he still has to do everything possible to seek the best interests.

The next day, Reo started negotiations with Hollywood Video Company again.

"Marquez, $80 million is impossible!" Stewart Coleman said to Marquez Perman, who represents Hollywood Video Company, as if he was not affected at all. "If Hollywood Video Company is only willing to pay $80 million, we don't have to continue talking anymore, so the negotiations will end here."

He said directly: "Your bid is seriously inconsistent with the actual value of Reo!"

Marquez Perman said: "Indeed, Reo's actual value is higher than $80 million. But do I need a reminder? Reo has been losing money since 1998 and has been carrying tens of millions of dollars in debt in recent years? If you are willing to divest your debt, we can increase the price."

Hollywood Video has been talking to Reo for so long and has already made a comprehensive and detailed assessment of Reo.

Stewart Coleman smiled and shook his head: "It's impossible! Debt is part of Reo. Reo is a whole. Whole acquisition is the prerequisite for our negotiations."

Marquez Perman said again: "Let's do it, let's make a move each other, Hollywood Video is willing to add another $5 million."

Stewart Coleman pondered for a moment and said, "100 million US dollars, this is my bottom line."

During this negotiation, the two sides parted again in disagreement, and compared with before, they have gradually moved closer to reaching a consensus.

Without the competitors who joined the middle, and after several more negotiations, Marquez and Stewart finally reached an agreement on behalf of their respective companies.

Hollywood Video Company acquires Reo for $90 million.

At the end of January 2002, Hollywood Video Company signed a formal contract with Ruiou Company. Ruiou Company and all its stores and assets joined Hollywood Video Company.

Hollywood Video Company quickly launched an inventory of Ruiou Company. According to normal circumstances, divesting some of its assets will inevitably take a lot of time. However, the rental and sale rights of 18,500 film and television works are soft assets, and the transaction can be completed as long as the copyright transfer agreement complies with the provisions of the law.

Under the urging of Relativity Entertainment, Hollywood Video Company fulfilled the agreement and signed a copyright transfer agreement with Netflix. Netflix finally got the coveted large-scale film source.

In the conference room of Burbank Business Club, Marquez Perman and Mark Randolph exchange contracts and shook hands immediately.

Then, Mark Randolph looked at the copyright transfer agreement in his hand. It seemed to weigh tens of millions of pounds and could not even lift his hand, giving people an unreal feeling.

In order to solve the film source problem, Netflix has made many efforts before, but what he got was a result that was completely incompatible with the efforts.

How long has Netflix joined Relativity Entertainment been, and the film source problem has been solved...

This is the copyright of 18,500 film and television works!

Not only are North American film and television related copyrights including works by the six major Hollywood companies, but also a large number of overseas films.

Except for the popular movies in the past three or four years, Hollywood movies from other eras are almost all included.

Netflix finally has the confidence and the roots of its development. It no longer has to guard the pitiful more than a thousand movies to open up the market, no longer has to make soft porn or take huge political risks to attract customers.

Mark Randolph's eyes left the copyright agreement and turned to Ronan Anderson, who was shaking hands with Marquez.

All the doubts, anxiety and worries hidden deep in his heart were gone, replaced by never-before confidence.

Mark Randolph's confidence in Netflix has never been as strong as it is now, even when he decided to create Netflix!

At this moment, he truly believed that Ronan and Relativity Entertainment's acquisition of Netflix was a blessing for Netflix.

What Reed Hastings could not bring to Netflix, but Ronan Anderson easily delivered it to Netflix.

"Mr. Anderson, the agreement has been signed." Marquez whispered to Ronan: "Your funds..."

Ronan whispered: "The latest no more than the day after tomorrow, $27 million will be received."

After this copyright transfer, Netflix's film source problem was basically solved. The rest was to discuss the authorization of newly released films with the six major Hollywood or other film companies over time.

The attractiveness of popular new films is extremely strong. After the acquisition of Netflix by Relativity Entertainment, it has handed over the copyright of the rental and sale of films such as "Spy Shadow" to Netflix in just over a month. In just over a month, there have been more than 20,000 Netflix users who have rented "Spy Shadow" in Netflix.

According to Netflix's preliminary statistics, "Spy Shadows" attracted nearly 5,000 new users to Netflix during this period.

Fortunately, we have reached a new film licensing agreement with six major Hollywood companies, and the authorization, rental and sales share of the new film has been basically negotiated.

This is no different from the normal cooperation between chain stores and Hollywood. You can buy new DVDs for new movies and then share the shares with authorized shares for each rental and sale.

Like Netflix, the more DVD discs are sold or rented, the higher the profits the film company makes.

These 18,500 film and television works will enrich Netflix's website at the fastest operating speed and carry out a series of commercial operations.

In just two months after acquiring Netflix, Ronan solved the key source problem.
Chapter completed!