Embassy Films, Online Distribution Department, peripheral distribution department and publicity department are busy and making final preparations for the release of "Resident Evil".

Except for the time being in November last year, Ronan participated in the formulation of a publicity plan, and later, due to busy financing and a series of Netflix's work, he did not pay much attention to the promotion of "Resident Evil".

Today, Embassy Film is no longer the company that can only publish niche films in a small range. After more than two years of accumulation, it is no longer a problem to promote and release videos on a large scale, and it also has rich experience.

This is already one of the very well-run medium-issuing companies in the Hollywood industry.

When formulating the publicity plan, Ronan only made a little comment, asking the Embassy Film Industry to contact the screenwriter department of Shahai Entertainment to jointly write a guide to how ordinary people should survive if the zombie crisis broke out in the United States.

Then, use these and viral marketing to make a big fuss about zombies.

The writing was completed as early as December, and for the sake of publicity, the naming was simple and clear - "Zombie Survival Guide".

"How about promotion and promotion?" Ronan came to the Embassy Film Industry and paid special attention to the promotion and distribution of "Resident Evil": "Is it going well?"

David Villa, director of the publicity department, took the lead and said: "The publicity and distribution are generally smooth, and the viral marketing around Umbrella's Tyrant Virus and the "Zombie Survival Guide" achieved the expected results."

"The marketing effect is excellent." Thomas, director of the theater distribution department, responded: "We didn't spend much effort and got 2,850 painting theaters."

Ronan nodded slightly: "Not bad."

A movie adapted from a game or an R-level film can be released on such a large scale, which is enough to prove the work results of the distribution company. He asked again: "How are you preparing for the premiere?"

Thomas said: "Everything goes well."

Ronan reminded: "Please pay attention to the advertisements for placing Netflix on site."

"We are coordinating with Netflix," Thomas said simply: "Prepare to place Netflix's billboards where the premiere is most likely to attract media attention."

In the office of the Embassy Film Network Propaganda Department, Bernat was busy in front of his office computer. His job was to post various related news about the "Resident Evil" virus marketing on several large forums.

After more than a month of operation, viral marketing has caused quite a response on the Internet.

Bernat always pays attention to the dynamics of the website he is responsible for.

Of course, since the Resident Evil game has been released for several years and has a certain influence, the so-called viral marketing is not to spread false news, but to use some special content to arouse the interest of as many people as possible.

Bernat quickly released the so-called internal diary that had been prepared long ago on the forum.

"Umbrella Company once again conducts human experiments on T virus!"

The article begins with a detailed description.

"Last week, Umbrella Company invited two paralyzed patients to fabricate false news and let them voluntarily conduct T-virus experiments..."

"At the beginning of the experiment, the T virus was incredible. The two paralyzed patients stood up from the hospital bed in just a few minutes, recovered their walking ability, and all physical data were restored to the healthiest state of the human body. It seems that after an accident in the experiment last month, the latest improved T virus really took effect."

"But just five minutes later, the accident happened again, exactly the same as last month. The two experimenters went crazy and attacked the experimenters frantically. One of the assistant experimenters was bitten off a piece of flesh from the forearm, and the crazy experimenters swallowed the flesh and blood... They, they once again turned into bloodthirsty monsters!"

"The bitten assistant experimenter also turned into a bloodthirsty monster after more than ten minutes..."

"I am an ordinary staff member in Umbrella. I was extremely uneasy after learning the news. Once the virus leaks, it will cause a huge Resident Evil. I am going to join forces with an environmental protection organization to steal one of the viruses and then report the situation to the government."

“Umbrera is very powerful, but I believe they can’t cover the sky with one hand.”

"I am Lisa Addison. If I have an accident, I hope someone can see the diary and make it public! Expose the illegal experiments of Umbrella!"

This so-called diary was uploaded successfully, but in just half an hour, hundreds of replies were received.

"Do I want to call the police?"

"Zombies are about to break out all over the world, so I suggest everyone go and check out the "Zombie Survival Guide".

"Zombie Survival Guide? What is that?"

"Teaching you how to survive the zombie apocalypse."

Bernat quickly browsed the replies and was ready to post new information.

He is already very familiar with using the Internet to create all kinds of real and fake news promotional movies.

Probably because this industry has been working for too long. Bernat always feels that the company's publicity is a bit conservative this time, and it should be widely publicized that the zombie virus is about to break out, and the end of the world is coming soon, so as to create panic as much as possible and attract the attention of the whole society...

For example, it can be said that the "Zombie Survival Guide" was released by the US Centers for Disease Control and Prevention.

A terrifying virus turned a human into a living corpse.

Sometimes when you think about it, it makes you feel chilled.

Zombies have nothing to do with voodoo and other things, but rather things that humans invent to destroy the human world.

Just like the Washington authorities are full of pigs, this is a theme that the general public likes very much.

He has seen the script of this "Resident Evil" movie. Compared with the past zombie movies, the source of zombies is described from a scientific perspective. Although the word zombie has never been mentioned in the script, as long as you read the description, you will know that it must be a zombie!

The word "zombie" today only exists in works of fantasy and horror, and there are few science fiction works related to the real world.

Not everyone is interested in zombies, but zombie culture has been popular for many years and has also had a considerable number of enthusiasts.

There are even special zombie forums and chat rooms on the North American Internet.

The "Zombie Survival Guide" has attracted extremely close attention from these groups.

There are many people discussing it in a chat room.

Ivy: Have you heard of the book "The Guide to Survival of Zombies"?

abc: I have read it several times and it feels quite practical. If the zombie crisis really breaks out, do it as written in the book and it seems that you can survive.

A special enthusiast suddenly interrupted: After the zombie breaks out, you can find a zombie girl to play intimate games! Do you think you will be infected after having sex with the zombie girl?

There was a moment of speechlessness in the chat room.

After a while, someone said: How heavy is your taste, so you do that with female zombies!

After discussing in the chat room whether a zombie will turn into a zombie and the issue of giving birth to a baby zombie. A man named killer Bill said: Don’t you know? These are all hype! The film company is using the Internet to hype!

Ivy: I know, this is the promotion of the Resident Evil movie.

From "The Witch Blair" to now, the general public has long been familiar with viral marketing.

abc: I have been looking forward to it for a long time, and finally there is a big zombie film!

The chat room instead discussed the Resident Evil game and movies, and some even uploaded the latest movie posters, and the zombies in them looked quite touching.

Since "Resident Evil" was promoted in addition to the game adaptation of movies, it also mainly played zombie cards, many people classified it as zombie movies.

Most of the past zombie movies were B-level movies with limited investment.

In contrast, "Resident Evil" is definitely a big production in the zombie genre!

After Valentine's Day, the President's Day holiday is approaching. Davis plans to use the weekend's holiday to connect with President's Day to have fun and go to a movie, which is also part of the plan.

Staying in the dormitory room of the apartment and sitting in front of the computer, Davis looked through the news about recent movies and suddenly discovered something interesting.

"Zombie Survival Manual?"

Davis was a little confused, so he simply searched for the name on Google and found a lot of relevant information, as well as reader comments about the book.

"After reading this book, I think the human world is too terrible! Will anyone study similar viruses for those large pharmaceutical or biological companies? What if it leaks? I see that everyone is worried now, afraid that they will suddenly turn into zombies and bite me..."

Soon, Davis found the content of the book online, which elaborated on zombies and a virus called tyrants from the beginning.

"What are zombies? How are they born? Why are their strengths and weaknesses? What do they desire? Why are they enemies of humanity? You must first learn what threatens your survival before exploring any survival technology."

"We must first separate facts from fantasy. Those walking dead are not the result of dark magic or other supernatural powers. Maybe you have watched some zombies movies, but those directors classify zombies as unexplained miracles. But in reality, everything comes from reality, and the threat is around us. This threat is most likely to come from viruses. Let's name this virus as a tyrant for the time being..."

"The rampant tyrant virus will destroy the entire city and the entire country, and at that time, humans with vaccines will become the only remaining humans in the world. And they will become the masters of the world..."

These things seem a bit scary, but this is the information age, and Davis just treats them as good-looking settings and concepts.

The latter uses a story to describe the horror situation after the outbreak of the virus: the virus spreads with the air, causing humans and animals to mutate or die, and even plants to wither one after another, global desertification, and survivors can only keep diverting to avoid zombies' pursuit, etc.
Chapter completed!