In September, Los Angeles was clear and clear. Robert Iger got off a Cadillac and entered the floor where Embassy Pictures was located. The front desk staff immediately led him into the conference room and met a group of executives of Embassy Pictures.

"Good morning, Garcia." Robert Iger shook hands with the senior executives of the Embassy Films one by one: "Good morning, Allen..."

These people also responded to Robert Eiger. During their work contact, Robert Eiger left a very good impression on them. He has a casual personality, outstanding ability and rich experience.

Ronan undoubtedly found a very outstanding butler for Relativity Entertainment Group.

Garcia presided over the meeting, looked at Robert Iger, who always had a smile on his face, and said, "Start now?"

Robert Eiger said modestly: "I'm here to learn about the distribution business today. You are professionals, so don't worry about me."

Today is the pre-screening promotional and distribution plan formulation meeting for "Hurricane Rescue".

Robert Eiger rarely asks about the promotional and distribution business for a certain movie. The specific business is naturally carried out by specific personnel, but asking does not mean that he does not need to understand it. He comes here to further understand the company's distribution business.

Robert Iger looked at it and all the heads of Embassy Films' departments in Los Angeles and the supervisors who were directly responsible for the promotion and distribution of "Hurricane Rescue" came to the conference room.

Although Ronan did not come, it can be seen from the specifications of the meeting that Embassy Films attached great importance to "Hurricane Rescue".

By the way, Ronan once said that if "Hurricane Rescue" is successful, it will focus on Liam Neeson and create a series of theme-based movies around him.

Robert Eiger knew that Ronan was serious, which was also the advantage of relativity entertainment.

Currently, Relativity Entertainment has a large number of serialized movies in its hands. Although these movies may not be as revenue as first-line production projects, they can make long-term profits.

Serialized films are increasingly becoming the key capital for the survival and development of film companies.

"Human Purge Plan", "Death is Coming", "Deadly Behind", "Resident Evil", "Legend of the Night", etc.

These films don't seem to be very invested, but the profit margins of each film are quite amazing.

Not to mention anything else, if Ronan had no ambition, these series of movies would be enough for him to last a lifetime.

"How are you in contact with the theater?" Garcia's voice came over: "Thomas, tell me about the situation."

Thomas said: "The three films we have released this year are all selling well, especially "The God of Death 2", which has a box office of more than $100 million in North America. The three major theater companies are willing to invest enough resources in the films produced by Ronan, and the premiere theaters will not be less than 3,000."

Garcia asked again: "Allen, what about overseas distribution?"

Allen Albert said: "We have contacted the issuance in 75 countries and regions. Some overseas issuing companies are more cautious and are still in the wait-and-see stage. We need to watch the video's response in North America before taking action."

He thought about it and said: "A week after North America was released, "Hurricane Rescue" began to be released overseas. It has been confirmed that 28 countries and regions will start screenings on the next weekend in North America."

Garcia nodded first, then asked: "Where is the offline release?"

Terry, director of offline distribution, replied: "All preparations have been carried out, but the DVD suppression will be launched in the middle and late stages of the North American screening. "Hurricane Rescue" will also be released in the East. We cannot send copies to DVD disc manufacturers first. The cost of suppressing DVDs there is very low, but piracy is rampant. If copying too early, it is very likely to lead to pirated copies outflow."

"Yes." Garcia said: "You can control this aspect."

Hearing this, Robert Iger wrote down what Terry said in his notebook.

This is actually a problem faced by relativity entertainment, which he had noticed before.

Because of Netflix, Robert Iger learned in detail about the Embassy Films’ DVD suppression business in Oriental, the low labor of Oriental, strict export quality control, relatively mature technology, etc., which effectively reduced the cost of DVD, but problems also followed. Movies under Relativity Entertainment also became victims of the rampant piracy in the process of suppressing DVD.

Fortunately, these piracy can only stay in the Eastern market.

Robert Iger and Ronan carefully discussed this issue. Even Ronan, who knows the East very well, had no choice but to ask the Embassy Film Oriental Branch and DVD disc vendors to strengthen copy management.

Fortunately, the authentic DVD has no sales in the Oriental market and has no obvious impact on the business of Embassy Film.

There are really advantages and disadvantages in this regard.

In the absence of relevant legislation and law enforcement, even foreign businessmen have no good solutions.

Robert Eiger is very clear that the large population base in the East means that there are considerable potential consumers, and the market cannot continue to be chaotic forever. Relativity Entertainment needs to find a way to open up the market there.

Pirates are an unavoidable issue.

Garcia's question sounded again: "David, is the promotional theme confirmed?"

Robert Eiger immediately looked at David Villa. The promotion of Embassy Film has always been very distinctive. Starting from "Blair the Witch", many films have been promoted. Some films are more popular than quality.

David Villa glanced at his notebook and said, "Ronan sent a suggestion, which I think is very good, and it also made people do some related preliminary investigations."

Everyone in the conference room looked at David Villa and Ronan's propaganda and suggestions, which have always created a public opinion storm.

Robert Eiger also became interested. From the viral marketing of "The Witch Blair", to the emotional hype of Robert Lu Delun in "The Spy", to the use of Paris Hilton to create topics in "House of Death", Ronan's suggestions are a masterpiece every time.

David Villa said: "When Ronan suggested that we focus on the missing girls cases and their families when we promote them, I did some investigations. There are a large number of missing girls cases in North America and Europe. Most of them, like the heroine in the film, have flowed to the voice sales group and drug trafficking group. Some are auctioned on the black market and become veritable female slaves, and some are even abused and killed for fun."

"I think this may attract widespread attention," Allen Albert continued. "When I was working in Europe, I heard people talk about this. It is said that some girls in Eastern Europe were killed by abduct and auctioned and killed by death, and some people paid for it for fun."

All of us are well-informed people who know that the world is not as beautiful as it seems, and have also heard of the tragic experiences of the missing girls.

Thomas, who has long been a father, said: "It should attract many people's attention. Which family does not have children?"

Seeing the atmosphere a little heavy, Terry said deliberately: "Not every dad can be like Brian."

David Villa said again: "The vast majority of missing girls cannot be found again. According to my previous investigation, last year alone, thousands of missing girls occurred in the United States."

"This publicity strategy has great potential." Garcia made the decision: "Find out some real cases, mobilize media reports, call on the whole society to pay attention, and then move the promotional theme of the movie into this aspect."

David Villa nodded and said, "After the release, we can hype the educational significance of this film. Since the film is released during the Thanksgiving period, its theme is also suitable for the family atmosphere."

Thomas then continued: "I now understand why Ronan suggested that "Hurricane Rescue" premiere during Thanksgiving. From the perspective just now, this movie is really suitable for family audiences."

Garcia reminded: "David, please pay attention to controlling the scale."

David Villa said: "Don't worry, it's not the first time we've been using this kind of publicity."

Garcia also said: "I also have a proposal. The company will set up a foundation to help missing girls' families, donate one percent of the income of the movie or other small proportion of the income, and raise funds for the whole society."

Others agreed: "Yes, this can effectively attract media attention."

"Okay." Garcia said: "We will form a resolution as soon as possible."

The meeting was very fast. Robert Eiger didn't speak from the beginning to the end and always played the role of a bystander. He specialized in his profession. These professionals from the Embassy Film Industry are much better than him in the promotion and distribution of films.

After the meeting, Robert Iger came to Garcia's office and chatted with him for a long time. He did not say goodbye until it was almost noon before leaving and returned to Relativity Entertainment.

Robert Iger carefully inspected the three subsidiaries and found that Ronan left an extremely profound mark on each company. People in the company had a blind trust in Ronan because of Ronan's continuous success.

This can be said to be a good thing in the development stage of the company.

Everyone in the company can gather around Ronan, form huge centripetal force, get rid of some unnecessary objections, and promote the rapid development of the entire group company.

But this also has hidden dangers.

Once Ronan makes serious mistakes in his decision-making and judgment of the project, it will inevitably lead to the company falling into a huge vortex.

Robert Aeger carefully considered this issue. Currently, from the company to Ronan, they are clearly in the rising stage. Based on the usual situation of successful Hollywood producers, Ronan should not make any major mistakes in recent years, so there is no need to be too anxious in this regard. After all, the concentrated centripetal force is more conducive to the company's rapid development.

However, after the company enters a stable stage, it is necessary to recommend that Ronan form an effective decision-making mechanism.
Chapter completed!