Chapter 451: The Most Reliable
Different from actors, superstars and stars are two different existences. Superstars like Tom Cruise have climbed up from the bottom, not only offended many people, but also have huge influence.
Tom Cruise had a guess and did not need evidence. He directly called Brian Lord, who was in charge of brokerage business in the brokerage company. As one of the top clients of Caa, the brokerage company did not dare to neglect, nor could it be neglected.
Brian Lord immediately found Pat Kinsley.
"Recently, the media reports about Tom Cruise." Brian Lord was very direct: "Is it related to you?"
Pat Kingsley denied: "Nicole just won the Oscar for Best Actress, and I have been busy expanding publicity for her and talking to Miramax and Harvey Weinstein about the new film. How could I have the energy to control others?"
Brian Lord frowned slightly, Pat Jinsli was reminding him that she had an Oscar winner under her command!
The incident of agents taking clients to change jobs has happened frequently in Caa in the past two years. Last year, an agent took Jin Carrey to another company directly.
It is impossible for caa to ignore Nicole Kidman, the new Oscar winner, but Tom Cruise's commercial value is not comparable to Nicole Kidman.
Brian Lord said solemnly: "Pate, no matter what you did before, I hope that something like that will not happen again in the future."
This is a serious warning, but it is also at the greatest possible preservation of the interests of Caa.
Pat-Ginsley knew that the company wanted to take the interests of the left hand, but the right hand was reluctant to give up. She said calmly: "This matter has nothing to do with me. I am a professional broker and will not harm the interests of clients, even for the former client."
Brian Lord's stern eyes were filled with a clear warning: "This is best."
Pat Kinsley said: "I am the company's agent and will definitely abide by the company's regulations."
Brian Lord glanced at her again, said nothing, and waved his hand gently.
Things have happened, and ensuring the interests of the company is the most important thing. We must not only appease Tom Cruise and do media work, but also not easily lose the new Oscar winner.
Severe punishment measures against veteran agents like Pater-Kinsley is only the last choice.
Do you really want to force Pat Kingsley to take Nicole Kidman and other clients to other brokerage companies?
Pat Jinsli left silently, left the office, and came to the next floor, standing by the window at the end of the corridor, looking at Beverly Hills not far away.
Her face was as deep as water. From a rational point of view, the things she did were very unwise, but not everyone could remain rational anytime and anywhere. A woman was betrayed by a man who had served her for more than ten years and always had the power to be willful.
But Tom Cruise is not easy to deal with, superstars have too much influence, and Brian Lord's warning cannot be ignored.
Now is not the time to have a quarrel with the brokerage company, and the brokerage company's reaction is also expected.
Pat Jinsili deals with media reporters all year round and knows very well what entertainment media are. She only needs to throw out a bait to let them smell blood. She doesn't need to do anything later, and the media that flocks to them will automatically dig.
The bigger the star, the more attention it can attract and the more practical benefits it can bring to those media.
Pat Jinsli suddenly smiled, and she didn't have to do anything next. She quietly became a bystander and looked at Tom Cruise in a dirt face.
The superstar has influence, but the greater the influence, the more willing the media will be to poach his scandal.
The benefits that superstar public relations can bring are often not as good as scandal effects.
The media did not stop in the next two days. Tom Cruise was in public relations and Caa also greeted some media, but the two were very famous and their influence on the media was not as great as they imagined.
To be precise, in this era when traditional media is just beginning to decline, the interests of celebrities and agents and media are involved in, and the former depends more on the latter.
In the office of Century City, Tom Cruise looked at the newspapers and magazines piled up in front of him, his face as dark as Will Smith.
"Walter." He looked at the agent opposite and pointed to the newspaper and said, "Is this the crisis PR you do?"
His tone grew: "What are you doing this?"
The agent named Walter was a little angry. Caa temporarily threw Tom Cruise's business to him, which was a huge trouble.
If he really became Tom Cruise's agent, he had nothing to say, and he would not complain about breaking his legs for this.
But he was very well-informed and knew that Tom Cruise's sister was taking the agent license and would join the caa as long as she got the license.
Why did Ms. Cruise come to Caa as an agent? Isn’t this obvious?
I just temporarily take care of Tom Cruise's brokerage business. I thought I would not seek merit but not make mistakes, but who knew I would encounter this bad thing again.
Walter said: "Tom, Caa has been doing PR these two days. Brian has also visited the editorial offices of Vanity Fair and Hollywood Reporter. I also contacted the editor-in-chief and editor-in-chief of several media. Now I am communicating, you need to give us a little time."
Who doesn’t know the value of Tom Cruise, Crisis Public Relations has tried its best to do it.
Tom Cruise's face was still ugly, and he knocked on the table and said, "What's the result of your work? I didn't see it at all!"
As a temporary agency, Walter actually saw it very clearly from the perspective of bystanders. After thinking about it, he simply said directly: "Tom, we communicated with the media in your name and caa, and some medium-sized media have made concessions. But first-line newspapers and magazines such as Vanity Fair, Hollywood Reporter, Variety Show and Entertainment Weekly are not effective."
What he said was the truth: "Those gossip tabloids don't buy our accounts at all."
Tom Cruise snapped: "Send them a lawyer's letter!"
Walter said: "The front-line media doesn't care, and the gossip entertainment tabloids want us to sue them."
After all, Tom Cruise is not a newcomer to Hollywood. He was just a little angry just now. After calming down a little, he realized that what the agent said was the truth.
Walter knew very well that he had to give Tom Cruise an explanation, and Caa also asked him to appease Tom Cruise. If Tom Cruise wanted to leave Caa in a rage, it would be more than the impulsive woman who was unlucky. He, as his temporary agent, would probably not be much better.
That woman had heavyweight clients like Nicole Kidman as a talisman, but he didn't have them.
"Although caa is known as the number one in the industry, it is just an agency after all." Walter said carefully while observing Tom Cruise: "In the film and television industry and entertainment industry, caa is not a big company."
This is not because he is self-deprecating, but because a company with a profit of just over 100 million yuan per year is really nothing in Hollywood.
Tom Cruise didn't understand what Walter meant.
Walter said as soon as possible: "Ca's cooperation with the media is more based on personal relationships in the network of personal connections. There are fewer direct interests with front-line media. When the interests are large enough, Caa's favors are not enough."
"What you mean..." Tom Cruise seemed to understand a little.
Walter said again: "In front of news about you, in front of front-line media, in the face of the effects that these news can bring to front-line media, caa is not heavy enough, and they don't have enough interests with them, so we don't have weight, and public relations work is particularly difficult to do."
Tom Cruise was just angry but not confused and said, "What about your suggestions?"
Walter said seriously: "It's very complicated to say it, and it's very simple to say it's simple. Finding someone or company that has close cooperation with entertainment media and has major interests and to say hello to those media is much more useful than doing public relations with us."
He knew that there were such people in Tom Cruise's social circle, and Tom Cruise had established a very good relationship before the other party became famous.
Even, people in the circle say that they are best friends.
Tom Cruise instantly understood what Walter meant and asked subconsciously: "Are you talking about Ronan?"
Walter nodded slowly and firmly: "Mr. Anderson's Relativity Entertainment Group has placed large amounts of advertisements on first-line entertainment media in the past two years. According to my understanding, Relativity Entertainment's advertising spending on some media can even rank among the top five in Hollywood."
"I don't want to cause trouble for Ronan." Tom Cruise said coldly: "This is Caa's job, and you have no reason to transfer it to Ronan."
This was completely beyond Walter's expectations, and he couldn't help but look at Tom Cruise. It seemed that what was rumored in the circle was correct. Tom Cruise and Ronan Anderson had a very good relationship.
Fortunately, the caa also anticipated this possibility.
Just as Walter was trying to continue to do Tom Cruise's work, Tom Cruise's cell phone rang.
Tom Cruise took a look, Ronan called and walked out of the office to connect.
"Hi, Ronan." Tom Cruise's voice was relaxed: "Why are you calling at this time?"
Ronan, who is far away in San Francisco, said directly: "I heard you are in trouble?"
Tom Cruise smiled: "A little thing."
Ronan said seriously: "Netflight has been developing new businesses recently, and I was busy in the dark. If Brian hadn't called me, I wouldn't have known that this had happened."
There was a lot of people everywhere in the media, and Tom Cruise could not deny it, saying, "I am too proud of some people's professional qualities."
"Do you need my help?" Ronan asked.
Since this is the case, Tom Cruise is no longer polite and said, "I'm a little confused."
Ronan said: "I'll go back to Los Angeles today."
Chapter completed!