Walking in Netflix’s new office building, it is not difficult for Ronan to find that the office environment is much better than before, which also proves that the only way to improve the office environment is to spend money.

In the open office area, dozens of employees from the technical department are busy.

With the new office environment and the energetic employees, the company has a thriving atmosphere.

Netflix's vice president and technical director Eric Meyer accompanied Ronan, and said: "All the new content on the website is designed by them."

Ronan had already experienced it himself and said, "It's very good, better than I expected."

Eric Meyer smiled and said, "The main reason is that the concepts and goals you put forward for us are very clear. With a clear framework and goals, it will be easier to do specific work."

Luo Nan said while walking: "The functions are already quite good at present. New problems may be discovered and new ideas may be generated during use. You must optimize them in time. We must ensure that we are always in the leading position in the new industry."

Eric Meyer was confident: "We started early and will definitely lead one step at a time."

Ronan has been staying in San Francisco these days and has carefully experienced Netflix's social functions and sharing functions. Although there are many flaws, especially cannot be compared with the social software he has used, the design completed by the technical department is generally very good under the ideas he provided. It can be said that it is much more powerful than when Twitter and Facebook first appeared.

More importantly, Netflix received user feedback and the satisfaction rate of the new features was as high as 99.3%.

This is very difficult for Netflix, which has nearly 8 million users.

If forums and chat rooms have opened up the era of online social networking, what Netflix has to do is to use simpler, stronger, quicker and more convenient functions to push online social networking into a new era.

Ronan can provide some ideas, but the specific design work will be completed by Netflix technicians.

These programmers are one of the most dynamic professions.

In fact, many people from the outside world envy Silicon Valley programmers very much.

At present, programmers in Silicon Valley have a very considerable income, which is a typical high-paying industry. The working environment is simple and there is not much complex social interaction. Everything depends on strength to speak.

In recent years, as all walks of life have been promoting Internetization, we will not have to worry about our future jobs; compared with monopoly industries and old-fashioned industries, the promotion channels are smoother, and opportunities are relatively fairer.

After a walk in the technical department, Ronan and Eric Meyer entered Mark Randolph's office together.

Today, Netflix has more than 300 employees, and its average monthly operating income is gradually moving closer to US$40 million, which is very busy.

"You are here at the right time." Mark Randolph said in a very good mood: "I just got a statistical data here. Since Netflix Share launched, our average daily shipment volume has increased by 25% compared with last week, and the number of registered users has increased by 52% compared with the first week. The sharing business and the leasing business have obviously had a benign interaction."

Ronan nodded gently: "Many movie fans often have a curiosity about what other people like about videos, and the sharing function just caters to their needs."

There was a stage where he often went to the website. Many people liked to share their book lists, and others were also happy to find the one that suits them through other people's subscription book lists and the like.

This function proposed by Ronan is to draw on the site at that time.

Eric Meyer said: "It's just a preliminary feature now, and we will optimize it next, such as launching users' sharing recommendation lists, etc."

Mark Randolph nodded slightly: "These are all conducive to expanding our Internet rental business." He also said: "There is another thing that cannot be ignored. The increase in the number of newly registered users comes from the mutual contact of users in the way of calling friends. Many groups of friends in reality, under the call of individuals, registered users on our website, and then formed a circle of friends that connects reality and the Internet."

Ronan thought for a while and said, "I will ask the group to increase its publicity for Netflix's sharing business. One point that the publicity attracts is very likely to expand into one side."

Eric Meyer is a typical technical manager who doesn't understand publicity very well and has no comments.

Mark Randolph thought for a while and said, "The publicity method should be more novel, and it should be in line with the nature of the Internet and social sharing."

"It makes sense." Ronan had no good idea for a moment and said, "I will ask the publicity department to come up with a few more plans and then summarize your opinions."

Newly added customers also need to transform as many paid rental users as possible into Netflix. Although the streaming media business is limited to the common computer hardware and bandwidth and has not yet been opened, and Netflix also needs to refine and accumulate the latest sharing services, if more people can become Netflix's paid rental users, as long as there is excellent content in the future, they will naturally pay for Netflix's streaming media business.

"The number of users is one of the keys that Netflix urgently needs to develop." Before leaving, Ronan said to Mark Randolph: "We will operate Netflix financing and listing in the future, which is an important condition for attracting investment."

Mark Randolph said: "Our designated target this year has been adjusted to 12 million registered users. In addition, we are preparing for overseas business, and Netflix's European branch will be available as early as next year."

Ronan nodded slightly and said, "Mark, Netflix's strategic goals cannot be shaken. You can think about it. If we have more than 20 million users, it will have an important impact on the discovery of the entire film and television industry. The group company will also cooperate with you. Shahai Entertainment's filming and producing TV series such as "Grey's Anatomy", as well as some movies that do not rely on special effects, can be released through Netflix's future streaming business."

Mark Randolph knew that Ronan and Shahai Entertainment were planning programs for Netflix's future streaming business, and said: "When Netflix was first established, he was going to change the film and television rental industry. Now we have the opportunity to change the entire film and television production and distribution industry. Why not do it with all our efforts? I can't wait to see this day."

Ronan said with a smile: "I am also waiting for this day to come."

Promotion is essential to increase the number of Netflix users significantly. Although Netflix's promotional advertisements have appeared in all movies and related activities launched by Relativity Entertainment over the past year, this is just a regular promotional method. Now Netflix launches social sharing business, which requires a new publicity point.

Netflix's business in North America is developing smoothly, and its next part will be expanded to Europe, even Australia and more countries and regions with open markets. This publicity hotspot must also form a certain international influence, thereby driving Netflix's global business.

In addition, Ronan also mentioned issues such as the application on smartphones to Mark Randolph and Eric Meyer.

For Silicon Valley, smartphones are no longer new products. The earliest prototype of smartphones was born in 90 years. Currently, many handheld business computers, in some aspects, also have certain smartphone functions.

BlackBerry has also been established for several years. The main mobile phones it has launched currently have many functions such as email, mobile phone, text message, Internet fax, web browsing and other wireless information services.

In addition, many mobile phone manufacturers are entering the smartphone industry, such as Motorola, in early 2003, publicly announced the vigorous development of its smartphone business.

Of course, Steve Jobs and Apple's kidney machines are the ones that really push the smartphone business to a climax.

I have to say that Steve Jobs is really a marketing guru.

Ronan also used his identity as an Apple shareholder to visit Apple, which is also located in Silicon Valley. Although he did not meet Steve Jobs, he also heard some new news.

This is certainly not a secret news, after all, Apple is also semi-public in its development of smartphones.

The first generation of kidney machine has already had its original plan. Ronan doesn’t remember when the first generation of kidney machine was launched, but he once bought a parallel cargo machine of kidney machine 4, which was in 2010.

According to the pace of the renal machine changing one year, the first generation of renal machine should have been released in 2007, and it will not be more than 2006 at the earliest.

Ronan also has a timetable. At the latest, Netflix's app will enter the smartphone application market, or even earlier.

Netflix has the advantage of starting the game and the users it attracts with its advantageous movie resources. The social sharing business has a very high starting point from the beginning.

Even if not every user uses the sharing function among nearly eight million users, the sharing business will have millions of active users at the beginning.

How long did it take for Facebook to reach this scale?

When a company with a considerable foundation and huge platform and innovative vitality wants to develop new businesses, the various advantages it naturally has are definitely not comparable to those who start from scratch and companies.

Ronan originally wanted to wait to meet Steve Jobs, but the news he got was that Steve Jobs went to India for a retreat.

Steve Jobs has been diagnosed with pancreatic cancer. It is said that many relatives and friends have advised him to undergo surgery, but Steve Jobs himself is more convinced of India's retreat therapy and even hired a psychic.

Pancreatic cancer is known as the king of cancer, and no one can guarantee how long Steve Jobs can live.

Ordinary people who get this disease basically have to wait to die.

But Steve Jobs, who was once seriously ill, still pushed the kidney machine to the top.

Ronan also hopes that Steve Jobs and others will last for a few more years. No matter what, he still has a considerable amount of Apple stock in his hand.
Chapter completed!