Since the pre-screening publicity of "The Passion of Jesus", Mel Gibson has become the most attention of the entire film. With the operation of Embassy Pictures and the active efforts of Mel Gibson himself, almost all the media's shots have been directed at him.

As the trailer was exposed, the bloody scene of whipping Jesus also caused quite a lot of controversy.

In some ways, Mel Gibson is a very responsible director and star.

Since the trailer was exposed, various negative criticisms about "The Passion of Jesus" have emerged one after another, which has also triggered protests from some groups. However, Mel Gibson is worthy of being a savage Australian. Just as Ronan expected, he not only stood up to take on various firepower attacks, but also publicly countered the media's criticism in propaganda activities several times.

It is completely different from a typical "good guy" director like Spielberg, Mel Gibson is definitely a personal director who is just a little bit.

"If you don't like this cruelty, after the movie is released, then don't watch it. If you go but feel you can't stand it, then you can leave the show halfway."

At a pre-screening press conference in Los Angeles, Mel Gibson continued to play his big mouth and did not mind causing greater controversy.

“Jesus was whipped for human injustice, he was hurt for the sins we committed, and he suffered for us that we could be forgiven.”

"My video is about faith, hope, love and forgiveness, about the sacrifices Jesus made for us. It is not about who killed Jesus, nor about who is responsible for the death of Jesus."

Working with people like Mel Gibson is sometimes very upset because no one knows what amazing remarks will pop up in Mel Gibson's big mouth.

Thinking about "Brave Heart" back then, some of the remarks about England and Scotland that Mel Gibson publicly released during the screening caused an uproar in the entire Kingdom of Great Britain.

Moreover, this man also has his own calculations under his rough side.

Having said that, he chose a controversial figure like William Wallace who is regarded as a Scottish traitor by the historical community as the protagonist. As a veteran big name who has worked hard in Hollywood for more than ten years, it is impossible for him to expect that it would cause controversy. However, he not only did not avoid controversy, but also further provoked controversy. Even under the pressing of the British media, "Brave Heart" has been raised to the height of "Hollywood filming freedom"...

What happened? Despite the huge controversy and even an uproar, Mel Gibson ended up laughing in both business and awards.

Ronan analyzes from his own perspective and feels that "The Passion of Jesus" is a replica of the successful model of "The Brave Heart".

Therefore, working with Mel Gibson never has to worry about no promotional topics. This guy can easily attract the attention of many media, and without drinking, his mind is relatively clear and he will not reveal the idea that he may be finished in Hollywood when he sees light.

Of course, the drunk Mel Gibson is definitely a skilled slaughter.

Like the film companies that have worked with Mel Gibson, except for purely in film business, Relativity Entertainment has no extra relationship with Mel Gibson.

After all, no one can guarantee when Mel Gibson will get drunk and what will his mouth say after getting drunk.

"The Passion of Jesus" is an unusual movie, and its promotion is different from past movies. Normal movies strive to keep it confidential to avoid spoilers. However, the general plot of this movie is basically unknown to these Western audiences, and there is no problem of spoilers at all.

Embassy Films keeps revealing new trailers, and more controversial scenes appear in front of the audience before the film has been released.

Propaganda is also promoted in two aspects, on the one hand, it is normal hard-support and soft-support propaganda.

"Mer Gibson's amazing work "The Passion of Jesus"!"

Advertising like this is a regular operation.

On the other hand, Embassy Film continued to cause controversy in the style of Mel Gibson.

The film held early screenings in New York and Los Angeles two weeks in advance. When the audience left the cinema, it can be said that there was constant debate.

Some people criticized the scenes of "The Passion of Jesus" for being too violent, some people think that the film has a racist tendency, but some people think that it is very touched after watching the film.

When the scene of Jesus being whipped appeared, sobs kept coming from the crowd, and many people also showed great anger during the crucifixion.

When Jesus was reborn at the end of the movie, there were people shouting "Halilua" and bursts of applause burst out from the crowd.

Just after the preview, without Ronan's expectations, North American media launched an almost crazy "siege" on "The Passion of Jesus".

The Los Angeles Times rarely warns the film with front-page comments that it will "swallow audiences", while the New York Times news calls it a violent film, and uses words such as "strange, barbaric, narcissistic" to describe the Passion of Jesus.

A well-known professional film critic Jamie Bolner even described the film as "disgusting" and "cruel".

Mel Gibson has never been the kind of person who pretends to be an ostrich after being scolded. As one of the most famous savages and big mouths in Hollywood, he certainly won't let others in insult himself.

Even though the Embassy Pictures kept silent, Mel Gibson himself couldn't help but jump out and criticize the media.

Mel Gibson expressed his anger towards Jamie Borner in his Netflix sharing: "I want to kill him, pick out his intestines, and slaughter his dogs together."

When the reporter interviewed, he said without hesitation: "When someone was punched in the eye, your natural reaction is to fight back immediately, for an eye to an eye."

Because Mel Gibson never responded in a low-key manner, the debate triggered by "The Passion of Jesus" further expanded.

If the most controversial thing in the pop music scene since the New Year is the "breast-exposed incident" between Jenny Jackson and Justin Timberlake in the Super Bowl, then in the film market, the movie "The Passion of Jesus" directed by Mel Gibson is the movie "The Crucifix" directed by Mel Gibson.

This film not only aroused protests from Jews, but also caused protests from countless Christians because of their religious issues.

Mel Gibson can be said to be a typical two-end unpleasant one.

But in contrast to the protest, the market response of the film has shown a hot trend.

One week before the premiere of "The Passion of Jesus" in North America, the pre-sale in North America sold $12 million in the first weekend, which also gave the publisher Embassy Films more confidence.

As Embassy Films increases its driving force behind the scenes, the debate grows louder and louder.

Although the movie has not been released yet, it has gradually aroused discussions in the whole American society, and many people say that the movie is a blasphemy of religion.

Mel Gibson was also a little nervous when he pressed down with such a big hat and quickly publicly stated that he did not disrespect anyone who had faith.

Even the Washington authorities have noticed the debate caused by the "Crucifixion".

The topic of "The Passion of Jesus" is no longer limited to the entertainment news field, and has instantly become the focus of everyone's attention in American society. Even the person in the White House said in an interview that he has been paying attention to this film and will take time to watch it after the film is released.

For a time, even the limelight of the upcoming Oscars was completely overwhelmed by "The Passion of Jesus".

Embassy Films also hid in the dark and scattered around, for example, equipped the main creators of the crew, including Mel Gibson, with super high-standard security.

"There are always some crazy people in this world." An unknown deputy director of the Embassy Film Propaganda Department declared: "We must do our best to protect Mel Gibson and the hero Jim Kavize from personal attacks."

If you want a video to sell well, you must make the film attract attention.

The Embassy Films didn't need to be carefully curated at all, because Mel Gibson's big mouth and the sensitivity of the film's themes, the news that shocked the ball began to appear one after another.

When Mel Gibson was promoting in London, the recent remarks and the controversy caused by "Brave Heart" that year, the British probably wanted to liquidate new and old hatreds together. A group of fanatics publicly claimed that they would assassinate Mel Gibson and the crew's creative team.

Back in North America, at a New York publicity event, a group of demonstrators chanted slogans and poured a bucket of sheep blood on Mel Gibson on the streets of New York.

"The Passion of Jesus" is about to explode before it was released.

Before the film was released, Mel Gibson and The Passionate appeared on the cover of Time magazine together.

“Will Mel Gibson lose his future because of The Passion of Jesus?”

This is the title that was distributed along with the cover.

At the same time, Entertainment Weekly, one of the largest entertainment newspapers in North America, also used the controversy caused by "The Passion of Jesus" as the cover story.

It can be seen from this that even though "The Passion of Jesus" has not been released, it has caused a shock in North America.

Several authoritative forecasting agencies have released forecasts that the box office of "The Passion of Jesus" in North America will be above $50 million in the first weekend.

Although industry insiders are optimistic that the film will achieve a box office success, many people also believe that this film may end Mel Gibson's career from now on.

As the director and producer of the film, Mel Gibson is bound to be affected to a certain extent.

But it is definitely a false to say that career is over.

Hollywood filmmakers have always been realistic and do not believe in God but only believe in money. So as long as "The Passion of Jesus" achieves good box office results, some filmmakers will continue to work with Mel Gibson to shoot movies in the future.
Chapter completed!