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Chapter 580

Since entering the new century, the development of Relativity Entertainment has entered the fast lane. Not only has the upstream and downstream industrial chains gradually improved, but it has also established relatively stable cooperative relationships with online and offline underwriters. However, Ronan has always maintained a strategy of developing vulgar and not letting go. With the huge shield of DreamWorks, the traditional forces represented by the six major Hollywood companies, he is trying hard to lay a solid foundation.

To this day, this strategy has finally shown its effect.

DreamWorks is gradually weakening, and Relativity Entertainment has performed well. Traditional forces have finally paid attention to Ronan, a new company with a nearly crazy development speed.

Therefore, the tacit understanding of exports within the industry and some unwritten suppression naturally fell on Relativity Entertainment.

But Relativity Entertainment is not a dream factory. Paramount Pictures bit it and broke several dog teeth.

Those clear-headed figures immediately discovered that when they valued the relativity entertainment, the relativity entertainment had developed into an entertainment group that could not be shaken by a certain film company alone.

Paramount Pictures shrank back, and it seemed that everything had returned to a calm state.

“The competition in Hollywood is everywhere.”

In the office of Relativity Entertainment, Robert Eiger said to Ronan: "Big companies suppress small companies, the upstream of the industrial chain plunders downstream resources, and the competition within large companies is also fierce."

Ronan touched the stubble on his chin: "I just hope that the six major companies won't really join forces to suppress us."

Robert Iger said firmly: "No, absolutely not! Although the six major companies have tacit understanding and cooperation, the competition between them is not less than that of any other industry. Hollywood used to be more than six major companies. Don't the people who really hold power within the six majors want to turn the six majors into five majors, four majors, or even one dominant?"

Luo Nan nodded slightly, there was no doubt about this.

Robert Eiger said again: "Whenever there is a problem with one company, another company will immediately want to swallow it."

Ronan suddenly thought of the past, when the giant Di Baby not only made several other companies unable to raise their heads, but even swallowed the 20th Century Fox in one bite. Just like the eight major Hollywood companies decades ago, the six majors have become history since then.

Not to mention that Warner Bros. was eyeing Paramount Pictures in a bad situation at that time, Conscart behind Universal Pictures also wanted to take over 20th Century Fox, and Sony Columbia was run by several other major companies and could only restart Spider-Man to extend his life frequently.

There has never been no competition and filth among major Hollywood companies.

"We cannot ignore the troubles that the six major companies may bring, but we cannot pay too much attention to them." Robert Iger said solemnly at this time: "At least the focus of the company cannot be on this, otherwise it will affect normal operations and development."

Luo Nan knew this simple truth very well. If the company is strong, even if it suffers some losses, it may eventually become a winner. However, if the company cannot develop, even if it temporarily knocks back the tentacles of the six major companies, it will still be a loser in the end.

Only when one's own strength is strong enough is the basis for winning fierce competition in the industry, otherwise everything would be a dream castle built on the beach.

"Bob, your main job is still to develop internally and external acquisitions and mergers." Ronan knows what he and Robert Iger are good at: "My energy is still focused on film projects and dealing with external pressure."

Of course, this is just a general division of labor. Just like this time when dealing with Yijiang Film's acquisition and cutting off Paramount Pictures' hand, the two can unite at any time.

Robert Egg smiled and said, "No problem."

Ronan said: "George Clint is about to negotiate with the owner of the Death Star Building. After the company's relocation is completed, Bob, your position should be changed."

"Thank you." Robert Egg understood what this said and didn't say much.

The past two years of work have also added countless confidence to Robert Eiger. Although he is the chief operating officer, he has been fulfilling his duties as CEO.

Ronan fully confirmed the ability of this "smiling Mickey Mouse" and confirmed that it was the best helmsman of the Relativity Entertainment Group.

Leaving Ronan's office, Robert Eiger looked around the company. Looking back, he looked like a dream. He used to be a chicken head than an eagle's tail, but this chicken-like company was about to grow into an eagle that spreads its wings and soars in just a few years.

He, an inconspicuous middle-level manager of the Walt Disney Group, has also become a veritable boss in the industry and may even become a top boss standing side by side with Michael Eisner.

This step is really the right way. If you didn’t take the Disney world, you might still be wandering around the island branch.

Where can I have such a good development opportunity in Relativity Entertainment Group?

In the office, Ronan had just finished the phone call with George Clint. The negotiations on the Death Star Building have entered the final stage, and the two sides have reached an agreement on the price.

Relativity Entertainment offered US$212.3 million to buy out all the property rights of Death Star Building at one time.

This building is not particularly large, and its actual building area and capacity are slightly smaller than the Fox Building not far away. This is Century City in Beverly Hills. Although it is not as good as the financial and commercial districts of Manhattan, it can also enter the highest real estate prices in the United States.

Ronan's plan, the renamed Relativity Building, will be the office location of the group company and the film business company, mainly used to accommodate three companies: Relativity Entertainment, Embassy Film and Shahai Entertainment, as well as supporting special departments such as post-production studios.

The office area is more than enough, and you can even rent some floors out.

It is expected that the two parties will officially sign a transfer contract in March, and Ronan plans to relocate the entire company in the second half of the year.

As for Netflix, it is better to continue to be in Silicon Valley.

The overall environment and supporting conditions of Silicon Valley are also most suitable for Netflix's development needs.

At the same time, "The Passion of Jesus" continues to rage in the North American film market. In February, this traditional film off-season is more than just a dominant player. It is simply a super overlord in the film market.

As the weekdays begin, the film's single-day box office still remains above tens of millions of dollars, and it easily earns $12.69 million on Monday.

And on this day, The Passion of Jesus became even more eye-catching.

Someone died in the theater because of watching this movie!

From a humanitarian perspective, this is definitely not a good thing, and may even cause greater controversy in the film.

But from a business perspective, this is not a bad thing. The topicality it explodes will attract more people's attention.

There have been countless cases in Hollywood in the past that those movies that can scare people have almost all become typical of box office sales and commercial success.

The related news began to be hyped in the media on the same day.

"The scene in "The Passion of Jesus" was bloody and cruel, and a woman was scared to death when she watched it!"

"A female audience member died suddenly due to excessive frightening when she saw the cruel scenes of "The Crucifix"!"

Similar reports are emerging one after another, from TV to print media to the Internet, a new round of hype has begun.

"When the movie was put into the cruel scene of Jesus being crucified, Ms. Scarter, a 56-year-old radio marketing manager, suffered a heart attack. Although the cinema immediately suspended the screenings and rushed her to the hospital, she died."

Videos that can scare people or even scare people with bloody and cruelty are enough to arouse more people's curiosity.

The film bloody description of the process of Jesus' crucification further triggered heated discussions. There were crowds in line in front of many theaters, and the sounds of audiences crying from time to time in the theater.

The controversy in the movie is directly fed back to real life, and demonstrations supporting or condemning the Crucifixion can be seen everywhere in big cities such as New York and Los Angeles.

Not only did these have no negative commercial impact on the film, but they also made the box office rise against the trend.

Starting Tuesday, the single-day box office of "The Passion of Jesus" has not only not declined, but has increased every day, with daily income remaining above $13 million.

The film was released in just five days, and the box office in North America exceeded 100 million US dollars.

I rejected Mel Gibson's major issuing companies before, and I regretted it even though I didn't say that my glasses were broken all over the floor.

Now, even laymen can see it very clearly. "The Passion of Jesus" must be a super hit this year.

Before the release of "The Passion of Jesus", the box office sales of North American movies were 7 percentage points lower than the same period last year. However, the film's release week made this year's box office sales the same as last year.

As one of the most prestigious movie stars in the world, who would have expected that Mel Gibson would defeat all the blockbusters he released in the summer film at the box office with a film based on the theme of suffering?

"The Passion of Jesus" entered its second screening weekend. Thanks to the increasing controversy and protests, major theaters still maintained high attendance rates. The box office revenue of the next three days of the weekend was only less than 40% lower than the first weekend, and they earned another $54.1 million.

In addition to the gains from the previous five working days, "The Passion of Jesus" took only ten days to push the North American box office through the $200 million mark, with a cumulative amount of $222.88 million.

Various predictions have been released, including Easre, and they all believe that the North American box office of "The Passion of Jesus" will be above $350 million.

If you have good luck, it is not impossible to hit $400 million.

"The Passion of Jesus" was a hit. As the director and producer, Mel Gibson was in the limelight for a while, overwhelming all directors and actors in Hollywood.
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