Many Hollywood films that are not particularly outstanding at the box office can often create considerable results in the offline rental market. "Legend of the Night" is such a film. "Resident Evil 2: Apocalypse" released next month can also be classified into this ranks.

The two films "Legend of the Night" and "Resident Evil" have both entered the top 30 North American movie rental list in the past year. Not counting the share of channel vendors, Relative Entertainment's offline rental and sales revenue on them all exceeded 10 million US dollars.

Since box office revenue has long offset the production costs of the two films, these can be regarded as the profit of the film.

After entering the new century, although the total box office revenue in North America has increased every year, this is more due to the increase in ticket prices. The total number of people entering cinemas every year shows a downward trend. In this era of advanced information and rapid development of technology, there are too many channels to see the video, and the viewing effect cannot be considered poor.

Offline markets are becoming more and more important.

The DVD orders for "Legend of Night 2" have long been placed across the Pacific. Thanks to the update of technology, the continuous increase in the number of orders for Relativity Entertainment, and the intensification of competition among the same industries there, the cost of a single DVD has been reduced by Relativity Entertainment to less than $1.

When these genuine DVD discs arrive in North America or other markets, the minimum price of a single piece is $16, and like the North American market, it will basically not be less than $19.

Excluding the cost of sharing and other costs of channel dealers, every time a disc is sold in North America, Relativity Entertainment can make a profit of nearly $10.

Similarly, other film companies have very high profits in DVDs.

Therefore, many movies are played in theaters, and in addition to as much as possible, they also assume the heavy responsibility of DVD promotion.

The revenue from the offline market is the key to being able to continue to shoot medium and low-cost series of films.

"Legend of Night 2" exploded in the first weekend, quickly consuming the audience base accumulated by "Legend of Night". By the second weekend, the box office plummeted, with a drop of more than 60%, and the box office dropped directly to $14.1 million in three days.

It is too difficult to be strong in this type of film.

Although the cumulative box office of "Legend of Night 2" in North America reached 57.88 million US dollars in ten days of release, the violent fluctuation has caused the film to lose the possibility of a North American box office of over 100 million.

Since the film is not very popular in publicity, it is not difficult to recover costs through the North American box office.

It was also this weekend that the theater effect after "Lost Tokyo" won the Oscars for a flash in the pan and was officially released from North American theaters. The box office in North America finally stopped at the figure of 66.58 million US dollars.

Since receiving the Oscar nomination, Embassy Pictures has also released "Lost Tokyo" in multiple overseas film markets, with a cumulative overseas box office of more than US$35 million.

This typical niche literary film has a cumulative global box office of more than US$100 million.

Thanks to the Oscar effect, more overseas markets have confirmed the introduction of "Lost Tokyo".

The global box office of the film is expected to reach around $130 million.

With Oscars, the first-round TV broadcast rights of "Lost Tokyo" in North America were sold for $5 million.

Including the cost of the later offline issuance, Relativity Entertainment invested a total of US$15 million in "Lost Tokyo", with an expected profit margin of more than 200%.

Once a movie with low cost breaks out, the profit margins are often amazing.

Another movie with certainly amazing profit margins is "The Passion of Jesus".

The film's weekend decline has been kept within 40%. After taking another $19.9 million this week, the box office in North America rose to $321.1 million.

Canada continues to expand the box office revenue of screenings, and the global box office of "The Passion of Jesus" has reached 451.23 million US dollars.

In the movie released in 2004, "The Passion of Jesus" temporarily sat on the throne of the first place.

But it is not easy to become the annual box office champion. In more than a month, many popular films gathered in the summer season, such as "Shrek Monster 2" by DreamWorks Animation Studios, "The Prisoner of Harry Potter and Azkaban" by Warner Bros., and "Spider-Man 2" by Sony Columbia Pictures.

The power of these sequels or adapted movies cannot be underestimated.

In mid-March, George Clint heard good news, Shahai Entertainment and Meryl Streep officially signed a cooperation agreement. Meryl Streep signed a contract with Shahai Entertainment for two films: "Mama Mia" and "The Devil Wearing Prada" with Shahai Entertainment for a total salary of $11 million.

Meryl Streep's pay for the past few years is as stable as her performance in the film, and has remained at around $5 million from the mid-to-late 1990s to the present.

Compared to Meryl Streepor's big name, such a pay seems to be a bit low.

In fact, most of Meryl Streep's fame comes from performance awards and does not have much outstanding performance in commercial appeal.

Anne Hathaway will also work with Sandhai Entertainment again to serve as the heroine of "The Devil Wearing Prada".

As a producer, Lindsay Bill submitted a list of screened directors to Ronan. Ronan read the resumes of several directors and actually interviewed them. Finally, he chose David Francole, recommended by Tom Hanks.

The director has been working in the TV drama industry before, and has served as a director in "** City", "Brothers" and "Star Partners". He collaborated with Tom Hanks on two mini-series "Brothers" and "Star Partners".

There is no need to say much about the former, a model of success in mini dramas, but because of the category, there is not much persuasion in the face of films like "The Devil Wearing Prada".

Ronan was able to attract David Francole because he directed "Star Partner" and "** City", and was very good at themes such as girls and cities.

This miniseries can be classified into the same genre as The Devil Wearing Prada.

In addition, the crew has begun to talk about advertising sponsorship with many famous brands, including Prada, Apple computer, Chanel handbags, Motorola mobile phones, Mercedes-Benz sedans and Tiffany jewelry.

If an agreement can be reached, not to mention the advertising sponsorship fees, just the shooting equipment provided to the crew can save millions of funds.

This film must be a gathering of luxury goods.

"I used to envy the producers who were in power."

In the office of Shahai Entertainment, Lindsay Bill took off his glasses and relaxed and said to Ronan: "Now I realize that the greater the power, the greater the responsibility you have. This job is much more difficult than a simple screenwriter."

Ronan conveys some of his own experience: "Leave the daily work to the producer."

Lindsay Bill said: "My first time as an executive producer, I need to accumulate experience and be familiar with the producer's work as soon as possible."

Ronan nodded: "You can grasp the specifics yourself."

Nowadays, Shahai Entertainment has focused on cultivating four producers, namely Andry, producer manager who was the first to cooperate with Ronan, Jessica Felton, who developed an editor, Lindsay Bill, who just stepped into the producer's threshold, and George Clint, who fully controls the overall situation.

In addition, there are Chris Renard, a producer in the animation department, and Shanda Remus in the TV series.

With the production of more than ten projects in Relativity Entertainment every year, Ronan can only take care of the general direction. The specific work of the crew must be handed over to trustworthy people to deal with.

Lindsay Bill said again: "Anna Wintour's assistant contacted me some time ago."

Ronan asked, “What do they want to do?”

Lindsay Bill said directly: "They hope that the script can match the real situation and cannot affect Anna Wintour's reputation."

Ronan waved his hand: "Strong women and workaholics are not negative images, follow your script."

Hearing this, Lindsay Bill was confident. The two chatted for a while, and her topic turned to another project: "About the information provided by Lydia Hurst, I wrote an outline and the script for the first episode. I will send it to your email address, and you can take a look."

"Okay." Ronan responded: "You can master the working rhythm of the two projects well and don't affect each other."

Lindsay Bill smiled and said, "No problem." She then asked, "Ronan, this project does not have a name yet. Do you have any suggestions?"

Ronan thought for a little while and said without hesitation: "Call it is "Gossip Girl".

"Gossip Girl?" Lindsay Bill nodded slowly: "This name is good, and it just echoes the content."

Ronan reminded: "There is no hurry to do this TV series project. It will not be too late to advance after you complete the preparations for "The Demon in Prada".

Lindsay Bill said: "I understand."

Ronan glanced at his watch, stood up and said, "Let's be here today." Just as he was about to leave, he suddenly remembered another thing: "I will hold a party at home on weekends to entertain William from England, and you can come and attend if you have time."

Lindsay Bill thought about the schedule and declined: "I will go to negotiate with Mercedes-Benz and Prada the day after tomorrow, and there is no time on the weekend."

Ronan didn't force it and left Lindsay Bill's office.

William came to North America from the UK as the chairman of the FA two days ago. He is currently in New York and will come to Los Angeles on weekends. Ronan plans to hold a banquet at home to welcome William and his group.

He has sent invitations to friends including Tom Cruise and Will Smith.

In addition, some executives of Relativity Entertainment are also invited.

Because there were also officials from the FA who followed William.

No matter what, William once entertained him in the UK, and even from the perspective of reciprocity, he should have made some statements.

For this banquet, Ronan had asked the butler Nikia to prepare in advance, clean the places where the manor should be cleaned and the trees that should be pruned, and also hired a high-end service company to plan the party.

On Saturday night, the future world was brightly lit. Starting from the sun turning west, famous figures arrived at the manor one after another. The security of the manor increased by more than two levels.
Chapter completed!