606 Responsible
"I wonder if you two have heard of Marvel's current situation?"
In the Marvel Comics reception room, Avi Arad looked at Robert Lee and Robert Eiger: "What we discussed before, how did Relativity Entertainment consider?
Robert Eiger said: "I've heard of some."
Robert Lee said: "Relativity Entertainment has a good partnership with Marvel Comics, and we won't watch Marvel get stuck."
Perhaps because he could not find any other way in the short term, Avi Arad actually asked with some expectations: "Relativity Entertainment is willing to buy the copyrights of those Marvel characters?"
"Can you finish listening to me?" Robert Lee smiled and said, "We can cooperate more deeply about the copyright of these characters, about Marvel and Relativity Entertainment."
Avi Arad instantly raised his vigilance. Thinking of the previous 20th Century Fox, his tone was instantly stiff: "How do you want to cooperate?"
Robert Lee glanced at Robert Eiger, and Robert Eiger nodded slightly. Even if this kind of thing is tactful, it is still a bit harsh.
"Relativity Entertainment intends to bring many Marvel superheroes to the big screen to form a huge super series of movies." Robert Lee's tone was particularly peaceful: "To achieve this goal, Relativity Entertainment needs to cooperate closely with Marvel."
Avi Arad is not a fool, and he instantly understood what Robert Lee meant: "Relativity Entertainment wants to acquire Marvel?"
Robert Iger knew there was no need to deny it, and said, "Yes." He paid great attention to the wording: "Relativity Entertainment wants to invest in Marvel."
Avi Arad knew that this was the chief operating officer of Relativity Entertainment, and it would not take long to become the CEO of Relativity Entertainment.
Robert Iger said: "Relativity Entertainment invests in Marvel and fully assumes Marvel's debt burden to solve the debt crisis facing Marvel. Marvel and Marvel's brands will continue to exist. They can even use the huge platform of Relativity Entertainment to develop. If the plan goes well, Marvel will most likely return to its former glory in the future."
Avi Arad doesn't believe it: "Will Marvel rise again?"
"It's not a long time since our two companies worked closely together," Robert Iger said.
Avi Arad did not answer Robert Eiger's words and turned to look at Robert Lee: "Is this what Ronan means?"
Compared to Robert Eiger, he believes in Robert Lee more.
"Yes." Robert Lee said directly: "Ronan personally planned a huge film series and an industrial plan around film."
He emphasized: "You must have heard of Ronan's ability in film."
Avi Arad nodded slowly. Compared to the aggressiveness of Twentieth Century Fox, these two people in Relativity Entertainment would not be offensive at least.
Originally, Marvel Comics also asked for help from Relativity Entertainment.
In fact, there has been an idea similar to Relativity Entertainment's acquisition of Marvel before. Marvel has been looking for new investors. The problem is that no strong people or companies can like Marvel.
Avi Arad thought about it silently for a while, and based on the current situation of Marvel comics, the situation of Relativity Entertainment, he finally asked: "How does Relativity Entertainment want to invest in Marvel?"
Robert Lee knew very well that judging from Avi Arad's reaction, his work has not been in vain in recent years.
Aviarard is Marvel's largest shareholder, chairman and CEO. As long as he can handle him, he will be at least half successful.
"Relativity Entertainment assumed all Marvel's debts, and at the same time acquired Marvel shares through the investment negotiations of Marvel's market price plus a 5% premium."
This kind of acquisition cannot be completely based on the stock price. A certain degree of premium is essential. Robert Iger continued: "Of course, Marvel Comics is still an independent company, and the management remains stable. As long as the Relative Theory Entertainment absolutely holds a stake, Mr. Arard and other management personnel can still maintain a certain shareholding ratio."
Avi Arad did not say anything, and in the case of Marvel, the conditions are not bad.
Robert Iger said: "After the acquisition is completed, Relativity Entertainment will inject capital into Marvel..."
Avi Arad interrupted Robert Eiger and said, "How did you plan your movie series?"
Robert Egg was about to speak, but Avi Arad said again: "Since Ronan is a direct planner, I want to have an interview with Ronan. In terms of film production, I only believe Ronan."
Robert Lee and Robert Eiger looked at each other and said, "I'll inform Ronan now."
Avi Arad said: "Let's talk when Ronan arrives."
Robert Lee, Robert Eiger, and Avi Arad shook hands and said goodbye, and they went out with Marvel Comics together, and got into the car waiting at the door.
"Avi Arad's desire to object is not strong," said Robert Eiger.
Robert Lee said: "Marvel Comics has been looking for investors for a long time. If we were not seeking absolute controlling stake, Avi Arad would definitely welcome the Relativity Entertainment very enthusiastically."
Robert Iger nodded slowly. If it weren't for the purpose of winning Marvel at a lower price, Relativity Entertainment and Ronan would have taken action long ago.
If the transaction can be completed now, it may cost twice as much money than last year.
The day Ronan received the call from Robert Lee, he rushed from Los Angeles to New York. Before coming over, he had a special call with Avi Arad.
In recent years, Marvel has probably lived a hard life and is not opposed to the acquisition of Relativity Entertainment, and some senior executives are even very welcomed.
For many people working at Marvel, as long as the Relativity Entertainment can provide certain guarantees, the company will usher in new development opportunities, which is much better than the one who is half-dead now.
Avi Arad focused on the film plan on the phone.
Ronan is very clear that the reputation he has established in film over the years may play a key role.
The day after coming to New York, Ronan, Robert Lee and Robert Iger, went to Marvel to meet Avi Arad.
Ronan entered the reception room with basic information and talked with Avi Arad alone. Several other senior executives of Marvel Comics were responsible for entertaining Robert Lee and Robert Eiger.
"In recent years, Hollywood adaptations of Marvel movies have been successful and failed," said Avi Arad. "But it has not changed much to Marvel's situation, and some have not even helped, especially those that have failed, which have seriously dragged down Marvel."
He looked at Ronan: "I have carefully observed you and Relativity Entertainment. Let's say that, Ronan, except you, I don't believe that anyone else can guarantee the success of Marvel movies."
"Thank you." Ronan replied politely, pondered for a moment, and said: "Marvel doesn't make much profit for successful adaptations, because Marvel is completely separated from the film, and he cannot directly enjoy the dividends brought by the success of the film."
Avi Arad said: "So, you want to make Marvel and Relativity Entertainment one?"
Ronan said directly: "The two companies can complement each other's advantageous industries. Avi, think about it carefully. In this era, the entertainment and media industries are deepening their linkage, and even joining together to become huge entertainment groups, striving for market and development space with a more complete industrial chain and scale."
Avi Arad sighed softly. How could he not see this? But he couldn't say it because Marvel wanted to join the arms of a large group before, and no one dared to ask for it easily.
Of course, Avi Arad couldn't say this idea of devalued Marvel.
Ronan said again: "Since the mid-1990s, the entire North American comics industry has entered the Great Depression stage, and there has not been any major improvement until now. Why has DC Comics not encountered such a big crisis as Marvel? Avi, have you ever thought about it? Behind DC are Warner Bros. and Time Warner. Their ability to resist risks is the leader in the North American comics industry."
Marvel and DC are the two largest comic book merchants in North America, and their situations are very different now.
"I have also considered finding a bigger platform for Marvel," Avi Arad said.
"Relativity Entertainment is indeed not as good as Warner Bros.." Ronan understood the concerns in Avi Arad's words: "But Relativity Entertainment has established a relatively complete upstream and downstream industrial chain and has marketing channels in most global markets. The cooperation between Relativity Entertainment and Marvel will achieve the effect of a strong alliance."
Relativity Entertainment and past achievements have given Ronan enough confidence: "You must have heard of the production ability of Relativity Entertainment. From the new century to the present, all the films produced by Relativity, online and offline channels have been counted together. No movie that has lost money has appeared. Movie adaptation is the biggest way out for Marvel Comics and the only breakthrough to get rid of the current situation."
Avi Arad suddenly smiled bitterly: "I have had a similar idea, and I plan to shoot my own superhero movies independently with Marvel Comics, but I can only think about it. After you bought the copyrights of those characters a few years ago, Marvel Comics no longer has the famous comic characters that can be used to. We have never filmed movies, and we lack experience and funds."
Ronan nodded slowly: "The investment in Relativity Entertainment can be achieved. I plan to draw some elite personnel from Relativity Entertainment, and then use Marvel Comics personnel to build Marvel Comics into a brand new Marvel Entertainment company. Of course, you are the ones who are most familiar with Marvel situation."
Hearing this, Avi Arad thought carefully that Ronan's reputation had long been spread, and he had a famous degree of compliance and attached importance to the spirit of contract.
There is no problem with the credibility of these words.
Then there is only one problem.
Chapter completed!