After the Memorial Day holiday, although the next few weekends did not see the huge investments in top commercial productions, as in May, many second-tier commercial productions were released together, hoping to become the big dark horse that made a big profit in the crowded summer season.

On the first weekend of June, "Harry Potter and the Prisoner of Azkaban" will dominate the world, and second-tier producers will not be foolish enough to run away to the little wizard's bad temper.

So, starting from the second weekend, second-tier commercial producers rushed forward almost like crazy to seize the market and audience.

"Wedding Proud", invested and produced by Shahai Entertainment and published by Embassy Pictures, was selected to be released this weekend.

This comedy is a project attracted by Ronan's reputation, with a production budget of only $30 million. The second male lead in the crew is Bradley Cooper, who will be very popular in the future.

It is precisely because of Bradley Cooper's relationship that Sand Sea Entertainment, under the promotion of Ronan, has completed the script of "Hangover" and related copyright registration.

Comedy has always had a market in North America, and it is also a type that often appears in small profits and big profits.

However, "Wedding Prochon", which costs $30 million in production, will naturally not be as deterrent as "The Prisoner of Harry Potter and Azkaban" for other films.

And this weekend, the most popular and costly one is not "Wedding Proud".

Walt Disney released one of the most heavyweight films this year, with a public production cost of $110 million. "Eighty Days Traveling around the Earth" starring Steve Coogan and Jack Chen was also selected this weekend.

The heavyweight ip "Garfield" was adapted from Twentieth Century Fox into a live-action movie with an investment of up to $50 million.

In addition, Universal Pictures and its old partner Van Diesel once again colluded and launched the atypical science fiction movie "Star Legend 2", which is said to be a production cost of $30 million.

"Eighty Days Global Earth", "Wedding Proud", "Star Legend 2" and "Garfield" form the first group to release the films on the second weekend in June.

Next weekend, second-tier productions are also crowded, including Paramount Pictures’ "Crazy Dodgeball", DreamWorks’ "Happy End", New Line Pictures’ "Love Notebook", Fox Searchlight’s "Big Man Napoleon", etc.

Later, medium-sized films such as "Miss is So White", "Spy Net Ecstasy", "Copy Wife", "Princess Diary 2", and "Love Returns to New Jersey".

Without top commercial productions suppressing the scene, the North American film market in mid-June looked extremely chaotic, with many films with production costs of more than $25 million and less than $100 million strangled in these short weekends like meat grinders.

This situation will continue until the end of June, because Spider-Man 2 will be released simultaneously around the world a weekend before the Independence Day holiday, ending the chaotic competition among many medium-sized films.

According to normal circumstances, there are no top-notch productions released for three consecutive weekends, and the demand for summer seasons is here. Among the many medium-sized films, at least one or two box office hits will appear.

Who can be the winner?

Van Diesel, the bald man, was very confident. When interviewed by the media, he directly said: "Star Legend 2 is a science fiction film, also an adventure film, a fantasy film and a horror film! The characters I play are extremely rare in similar films. I believe the charm of the protagonist Ridick. This guy is very cool. He doesn't follow the rules. He is a character who can attract audiences. This will bring success to the film!"

Through the media, Vin Diesel showed his super confidence as always: "The investment in "Star 2" is not the highest in the films released this week, but the box office must be the best, because the protagonist is Riddick!"

The bald man used to be really confident and has a strong capital. He is now a rapidly rising character in Hollywood. He is now a male star with a certain appeal among the second-tier cities.

The promotion of "Garfield" is step by step. As an animation character whose reputation has spread all over the world, there is no need for too many novel publicity methods.

Among the movies released this weekend, the largest investment "Eighty Days Traveling the World" is very low-key, with neither intensive bombing of publicity nor novelty. Industry professionals like Ronan basically do not need special analysis, and it can be seen that Walt Disney invested quite limited publicity and distribution resources in this film.

The production cost of the film is here, but the investment in publicity and distribution is limited, so there is only one possibility - Walt Disney is very dissatisfied with the market prospects of "Eighty Days Traveling the World".

This is the third time this movie has been brought to the screen since 1956 and 1983.

Unlike the previous two movies, the male lead in this newly modified "Eighty Days Traveling the World" is actually Jack Chen, and his role is far more serious than Steve Coogan.

Two consecutive movies "Rush Hour" have been a big hit at the box office, and even if Jack Chen is just the second male lead, he has reached the threshold of a 20 million club.

This "Eighty Days Global Earth" also allowed Jack Chen's pay to cross the $20 million mark in one fell swoop, officially becoming a member of the Hollywood $20 million club.

In order to invite Jack Chen, Walt Disney and its partners, in addition to the $20 million salary, they also signed a step-by-step box office share clause with Jack Chen.

The specific share ratio is not something Ronan can understand.

From a commercial perspective alone, Jack Chen has reached the highest level of Oriental film practitioners in Hollywood.

If "Eighty Days Traveling the World" is successful, Jack Chen may even become a legend.

The mythological fable version of the adventure story, the interweaving difficulties and the pleasing oriental kung fu, and the true performance of the lone hero, look full of selling points.

But the film has not been released yet, and Walt Disney has shortened its promotion and distribution first.

Compared with these three competitors in the same period, the Embassy Films "Wedding Proud" launched by Embassy Films has a serious lack of selling points, no big-name stars, and no well-known directors. Because of the relationship between the two, the crew cannot concoct eye-catching gossip news.

Not a well-known figure, no one pays attention to gossip rumors.

However, under the influence of Ronan for many years, Embassy Pictures dared to take action on publicity and earned Ronan's default permission, and without hesitation, it pushed its boss to the forefront of film promotion.

From the beginning of the pre-screening promotion, "Wedding Proud" has shown the golden sign of "Produced by Ronan Anderson".

Inside Hollywood, Ronan is also a recognized gold medal producer.

Like Jerry Brookheimer, his fame in this area has gradually affected the audience.

As the film becomes increasingly close to release, related publicity and hype are also constantly exerting force.

The most influential magazine "Premiere" has Ronan as the cover character of the latest issue.

"Hollywood ace producer - Ronan Anderson!"

Below the picture of Ronan standing with his chest on the cover, there is such an extremely eye-catching line of text.

This will not cause any controversy. The "Premiere" magazine also has a text specifically attached to the cover character Ronan on the inner page.

"Ronan Anderson is one of Hollywood's top producers. This young man once attended the University of Southern California Film Academy. Because his family accidentally took over Shahai Entertainment, the film production company of his father Anderson, and developed Shahai Entertainment from a small company that can only shoot videotapes to the current relativity entertainment group."

"Almost all the videos he made are popular. In the summer, he can conquer cities and make great contributions in any period."

"The producer's responsibility is to choose good subjects, attract funds, find good directors, and the right actors, and then the director will complete the film."

"Ronan is a producer of commercial blockbusters. His videos are almost all popular movies, and "Wedding Proud" will also be one of them."

At the same time, the publicity department of the Embassy Film Industry is also fully launched on the Internet.

"Hollywood's gold-spotting myth—Ronan Anderson's production achievements!"

"Since Hollywood established the producer system in 1931, it has quickly created a batch of box office myths created on the Hollywood commercial assembly line with its meticulous division of work, producer autonomy and celebrity system."

"As one of the outstanding representatives of contemporary Hollywood producers, Ronan Anderson has produced many commercial films with outstanding box office results and enjoyed a high reputation and influence in Hollywood, such as "Spy Shadows" and "Pirates of the Caribbean" and "Pirates of the Caribbean" have achieved great commercial success."

"These box office masterpieces not only allowed Ronan Anderson to earn huge commercial wealth, but also established his top position in Hollywood. Now this top producer is coming again with his new work "Wedding Proud"..."

Ronan never thought that being an unknown rich man hiding behind the scenes, the industry he works in, the social environment in North America, and the level of media development also determines that this is impossible.

When it is time to be needed, Ronan doesn't mind letting the company push himself to the present, and using his influence to promote his videos.

Compared to Steve Jobs, he is actually far behind in this regard.

In order to promote "Wedding Proud", which lacks publicity highlights, the Embassy Film Company launched soft articles and advertisements code-named "Ronan" are emerging one after another.

"When you mention Ronan Anderson's name, what is the first thing you think of?"

"The media often describes his rhetoric 'gold producer', 'Ace Creator', the Pirates of the Caribbean series, the "Spy Shadows" series, the "Pirates of the Human Purge" series, the "Death Comes" series, the "Death Comes" series, the "Deadly Bends" series, the "Legend of the Night" series, the "Resident Evil" series and other well-known film masterpieces, as well as the upcoming "Wedding Prok", and the youngest billionaire in Hollywood?"
Chapter completed!