With the popularity of the third season of cartoons, "Peppa Pig" has soared. Among the children's cartoons with low-leaning segments this year, the ratings are firmly ranked first.

What comes with it is the big seller around.

Those merchants with a keen sense of smell will not miss such a conspicuous opportunity to make money. In October alone, Relativity Entertainment received nearly 150 manufacturers who came to negotiate authorized.

Peppa Pig has become a veritable popular popular chicken.

Why do you say that? Peppa Pig’s tattoos on her body and gives applause to the people of society!

After Relativity Entertainment reached an authorization agreement with Hasbro, various authorization negotiations also ended one after another.

All authorization fees are all made by early payment and later sharing, such as the sub-category of canvas bags in the schoolbag. The manufacturer Kassel paid $1 million in the preliminary fee and 25% of the future sales revenue.

This is very close to Warner Bros.'s subcategory licensing price for Harry Potter derivatives.

The authorization of derivatives of popular cartoons often has more advantages than live-action movies.

In just one week, Relativity Entertainment sold a number of authorizations, including watches, schoolbags, pencil cases, canvas bags, children's wallets, sterling silver pendants, crystal stickers, night lamps, dining plates, various cups, toothpaste and toothbrushes, wall stickers, umbrellas, slides and dollhouses, etc.

With nearly 100 categories of authorization, the preliminary expenses were 63.5 million US dollars.

More than twenty authorizations were sold for children's snacks alone.

For example, watch candy, fruit stand, milk slices, funny eggs, probiotics, sandwich cookies and lollipops, etc.

The proportion of later sharing ranges from 20% to 30% based on the product and merchant.

Although Relativity Entertainment also sells derivatives through the Embassy Film Channel, the market coverage of a company is really limited, and hundreds of manufacturers work together to bring more benefits.

Relativity Entertainment has set up an authorized project team for the derivatives of "Peppa Pig". According to the project team's plan, it is not a big deal to sell a few hundred authorized projects.

Ronan vaguely remembers the relevant reports he had read. At that time, there were more than 800 global licensors for "Peppa Pig" derivatives, and it was still increasing rapidly. It was only a matter of time before it exceeded 1,000.

Think about Disney's Mickey Mouse, there are thousands of types of related authorizations.

According to Ronan, Peppa Pig derivatives should cover all aspects of a child's growth, from life to study to play.

Among the single-character derivatives of Relativity Entertainment, Peppa Pig has rushed to the first place almost like crazy as soon as he exerted his strength. Even Captain Jack Sparrow, who was popular among fans, would be reluctant to take the lead.

The huge children's market has unlimited potential.

Ronan even considered whether to erect a huge pink pig on the top of the Relativity Building?

According to the saying in online literature, the one who comes out to make trouble and clamor the most is always the first to die.

It is said that pretending to be a pig and eating a tiger is the supreme law of the world.

This is just the beginning. The pink piglet has just made its efforts. Ronan is looking forward to the day when "Peppa Pig" brings hundreds of millions of dollars in revenue to Relativity Entertainment every year.

At the Relativity Building, Mark Randolph took the elevator to the top floor with exhaustion and walked into Ronan's office.

Ronan asked someone to send a cup of tea and asked, "How is the conversation?"

Mark Randolph put down his teacup: "I met Allen Horn today and basically reached an agreement with him, and I will soon be able to obtain authorization from Disney Pictures and Disney Animation Studios."

Luo Nan nodded slightly: "Yes, I've got another company done."

Mark Randolph said: "But the negotiations between Disney's Touchstone Pictures and Hollywood Pictures are not going well, and they have no intention of working with Netflix."

Ronan was not surprised: "We can't get support from all companies. This is already very good, Netflix has more licenses for more than a thousand movies."

Mark Randolph said: "We've talked with the Weinstein brothers of Miramax, and we'll probably be able to sign this week."

"This is all good news," said Ronan.

Miramax was founded in the 1970s and has not produced many films, but has also acquired other companies in the middle. It seems that there are more than 700 movies in the film library.

The Weinstein brothers can still control Miramax for how long they can't even say that they themselves are, and they must seek the best interests.

Mark Randolph asked curiously: "From my contact with various Disney companies, it seems that Disney's internal division is divided?"

Ronan certainly knew about Disney's situation and said: "Disney's situation is complicated, but Disney Pictures' co-chair Allen Horn is a capable and clear-headed person. He will make the choice that is most beneficial to Disney Pictures, and there should be no accidents."

"Among the six major companies, Warner Bros., Universal Pictures, Sony Columbia and Disney's subsidiaries, have been confirmed to authorize Netflix." Mark Randolph feels that the efforts over the past six months have paid off: "The remaining Paramount Pictures, together with PepsiCo Group, belongs to the Viacom Group, and Shirley Lansing refuses to negotiate with us. Twentieth Century Fox..."

He smiled embarrassedly: "Some time ago, Netflix grabbed an Internet technology company from 20th Century Fox and raised the price for other acquisitions. They didn't contact us at all."

Ronan said: "Twentieth Century Fox has spent hundreds of millions of dollars to acquire several Internet companies and is undergoing internal integration. It is obvious that it is intended to enter the Internet entertainment industry. It is normal not to authorize it."

Twentieth Century Fox and Marvel Entertainment are fighting with bloody battles, and their relationship with Relativity Entertainment is not good. Netflix is ​​constantly making trouble in the acquisition of Twentieth Century Fox. It is strange that Twentieth Century Fox is willing to authorize Netflix.

Mark Randolph said: "Netflix will have more and more competitors."

"So, you must be strong." Ronan said slowly: "No matter how many competitors there are, Netflix must be the leader in the industry it is engaged in."

Mark Randolph took a sip of tea and said, "The video resources are almost ready. Netflix also called old users to try it out, with very high evaluations. There are attractive new works and tens of thousands of old works, and the streaming media business will definitely succeed."

Ronan asked with concern: "What's wrong with the technical preparation?"

"There is only technology left." Mark Randolph also knew that Ronan did not understand Internet technology very well, so he tried to say it as easy as possible: "The technical preparation has reached the end stage. After Netflix applied the new transmission technology, the video clarity and transmission speed were significantly improved, and it could provide video content with different definitions. If the user's hardware meets the requirements, the maximum online video with a sharpness of no less than Blu-ray disc definition can be watched."

Ronan does not understand Internet technology, but he knows the effect of Blu-ray discs. In the previous dispute between BD and HD, Relativity Entertainment has long been on the side of Sony's BD technology, which is also one of the reasons why the relationship between Relativity and Sony has always been good.

Although there are major differences between the two sides on "Spider-Man", both sides tacitly control the contradiction within the scope of Marvel Entertainment and Sony Columbia.

Ronan said: "If the streaming media plan goes well, after the business is stable, we will pay attention to opening up two markets in the future."

Mark Randolph looked at Ronan. This person is an amateur in technology, but his judgment on the direction of market and industry development is very forward-looking.

Netflix's development has fully demonstrated this.

"In the future, technology can meet the market requirements. Netflix will further cooperate with communication companies and strive to appear in front of TV users through wired set-top boxes." What Ronan said is what Netflix has successfully achieved and may not be able to achieve it in the next few years, but technology accumulation will take time: "On the other hand, clients in the smartphone field."

Motorola and other manufacturers launched smartphones with very good sales last year, and another major mobile phone giant, Nokia, is said to have also targeted this market.

Mark Randolph said: "The mobile client is Netflix's next key development area. The client for social networks, video sharing and rental services has been developed and is currently undergoing testing and adjustments. The client for streaming media business is also under development and will be fully launched in January next year."

He paused and organized his language a little: "We are currently negotiating with companies such as Motorola, Nokia and Samsung to strive to make Netflix a pre-installed program for these manufacturers."

Ronan nodded with satisfaction and reminded: "There is Apple! Apple's smartphone is under development. I will ask Scott Swift to help you and get in touch with Apple."

"Okay." Mark Randolph had doubts: "Apple has never been involved in the field of mobile phone production before."

Ronan knew the power of kidney machine and said, "I am a shareholder of Apple and have seen concept machine. This is...how to say, it will become a popular fashion."

Apple's products are very successful, but what is more successful is Apple's marketing.

Smartphones have entered the market, and the market for mobile entertainment is about to begin. In addition to the Internet itself, Netflix will also develop into the field of smartphone terminals.

Perhaps, Netflix will be considered an important reason for the birth of the head-down clan in the future.

Ronan is very clear that the Internet market is very large and Netflix cannot develop in all aspects. As long as the existing and upcoming businesses are done well, it will definitely be one of the future Internet giants.

"By the way, the technical department reminded me that the mobile phone system is now quite chaotic. If you only do mobile client development, you will be in the downstream of the industrial chain." Mark Randolph said at this time: "The Technology Department and the Business Investigation Department have recommended several mobile phone system development companies to me, one of which has a very strong development team. I think Netflix can acquire them."
Chapter completed!