In mid-December, it was very close to the time when the Academy of Film Arts and Sciences distributed Oscar nomination votes on December 31. Oscar-seeded contestants with the most confidence appeared one after another and previewed in Los Angeles to get tickets for the Oscar selection.

This game of art, awards, money and PR, called the Oscars entered the first phase of the explosion.

"Million Dollar Baby" directed by Clint Eastwood was premiered in eight theaters, with an average single-stage studio of $22,494 on the first weekend.

"Crash" bought out by Embassy Pictures also previewed with five films with minimum guaranteed minimums. Thanks to the current social situation, this film that directly reflects racial conflicts has an average single-cabinet box office of more than $30,000 in the first weekend of North America!

The new round of black equal rights movement ignited across the United States has become a booster for "Crash". Moreover, Los Angeles has been uneasy. Although the ending of the film is too ideal, the stories in the film happen in Los Angeles all the time.

"The Aviator", directed by Martin Scorsese and starring Leonardo DiCaprio, is the film with the largest number of preview theaters at the same time. It won more than 850,000 US dollars in 40 theaters.

Leonardo's appeal is as strong as ever.

Moreover, the character Howard Hughes is also very attractive. It is said that when Stan Lee created Tony Stark, his original inspiration was Howard Hughes.

"Crash" and "Million Dollar Baby" will continue to maintain their current pre-season, but "The Aviator" is different. This film looks more commercially important. From next weekend, it will be screened in North America to nearly 2,000 theaters.

But during this week, everyone's eyes turned to another film, a black biopic - "When Happiness Comes Knocks the Door".

With Will Smith, the box office killer, Embassy Film won nearly 3,900 cinemas to open paintings for the film.

At present, the incident about Atlas has become the focus of public opinion across the United States. The premiere of such a black film invited many black actors and directors in the circle to attend.

Everything is riding on the popularity.

Due to the full preparation, it is not difficult to get the popularity.

Ronan did not show up directly, and the premiere was always in the theater. He looked very calm as he watched the black stars walking on the red carpet.

This has nothing to do with personal position. The promising future benefits of the two films determine the promotional strategy of Relativity Entertainment.

"The Atlanta police are really a magical assist." Tom Cruise, who had already entered the theater, stood next to Ronan, looking at the surging reporters and black movie fans outside through the floor-to-ceiling window, and said: "Under the current social situation, Hollywood must make some statements, especially the Atlanta police never think they have made mistakes."

Ronan can see that Spike Lee, who has just walked on the red carpet: "Atlanta police must not admit to making mistakes, so that they can continue to maintain public opinion."

Faced with a close friend like Tom Cruise, he didn't do much concealment: "It is said that the victim is about to appeal to the court."

Tom Cruise asked: "Ronan, do you want the two policemen to be found guilty or not?"

Ronan did not answer and asked back, "What do you think?"

The two looked at each other and smiled tacitly because they had the same answer.

That was Georgia, that was Atlanta, and even if the legal process was finally publicly followed, the results could be predicted.

Tom Cruise put his hands on his chest: "It seems that Will, the best actor, may have won a lot."

"There are strong competitors." Ronan said simply: "This awards season, there are more than Will who are interested in the Oscar for Best Actor."

Tom Cruise nodded: "Jamie Fox of "The King of Souls"? I have worked with him on "Borrowing a Knife to Kill". He is a very good actor, but in all aspects, he is far from Will."

This is not only to help Will Smith win the award, but also to effectively increase the benefits of "When Happiness Comes Knocking" and "Crashing". Ronan said: "I hope other judges think so too."

Oscars are not only about flattering themselves, but also about attacking competitors.

In the past two years, smearing direct competitors has no longer been as implicit as before, and many things have become almost semi-public.

For example, two years ago, after being ignored for many years, Roman Polansky's bad news was hyped up in North America. Was the news media and the Ministry of Justice remembered this wanted criminal?

Of course not, because "The Pianist" directed by Roman Polansky blocked Miramax's "Chicago".

Due to the natural advantages of skin tone, the PR team hired by Embassy Pictures did not foolishly smear Jamie Fox, which could cause some unanticipated trouble.

All they did was always just a little bit, constantly reporting through media, emphasizing Jamie Fox’s comedian’s identity.

Jamie Fox must not take off the comedian's cloak.

Tom Cruise said at this time: "Recently, many people have been constantly exposed to discrimination incidents that have been encountered on your Netflix."

Ronan shrugged slightly: "Free speech, freedom of the press. Netflix sharing only provides a platform that it will not participate in."

Netflix actually benefited a lot from this incident. As the origin of the related video, many people have seen the convenience and immediacy of Netflix sharing. Ordinary people can also have their own voice channels, and more people have become registered users of Netflix.

Just like the 911 incident to the blog, Netflix's reaction speed was far higher than other media.

In just one week, Netflix's total registered users exceeded 22 million, and it entered the market in other English-speaking countries in one fell swoop.

Versions in other related languages ​​are also under development.

In addition, Netflix sharing also allowed mobile phone manufacturers to fully understand the power of social networks, and Nokia and Sony Ericsson basically reached an agreement with Netflix.

Netflix mobile client will become the pre-installed software for the four major mobile phone manufacturers.

Also, with Ronan's matchmaking, Netflix also started negotiations with Apple, hoping to become one of the pre-installed software for Apple's computer and mobile products.

Social networks have begun to show their power.

Tom Cruise said: "There have been a lot of bad things like Atlanta recently, and I feel that there are too many bad things this month."

"In fact, these bad things have never been missing." Ronan said a fact: "In the past, there was no equipment for casual shooting, and no media for easy voice. Many things could only be circulated within a very small range."

He smiled: "But sharing with Netflix provides the greatest convenience for all this. Tom, with the increase in Netflix's share users and the popularity of smart mobile terminals, the number of bad things that will be exposed in the future will only increase."

In the past, a similar incident, no pictures or videos are just a big deal, and even having pictures alone is not enough. Videos are required to be hyped up.

Tom Cruise nodded slightly: "Your Netflix sharing is also a very good platform for Hollywood, and it can make us really make our own voice."

In the past, even if celebrities hold press conferences, their remarks will be misinterpreted by many media with ulterior motives.

Ronan lowered his voice slightly and asked, "Tom, how are you thinking about the plan I told you?"

"About ALS patients?" Tom Cruise had seen the power shared by Netflix and said, "I can do it anytime."

Ronan is not polite to him. This is a good thing for mutual benefit. Even Tom Cruise will have a huge halo effect for a long time: "I will call you in advance when needed."

Tom Cruise certainly wouldn't refuse: "No problem."

Some publicity plans are carried out in the future to cooperate with Netflix's online listing, with the purpose of pulling Netflix's stock price.

Through the huge glass window, Ronan saw Will Smith walking on the red carpet, which made the fans almost crazy.

Will Smith in this era is really a bug-level existence for the film market.

Does Will Smith's movies need a reason to be popular with movie fans? This one is enough for Will Smith.

Walking into the media area, Will Smith accepted an interview with reporters and continued to work hard to focus on the current focus of public opinion.

Taking advantage of hot topics is a skill that Hollywood stars must master.

Facing many camera lenses, Will Smith was righteous: "This is a country that belongs to a liberal democracy. We are no different from others except skin color. Like me, like George, I want Halle, Spike, and many black practitioners in Hollywood, as well as Chris Gardner, can prove one thing. As long as we have a normal and fair environment, black people can also achieve results and reach the heights that others can achieve."

He shouted: "I want to tell my fellow citizens that if you have a dream, you must defend it! If you have an ideal, you must work hard to realize it!"

At this moment, Will Smith was particularly infectious. No matter what his thoughts were, there was a burst of warm applause around him.

The atmosphere was quite well set off. The public relations expert gave Will Smith a wink and stopped some things when they were better.

Will Smith was a smart man, with a serious expression on his face, declined other questions from the reporters, walked towards the door of the theater, and hugged the black compatriots standing there one by one.

At this moment, the atmosphere on the scene was really touching.

It seemed as if all the blacks were united.

Since two thousand years later, the black people in Hollywood have become a group that cannot be ignored.

This strong sweet chicken soup is also particularly in line with the needs of today's social situation.

As many guests entered the theater, the premiere quickly kicked off, and the American Dream once again became the protagonist.

This kind of film can basically guess the end by seeing the beginning, but this is not important. What is important is the process of realizing your dreams.
Chapter completed!