Relativity Entertainment gathers the power of the entire company to promote the publicity and public relations during the awards ceremony season, but Ronan is also controlling the degree of it, so as not to over-promote the rebellious psychology, which leads to a situation where the hottest will surely die.

In the past, the upset cases of Oscars ceremonies have occurred from time to time, but in general, the probability of upsets in the Oscars' nearly eighty-year history is relatively small.

The Oscars are different from the Football World Cup, where the latter is a hot topic and will often happen.

During the awards season, more often, popular seed players push all the way and finally win the corresponding awards.

The probability of winning an important Oscar award is often proportional to popularity and exposure.

The ballots were sent out, just entering 2005. The Embassy Films' film showroom and Will Smith's party, one after another. The total investment in the promotional public relations of the two films "Crash" and "When Happiness Comes Knocks" has exceeded tens of millions of dollars.

Of course, more investment is spent on "When Happiness Comes Knocking the Door", after all, this film is being released on a large scale in North America.

After the New Year, the cumulative box office of this film in North America has reached US$146.87 million.

This has also become the focus of attacks by many competitors. They have repeatedly spoken in the media, saying that "When Happiness Comes Knocks" is too commercial and lacks artistic content.

The box office is here, it is difficult to refute. Ronan can't deliberately give up the profits of the film because of the Oscars, right?

What is Hollywood's film award-winning for? In the final analysis, it is not commercial profit.

As the awards season enters the Oscar stage, the situation gradually becomes clearer, and popular seeds from various awards have also appeared through outpost awards.

"Crash" won multiple Best Picture Awards, Will Smith is the top favorite for Best Actor, Clint Eastwood is recognized as a strong man, and Hillary Swank has won more than 80% of the Best Actress Awards since "Million Dollar Baby".

In terms of popularity and exposure, these four are the highest.

But the most popular entertainment news in North America is not the seed contestants who awarded the awards, but Netflix Network!

Since early January, Netflix’s network’s advertisements have been spread all over the United States. Whether it is traditional newspapers, magazines, TV stations, or emerging Internet sharing, you can see advertisements for Netflix’s new business - Netflix streaming media!

"Do you want to see movies and TV series without leaving your home? Can you play high-definition movies and TV series on your computer screen with your mouse? Netflix streaming media provides you with the most convenient film and television services."

After the New Year, Netflix's advertisements began to bombard the world. In addition to the necessary working capital, all the revenue from the DVD rental and sales business was used by Netflix to develop new businesses.

Although the DVD business is in the right time, Ronan knows that Netflix must transform.

Over the past year, Netflix has begun to upload all offline DVD resources to online platforms, officially starting the road to streaming media transformation.

The massive content of 100,000 film and television works, personalized recommendations, a large number of users accumulated by Netflix's existing business, the driving role of social sharing, and personalized recommendations have laid the foundation for Netflix's next development.

If it is a pure streaming media platform, even if Netflix-related businesses can be carried out smoothly, they will be in trouble in no time.

Once, Netflix developed rapidly, and content copyright owners and publishers saw the huge market potential of online content consumption, either participating in the battle or raising prices. At this time, Netflix discovered its biggest weakness. As a streaming media platform, content is the basis of the platform's vigorous vitality. Once high-quality copyright content is cut off, the consequences will be unimaginable.

At that time, Netflix decided to make a risky attempt in content production after considering many aspects. In 2013, Netflix spent $100 million to shoot a TV series "House of Cards" with only 13 episodes.

Only then did Netflix really involve content production.

Because content production started too late and foreign companies belonging to Hollywood, Netflix has been subject to more and more restrictions on content.

Even many Hollywood companies refused to cooperate with Netflix at that time.

But now, the situation is completely different.

Relativity Entertainment has turned Netflix into its own person in Hollywood, an important peripheral sales channel in Hollywood, and even the key to many companies' DVD revenue.

In terms of production, Netflix has supported Relativity Entertainment. Ronan has prepared a large number of drama projects for Netflix streaming. Even though Netflix still has to pay Shahai Entertainment, the production of new content will no longer be a restrictive factor.

The most troublesome copyright library, Ronan is preparing for the future. While the streaming media business is still being listed and Hollywood has basically not paid attention to it, it has taken advantage of the advances and used Netflix's almost monopoly position in DVD online rental and sales business to integrate content copyright.

Only Paramount Pictures’s library of all medium and large companies in Hollywood does not authorize Netflix.

The others were all captured by Relativity Entertainment.

In the last few years of Ronan, Netflix paid $130 million in licensing fees for five years to obtain the exclusive Internet copyright of Seinfeld from Sony Columbia Pictures.

Now, let alone "The Legend of Seinfeld", Netflix has even been given the authorization of "Friends".

No one takes online movies and TV broadcasts too seriously, and most of them regard them as an affiliated business of Netflix DVD rental and sale.

Content richness is always one of the most critical factors in the development of streaming media business.

When Netflix's streaming business was about to go online, Ronan also went to San Francisco specifically and once again convened Netflix's senior executives to hold a meeting.

Ronan is not proficient in specific professional businesses, but he sets out Netflix's goals for the next stage.

Attract a larger number of users, especially paid users; establish a user database, guided by user needs; optimize network technology to provide Netflix's various businesses with faster and cheaper operating methods; optimize content services for each business; continue to promote global expansion, and every time you enter an overseas market, localized improvements must be made according to the specific market conditions.

The most important point is to increase business investment in smart mobile terminals.

Before leaving San Francisco, Ronan met with the head of the team stationed by Goldman Sachs Group at Netflix. Now it has entered 2005, and it is getting closer and closer to Netflix's listing on the Nasdaq.

Whether Netflix's streaming media business can be successfully developed is directly related to the company's performance in listing.

The two self-produced dramas provided by Shahai Entertainment for Netflix's streaming business are also stepping up promotion, with Bell Griers and Dwayne Johnson maintaining extremely high exposure.

Netflix's goal, Survival of the Wild and Prison Break, can add 1 million paid users.

Due to the advantages of first-mover advantages and richer content, Netflix's monthly payment plan has been smooth. Now, nearly 14 million paid users are mostly monthly payment users of US$12.99 per month.

After the launch of the streaming media business, monthly payment users can watch it directly online on demand.

For most people, especially those who can use computers to access the Internet, the expenses are very small, and they can't even buy a genuine DVD of a movie.

Whether users can attract payments depends on whether there is any content they are interested in.

So, whether it was once or now, the key factor in Netflix’s streaming business is content copyright.

On January 11, 2005, after one and a half years of preparation, Netflix's streaming media business was officially launched, including Netflix's rental and sales, Netflix Video and Netflix Sharing, all of which were highly recommended for new businesses in prominent positions.

Especially Netflix shared, messages were forwarded quickly, spreading across the space of 20 million users.

At the same time, all mobile clients of Netflix's other businesses were listed.

The brand new and optimized Netflix apps form the largest customer service group software for smart mobile terminals.

Not just North America.

Overseas, Netflix has launched all related businesses in other countries and Western Europe, Mexico and Brazil, the most important of Latin America.

In the office of the Relativity Building, Ronan opened Netflix's website and chose to stream media video business. The video homepage appeared.

"Prison Break" and "Survival of the Wild" occupy the most prominent position, and other popular films such as "Pirates of the Caribbean", "Spy Shadows", "Spider-Man" and "Friends", and "The Story of the Emergency Room" can also be easily seen.

Various film and television categories are clear at a glance, and it is easy to search for key entries on the site.

Ronan chose to search for World War II and epics, and videos such as "Pearl Harbor" and "Save Private Ryan" were quickly displayed on the page.

As for searching by actors or directors, it can be done easily.

Ronan chose the director and selected Peter Jackson in the P column. Films such as "The Corpse of Corpse" and "The Lord of the Rings" trilogy appeared immediately.

As the company's boss, Ronan is also a paid user of Netflix, but he chose the highest package, which is the highest monthly fee user of $19.99 per month.

He opened the "Return of the King" interface, which has two options: online playback and DVD. The former naturally provides online services for streaming media, and the latter is DVD online rental and sales business.

Ronan's office computer is not only the top configuration on the market, but it is also the first among the common types. After opening "Return of the King", he directly chose the highest bd clarity. Due to the sufficient bandwidth and hardware, the playback was very smooth. After watching for nearly half an hour, there was no lag.

As for the clarity of the video, it is basically the same as the HD Blu-ray disc of the DVD player.

Ronan directly dragged the video to Minastiris' offensive and defensive battle, and waited for about ten seconds to buffer, and the subsequent playback was still smooth.

As long as the hardware and bandwidth are guaranteed, the video clarity and fluency provided by Netflix are not a problem.

In addition to the highest bd, there are three kinds of clarity to choose from below. The lowest picture is played, roughly at the level of genuine video tape.
Chapter completed!