On the bus back to Beverly Hills, Will Smith couldn't help but feel curious and asked, "Ronan, what are you talking about with the Olsen sisters?"

Ronan shrugged: "They have a bad business and want me to help sell."

Tom Cruise nodded: "I have heard of their situation. Most of the girl stars are like this. When they were young, they disappeared when they grew up and faded out of the audience's sight. In the end, there are not many people who can come out again."

"You're talking too heavy, too realistic, Tom!" Will Smith joked: "This is a script that a billionaire and a bankrupt sister have to tell."

Ronan seemed to hear a familiar name and asked, "Will, what did you say?"

Will Smith spread his hands: "Nothing, the story you and the Olsen sisters have to tell."

Ronan looked at the unreliable guy and said directly: "I didn't agree to help."

Tom Cruise thought of Ronan's sense of superiority and revealed: "But you didn't refuse, right?"

"Your style." Will Smith pointed to Ronan: "We understand."

Ronan shrugged: "It's rude to refuse in person. Shahai Entertainment is limited, so how can there be a role for them?"

Will Smith and Tom Cruise still looked disbelieving.

The awards season has begun to end, and various awards are still being announced. In the most important weather vane awards, the two main award-winning films of Relativity Entertainment still perform well.

At the British Academy Awards, Will Smith successfully won the Best Actor. Due to the theme, "Crash" was nominated for Best Director and Best Film.

Will Smith also won the Best Actor at the Actors Union Awards, which is directly related to the Oscar Performance Award.

But Paul Haggis was nominated for Best Film Director from the Directors Union, and the award was taken away by Clint Eastwood.

However, at the Producers League Awards, "Crash" won a championship and won the Best Picture Trophy.

During this period, all awards with the Best Actress Award were Hillary Swank.

Since the awards season has begun, the situation of the four major Oscars has become more and more exciting.

The number one popular corresponding to the major awards has basically shown a sweep trend during the awards ceremony season since it was released.

Of course, there are also voices of bad intentions.

Although the Oscars are a low-probability event, it also happens occasionally.

Among the media's predictions, the most likely ones to be upset are "When Happiness Comes Knocks" and Will Smith.

According to the past practice of the Film Academy, Oscars did not like actors like Will Smith. Comedy and the identity of a commercial superstar would be the biggest obstacle to winning the award.

There are too many actors of this type in Hollywood.

But many judges who are truly qualified to vote are affected by the social situation and want to vote for black actors, they find that only Jamie Fox and Will Smith are truly qualified to vote for the best actor in their hands.

"Jamie Fox is also a comedian," said many people in private. "As a comedian, he is not as good as Will Smith in any aspect."

You can't vote for the old Clint Eastwood?

Moreover, the best director can reflect the value of Clint Eastwood.

Just amidst the chaos, the 77th Oscar nominee lunch was officially held at the Ritz-Carlton Hotel in Beverly Hills. Although Ronan did not attend in person, it involved the selection of many films for Relativity Entertainment. Garcia Rodriguez, CEO of Embassy Pictures, attended the nominee luncheon and immediately sent back the relevant news.

This award season, Relativity Entertainment has a total of four films that charge for the Oscars, namely "Episodes Storm", "The Diary of the Emperor Penguin", "Crashing" and "When Happiness Comes Knocking the Door".

The first two have limited resources, but the competition for the applied awards is relatively smaller.

"Epitaph Storm" got the best foreign language film nomination as she wished.

"The Diary of the Emperor Penguin" was nominated for Best Documentary.

In addition to applying for awards, Relativity Entertainment basically does not do any Oscar public relations for this film. Since the film's North American box office has reached 55.68 million US dollars and has achieved great commercial success, the Oscar halo effect will not play a particularly important role.

Even if he was nominated, Ronan still let the Emperor Penguin Diary be free, and it would be best if he could get an Oscar trophy, and it doesn't matter if he couldn't get it.

Including the investment in publicity and distribution, only North American box office is divided into one, Embassy Pictures has achieved a return on investment of more than twice.

This documentary is very interesting and is loved by animal protectors and cute creature lovers. Unlike "Eavesdropping Storm", even if it only maintains the most basic preview of the five theaters, the average box office of a single museum on weekends has dropped below 5,000 US dollars.

The screening of "Epitaph Storm" in Europe has long been profitable for Relativity Entertainment and Koch Pictures. In Europe alone, the total box office revenue is as high as 32.14 million US dollars.

The production cost of this video is only $2 million.

However, it is very difficult to achieve better results in North America without an Oscar. For more than a month of preview, the box office of "Epitaped Storm" in North America was only more than 700,000 US dollars.

Of course, such achievements are also related to the extremely limited scale of screening and the Embassy Film Company's almost no publicity investment.

Having said that, there is no news that this kind of film can attract the attention of North American audiences. Who would be so stupid that it would cost millions of dollars?

After "Epitaph Storm" was nominated for the Oscar for Best Foreign Language Film, the Embassy Film Company began to print copies. In order to save costs, some copies were simply shipped from the UK, which was already out of the box.

They are all copied in German film, and there is little difference when used.

It can also save a lot of money.

Before this, Embassy Films only prepared ten copies of "Eavesdropping Storm".

Compared to the two films with only one Oscar nomination, "Crash" is a movie that is appropriately consistent with the current social situation, which can be described as a harvest.

"Crash" won nominations for six awards including Best Picture, Best Director and Best Editing.

"When Happiness Comes Knocks" is a bit worse, but there are also two nominations for Best Adapted Screenplay and Will Smith's dream of Best Actor.

Don Chandel, who had a high call for "Rwanda Hotel", was unable to make it to the nomination list.

In fact, this is not difficult to understand. The black uncles in North America can't comfort me. Who has time to pay attention to the massacres created by the Non-Chiefs?

In the eyes of the black people in North America, the non-masters have never been fellow citizens.

In some ways, Will Smith squeezed out Don Chandell's nomination qualification.

"When Happiness Comes Knocks" was released for seven weeks, with a box office of $188.91 million in North America, and its market potential is no longer great.

However, the film was not released in any overseas market. If Will Smith wins the Best Actor Little Golden Man, it will effectively drive the film's performance in the overseas market.

As the Oscar nomination list was announced, winners at the nomination luncheon began to expand screenings, such as "Million Dollar Baby" quickly expanded to 2010 theaters, with the weekend box office soaring by nearly 700%. The first expanded screening weekend won $13.28 million in North America.

In terms of relativity entertainment, "When Happiness Comes Knocks on the Door" has always been the biggest reaction, so naturally there is no need to expand the screening.

"Crash" is one of the biggest winners at the luncheon. Embassy Films also expanded the scale of screenings, with the number of theaters increasing to 1,998, with $11.87 million in the weekend.

Adding to the previous pre-recorded revenue, the North American box office of "Crash" has accumulated a total of US$18.72 million.

The box office in North America has far exceeded the total investment of Embassy Pictures in this film.

The expanded screening of "Crash" has just begun.

Due to the various factors of the theme, content and language of the film, the expanded screening of "Epitaka Storm" has not been so smooth.

Even though the German-language film was nominated for the Oscar for Best Foreign Language Film, Embassy Films only won 212 theaters in North America to expand the screenings. The box office of a single museum on the weekend was less than $6,000, and the revenue that weekend was $1.15 million.

The results of the first weekend after the expansion of the screening were not good, and of course they were not bad. Strictly speaking, for the North American film market, such a box office could be classified as a good rank.

"Epitaped Storm" can continue to expand its screenings, but the scale cannot exceed 500, and it is difficult to even more than 300.

The investment and revenue of the North American market are listed separately within the Embassy Film Industry. The types, themes and restrictions of the film are placed here. If you randomly increase investment, the North American market will inevitably suffer losses.

But controlling the scale of investment may generate profits.

The four films received multiple Oscar nominations, and Relativity Entertainment instantly attracted the attention of many companies. However, many people carefully analyzed and found that among the four films, "When Happiness Comes Knocks" is an internal production of Relativity Entertainment. Other films are either co-production or purchased from overseas.

Running four films at the same time to win the Oscars, and it will not be able to do anything in Hollywood, and it will seriously disperse resources.

Therefore, after Ronan's nomination list was announced, he completely focused the public relations publicity resources on "Crash" Best Picture and Will Smith's Best Actor.

As for other awards, it’s better to hit the fortune.

After winning the Best Director nomination, Paul Haggis was so excited. Since he was an old freak in the Hollywood industry, seeing the names Martin Scorsese and Clint Eastwood on the list of the Best Director nominations, he knew that he had no chance of winning the Best Director Xiao Jinren. His personal public relations direction also moved to the Best Picture.

Although the college stipulates that no company or individual may not communicate with the public after the Oscar nomination list is announced, the Oscar competition will enter a white-hot stage at this time of year.

At this time, God assisted again in Georgia.
Chapter completed!