Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 803 Disney's Cooperation

"Hello, Mr. Anderson."

In the reception room of the Relativity Building, a bald man wearing gold-rimmed glasses shook hands enthusiastically with Ronan: "It's a great honor to know you."

Ronan smiled and said, "Hello, Verati, I heard Bob talk about you."

This man named Verati was Robert Eiger's colleague during his time at Disneyland and is currently the president of Disneyland.

According to Robert Eiger, Verati belongs to the firm Michael Eisner faction.

Sure enough, Verati then said, "Mr. Anderson, I bring Mr. Michael Eisner's greetings."

Ronan remained calm and maintained a polite smile and said, "I have had several contacts with Mr. Eisner and I was impressed. He is a management expert full of practical spirit."

Verati said politely: "Mr. Eisner also admires Mr. Anderson very much."

How could Ronan believe this nonsense? He did have contacts with Michael Eisner, but it was not particularly pleasant.

For example, Michael Eisner once criticized Captain Jack Sparrow, played by Johnny Depp.

Of course, there are no sharp conflicts between the two sides.

In the past two years, Walt Disney has been unstable internally, and Michael Eisner's energy is mainly focused on Roy Disney.

Ronan was a little curious about Veratti's purpose, but he was not in a hurry and said: "Mr. Eisner developed Disney from a single studio to the current entertainment media group. It was very amazing. If it weren't for him, Disney would have been annexed."

Verati said: "Mr. Eisner believes that if Disney wants to develop rapidly at this stage, it must cooperate with a vibrant company like Relativity Entertainment."

"It is an honor for Relativity Entertainment to be able to cooperate with Disney." Ronan deliberately lowered his attitude a little because he did have ideas about Disney. Veratti came here this time, which can be said to be both internal driving force and external reason. Robert Eiger had already done a lot of work on both Michael Eisner and Roy Disney. He also said: "Strong alliances and win-win development have always been the concept that Relativity Entertainment adheres to."

Robert Eiger has been in Disney for many years, and some conveniences are not available to Ronan. Now that Veratti comes to the door, Robert Eiger's work has achieved obvious results, so Ronan naturally cannot hold back.

Veratti was also very clear that these words were said very beautifully, but what determines the relationship between enterprises is ultimately beneficial.

"By the way." Veratti said with a smile: "Mr. Anderson, I haven't congratulated you on the box office success of Pirates of the Caribbean: The Soul Casket". This film has successively created new North American box office records and is also very ideal overseas box office."

Ronan said politely: "Thank you, mainly because the audience likes it."

"Pirates of the Caribbean 2" was released simultaneously worldwide. The first "The Curse of the Black Pearl" was a great success worldwide. Johnny Depp even created a heartthrob character like Captain Jack Sparrow. When the second part was released, the overseas market also received a warm response.

The Embassy Film Company has made sufficient preparations for publicity and distribution, and the total budget for the second film, including production and promotion is as high as US$300 million.

Adequate investment also brings high returns.

In addition to North America, "Pirates of the Caribbean 2" was released simultaneously in nearly 50 countries and regions during the same period. Captain Jack Sparrow was charming, and the overseas box office reached more than 250 million US dollars in the first weekend.

This also set the highest global weekend box office record for a single film on record.

Verati said at this time: "Yes, the audience likes this movie so much. Mr. Eisner also specifically told me to convey his apology. His original remarks were too reckless."

Ronan seemed very generous, waved his hand and said, "It's okay. To be honest, when Johnny Depp's look first came out, he also scared me."

Speaking of this, he couldn't help laughing, and Verati laughed too.

It seems that all the unhappiness before disappeared in the laughter.

Verati complimented: "The Pirates of the Caribbean series has all the success elements of Hollywood commercial films, such as handsome women, hot scenes, compact stories, and gorgeous special effects. No matter what, making the Pirates movie like this is the greatest success."

Ronan nodded first, and then said: "In fact, the most successful part of the movie is not the box office, but the global influence, laying a solid foundation for market operations outside the theaters."

Hearing Ronan's words, Verati's heart moved and asked tentatively: "Mr. Anderson, I don't know how much offline revenue is for the first part of "Pirates of the Caribbean"?"

"Sorry, this is the company's business secret." Ronan immediately put on a heart-to-heart gesture: "I am old friends with Disney, so I can generally reveal a little. It has been two years since the first movie was released, and the offline profit is about six times that of the online profit."

He shrugged: "It's a pity to say that the surrounding channels of relativity entertainment are still not perfect enough, otherwise the profit will be more."

Veratti felt the timing was good and took advantage of the situation and said, "Mr. Anderson, have you ever considered collaborating with Disney on the Pirates of the Caribbean series?"

Ronan immediately showed a vigilant look: "Cooperate with Disney? How to cooperate?"

Seeing Ronan's obvious alertness on his face, Veratti also knew that Relativity Entertainment would never easily cooperate with others and let others share the profits of the "Pirates of the Caribbean" series together.

The same goes for any film company.

Veratti didn't want the other party to form a preconceived view due to improper speech, and said patiently: "Please don't misunderstand. Disney's suggestions will not damage any benefits of Relativity Entertainment, but will help Relativity Entertainment further broaden the offline channels of "Pirates of the Caribbean" and increase profits around the country."

Where can there be good things in this world that there is a pie from the sky? Ronan asked simply: "How do Disney want to cooperate?"

Walt Disney also operates film projects and knows the taboos of her peers. Veratti is even prepared before coming: "Disney will not touch or interfere with the investment, shooting, production and online and offline operations that the Pirates of the Caribbean series currently have."

Ronan looked at Veratti and waited for his next sentence.

Verati took out his killer weapon: "Disney is very sincere in cooperation. Don't you know Mr. Anderson knows Disney town?"

Ronan nodded slightly: "I know, the shopping area that Disneyland is equipped with."

"Disney can bring peripheral products from the Pirates of the Caribbean series into Disney towns." Verati believes that this will definitely impress Ronan and Relativity Entertainment: "Similarly, Disney can also bring peripheral products from the Pirates of the Caribbean series into Disney's self-operated stores around the world."

He added: "Your products enjoy the same treatment as Disney products, and Disney only charges a small proportion of administrative fees."

This sincerity seems to be really sufficient, and Ronan is simply unpicky.

Disney Town and Disney's self-operated stores can be said to be one of the most popular channels for the sales of film and animation peripheral products.

Especially the Disney town that matches Disneyland.

Except for the United States, Disneyland is not self-operated, but outsourcing. Among the overseas Disneylands, the only one that can really make profits is Disneyland in the island country, and the others are all losing money in their accounts.

But Walt Disney itself is not losing money, and the profits of various products in Disney town should not be too high.

In addition, there are supporting themed hotels.

For example, Toy Story Hotels and so on.

Thinking of this, Ronan couldn't help but shake his head secretly. Even if he was as smart as Steve Jobs, in order to exchange for the opportunity to survive, he could only sign a contract that was extremely unfavorable to long-term development.

Ronan seems to be very moved. In fact, looking at the entire Hollywood, who is not attracted by Disney's peripheral sales channels?

But with such generous conditions, Disney has given relativity entertainment so easily?

Although Disney sent people to the door, the result of the Disney plan that Ronan and Robert Iger have been operating, this sincerity was beyond expectations.

The more sincerity you are, the bigger the pit behind it may be.

Ronan didn't go around in circles, looked at Veratti, and asked directly: "What about the conditions? Disney will not give such good conditions as Relativity Entertainment for free, right?"

"Cooperation is a win-win situation, which is also the philosophy that Disney adheres to." Verati knew very well. This sincerity was very touching: "Mr. Anderson, Disney is preparing to expand Disneyland around the world and add some new amusement projects. The peripheral products of the "Pirates of the Caribbean" series have entered Disney's sales channels. If Disneyland's related amusement projects are provided as supporting facilities, they will definitely be very popular."

This is so beautiful that it makes people feel comfortable to hear it in their ears.

Ronan was not dizzy and said lightly: "As far as I know, there are Pirates of the Caribbean recreation in Disneyland."

"But that's not Captain Jack Sparrow's Pirates of the Caribbean," Veratti said.

The reality is that the first part of "Pirates of the Caribbean" was released that time, and it did drive the amusement park-related amusement projects in the short term, but tourists soon stopped buying it because many people played this project precisely because of Captain Jack Sparrow's "Pirates of the Caribbean".

Disneyland can make a fuss about Pirates of the Caribbean project, but it cannot involve movies. Once infringement is involved, it is also very troublesome, especially when the copyright holder is still a large company in the circle.

Over time, tourists are very dissatisfied with the "Pirates of the Caribbean" in the park.

There are two options within Walt Disney, to let related recreational projects fade out of the park or get authorization.
Chapter completed!
Prev Index    Favorite Next