Burbank, in the studio of ABC TV, "Good Morning America" ​​is being broadcast live.

"You've been following charity lately?" the host asked Tom Cruise opposite.

"Yes," said Tom Cruise. "I want to help as many people in urgent need."

The host asked immediately: "But there are many media questioning your original intention of launching these activities, believing that you are doing a show."

Tom Cruise smiled charmingly and said, "Ronan once told me that some things can work as long as they do, and they are a hundred times better than doing nothing. So, once when Ronan and I saw it, they were eager to do something. I didn't know how to comfort them, and could only provide them with as much material assistance as possible to improve their medical conditions and recuperation environment."

The host asked: "Is it because of this the ice bucket challenge?"

Tom Cruise said: "I want more people to understand this group that is in urgent need of help and help this group that is in urgent need of help. A person's strength is limited, and if the whole society participates, the effect will definitely be different."

The host nodded slightly: "You called Ronan Anderson, Will Smith and David Beckham to participate in the Ice Bucket Challenge on Netflix's sharing?"

Tom Cruise said directly: "In fact, they had responded yesterday to participate in this event."

"I know." said the host: "because we invited Will Smith."

Will Smith immediately came on stage, hugged Tom Cruise and the host, and said a few simple words, and the topic came to the ice bucket challenge.

At the suggestion of the host, Will Smith completed the Ice Bucket Challenge on the show.

And invited hosts, Michael Bay and Charlize Theron to participate in the Ice Bucket Challenge.

From point to surface, this ice bucket challenge spread rapidly.

In 1939, because the famous baseball player Lu Jalig retired due to illness. Because of this, ALS is habitually called Lu Jalig's disease in the United States. It was the first time that it gained people's attention and attention. Just two years later, Jalig died of illness.

More than twenty years later, Stephen Hawking once again attracted public attention.

However, in nearly two hundred years after the first description of this disease in 1824, due to the small number of patients and no breakthrough in research and clinical practice, ALS and its patient population have always been ignored by the public.

A series of activities initiated by Ronan and Tom Cruise have brought ALS into the sight of the public and mainstream public opinion.

The challenges of Tom Cruise and Will Smith on the ace show "Good Morning America", coupled with the Internet's push, have quickly become popular across the United States.

With the popularity of the Internet, any subtle on the Internet will be expanded and radiated thousands of times. Action will eliminate all discourse presets. Action itself is reshaping the right to speak. Under the impact of historical trends, it has actually been erased in the enthusiasm and movement of the masses, and ultimately affects and changes society.

After accepting the challenge invitation from Tom Cruise, Ronan completed the Ice Bucket Challenge in New York, and at the same time sent an invitation to Black Charcoal, Bill Gates and William Windsor, who had already communicated in advance.

Needless to say, Bill Gates has always been enthusiastic about charity.

Now Black Charcoal has begun to plan the location in the white house, which requires exposure, and also needs the support of audience and public opinion. Of course, it is no problem to participate in the ice bucket challenge.

William Windsor was also carefully drafted by Ronan.

This can allow the ice bucket challenge to spread from North America and spread to Europe and the world.

In the afternoon of the same day, the video of the three people accepting the ice bucket challenge was uploaded to their respective Netflix sharing accounts, and at the same time, new personnel were invited to participate in their respective networks.

It can be said that all the celebrities in the early stage of the Ice Bucket challenge were entertainment, sports, culture, and political and business circles, and their every move attracted much attention.

Since Tom Cruise's activity originated from Netflix, sharing is also the most suitable platform for nearly uniqueness, and latecomers have uploaded the video of the Ice Bucket Challenge to Netflix.

Originally, he was not a member of Netflix, but he also registered as a user of Netflix.

Those who follow him were naturally attracted to Netflix's sharing and began to accept Netflix's business, most of whom chose registered users.

ALS has truly entered the mainstream vision for the first time, and the ice bucket challenge has also begun its explosive growth.

For example, after completing the challenge, he invited Xiao Bei in the white room, who invited his ex Zipper Dun and others.

In the UK, Crown Prince Charles and Prime Minister Blair also completed the challenges one after another.

Correspondingly, Hollywood has grown from a star to a fan, and the ice bucket challenge has begun to spread among ordinary people. After ordinary people complete the ice bucket challenge, they naturally have to share it on the Internet.

At present, only Netflix Sharing is the most suitable platform, and due to its huge inertia, Netflix Sharing has also become the default ice bucket challenge video publishing platform.

Like the Ice Bucket Challenge, Netflix's registered users also showed explosive growth.

With the participation of many celebrities and ordinary people, the Ice Bucket Challenge has become a mass sport with no boundaries.

In July, the ice bucket challenge naturally became the most popular phenomenon on the Internet.

Other charitable organizations have also joined the Ice Bucket Challenge, including the National Firefighter Fund, the National Cancer Association and the United Way.

All these further promote the spread of the ice bucket challenge.

In just over a week, Netflix shared more than 8 million related content about the Ice Bucket Challenge, and 5 million of them were issued in the past five days.

Correspondingly, during this period, Netflix's new registered users soared, with 6.77 million new users in North America and nearly 4 million new users overseas.

In less than ten days, Netflix added more than 10 million users.

While the event was underway, the charitable effects achieved were also significant.

Tom Cruise’s ALS Charity Foundation has received more than $14 million in donations.

Another ALS charity in Los Angeles received more than $1 million in less than two weeks.

This is 10 times the total contributions of the previous year.

Before that, they only received $130,000 in total this year.

Through this unprecedented viral activity, major amyotrophic associations have raised tens of millions of dollars in donations.

What is more significant is that ALS has attracted the attention of the whole society.

There is no doubt that the Ice Bucket Challenge has achieved a huge success this summer that exceeded everyone’s initial expectations.

Behind the success, the two people are undoubtedly the ones who benefit the most.

The person who benefits the most is Ronan.

The direct result of streaming exclusive new dramas and Ice Bucket Challenge is that Netflix users have grown rapidly.

All of this is reflected in the stock market.

Netflix Network is a popular star stock, and under the influence of a series of positive news, the stock price is also growing rapidly. In just ten days after Nasdaq went public, the single stock price exceeded US$170.

This series of impacts is long-term. Over time, Netflix's new users and new paid users will maintain a rapid growth rate.

The stock price will continue to rise accordingly.

Netflix's stock price has risen all the way, which has also attracted more attention and attention from people.

The second most benefit is Tom Cruise.

In itself, Tom Cruise raised funds from multiple sources. During the process of Netflix's online financing and listing, he purchased $50 million in Netflix's shares. Netflix's stock price rose, which also made his value soar.

In addition, everyone and the media recognize that Tom Cruise is the first initiator of the "Ice Bucket Challenge"!

This brought great reputation to Tom Cruise.

In fact, in the history of the Internet, nothing has ever been with people who have gained so much attention with such simple actions and achieved such significant social and economic results.

But as the ice bucket challenge has attracted heated spread and attention throughout the society, voices of doubt are also emerging.

For example, some media criticized that most people decided to pour ice water on their heads instead of donating money to the relevant ALS association. These wet participants still looked like heroes because after all, they made themselves so embarrassed for charitable purposes.

But this is the key to the rapid spread of ice bucket challenges.

Just like the photos and short video shows in the circle of friends, if you donate money quietly to relevant associations without hyping on social media, will your friends know that you are a good person? Of course not, they will only think you are selfish.

This is a "phenomenal" event. The technology, sports and entertainment have never had such a consistent passion. This fire has burned the whole world from North America.

Netflix's registered users have truly begun the mileage of globalization.

After Los Angeles and Ronan returned from New York, he began to keep a low profile. With Netflix's online listing, he, the new billionaire, undoubtedly became the focus of media reporters.

But after Ronan rang the bell on the list, he declined all media interviews.

To a certain extent, Ronan is also doing things in a high-profile manner and being a low-key person.

“It’s really a genius idea and plan.”

Tom Cruise admired it very much: "I thought this event might cause a strong response before, but I didn't expect it to become a national event."

Ronan said, "I didn't expect it."

Will Smith continued: "The threshold is low and the participation is strong, so it is easy to succeed." He analyzed: "The Charity Marathon requires the contestants to have a good body, and the charity dinner is just an activity in the upper class. Compared with these, the threshold for the ice bucket challenge is too low. Everyone can participate and anyone can upload the video to the Internet."
Chapter completed!