Chapter 922: The Moment of Rise
Starting from April, "Iron Man" entered its final pre-screening publicity stage, with various related news and advertisements bombing the whole United States with overwhelming offensives.
If you want the video to let more people know and to make more people interested in watching it, it is impossible to wait for the audience to come.
This is the beginning of the "Avengers Project". Regarding the success or failure of a series of subsequent projects, Ronan made a big move. The production cost of "Iron Man" was only $150 million, while the global publicity and distribution budget was as high as $120 million.
It is no exaggeration to say that Relativity Entertainment has never invested such high publicity and distribution costs in any film.
Not only North America, but also in any market with larger capacity in the world, you can see the advertisement of "Iron Man".
As for making things and creating news on the main creative team of the film, it is just a routine operation.
In mid-April, Gisele Bonson, who starred in Little Pepper, held a grand engagement party with Tom Brady, a quarterback at the New England Patriots, attracting the attention of countless entertainment, sports and fashion media.
Naturally, the movie "Iron Man" starring Giselle Bonson for the first time has been constantly mentioned by the media.
Unfortunately, Leonardo DiCaprio was dragged out by many media to whip the body, and some entertainment reporters even went directly to ask Leonardo's opinion on Giselle Bonchen's engagement.
Unexpectedly, the reporter was not only not bombarded by Leonardo, but Leonardo answered his question instead.
"I wish Giselle." Leonardo said: "I will not forget her, Giselle is my favorite."
Once this news was reported, Leonardo and his current girlfriend Baer Lefali officially broke down.
Probably, Leonardo is also tired of the Israeli model.
A few days later, a reporter photographed Leonardo and Netflix's heroine Blake Lively traveling to Santa Monica Beach with the popular drama "Gossip Girl".
Although he is no longer a super model, in terms of Black Lively's appearance, Leonardo is still the only one who is dedicated to the love.
Black Lively also lived the most like all female fans wanted to be, successfully defeating their idols for many years...
News about the male protagonist Robert Downey Jr. is emerging one after another. There are so many things to dig into him.
For example, "Robert Downey Jr., a problem man in Hollywood!".
"A model of a prodigal son looking back, Robert Downey Jr. is about to return to the top!"
"After watching the trailer for "Iron Man", we couldn't help but sigh from the bottom of our hearts: the problematic man who can act is finally back."
Hollywood and North American audiences have always been tolerant of problematic actors, and people seem to like to see prodigals turn back, but only if the film must be exciting enough.
Among the three key advertisements released by the publisher Embassy Film Company, Tony Stark achieved the effect of attracting attention as soon as he appeared.
The first advertisement was to create Mark One in the cave, and then soar into the sky after destroying the terrorists.
The second advertisement is Iron Man vs. F22 Raptors. Both Iron Man and F22 are eye-catching enough.
The third advertisement is Iron Man's cool missile entering the soul, blowing up a heavy tank!
These three commercial short films with very Iron Man character have aroused the interest of a large number of viewers.
Robert Downey Jr. himself also cherishes this hard-won opportunity, and there is also a dedicated Susan Downey by his side.
The two were married last year. In order to give Robert Downey Jr., Susan Levine did not change his surname to Downey like those independent women.
It can even be said that without Susan Downey, there would not be this upcoming Iron Man.
In all the publicity announcements, Robert Downey Jr. tried his best to create news.
For example, in the early preparations of the film, Robert Downey Jr. mentioned several times that he spent a year preparing for the character Tony Stark, and more than six months of physical training, etc.
"I never played such a role in the movies I used to shoot. I am in my 40s now, and this kind of training is still difficult." Robert Downey Jr. did not forget to promote himself: "I do yoga, and someone arranged a reasonable diet for me and controlled my work and rest time. These preparations are invisible in the film, but they are indispensable. Many people think that Hollywood stars are arrogant and have a big temper, but in fact we are under great pressure. Many newcomers who enter the industry are depressed and degenerate little by little."
Even when a reporter mentioned that he criticized superhero movies and drug use, Robert Downey Jr. was able to deal with it peacefully.
"Many of my friends have participated in the production of this movie. It is no longer arbitrary to shoot science fiction movies or movies adapted from comics. Didn't Malone Brando also play a villain in "Superman"? My previous sneering attitude towards comic movies was obviously too arbitrary."
Robert Downey also responded to drug use without a trace in a joke: "When my friends were shooting this video, when they saw me, man, what's wrong with you? Are you going to collect drug money again?"
After years of ups and downs, Robert Downey Jr. has finally matured and is no longer the same bastard as he was a few years ago.
Next, Relativity Entertainment will fully create Robert Downey Jr., so that the middle-aged actor who is prodigal, can truly live like Tony Stark.
Robert Downey Jr. is the Iron Man walking on the earth!
In addition to the promotion and promotion of traditional media, as well as various advertisements and announcements, the publicity offensive of "Iron Man" is also fierce in new Internet media.
For example, Netflix Video has obtained exclusive resources and exposed many behind-the-scenes footage in advance.
Netflix shared a lot of gossip news, what stories Black Widow and Iron Man have to tell.
There is also a lot of news surrounding the Black Widow who will also appear in the first film.
But Iron Man can be considered a second-tier hero. If the actor is not Scarlett Johnson, it will be difficult to attract attention.
Netflix shared that a short video with a repost of several million appeared, which lasted only ten seconds. It was a small clip of the Black Widow played by Scarlett Johnson killing several mercenaries in seconds.
Just like when I saw the Black Widow rushing into Hammer Industry in Iron Man 2, countless viewers were instantly attracted.
This is one of the peak moments of Scarlett Johnson's appearance and figure. Coupled with the tailor-made action scenes, it is simply sexy and handsome.
Of course, the movie fans in front of the screen would not know that among the Black Widow's stunt actors in the crew, the highest appearance rate was a male actor with a height similar to Scarlett Johnson.
But now it does not prevent Black Widow from attracting the attention of a considerable number of people.
Big production, big investment, big promotion, and big promotion. Before the summer season arrived, "Iron Man" had already attracted enough popularity.
Many videos, as long as they are well promoted and distributed, even if the quality of the video itself is average, they will often perform well in the first week's box office.
Moreover, after many rounds of internal previews, both internal and internal entertainment and representatives of commercial theater companies are very optimistic about the market prospects of "Iron Man".
In the North American market, Embassy Film has done a lot of work and won 4,280 theaters to open paintings for "Iron Man".
At the same time, more good news came. The Embassy Film Oriental Branch reported that many films under Relativity Entertainment, including "Iron Man", passed the review of a large scissor, and were successfully released in the Oriental Film Market one to two weeks after it was released in North America.
Of course, films like "The Three Hundred Warriors of Sparta" are definitely not included.
All conditions are developing in a favorable direction.
As the first super-major production released this summer, the opening film of the Marvel Avengers Project, Embassy Films has also prepared a massive premiere for "Iron Man" and sent an invitation letter to invite many big names in the circle to attend the premiere.
Ronan invited them to be the big guys in the Hollywood circle, such as Chris of Sony Entertainment, Spielberg and Carsonberg of DreamWorks, two rich big guys of Maple Leaf Pictures, the big fat guy Harvey Weinstein, etc.
Like Warner Bros. Kevin Tessulhara and Charles Rowan, that must be invited!
Once "Iron Man" is released on the public, the Avengers plan formulated by Relativity Entertainment for Marvel will inevitably be fully exposed. For example, Warner Bros., who owns DC Comics, can easily guess the intentions of Relativity Entertainment.
It would be okay if "Iron Man" failed, but once it succeeded, Warner Bros. and DC Comics would inevitably be in a hurry.
Director Zach Schneider, who has signed with Warner Bros. and DC Comics, is preparing for "Watchmen".
Before the first weekend of May 2006, Embassy Films held a huge premiere for "Iron Man" at the Nokia Theater.
This is the biggest premiere this year.
The Nokia Plaza in front of the Nokia Theater has almost become a sea of Marvel heroes.
Not only Iron Man and Black Widow who appear in this film, but also Captain America, Thor, Hawkeye, Hulk, Captain Fantasy and Doctor Strange, all appear in the exhibition area of Nokia Plaza in brand new character shapes.
It is not difficult for those who know the film industry to guess the ambitions of Relativity Entertainment.
Some people think of manipulating all this, a man named Ronan Anderson, who subconsciously thinks that Marvel may have a new future and a brilliant future!
Compared with the popular movies "Spider-Man" and "X-Men", the Marvel team has been in decline for too long.
Only those old people from Marvel Comics know that it is really not easy for Marvel to reach today.
Acquisition, bankruptcy and reorganization, and after taking over, Marvel has reached the brink of life and death several times, and finally found a big backer like Relativity Entertainment. Everything seems to be completely changed today!
Marvel movies are at its rise!
Chapter completed!