As the new week begins, every floor of the Relativity Building is filled with a thriving atmosphere. Everyone working in this building knows that all the companies are soaring into the sky like Iron Man on the screen.

On the top of the building, Ronan opened a bottle of wine, poured it into two cups, and pushed one of them to Robert Eiger.

"This time Iron Man's box office hits the box office in the first week," Ronan clinked glasses with Robert Iger: "It's worth a drink to celebrate."

Robert Iger smiled and said, "Congratulations to our superhero movies for opening a new era."

The two raised their glasses to drink together to celebrate the success of "Iron Man".

"The success of this movie can speed up the progress of the follow-up plan," Robert Eiger said, "We strive to complete the first phase of the plan by 2010."

Ronan poured wine for the two of them and said: "The actors in the first stage have been confirmed, and the directors have their own goals. "The Hulk" is released next year, "Iron Man 2", "Thor" and "Captain America" ​​will be completed one after another in the next three years. As long as the finale of the first stage "Avengers" is successful, our follow-up plan will be very smooth. Even those less well-known heroes of Marvel can take advantage of the opportunity to adapt movies and even become popular."

Robert Iger said: "There are too many superheroes under Marvel, which can be enough for us to shoot and produce for many years." He reminded: "But one thing we should also note that too many films of the same type may cause market resentment. There are also Warner Bros. and DC Comics. With the release of "Iron Man", our plans are fully revealed. Warner Bros. and DC Comics cannot be indifferent. Justice League will surpass the Avengers in terms of the influence of comics alone."

"If it goes well, superhero movies will have a broad market in the next twenty years." Ronan said slowly: "There are too many comic-adapted movies, which makes some movie fans feel nauseous. Moreover, comic-adapted movies are seriously teenager. As fans get older, it is normal for them to lose their fans or even turn black."

He was not worried too much: "But don't forget that while movie fans get old, a new generation of movie fans are also growing. When these people who watch Iron Man and Captain America grow up can enter the theater alone, our movies may have become an integral part of their growth. In the future, they will take over the class of their predecessors and become the new generation of consumers of comic-adapted movies."

This situation is not an exaggeration, Ronan once had a practical experience.

People like him who were born in the early 1980s, don’t know about Iron Man, Captain America and the Avengers, but after 2015, the names and images of these superheroes have been widely spread among teenagers.

There are quite a lot of people using Captain America's schoolbag and Iron Man's pencil case.

Although there are basically unauthorized pirated copies on the other side of the Pacific Ocean, this does not hinder the spread of popularity.

Robert Eiger immediately understood what Ronan meant: "You mean, consumers should start nurturing from children?"

Ronan nodded gently: "Yes. We not only shoot movies, but also do related children's animations, launch a large number of children's products in the surrounding markets, etc.."

Robert Eiger responded, "Good idea."

Ronan said: "You still have to plan and operate in detail."

Robert Eiger smiled: "Don't worry, we can learn from Disney's experience."

As for the Justice League of Warner Bros. and DC Comics, the two just discussed it casually. After all, this is the copyright of other companies, and the initiative is not in the hands of Relativity Entertainment.

Fortunately, Ronan has made some preparations in advance. If everything goes well, DC's superhero movies will inevitably be subject to many restrictions.

Ronan is very satisfied with Robert Iger. This person who has learned a lot of skills at Disney is also constantly using Disney's successful experience to make Disney's future more difficult.

As for the strategy of cultivating fans and cutting leeks, Hollywood actually uses a lot.

But no series in the past can be launched like the Marvel Avengers series, and eventually become a super long big-screen series.

Ronan reminded at this time: "Bob, with the popularity of "Iron Man", the Western market with stricter copyright control and laws and regulations is fine. In some overseas markets that do not pay attention to copyright protection, there will inevitably be a large number of pirated peripheral products."

Robert Iger said: "In fact, it has appeared. Several overseas distribution branches of Embassy Pictures reported that a large number of Iron Man pirated products have been found in markets in many countries and regions."

Ronan thought for a while and said, "Don't worry about them for the time being."

"I understand." Robert Eiger said: "For the time being, we are unable to care about them. We will fight a transnational copyright lawsuit. The possibility of winning is very small. Even if we win, it is difficult to achieve actual gains. In a short period of time, the popularity of these pirated products will help spread the popularity and dissemination of superheroes."

Ronan said: "Since there is no good idea for the time being, we should consider more for the future."

As a beneficiary of piracy, Ronan is very clear about how fast the popular products that lack copyright protection will spread. In some markets, there is no possibility of winning the battle with piracy for a long time in the future, so it is better to focus on the future.

What Ronan thought of was the rumors about Microsoft on the Internet across the Pacific.

According to netizens, Microsoft has defeated countless operating systems under development by releasing XP piracy, thus dominating the entire company.

There is no way to know whether it is true or not, but Ronan has experienced the prosperity of XP piracy back then and Microsoft's attitude of allowing it.

As a result, many related companies have changed from technology, industry and trade to trade, industry and technology.

Robert Eiger said: "The first phase plan is just a preparation. In the future, we have more profit possibilities. I will ask the people below to develop relevant promotion plans."

Ronan nodded slightly and said another thing: "Iron Man has achieved great success, and the voices of some conservative forces within Marvel Entertainment will be temporarily suppressed. This is a good opportunity. Bob, you go to New York in person to solve the historical problems left over from Marvel Entertainment."

"I've made arrangements." This is what Robert Iger has already discussed with Ronan: "I'll go to New York next week."

Robert Iger is responsible for the company's internal management, and Ronan does not need to come forward in person for the replacement of Marvel Entertainment's CEO.

Of course, the person who is preparing to take over Avi Arad will not be Kevin Feige, but Marvel Entertainment's chief creative officer Ike Pamut.

Ronan will give Kevin Feige a lot of power in the production of Marvel movies and even TV series, and Kevin Feige will serve as the president of film and television production.

Ike Pamut and Kevin Feige have a bad relationship, and they belong to different factions within Marvel Entertainment.

Strictly speaking, Ike Pamut is also slightly more conservative and famous for being stingy. He advocates suppressing the company's budget and expenditure as much as possible on the basis of ensuring the results, reducing labor costs, etc.

Kevin Feige's film and television adaptation and Marvel Entertainment's comic creation are two major departments, to some extent, like wild horses that are out of control. If you are not careful, you may fly up. Ike Pamut is one of the reins of the wild horses that the Relativity Entertainment tied to the reins.

The popularity of "Iron Man" has caused quite a stir in the market, but the companies that really value the most are Warner Bros. and DC Comics.

Burbank, Warner Building, Kevin Tessulhara walked around at her desk, Charles Rowan and DC Comics CEO Diego Harris were all watching the box office news last weekend.

"Tell me." Kevin Tesuhara finally spoke out: "What do you think about "Iron Man" and the adaptation of the DC superhero movie?"

Diego Harris put down the documents and said, "I thought Iron Man would succeed, but I didn't expect it to be so successful. Its first weekend box office was even higher than Spider-Man, which was a surprise."

Charles Rowan continued: "What's even more surprising is that "Iron Man" is just the beginning of a huge series of plans for Ronan Anderson."

Diego Harris sighed and said, "They want to bring the Avengers in the comics to the big screen. Once successful, all Avengers members may land on the big screen and then shoot independent movies. In this way, many superhero movie adaptations under Marvel Comics will be revitalized..."

Kevin Teshura stopped and looked at the two subordinates: "Justice League is more famous and influential than the Avengers. Do you have no idea?"

Diego Harris continued: "The success of "Iron Man" proves that this model is feasible. Market data over the past few years have also proved that comic adaptations are becoming the mainstream of business. We will definitely not be able to give up this vast market to Marvel. We need to make plans to consider the adaptation of Justice League."

"Well, that's what I think," Kevin Teshura said. "Iron Man is too successful, we can't wait any longer."

At the premiere, Kevin Tessulha was still able to calm down in the face of the enthusiastic audience, but the box office figures of "Iron Man" stimulated him a bit, making him gradually feel urgency.

He asked, "Which movie should we choose to start with?"

Charles Rowan knew the film market better and said: "This month, our "Return of Superman" will be released. Batman's latest movie "The Dark Knight" has been filmed. Wonder Woman is a woman and is not suitable for big investment. If you want to unify the film universe and worldview, you must re-plan it. The objective conditions of these three movies are here, and none of them are suitable for the existence of the beginning movie."

If another version of the movie is launched in a short time, it will inevitably conflict with these.

"Return of Superman" and "The Dark Knight" are also completely different worldviews and cannot be placed in the same context.
Chapter completed!