With the release of "Minius", if the cute guy of the year is selected this year, Minions will definitely be the most popular.

The most successful thing about this film is that it closely grasps two of the most attractive qualities of the Minions - cheap and cute!

Although the plot seems incoherent, even though it is more like an animated feature film made up of a collection of funny short films, and even though the Minions always speak a strange language similar to a mixture of Italian, Spanish, and French, even though no one can understand their dialogue, the Minions' laughter can still make the audience sink easily.

In essence, "Minius" presents the adventures of three protagonists who are not good at being bad guys, and all their actions are quite "mood-dependent".

The happiness provided by the film to the audience is also light and simple. After all, for a cute little girl who can survive by relying solely on cuteness but relying on IQ, people cannot ask for more.

In the audience's words, these are a group of cute little guys who are not worth their lives!

The video's cuteness is overwhelming!

Being cute and cute is invincible!

These are enough to win the audience's love for "Minius".

Since the release of "Pirates of the Caribbean 3" on the Independence Day, the North American film market lacks new and powerful films, and the market has been relatively weak.

This weekend, the popularity of the North American box office market was ignited by this group of cute and mean "miniques".

Driven by crazy viral marketing and the series itself, "Minions" landed in North America early on Thursday night, earning $6.2 million in advance, creating the best results of the cartoon's early game.

By Friday, the film expanded to 4,350 theaters in North America, and on the first day, the first day of the film included a pre-event of US$42.2 million, easily winning the single-day box office championship.

Such an animated feature film that is "very yellow and very yellow" is showing its unparalleled market charm.

Compared with other animated movies, the scenes of "Minius" are always filled with "very pornographic and violent" rhythms.

Having said that, it is such a "very pornographic and violent" cartoon that has quickly become popular throughout the United States.

The film was still booming on Saturday, maintaining a relatively stable trend, and earned another $38.92 million that day, winning the single-day box office champion again!

This example is not very rare in Hollywood animations when turning from a group of supporting characters to a protagonist.

But there are only a few that can truly be popular all over the United States, loved by everyone, and tires that are broken when the car is blown.

But it was just like this group of pudding guys who were simple-looking, wearing suspender overalls and talking, saying that they did it.

Although the film has average media reputation and film critics, the former has a comprehensive score of only 54 points, while the latter has less than 50% freshness of rotten tomatoes, but it is powerless to stop the audience, especially family audiences' love for "Minion".

Three days after the weekend of painting in North America, "Minius" exploded completely, and it won $115.11 million in 4,350 theaters in North America!

In terms of audience proportion, women account for nearly 60%. The super character of the minion, a cute and stupid person, is undoubtedly more popular among women.

In terms of ema score, the average score of the theater audience is "a". According to the data feedback from the audience, it is predicted that the lowest box office in North America will be above 350 million US dollars.

All these data prove that films under Relativity Entertainment have once again experienced serious polarization of reputation.

No one expected that a group of cute, stupid and cheap guys could exude such great power when they took the lead on the big screen.

Embassy Film and Shahai Entertainment quickly made relevant summary. Minions successively won a large number of fans on the Internet. "Despicable Me" sold a big box office last year, laying a solid foundation for the popularity of this film.

Even more unexpected things are still to come. The film will be released in many overseas markets the next weekend, and was boosted by the North American box office blast, and it exploded with extraordinary popularity.

"Minius" was released in more than 30 countries and regions, with a box office of US$189.52 million in the first weekend overseas, breaking the record of animated film opening in 25 overseas regions.

The next weekend in North America, "Minius" was still in full swing, and it took another $54.87 million, with the cumulative box office of North America reaching $223.17 million.

The global box office of this film easily reached more than $400 million.

Due to the low production cost, even if the budget for promotion and distribution is as high as US$100 million, "Minius" will still bring huge profits to Relativity Entertainment.

Moreover, many merchants have come to the door to seek relevant commercial authorizations.

Once animated movies become popular, their power will be endless.

Relativity Entertainment will also maximize the profitability of the film as much as possible. The new short film of "Minius" and an animated series have also been put on the agenda by Shahai Entertainment Animation Studio.

Ronan is very clear that cartoons that take the cute and stupid route in the future will have a huge market and a large number of potential audiences.

The Minions are destined to be representatives in this regard.

This July, the most eye-catching part of the North American film market was Relativity Entertainment. Previously, "Pirates of the Caribbean 3" was rampant, and later "Minius" was invincible in acting cute and stupid.

After five weekends of screenings, the North American box office has reached 331.24 million US dollars, and the global box office has exceeded 800 million US dollars. In the global film market, Captain Jack Sparrow has once again set off a hot craze.

Johnny Depp has won countless praises and countless fans, and it seems to be the number one business superstar in Hollywood.

However, the personality star has never stopped making trouble since she became famous as Captain Jack Sparrow. Recently, there have been news that Johnny Depp has had a huge conflict with his agent and may change his agent.

Ronan estimated that this was probably related to the agent's inability to withstand the pressure of relativity entertainment, which led to Johnny Depp having to compromise on many things.

You can never underestimate the super arrogant heart after some Hollywood stars have expanded.

Because in their hearts, they are the center of the world.

At the end of July and early August, too much news has been circulating in the circle, and many of them are related to relativity entertainment.

There is news from Twentieth Century Fox and Blue Sky Studio that after the "Minius" was sold out, the former increased its investment and support for Blue Sky Studio, requiring Blue Sky Studio to actively develop new animation production projects outside of "Ice Age" and catch up with DreamWorks Animation Studio in one fell swoop.

On the other side of Blue Sky Studio, it doesn’t regard Shahai Entertainment Animation Studio as a competitor that can threaten them.

Shahai Entertainment Animation Studio didn’t care about Blue Sky Studio, and all its energy was focused on future plans.

In addition to Ronan's animated feature film project, Chris Renard's team is also actively developing new film projects.

For example, Chris Renard was inspired by "American Idol" and believed that he could try to plan this type of subject. The protagonist may not be limited to humans. Anthropomorphic animals or insects have infinite possibilities.

Of course, Ronan would not attack their initiative, and let Chris Renard and others make preliminary plans first, to solve the role settings or script outlines.

Today in Hollywood, there are too many people like corpse-based food, and the idea of ​​doing more mistakes and not doing good things is quite popular.

The animation production of Relativity Entertainment is one of the most important businesses of the group company in the future. Shahai Entertainment Animation Studio is making efforts, and the other two companies are not willing to fall behind.

Embassy Pictures has set a schedule for "Superman". This animated feature film, which has been repeatedly dragged due to the dispute between Pixar Studio and Walt Disney, will be released on the Thanksgiving schedule in November this year. Pixar Studio is also full of confidence in the film, believing that "Superman" will continue to allow Pixar to maintain its leading position in the industry.

"Car Mobilization" has also been fully produced, but due to the schedule and the needs of promotion and distribution, the animated feature film was suppressed by the Embassy Film Company until 2007.

This is a typical series with peripheral profits far exceeding box office profits several dozen times.

The models and various peripheral products of Lightning McQueen can be described as being crazy.

"Food Mobilization" or "Rat King" will also be filmed and produced within the planned time, and the "Robot Wall" project has also entered the field modeling stage.

However, in this animated feature film project with a reputation far exceeding commercial revenue, Ronan asked Pixar Studio to properly control costs, otherwise it would be impossible to generate losses in the short term.

There are not too many cases of reputation winning a lot of money in business, and there are not many such cases in Hollywood.

In addition, the script of "Flying House Travels" has also been completed. After reviewing it, the green light was quickly given.

Compared with "Robot Wali", he is more optimistic about the commercial prospects of "Flying Houses".

According to Pixar Studio's original production budget of US$180 million, the investment in publicity and distribution will definitely exceed US$100 million in the later stage, and the total investment is likely to be pushed to above US$300 million. Even if the surrounding profit rate is higher, it is still under great pressure to recover.

At Ronan's request, Pixar Studio repeatedly planned and finally lowered the production budget of "Robot Walli" to $150 million.

The most important project of Pixar Studios in the next stage is not "Robot Wallet", but "Toy Story 3".

This sequel, which has begun to be planned in advance, is the guarantee of huge profits.

In terms of Princess Animation Studio, a professional team left Los Angeles in early August and rushed directly to Norway and Greenland in Nordic to conduct field investigations for the next animation short film production.

The Nordic humanistic style and the background of snow and ice cannot allow the producers to stay in the dry Los Angeles to imagine it out of thin air.

Hollywood's medium and large film production companies have always been willing to invest in this regard.
Chapter completed!