As "Juno" won the audience vote award at the Toronto International Film Festival, Embassy Film also took advantage of the opportunity to push the review into theaters. However, such a film with a relatively niche theme has a limited publicity and distribution budget and cannot be opened on a large scale like a commercial film.

Even compared to entertainment, theater companies will not take risks easily.

The theme of "Juno" determines that its audience cannot be particularly wide.

Fortunately, the video also has audience votes to win.

At the end of September, "Juno" began previews in 7 theaters across the United States.

This is the must-see path for niche films.

Of course, there is no question about premiere.

However, director Sofia Coppola, because of "Lost Tokyo", has some box office appeal in North America, and the film promotion of Embassy Films is also focusing on the new work of "Sophia Coppola".

"Juno" has not been as good as Ronan thought. Many viewers who watch it don't have high praise for the film. After the release, the average score of imdb audiences was only 7.5 points.

Ronan thought that this video was once blew upset by so many people, and the average score of imdb audiences was above 8.5 points.

In fact, this is not the case at all. Audiences who buy tickets to enter pre-screen theaters are more interested in sensitive topics such as teenage pregnancy, and their evaluation of the film is not too high.

Of course, it is impossible to happen if you blow it to the point of explosion.

For a film aimed at awards season, such a reputation for audiences is actually not ideal at all.

But one thing is that "Juno" did it. The controversial subject matter is too easy to attract attention under the promotion and marketing of Embassy Film.

As we all know, the more controversial the movie is, the less lacking the audience.

On the first weekend of preview, with the support of the super sensitive debate effect of a girl's pregnancy, even if there is no word of mouth, "Juno" still has a preview theater full.

The seven cinemas in the United States have a cumulative box office of nearly $420,000, and the average box office of a single museum is $59,124!

The preview of "Juno" has delivered an impressive business achievement.

Without praise or unanimous praise, it is even more impossible for the audience to be fascinated by watching such videos. Some of them are just the controversial heat brought about by sensitive subjects of girls' pregnancy.

This has always been one of the more acute social problems in North America.

There are not too many teenage pregnancy in this country, and the debate about abortion or birth has never stopped for a moment.

This topic can even become a political capital in the battle between donkeys and elephants, and become a bargaining chip for voters.

Public opinion is quarreling around this issue.

Society will eventually affect movies.

"Juno" is undoubtedly the best case.

This film, which attracts audiences with themes, expanded to 40 theaters across the United States on the second weekend, and the huge debate on topics brought a steady stream of audiences to "Juno".

Moreover, the reputation of the film is not very good, so it is too bad. The average score of imdb audiences is 7.5 points, which is considered to be a general reputation among art films in awards season, but its level is far above the passing line.

"Juno" was premiered on the second weekend and received another $1.43 million in North America, with an average box office of $35,686 per gallery.

After ten days of preview, the film's box office in North America has reached US$2.16 million.

Most importantly, "Juno" has triggered huge social discussion, and the issue of abortion has once again been placed in front of all media and audiences across the United States.

Pregnant before marriage, the eyes of others, young mothers, these cruelest pains in youth that seem to be unrecognizable and accepted by mainstream culture are carefully described by director Sofia Coppola using a unique technique of youth films, as if the last oil painting gradually turns into splendor.

The most sensitive topics and the most intense debates bring endless attention and heat.

These were placed in the hands of Embassy Film and Relativity Entertainment, and turned into green banknotes after green.

There is nothing more to the movie company than money.

Post-surve survey data from the Embassy Film Company showed that among the audience of "Juno", adults over 25 years old accounted for an absolute majority, accounting for more than 60%, and the proportion of viewers under 20 years old was low, and the teenagers lacked interest in this film.

This is also normal.

Perhaps in the eyes of American teenagers, these things that happened to Juno are no big deal or cruel. They are a little worse than taking more drugs and jumping into the fountain after taking off naked.

Although the investment in "Juno" is not very high, the total cost, including production and promotion, has exceeded US$10 million. Now that the popularity is gradually increasing, the Embassy Film Company will naturally further expand the scale of screenings.

By the second weekend in October, the scale of "Juno"'s North American screenings finally expanded to more than 1,000 theaters. Due to the natural niche theme of the film, the attendance rate after the expansion of the screening began to fluctuate violently.

This weekend, the single-player box office of the film dropped sharply from more than 35,000 US dollars to over 10,000 US dollars.

The inherent disadvantages in subject matter and investment are undoubtedly revealed.

Fortunately, the debate that maintained a certain amount of popularity has always brought many viewers to "Juno". After this weekend, the film's North American box office reached US$22.15 million.

The North American box office alone is enough to make Relativity Entertainment recover all its investments.

Of course, while maintaining a certain popularity, "Juno" also has many criticisms.

The most common one is to criticize "Juno" for not being serious enough, and to make this extremely serious subject fairy tale. How can real pregnancy be so easy and freehand, especially when a girl is pregnant before marriage.

Roger Albert said in the column: "Juno" is another beautiful lie compiled by Hollywood.

That's right, because Hollywood has always been best at dressing up all kinds of lies.

If in real life, follow the contents of Hollywood movies as the guiding principles, let alone the bloody head, it will be difficult to save even your life.

The most typical one is water in Hollywood movies.

In Hollywood movies, no matter whether the decent villain is, as long as he encounters water, all the laws of physics will disappear. Water is like a Tai Chi master, with magical skills that can help you achieve a huge amount of effort, protecting your fragile flesh and blood body and enduring all kinds of destructive destruction.

But reality is extremely cruel. Water looks soft, gentle and harmless, but underestimating the power of water will make people pay a heavy price.

Diving is definitely not a joke. Perhaps some curious people have tried it. Diving your chest down in the swimming pool is the powerful impact force that will definitely be unforgettable for life.

This is the case when playing in the water by the pool. Imagine the destructive power generated when falling from a high altitude into the water.

Under the rapid impact, the water surface will become as hard as cement, and even Arnold Schwarzenegger-like muscles will be torn and smashed without mercy.

A classmate of Ronan once had a three-meter diving in the swimming pool, and he was the one who had his feet in the water first. Because when the water was in, the two separate gaps were a bit big, and the pain was so painful that he had to go to the hospital for examination.

It is not impossible for such a thing to be beaten up.

Compared with the successful popcorn film, "Juno"'s box office harvesting speed is much slower, but fortunately, the film wins long enough.

"According to the Embassy Pictures' prediction..."

After getting off the elevator of the Relativity Building, Jessica Felton said to Ronan as he walked: "Juno's North American box office is very likely to exceed $100 million. If he can win several heavyweight awards or key nominations in the awards season, it is also possible that the North American box office will reach $120 million."

Ronan said directly: "It is not easy to win this kind of controversial subject in the awards season."

Jessica Felton nodded slightly: "Yes, after all, mainstream entertainment is very cautious about the reality of this society."

In fact, before going to the Toronto International Film Festival, Juno also participated in the competition unit of the Venice Film Festival, but unfortunately he won nothing.

"The theme of "Juno" is quite American." Jessica Felton saw it very clearly: "The response in overseas markets is definitely much worse than that in North America."

Ronan was relatively relaxed and said: "The current box office figures are enough to get us back all our investments, and the rest is profitable. This project is very successful."

Jessica Felton said: "It's more of a victory in the subject than a victory in the movie."

"Well." Ronan fully agrees with her statement: "If you choose the right genius that meets the social reality, even if you are a niche type, you may make a big profit."

The two of them walked while talking and soon left the main entrance of the Relativity Building, and Ronan's Rolls-Royce Phantom stopped at the door.

"How are you leaving?" Ronan asked, "Do you want to get a ride?"

Jessica Felton didn't drive and lived in Beverly Hills. She was also on the way with Ronan, so she immediately responded: "Okay."

She followed Ronan into the car, and the two continued the topic just now: "Can "Juno gain something at the Oscar?"

Ronan shook his head directly: "It's very difficult. First of all, the subject matter is not liked by the judges. In addition, the focus of the operation of Relativity Entertainment this year is Martin Scorsese's "The Walker of the Spotlight."

Jessica Felton immediately understood what Ronan meant: "Are you going to help Martin Scorsese attack the Oscar?"

Ronan said seriously: "This is not to help Martin Scorsese win awards, and only the Relativity Entertainment can ensure that "The Walker of the Spot" has enough influence and profit."

"That's right." Jessica Felton said with a clue, "Oscars can be directly linked to commercial revenue."

Ronan smiled and said, "Otherwise, why would we spend so much energy on this Oscar game?"

The ringtone of the cell phone rang at this time, and Jessica Felton swallowed the words to say. Ronan took out his cell phone and looked at it. The number displayed belonged to Will Smith.
Chapter completed!