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Chapter 973: The Balance Between Market and Art

The animated feature films created by Pixar Studios have always been adult-oriented, and the audience is older than those of elementary school students.

Ronan can be said to have a deep understanding of this aspect. The most typical example is the response of Pixar animated feature films across the Pacific Ocean. There is no worst, only worse.

There is no animation film from Pixar Studios across the Pacific Ocean.

Even the famous Toy Story, Finding Nemo, Robot Wallet, etc. always show a trend of high and low music.

Ronan also did not expect Pixar Animation Studio's works to explode from the hands of Relativity Entertainment on the other side of the Pacific Ocean.

That is obviously impossible.

The actual situation of the animation markets on both sides determines all this.

In the film market across the Pacific, cartoons are veritable consumer goods for children, and adults rarely go to the theater to watch animation feature films.

But Pixar Studios' animated feature films are never taken for children, and even younger audiences cannot understand them.

Adult themes or content can be said to be the main reason why Pixar animated movies are not adapted to the environment on the other side of the Pacific Ocean.

John Lasseter told Ronan more than once that Pixar Studio wants to bring joy to more audiences, rather than just children.

In contrast, the former Lighting Entertainment and DreamWorks animation studio won with their young age, cuteness and family fun routes, and the audiences on the other side of the Pacific are obviously more buy-in.

Ronan roughly had an impression that it seemed that after 2010, Pixar Animation Studio had no work, and the box office on the other side of the Pacific could reach hundreds of millions.

The unit here is Soft Girl Coin.

This seems a bit incredible for Pixar Studios, which swept the world's film market.

But this is the difference in the market.

The Pixar Studios' people, represented by John Lasseter, Andrew Stanton, Brad Bird, Peter Dougt and Lee Angridge, have no stubborn ideas or are pure artistic idealists. They know how to grasp the balance between market and art.

This "Superman Movement" is a typical example.

"Spider-Man" and "X-Men" are very popular, and "Batman: The Moment of War" is another success. Brad Bird and Pixar Studios have keenly grasped the potential huge market for superhero themes and determined the project "Superman Movement".

But it's not simply animating superhero stories.

If we want to use one sentence to describe "Superman Mobilization", perhaps this sentence is the most appropriate - a midlife crisis packaged with animation.

The principle of Hollywood's production of commercial movies is similar to that of kaleidoscopes. There are only a few pieces of paper over and over again, but after a little turn, a new trick will be created, which will always make people blinded.

The movie with superheroes as the protagonist is one of the popular genres in Hollywood in recent years. "Superman Movement" looks dazzling at first glance and has a lot of atmosphere, but after careful reminiscing, it is not difficult to find that it is also a new trick created by the kaleidoscope of comic hero films, because the small pieces of paper contained there are still nothing more than "heroes with superpowers", "conspiracy", "bad guys", "heroes are trapped", and "evils do not suppress justice".

"Superman Movement" just moves to understand Superman, and the story becomes completely renewed.

Do you think Superman has no worries? In fact, Superman is more annoying than ordinary people!

It is not difficult for anyone who has watched this video to discover that although there are three children, which seem to be very funny, "Superman Movement" is really not an animated movie for children to watch.

This story that is fresh enough, coupled with Pixar's technical capabilities and brand effect, naturally brings success.

"Superman" is like all the animation feature films in Pixar Studios in the past, and its reputation can only be described as a huge hit.

After the premiere, data released by cinema score showed that the audience scored the average score of the video as "a", and the authoritative media comprehensive evaluation of the metacritic included 42 media outlets with an average score of 90.

The films released by the Embassy Pictures have rarely received a positive response on Rotten Tomatoes. Among the more than 60 reviews of the film reviews collected by Rotten Tomatoes, the praise rate is as high as 97%.

In contrast, imdb's rating is slightly lower. After the first day of "Superman" was released, imdb only scored 8.5 points.

However, such a reputation is enough to ensure that "Superman Mobilization" has strong enough market competitiveness.

Even among the films released on the same weekend, there is a super masterpiece - the latest Bond movie "007 vs. Casino Royale" released by Sony Columbia Pictures.

This is the latest 007 movie since Pierce Brosnan launched the James Bond series, and the new Bond is still the former Daniel Craig.

The response of "007 vs. Casino Royale" after its release in North America is only average. Many James Bond fans are still immersed in Pierce Brosnan's graceful demeanor, and are a little incompetent to James Bond, who is hard bridge and hard horse.

Even among many website comments, Daniel Craig is called "the most terrible Bond of all time" by countless movie fans.

The style of the James Bond series has changed drastically and has been significantly influenced by "Spy Shadows", but it is different from "Spy Shadows". It has a long enough history in the past. The drastic changes in style will inevitably lead to a long or short period of pain.

"Superman" and "007 vs. Casino Royale" collided head-on, but the audience overlap between the two is not very high, and there is actually not much fierce competition.

The production costs of the two are also very different. The production budget of "007 vs. Casino Royale" is as high as $150 million, while "Superman" is only $90 million.

When Ronan saw the final production cost, he was a little unbelievable. Pixar Studios' wardrobe also saved?

But the actual money spent data was in front of him, and Ronan couldn't help but believe it.

Compared with DreamWorks Animation Studio's "The Wandering of the Rat Country", Pixar Studio's "Superman Movement" can be said to be extremely cost-effective.

With the full support of the marketing channels of Relativity Entertainment, "Superman Mobilization" can be said to be a great addition to the tiger.

"Superman Mobilization" has 4,192 theaters to open paintings in North America. Because of its advantages in theme and grading, there are nearly 500 theaters to open paintings than "Victory Casino Royale".

As we all know, Sony Columbia Pictures' distribution capabilities are originally in a relatively weak category among the six major Hollywoods.

In the face of the brand effect created by Relativity Entertainment with one film after another in recent years, Sony Columbia Pictures has no advantage.

Facts have also proved that it is correct for theaters to choose animation feature films and pg-level videos first.

On the first day of North America's release, "Superman" easily surpassed the $14.74 million of "007 vs. Casino Royale" with a box office of $23.66 million, reaching the single-day box office championship on Friday.

Compared with the huge production budget of $150 million, the latter's first-day box office performance was not ideal.

James Bond's style changes are inevitable, and the integration of the style of "Spy Shadows" may not be a bad thing in the long run.

What Daniel Craig brought to James Bond was a tough temperament that was completely different from Pierce Brosnan.

British actor Henry Cavill, who signed a long contract with Shahai Entertainment, defeated all competitors in the audition for the new 007 actor in the previous years and was the final winner of the audition. According to the usual rules, he can be sure that he will be James Bond in the future.

Just like the last inexplicable loss in Superman audition, this British actor was lucky before coming to Shahai Entertainment.

Henry Cavill was given up because she was too young, and the crew finally chose Daniel Craig, who had a more vicissitudes of appearance and temperament.

Young people are often the natural enemy of male actors, and many male characters become more and more popular as they get older.

However, Daniel Craig's sense of vicissitudes cannot help "007 vs. Royal Casino" win more audience recognition in North America. On the second day of its release in North America, "007 vs. Royal Casino" has no trend of breaking out, earning $15.41 million a day on Saturday.

This result can only allow "007 vs. Casino Royale" to stay second in the North American single-day box office list.

The first place is still "Superman Mobilization".

The animated feature film was significantly supplemented by Saturday's day off effect, with the box office on Saturday rising by nearly 30% compared to Friday, and another $30.75 million.

Although the weekend has not yet ended, Pixar Studios and Embassy Pictures can fully announce that "Superman" has been successful.

The major media are also praised.

The Los Angeles Times believes that this is an exciting visual experience; Entertainment Weekly praises the film, which is beautiful, interesting, and meaningful; The Washington Post promotes that "Superman" has a rare film quality, while making people feel fashionable and classic, and it easily becomes the best and brightest family movie of the year.

"Premiere" magazine even tied "Superman" with "Iron Man": in 2006, two real superhero blockbusters were born, one was "Iron Man", and the other was not "Superman Return", but "Superman" from Pixar Studios.

These media praises have further attracted more viewers to enter the theater and watch "Superman Movement".

Three days after the opening weekend of painting, "Superman" continues the consistent strong performance of Pixar Studios' animated feature films. It won US$78.91 million in 4,192 theaters in North America, easily topped the North American box office rankings.

The second place is "007 vs. Casino Royale", but the figure of 40.83 million US dollars is nearly $40 million less than the box office of the first place.

"Saw 4" in the third week was released, ranking third. This horror thriller consumed too much popularity in the first two weekends. The box office began to plummet this weekend, and only earned $6.44 million this weekend.
Chapter completed!
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