017 [Cope with ease]
The accident was not only a genuine professor who came to visit, but what was even more thrilling was that the recipient finally crashed. Fortunately, both sides did not know each other.
Chen Tao had already gone to the counterfeit workshop to customize the prizes, so Song Weiyang had to do it himself. Before the two winners had a communication, he pulled one of them straight to the copy shop downstairs on the grounds of insufficient office space.
A burst of sarcasm made the other party dizzy and could not find the level of Bei at all.
The relevant documents were copied soon, but Song Weiyang stayed in the store and refused to leave. He had to delay time until Zheng Xuehong sent the "customer" away.
"Boss Zhao, the dilemma you mentioned just now is a common problem facing the entire beverage industry," Song Weiyang continued to be nonsense. "If you want to open up the market, the key is customer flow. Let me give you an example. Three years ago, I was studying in Hongcheng, and a friend opened a new car wash shop at home. No matter how he did it, the car wash shop business would be dead. At this time, I came up with an idea for them to increase their performance by five times within half a year! Guess how I did it?"
"Please give me advice from Dr. Ma." Boss Zhao asked respectfully, completely forgot about the trophy.
Song Weiyang said: "I asked them to implement a membership system. As long as the customer gets a car wash card, the car wash fee can be reduced by two-thirds."
"The price is so low, how can the car wash shop make money?" Boss Zhao said in confusion.
Song Weiyang smiled and explained: "Because the car wash costs are low and the car wash cards are recharged, customers cannot use them all. Therefore, customers will lend the car wash cards to relatives and friends for use. In the past, one card, one car, one customer, and one customer, which quickly became one card, three cars, three customers, and the passenger flow split and three times stronger. With the passenger flow, the business came. Car wash shops can double the losses in car wash by selling car supplies. Until now, my friend's car wash shop has been upgraded to a comprehensive vehicle beauty center that mainly sells car supplies and supplements with car washes."
"Dr. Ma is so amazing!" Boss Zhao sincerely admired and said, "It's a pity that there are few cars in the mainland, otherwise I would have wanted to open a car wash shop according to this method."
Song Weiyang praised: "Boss Zhao is very insightful and knows how to learn from one example. Indeed, no matter how clever the business methods are, they can only be used in a suitable environment. You can make money by opening a car wash shop like this in Hong Kong City, but you can only lose money in mainland China."
Boss Zhao became more and more admired by him, and held Song Weiyang's hand and said, "Dr. Ma, I have a question to ask, you must help me."
"Of course, our association is to help private enterprises grow and grow." Song Weiyang smiled.
Boss Zhao said: "My factory is a private enterprise and is responsible for its own profits and losses. Not long ago, I learned to make coke by foreigners, but I couldn't sell it. Every day I went to the factory and I was as tired as a dog. Once when I returned to the factory, I saw several workers playing cards and chatting. I scolded them, but they said that no one bought the coke anyway. Do you think this is right? I paid them a salary, and I was tired like a dog, but they could enjoy it in the factory. I felt really bitter. The products couldn't be sold and I was still angry with the workers. What do you think I should do?"
"You have two questions." Song Weiyang pointed out.
"Dr. Ma, please speak." Boss Zhao pricked up his ears and listened.
Song Weiyang said: "First, you have not found your position. You are the boss, and you have to take charge of the overall situation, rather than charge and run for sales. Just like Emperor Gaozu of Han, Liu Bang, heroes like Han Xin, Xiao He, and Zhang Liang work for him, and Liu Bang only needs to know how to employ people. You can't lead the troops in person every time you fight. Do you think this is the reason?"
"Dr. Ma is right." Boss Zhao nodded repeatedly.
Song Weiyang said: "Your focus is on selecting talents. Which employee is suitable for management and which employee is suitable for sales. You must clearly distinguish. After selecting talents, encourage them with practical interests and drive them. Even if the product sales are not good, your job is not to be on the front line of sales, but to start from the big aspects of opening up popularity and making friends with government companies. Do you understand? The boss does big things and can hand over small things to employees, otherwise your company will never do big things."
"I understand, understand, Dr. Ma said it very thoroughly. I, the boss, used to be useless." Boss Zhao was convinced.
Song Weiyang smiled and said, "Let's talk about the second question. If you learn from foreigners to produce Coke, can you compare with others in terms of popularity and taste? If you can't compare with others, the sales will definitely be bad."
"What should I do?" asked Boss Zhao.
"You have to find your own advantages," said Song Weiyang.
Boss Zhao asked: "What advantages can I have compared to foreign Coke?"
"You are Chinese!" Song Weiyang said, "What you are doing is a domestic brand, a national coke, and a vanguard in the beverage industry's fight against the great powers!"
"Yes!" Boss Zhao was ecstatic, "Thanks to Dr. Ma for his advice, I changed my name to 'Patriot Coke' when I went back."
Song Weiyang looked at the watch and felt that it was almost done, so he took Boss Zhao back to Shenye Building, and continued to talk slowly along the way.
When he walked to the entrance of the building, Boss Zhao took out 10,000 yuan from his bag and thanked him: "Dr. Ma, this is my little concern. Thank you for your advice."
"Thank you." Song Weiyang smiled and collected the money.
Boss Zhao said again: "Dr. Ma, why don't you come to be our company's special consultant, I will pay you 3,000 yuan a month."
Song Weiyang pretended to be ruthless and said, "In Hong Kong City, the annual salary of Changjiang Industrial gave me is HK$300,000. I thought it was too little, so I didn't go."
"Then...that's my abruptness, Dr. Ma, don't mind." Boss Zhao said awkwardly.
"It's nothing. I can't stay in Shenzhen for long. I will be transferred back to the headquarters of the China Merchants Bureau in two months. So, I can only say sorry for Boss Zhao's kind invitation." Song Weiyang said.
Boss Zhao hurriedly said, "Then I wish Dr. Ma a great success."
After more than ten minutes of nonsense downstairs, Song Weiyang finally saw another "customer" coming out. He greeted Boss Zhao and said, "Manager Li, is the matter done?"
"It's OK, I've had a great time chatting with Director Liu. Thank you for your association's help!" said Manager Li.
"Then we will see you another day." Song Weiyang said.
"Goodbye." Manager Li left with a smile.
Boss Zhao asked: "What is this person here to do?"
Song Weiyang said: "He is the manager of an enamel factory. When the company encounters some trouble, he comes to our association for help."
Boss Zhao said: "Looking at how happy he smiles, it must be the problem that has been solved. Your association really has a good idea."
"Overall, average, this is our duty." Song Weiyang smiled.
...
After finally sending away both "customers", Song Weiyang, Zheng Xuehong and Chen Tao who rushed back finally breathed a sigh of relief.
Deng Xinhua, who was at the same table, said: "How come your association gives awards everywhere?"
"We also make some extra money by helping companies conduct publicity," Song Weiyang explained.
"Then how much do you charge?" Deng Xinhua only knew that those trophys would be charged, but he didn't know how much it was charged, because every time he paid the fee, he would take the person to the bank and transfer it directly to their newly opened account.
Zheng Xuehong smiled and said, "Not much, each trophy is 5,000 yuan."
"5000? That's too much, it's not made of gold." Deng Xinhua was so envious that he was dying of envy.
Song Weiyang said happily: "I won't talk anymore, I'll finish work and go home."
The three of them have a very luxurious life. They not only take a taxi every day, but also rent a house in the community in the city. Finally, they no longer have to worry about living in the countryside.
When he returned to the rented house, Chen Tao immediately cooked, while Song Weiyang took out the 10,000 yuan.
"Old Zheng, this is yours." Song Weiyang counted 1,000 yuan to Zheng Xuehong.
Zheng Xuehong happily counted the money and asked with a smile: "Have you given someone another idea?"
"I gave some advice." Song Weiyang said.
"You still need to be able to do it. You can make money by talking." Zheng Xuehong sighed.
Song Weiyang and Zheng Xuehong both received 20,000 yuan for each award, and the remaining 10,000 yuan was given to Chen Tao.
For other unexpected gains, such as the 150,000 yuan sold for the enterprise management system and the 10,000 yuan consultation fee today, Song Weiyang can get 80% of the money, and Zheng Xuehong and Chen Tao each share 10%.
Chapter completed!