As soon as Song Weiyang was about to give a lecture, President Yang brought people in. In addition to Professor Shen and Professor Liang from the School of Management, there are also two leaders of the Academic Affairs Office, as well as a deputy editor-in-chief of the Journal of Fudan (Social Science Edition).
Thanks to this era of rapid progress, any new things can be tolerated.
Otherwise, it would be almost impossible for undergraduate students like Song Weiyang to be specially hired as lecturers in MBA classes.
Even so, the school leaders will come to listen in person to see what Song Weiyang has really capable of.
To put it bluntly, today is a trial lecture. If it is a mess, then Song Weiyang must have come from and where to go back.
"Xiao Song, start talking and just pretend that we old guys do not exist." Principal Yang smiled.
Song Weiyang nodded and suddenly asked: "Does anyone know what MBA education is? What is its real function? Please raise your hand to answer."
About half of the students raised their hands, and the classroom atmosphere was very good.
Song Weiyang picked one casually, and the man immediately stood up: "MBA education is..."
"Please sit down and talk. I won't have to worry about class." Song Weiyang interrupted.
The man smiled and sat down and said, "MBA is to cultivate high-level management talents in enterprises and economic departments. Most of the chairman and general managers of the Fortune 500 companies in the world today have MBA backgrounds. Foreign companies have hired middle-level managers in my country in recent years, and have also specifically stated that only practitioners with MBA education are recruited."
"Then, what can you learn in the MBA class?" Song Weiyang asked again.
The man replied: "First of all, it broadened my horizons and improved my view of problems to a higher level, and secondly, it learned advanced management methods and means."
"Very good," Song Weiyang nodded and smiled, "This classmate just said that MBA broadened his horizons and increased his professional talents. But the entrepreneurial spirit I want to talk about today has nothing to do with horizons and talents, so why do we have to talk about it specifically? We Chinese like to divide our life and work into several realms. The so-called seeing mountains are mountains, seeing water is water; seeing mountains are not mountains, seeing water is not water; seeing mountains are still mountains, seeing water is still water. Have you heard this passage?"
"Hear!" the students answered in unison.
Fan Xinman smiled and said, "This is what Qingyuan Xingsi, a monk from the Tang Dynasty, said."
"Now, I divide MBA education into three realms," Song Weiyang turned around and wrote a few lines on the blackboard. "The first realm is to impart theoretical knowledge in industry, commerce and economic management. What the classmate said just now, studying MBA class broadened his horizons and improved his level of looking at problems because he was exposed to higher-end theoretical knowledge. The second realm is to impart skills and means of teaching industrial, commerce and economic management. Theory is theory, and skills are skills. You must be able to use it, know how to use it, and use it well, so that you can play a role. To put it bluntly, you must have practical ability. Today's MBA education in China only stays at the first realm, and can only impart theoretical knowledge, which is out of touch with practice."
Experts talk about talent and knowledge, while masters talk about realm.
When this passage was said, it immediately had a high-level effect. At least Professor Shen and Professor Liang from the School of Management were very touched. They were indeed still at the first level and could only impart theoretical knowledge to students, and had almost never been exposed to practice or something.
"Teacher, what is the third level of MBA education?" Shen Yongyi couldn't help asking.
Principal Yang, other leaders, and the students in the class all pricked their ears, and they were obviously interested in this.
"The third level of mba education," Song Weiyang smiled, "is to improve the quality of students!"
quality?
Everyone was puzzled.
Song Weiyang explained: "Quality is a metaphysical thing, which can be understood as calmness, kindness, perseverance, generosity, etc. In the MBA course, it specifically refers to 'entrepreneurship'! It's not that you become the boss of a state-owned enterprise and the boss of a private enterprise, you can be called an entrepreneur. It's not that the middle-level manager of a company does not need entrepreneurship. Entrepreneurship is what you, the students of the MBA class should have, otherwise you will be unqualified graduates. According to our Chinese philosophy, knowledge and skills can only be called 'art', and entrepreneurship is the real 'Tao'. Today I am going to tell you about 'Tao'!"
OK, the Tao and technique have been compiled, and it will become even more noble as soon as you hear it.
Fan Xinman quickly took out a small notebook to record. She didn't know what MBA is, but she understood the difference between Taoism and art. Moreover, Song Weiyang's statement was more acceptable to her. She just liked this metaphysical mysterious topic.
The reporter's association ability was instantly exerted. Fan Xinman thought of Han Yu's "Talk of Teachers" "Teaching and Teaching and Resolving Confuses", which just happened to explain the three realms of MBA education that Song Weiyang mentioned. The first level is to solve doubts, and the domestic MBA is still at this stage; the second level is to teach, and the domestic MBA is not doing well; the third level is to "Talk of Teaching", and this is what Song Weiyang did today.
"Chairman Xifeng Fudan preaches, Song Weiyang laughs at the three levels of MBA realm", you see, Fan Xinman has thought about the news title.
Professor Shen and Professor Liang looked at each other and shook their heads and smiled bitterly. They also talked about entrepreneurship, but they all mentioned it, and focused on specific knowledge theory.
"Every entrepreneur has a different personality, and the styles he shows are also different. The team he leads and the characteristics of the company departments he controls are also different," said Song Weiyang. "Some people make rapid progress, and some people make progress step by step. This is all possible. Detailed analysis of the specific situation. Impulsiveness is a disadvantage, and also an advantage. Calmness is an advantage, and also an disadvantage. Therefore, if we don't talk about these characteristics, we will talk about things that are more common."
"In general, all successful entrepreneurs have the following spiritual qualities: adventure, dedication, innovation, and cooperation!"
"Adventure. Entrepreneur, the English name is entrepreneur. This word originates from French. If you are willing, you have the meaning of adventure. Why do we put adventure first in entrepreneurship? Because it is the most important! Successful entrepreneurs either start a career or reform a career. People who remain unchanged and stick to the rules cannot be called entrepreneurs, but at most they can be considered executors. An unchanging enterprise is not far from death because the market environment is changing. Every decision is made, it requires huge risks, so entrepreneurs must have the spirit of adventure. At the same time, the spirit of adventure also contains the ability to withstand pressure and must bear the risk of failure. All state-owned entrepreneurs in China today are counted as one. Which one can succeed without taking risks? Which one does not resist pressure? Leaders, colleagues, subordinates, and relatives are all staring at you, and you must move forward bravely in their doubts!"
"I don't need to talk about it too much. If you do something, love it. If you don't like to start a business, then change your career as soon as possible and don't mislead others or yourself. Nowadays, many leaders of state-owned enterprises lack professionalism, and their minds are not focused on developing companies..."
"Innovation is an eternal topic for entrepreneurs. Institutional innovation, technological innovation, marketing innovation, channel innovation... These are all innovations. There is also thinking innovation in deeper levels. For example, the classmate said that he broadened his horizons, and once his horizons opens, his thinking will be alive. The state-owned enterprise reform that everyone is paying attention to now is actually the government and the people's thinking innovating before institutional innovation. Only innovate can one be unique, maintain the vitality of the enterprise, and stand out in the competition."
"Finally speaking, cooperation is very important. You need to cooperate with colleagues, subordinates, leaders, governments, and even competitors. Take Coca-Cola and Pepsi as an example. These two companies are mortal rivals, but they are also partners and often join forces to kill other competitors! Cooperation means compromise, which is not a bad thing. Especially for state-owned enterprises, if leaders want to revitalize state-owned enterprises, they must learn to compromise in cooperation and cooperate in compromise. Find a common point of interest for everyone to cooperate and compromise in the side areas, so that they can unite the majority. A person cannot accomplish great things, and cooperation can create a situation. There are friends who want to start their own business. Cooperation is even more important. Don't be afraid of losing, suffering losses is a blessing. Of course, when cooperating, we must take the dominance of the entrepreneurs. Entrepreneurs who cannot dominate the cooperation are not competent entrepreneurs!"
"The above are all overviews. Next, I will use about ten classes to explain in detail..."
Ten lessons?
Chapter completed!