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338 [Brother Xiaoma is in Action]

Brother Ma finally decided to open his own company.

Sohu.com attracted 6 million US dollars of venture capital, which is too far away for Brother Ma and is not exciting enough. What really stimulates him is Ding Sanshi!

Ding Sanshi's main business last year was to build personal web pages, but this year it turned into a system selling emails.

Nowadays, telecommunications departments across the country are building websites, named as information ports. For example, the website of Beijing Telecom is called "Beijing Information Port". Ding Sanshi used his previous relationship to sell the email system to "Huadu Information Port", each set priced at 1.19 million yuan.

The email system of Huadu Information Port quickly won praise from the industry, and telecommunications from other places also came to buy it. Ding Sanshi took several orders in one go. If all these businesses could be negotiated, the total sales would be several million. This is really a robbery of money.

Brother Ma is not familiar with Zhang Chaoyang, but he is familiar with Ding Sanshi. The friend who used to brag and spank together actually turned into a rich man. The contrast is too big.

Isn't it just an email system?

I can do it too. Such a simple thing, a system can actually sell for $100,000.

Brother Ma felt that he seemed to have lost 100 million!

Shenzhen City.

In a coffee shop near Jinwei Building, Xiao Ma suddenly said to Zhang Zhidong: "Donggua, let's open a company together."

Zhang Zhidong said: "But I am going abroad. My aunt is in the United States and my family asks me to join her, and the United States has a better future for development."

Brother Xiao Ma asked: "Have you heard of Ding Sanshi?"

"I don't know." Zhang Zhidong shook his head and said.

"This is a netizen I knew before," said Xiao Ma Ge. "He built an email system himself and sold it to Huadu Telecom. One system sold it for 1.19 million yuan."

Zhang Zhidong said in surprise: "So profitable?"

Brother Xiao Ma said: "More than that. Telecom companies in other places, seeing that Huadu Telecom's email is doing well, they are already negotiating contracts with Ding Sanshi. Due to the large number of customers, Ding Sanshi also set a wholesale price, with each email system priced at US$100,000."

Zhang Zhidong was amused and laughed: "The 100,000 US dollars is still a wholesale price, this person is really bad."

"Isn't that true," said Xiao Ma Ge regretting, "I wanted to develop an email system last year, and I discussed technical issues with Ding Sanshi at that time. Ding Sanshi must have been inspired by me when he made an email. But if someone did it, I didn't, the money should be earned by others. You have the technology and I have the technology. Why can't we make money by making money by making other products?"

"That's right," Zhang Zhidong asked, "Then what are you going to do?"

Brother Xiao Ma said: "That's what I think. I have been working in a paging company. Now the paging business is getting worse and worse, but the Internet is emerging rapidly. Why can't the Internet be linked to pagers? We can develop a software that allows pagers to receive information from the Internet and even receive news and emails. I have thought of the name and it is called the 'wireless network paging system'. Just like Ding Sanshi sells his email to telecommunications in various places, we can sell this system to pagers everywhere!"

"So creative!" Zhang Zhidong exclaimed.

Such a whimsical idea will prove to be pure nonsense in the future.

As for the predecessor of QQ, OICQ, it is a by-product of the "wireless network paging system". It was not originally intended for individual users, but was given free of charge to paging stations in various places to develop business when selling network paging systems.

Zhang Zhidong said: "If we open a company, we will not have enough staff."

"Then let's find a few more friends to work with," said Brother Ma, "You still remember Xu Chenhua?"

Zhang Zhidong smiled and said, "It's the one in your class in high school. Of course I remember, where is he working now?"

Brother Xiao Ma said: "He works in the Communications and Data Bureau in Shenzhen, and his major is also suitable for the university."

Zhang Zhidong said: "In addition, how about Chen Yizhou? I have been in contact with him in recent years, and he is also restless. He has been impatient in the Entry and Exit Quarantine Bureau."

All of these four people are high school classmates, and some have been in the same class even in junior high school.

Everyone quickly reached a consensus on starting a business in partnership. The only thing that had concerns was Chen Yizhou. He got married early. If he lost his business and lost his job, what would his family rely on for life? Chen Yizhou went home to discuss with his wife, and his wife said: "It doesn't matter. I still have a job. At worst, I will support my family in the future."

The four finally made up their minds, but were soon stunned.

Chen Yizhou can be in charge of administrative management. Brother Xiao Ma, Zhang Zhidong and Xu Chenhua are all technical personnel. So who will do marketing in the company?

Xu Huachen remembered his colleague Zeng Liqing, who was very good at doing sales, so they brought Zeng Liqing in again.

The five people raised 500,000 registered capital, Xiao Ma Ge held 47.5% of the shares, Zhang Zhidong held 20%, Zeng Liqing held 12.5%, and Chen Yizhou and Xu Huachen each held 10%.

Tencent’s registration date is November 11, 1998, but since the first half of the year, the five of them have been busy. The friends have also made a three-year plan: in three years, the company’s employees will reach 18 and the office can be filled just now.

...

Huadu.

Ding Sanshi, who has become a millionaire by selling email systems, has once again regained his personal web business.

The reason is very simple. Although several telecom companies asked him to buy an email system, most telecom companies have not planned to build a website yet, so they can't wait for customers to come. It's more promising to do personal web business. Although it can only make tens of thousands of yuan to build a web page, the market potential is great and it is not very laborious.

Ding Sanshi hired several salesmen to visit large and medium-sized enterprises in Huadu one by one.

"Hello, we are NetEase Network Company..."

"Who put this person up? Blast it out!"

“…”

"Hello, we are NetEase Network Company. We are an Internet company with excellent qualifications and have reached cooperation with many telecommunications companies to provide them with a free email system..."

“We don’t have a website and we don’t have an email.”

"NetEase also provides personal web page production services for customers..."

"No, there is no need."

"I think it is very necessary. This is a window to show your corporate image and also advertising. We have strategic cooperation with Sogou Search Company. NetEase has made a web page for your company and can advertise on Sogou Search. Your company sells mountain bikes. In the future, as long as netizens search for bicycles, your company's web link will immediately appear. Think about it, there are more than 1 million netizens across the country, and there may be dozens of bicycle searchers every day, and they can all see your company's products..."

"If you don't do it, it's too expensive to build a website."

"It's not expensive, it's just the simplest advertising webpage. What can 50,000 yuan be produced? How many times you advertise in the newspaper are more than that little money."

"Can you build a company website for 50,000 yuan?"

"Yes, our company's web page production fee is the lowest, and there is no second one in the country."

"What kind of search ads, please demonstrate it to me on your computer."

"no problem."

...

Peng Shengli originally wanted to join Xifeng Company after graduation, but was persuaded by Ding Ming not long ago and joined Sogou Search as the head of the advertising business department.

The entire company is full of young people, with an average age of no more than 25 years old.

Peng Shengli, who runs sales in Xifeng every winter and summer vacations, has become the one with the richest sales experience. He not only goes out to do business by himself, but also does employee training in the company, and has also formulated a set of standard speech routines for telephone marketing.

Peng Shengli asked for 1 million yuan from Ding Ming, took the train to major cities, got corporate telephone information from local industrial and commercial departments, and then formed a telephone marketing team to bombard it wildly.

In addition to telephone marketing, there is also door-to-door sales, and the main sales area is Beijing.

Peng Shengli imitated the way Xifeng Company sold drinks, gave employees basic salary and commissions, and also had meal supplements for those who went outdoors, and was so busy that he was dying of ecstasy all day.

The most embarrassing situation faced by the search advertising business is that most customers do not have websites, and even have simple advertising pages. Therefore, in this case, they can only fool the customers into making web pages first, and then make search ranking links for advertising web pages.

In this case, you can't meet scammers at all, and there is no moral burden to do bidding rankings.

Ding Ming and Ding Sanshi have contacted each other privately and the two parties have reached a strategic cooperation. Now the website production fee is basically more than 100,000 yuan, and Ding Sanshi only charges 80,000 yuan for production fees. For those very simple advertising pages, Ding Sanshi only charges 20,000 yuan, which is very in line with the merchant's appetite.

There are many local bosses who don’t know anything about nothing. 20,000 yuan is not a big deal for them. You can create a product web page with a little money. How shameless is this: Do you understand the Internet? Look, this is my company’s website, and there is also my product content on it.

In fact, it is just a simple advertising page. As long as you make the template, Ding Sanshi doesn’t have to bother others. You can make dozens of them a day, and you can earn 20,000 yuan in production fees easily.

...

Sogou Network Technology Company.

Ding Ming is supervising the technical team to improve the search engine, and Peng Shengli knocked on the door: "Old Ding, come out!"

"What's wrong?" Ding Ming walked out and asked.

Peng Shengli said: "I just spoke to Lao Song and he had an idea about the 'blog'."

"I know, Lao Song mentioned it before," Ding Ming said, "this name is still translated from the United States, and it is called 'weblog'."

"Why don't we make blogs?" Peng Shengli said, "Sogou now has nothing but search engines. We provide servers, web templates, and provide blog services to netizens for free, so that traffic will soon rise. We can even bring merchants to apply for blogs for free, and the blogs are full of their product information, which makes it easier to attract advertisements."

Ding Ming was amused and laughed: "It costs money to rent a server. If you just publish a blog, it's okay, but if you bring the merchant in to sell products, you have to post various pictures. You must send someone to help them with content construction. How can this be completely free!"

"That's it," Peng Shengli didn't understand technology either. He said, "but the blog model should become popular. We can try it first."

Ding Ming said: "There are blogs in the United States, but few people really follow it."

Peng Shengli said: "Not long ago, Draghi published the sex scandal of US President Clinton on his blog. This incident caused a lot of trouble. Clinton is now in trouble. This is the power of blogs. I heard that more and more American netizens are paying attention to blogs."

"Just that happened," Ding Ming said, "I just read it strange. The number of blogs in the United States is not high, and the Clinton incident has fallen back. Now netizens write novels and essays and choose forums and chat rooms. They have become accustomed to it, and it is difficult for them to transfer to the blogging position."

As Ding Ming said, blogs emerged in the United States in 1998, but they did not become really popular until 2000. As for now, everyone regards blogs as a special personal web page, mainly used by programmers to post their own technical experiences.

"No, no," Peng Shengli shook his head and said, "I have talked to Lao Song, and the blog must be very interesting. The real value of this thing lies not in novels, poetry and prose, but in commentary essays. The more social topics there are, the better it is, it is equivalent to the personal column of netizens."

Ding Ming asked: "Then how do you promote it?"

"How about asking celebrities to enter?" Peng Shengli said, "For example, Wang Hai, the 'anti-counterfeiting fighter, would definitely attract attention if he asked him to write some anti-counterfeiting stories. Or if he invited celebrities, their fans would definitely come and support him."

"This is a higher cost," said Ding Ming.

Peng Shengli said: "Let's try it."

Ding Ming said: "Okay, give it a try."

The Internet environment in China in 1998 was actually not suitable for blogs. The main reason was that there were too few netizens, and it could still form a scale by focusing on portals and online communities. It would be too thin to split into blogs of all sizes.

Suddenly, there was a quarrel outside:

"Sir, you can't go in without an appointment!"

"I'll look for Ding Ming!"

"If you want to meet Mr. Ding, please make an appointment first."
Chapter completed!
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